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March 21, 2006

Faked Out in East Asia

March 21, 2006 | By | No Comments

“It’s all fake,” said the young man who lived in town.

We were looking at acres of a bazaar, that was, well, bazaar bizarre. Rolex, North Face, Mont Blanc, DVDs as far as the eye could see.

None of it was real.

There was a ‘new’ word that swept thru elite American campuses a few years ago: Authentic. Professors liked the word because it had three syllables instead of the single syllable ‘real.’

Inauthentic for the academy was even better — it has four syllables instead of single syllable ‘fake.’

So.

In this (new) age of exploring our feelings, few ask any questions about the emotion of fake goods; stolen brand names.

How does the fake North Face make you feel?

Your Business Blogger owns a real Armani suit, purchased some time ago from a reputable establishment. (Yes, only one.) Every time I slip the coat on, I stand a bit taller.

Tragically, few people have ever recognized or identified the brand name suit on its smug owner. No one knows it’s an Armani.

But I do.

And that is the difference. The suit is real. The emotion is real. Ergo I am real.

The feeling is authentic.

Not everyone is as shallow as Yours Truly. A fake brand, a fake suit would make me feel like… a fake.

And feelings are the only things that count.

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Full Disclosure: Your Business Blogger did a little shopping in East Asia. And bought a North Face duffle bag to haul all the loot home. I was assured that it was real. A sign, in English!, said so.

The Carnival of the Capitalists is up at CaseySoftware.

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