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A Wise Old Man: Henry Hyde

April 29, 2006 | By Jack Yoest

henry_hyde.jpg


Henry Hyde
"What do you want to be when you grow up?" is asked of children. And adults.

As for Your Business Blogger? When I grow up? I want to be a Wise Old Man.

Just like Henry Hyde. (He's made fewer mistakes than me.)

Charmaine and Your Business Blogger saw Congressman Hyde again at a DC event this week at the Willard. He was being honored by the National Right to Life Committee (NRLC).

Hyde, the 82-year old Chairman of the House Foreign Affairs Committee, is a warhorse who sometimes bucked his own party.

Tony Perkins of the Family Research Council wrote,

When he first introduced his amendment to cut off federal funding of almost all abortions in the immediate aftermath of Roe v. Wade, it seemed to many people in the political world that abortion was "settled law." Both Houses of Congress were firmly in the hands of liberals who supported abortion. Even the Republican Ford administration had decided that the federal government should pay for abortions--because the Supreme Court had ruled them legal.

Henry Hyde would rather be right than be popular.

Maybe life isn't like high school.

Henry Hyde does what we all want to do: Make a difference.

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Be sure to sign up for the Family Research Council email newsletter.

More on NRLC at the jump.


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Charmaine is Hiring: Media Relations, AV Production, Web Editor

April 28, 2006 | By Jack Yoest

The wife of Your Business Blogger is hiring talent in Your Nation's Capital.

At the Family Research Council. Defending Family, Faith and Freedom.

If you know of a candidate, please email me or comment.

Director of Media Relations

Under the direction of the Vice President for Communications, develops and implements FRC's daily communications strategy. Develops media messages and strategy and implements plans for both immediate response news items and long-term projects on FRC issues. Builds relationships and conducts interviews with news outlets. Promotes FRC president and other FRC experts to news outlets. Oversees the distribution of FRC publications to the media. Assists Development department to increase donor awareness of media activity. Serves as an FRC spokesperson. Works as an Associate Producer of FRC Simulcasts. Manages Media Coordinators.

Manager of Audio & Video Production

Under the direction of the Vice President for Communications, produces and edits FRC's 90-second daily radio commentary and the 30-minute Washington Watch Weekly. The Manager of Audio and Video Production maintains the production schedule for FRC's radio studio. The incumbent manages production, distribution, and marketing of FRC audio projects; to include radio programs, public service announcements, commercials, and audio tape productions. The incumbent also has responsibility for all video needs in the organization; to include taping, editing, and posting FRC events on the web, in coordination with the Web Editor. The incumbent in this position will also be responsible for special video projects as they are developed.

Web Editor

Under the direction of the Vice President for Communications, serves as the editing and preparation channel through which all publications, papers, and communications from all FRC departments are funneled for the most effective presentation on FRC website. With assistance and expertise of information technology staff, insures posting, revision, and arrangement of material on website. The incumbent works to enhance FRC's Internet presence and image as a public policy research, education, and advocacy organization. The incumbent is responsible for managing the content and appearance of FRC web sites. Prepares all materials (publications, papers, legislative updates, press releases, etc.), including promotional material and FRC merchandise, for posting on website. Monitors web site traffic and provides weekly reports on traffic trends.

This position requires an undergraduate degree in political science, history, or social science and three years in a professional office environment, or an equivalent combination of education and experience. Requires the ability to engage with all levels of staff and mgmt with tact and diplomacy. Excellent organizational skills, ability to handle multiple tasks simultaneously, and demonstrated ability to function in fast paced environment. Incumbent must have demonstrated conceptual, writing, and editing skills along with technological expertise in html and web design. Previous web editing and image design experience a must. Knowledge of the public policy arena as well as family and cultural issues is essential.

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Tony Snow, Bimbo's

| By Jack Yoest

tony_snow_whitehouse_newsbusters.jpg


Tony Snow at
The White House
Tony Snow goofed. Pay attention, because it won't happen often.

bimbo_ribbon.gif


The
Bimbo
Award
The new Presidential Press Secretary Bimbo'ed.

This is the media mistake where the interviewee repeats back the negative content from the interviewer.

Here is the headline on Drudge today:

Tony Snow: 'People blast me because I'm too squishy...'

Tony's (rare) mistake was forgetting that the human mind cannot process a negative. Readers will only remember that Tony Snow is squishy.

fawn_hall.jpg

Fall Hawn 1987
Bimbo comes from Merrie Spaeth at Spaeth Communications who developed this concept. Based on Fawn Hall's difficulty while working at Oliver North's office. And her denial before the press:

Maggot infested press jackal: Are you a bimbo?

Radiant, lovely Fawn Hall: No. I am not a bimbo.

So what does the world remember? Fawn Hall is a bimbo.

nixon-crook.jpg

NIXON WAS

not A CROOK
Richard Nixon is another example, "I am not a crook."

What does the world remember? Richard Nixon is a crook.

Repeating back a negative? Methinks the Lady doth protest too much.

Now. A good marketing campaign can turn the Bimbo to advantage. A Reverse Bimbo.

As in Thank You for Not Smoking, by Christopher Buckley. (Another conservative!)

Buckley, son of William F., parodies the brilliant tobacco marketing mind. They know that the brain will only compute,

THANK YOU FOR

not SMOKING

thank_you_for_not_smoking.jpg

Smoking, The Movie
That's not so bad. The words are helpful. And compliant with the Surgeon General. But they communicate the opposite of the stated wording. Good marketers know this.

Knowing Bimbo's will help you change your life. Even with your kids.

Remember how your mom would say, "Don't forget your lunch!!!"

And all your little head could handle was "Forget your lunch!!!"

And obeying mom, you forgot your lunch.

From this post forth, always remember to frame (life!) in the positive.

To, "Remember your lunch."

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Thank you (foot)notes:

Full Disclosure: Mom used to work for Tony in the White House. It kept mother and daughter out of Nordstroms.

See David Sirota on attacked.

Tony Snow reads Smash at Indepundit.


Visualize Management

| By Jack Yoest
plate-spinning.gif

The Manager managing three projects

Note that the manager pictured is not holding up his multiple sticks. He merely keeps the plates spinning. The sticks/staffs, re: his staff, actually do the heavy lifting.

And note that the manager is not sweating.

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Image from Mclellanmarketing.


What's the One Best Question to Ask a Job Candidate?

| By Jack Yoest

high_school_dysart_schoolnet.jpg

What were your
high school dreams?
If you want to do well in job interviewing, get Smart.

No, not the secret agent. Get Brad. Brad Smart, Ph.D..

A friend from an Ivy League university group eMailed asking about interview questions a while back.

She wanted to be prepared. She knew better than to waste time asking job seekers stupid questions, So tell me about yourself...

There's a better way. Unless you really, really trust your HR department.

The best question, as Brad suggests is,

What were your career plans in high school?

For the interviewer, the easiest way to gauge compatibility is to determine the 'happiness' of the job candidate. If he's not happy were he is, he won't be happy were he's going.

I recommend these candidate contentment questions; a legal line of questioning:

high-school-mustache_toothpaste_for_dinner.gif

Career Dreams...
behaving before shaving

Tell me about your high school days.

What did you want to be then?

What was your dream?

Yes. High School. All of life is high school. [sigh]

The rationale is that the closer the current position of the candidate to his High School dream, the more content the candidate is. You should only hire contentment. With fire-in-the-belly.

For example, take my favorite example, Your Business Blogger. I proclaimed in high school the desire to be a 'merchant.' A salesman. A peddler and presenter. Of intangible Big Ideas.

Today, for me: Nirvana. A consultant with a blog.

A review. Here's a quick three point landing for evaluating a job candidate:

1) Symmetry and chemistry
2) High school dreams
3) Track record

1) Don't fill the slot with a slut. In the job search, as in a search for the mother of your future children, symmetry and chemistry is fertile ground. And like getting married, this is the first hurtle in seeking and/or filling a position. It is a courtship dance of both parties on both sides of the interviewing table.

This was the one thing Jack Welsh didn't bother to quantify. (Except, maybe the slut part.) (Not that there's anything wrong with that.) Although he could certainly justify his decisions. But the big decisions involved more than numbers. It was, well, a feeling. Welsh named his book after it: Straight from the Gut . It also can be called wisdom and judgment.

For example, anyone who retains Your Business Blogger would probably like this article: Dads, Death and Debt of Honor.

If you don't care for the article or the writing or my world view, you won't like me. And I won't care for you much either. Symmetry and chemistry.

2) Too cool for school. I was Co-Captain of our high school basketball team, a lifetime achievement once dismissed by a recruiter. His client didn't have a basketball team, he snorted.

Jerk.

He obviously did appreciate my leadership skills...so I didn't get the girls, the NBA didn't call, I didn't get the job. Ask about high school. Get ready for angst.

3) A reasonable rearview mirror. The final point is the easiest. The track record. Where the best indication of future performance is past performance. The easiest to measure. And verify through reference checks.

Even with candidates competing for entry level jobs, there should be few surprises on how the new hire will turn out. Hire character and integrity first. Job competence can be trained. Goodness, even gruff personalities can be coached. But counseled only on a firm foundation of Boy Scout qualities. Beyond knowledge, skills and abilities.

And there will be a test. At every open job position to be filled.

And you thought you were done with high school.

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Thank you (foot)notes:

The high school question comes from Jack Welsh's HR consultant, Brad Smart, Ph.D.. Yep, that's his real name.

And sometimes I suggest the opposite of symmetry and chemistry. See Hire the Homosexual.

More references and checklists at the jump.

Mediations has advice on blog skills helping student job seekers.

Mudville Gazette has Open Post.


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Pandas in Washington, DC, Pandas in China

April 27, 2006 | By Jack Yoest

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DC Metro subway
farecard
One of the most popular web cams in Your Nation's Capital is not with the C-SPANing of lawmakers. Not Congress.

Nope. The other Zoo. The National Zoo.

With Panda-ring in both venues.

See the Panda Cam. Scroll down. Live shots of Tai Shan, the bear. National Zoo.

America, the world, has a thing for bears.

The Pandas are so popular that the Washington DC Metro System uses them as a branding image on the fare cards.

smokey_bear.jpg


USA's Smokey Bear

Your Business Blogger was not content with watching. I wanted to see a Panda Bear IRL. And I wanted to study China's marketing equivalent of the USA's Smokey Bear.

Tourism for China. Forest fire prevention for America. Marketing to make money. Marketing to prevent loss. Using approachable bear images.

I was crazy, Charmaine says. I went over the top...

...of the world, chugging to Chengdu. Home of the Chengdu Panda Breeding and Research Center.

panda_holding_yoest_chengdu.JPG


My Bamboo eating Buddy
So I ask if I could cuddle a big critter.

Not the big one, the Panda Keepers suggested, but a smaller version. In red. Looks like a raccoon.

Not in the traditional black and white.

So I play with a live panda. For 100 Yuan. Twelve and a half bucks.

panda_yoest_big_china_chengdu.JPG

Panda in Black & White
A marketing adventure.

But I am a bit disappointed. My expectations were not managed. I was expecting a bit more, I guess.

A little danger, perhaps. Exotic Orient Express adrenaline rush. I got safely Shanghaied instead.

The Panda feels like a rat with coarse hair. Loved by kids and congressmen.

Not my cup of chai.

Sometimes a branding experience should not be handled too near at hand. Distance makes consultants more valuable; makes Pandas more valuable.

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Thank you (foot)notes:

April is Panda Month.

Basil's Blog has a Picnic.


The Carnival of the Vanities is up at IMAO

April 26, 2006 | By Jack Yoest

imao_title.gif

IMAO
This week's writing is world class. Get a free laugh per post with Laurence.

Hi there. I'm your friend, Laurence Simon. And it's time for a Crappy Bedtime Story.

Your Business Blogger has a post up on IMAO. But it wasn't really funny 'til Simon made it so.

Join the 7,000 people a day who read IMAO.

And while there, go read Workplace Law Prof. An academic and a lawyer. Who hates Wal*Mart. Who hates George Bush. Vocation and world views are often consistent. No?

The academic lawyers also write on consexual consensual relations between (law?) professors and students.

What Red State parent is not worried about protecting their daughters from these readers of The Chronicle of Higher Education?

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Thank you (foot)notes:

Laurence Simon also blogs at This Blog is Full of Crap. He's been a happy cramper since January 2002. More at the jump.


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Is America Trending Pro-Life? Why Should a Marketer Care?

| By Jack Yoest

real women's voices yoest


Real Women's Voices
Babies. Lots of them. And business is noticing.

If your job is strategic planning, you should know where Charmaine is today, instead of lounging in Nordstrom's.

My Helpmeet and her cohort are making news; making a market. And creating a trend line. With who has children and who does not. The Wall Street Journal plotted out this graph in Best of the Web in '03,

Not all women, after all, are equally likely to have abortions.

It also seems reasonable to assume that parents have some influence on their children, so that if liberal women are having abortions, the next generation will be more conservative than it otherwise would be.

The next big thing will be little bundles of joy by a particular market segment: Conservative, Church going, Traditionalist, Republican.

This strategic trend will also have political muscle. These consumers are voters.

Today, I sent off the Little Woman with two of our girls for a real 'take your daughters to work' experience. To join lobbyists on Capital Hill.

Charmaine, The Dreamer and The Diva have appointments in Senator Hillary Clinton's office this afternoon. We'll let you know what happens.

The Dreamer is equipped with a camera.

From the Susan B. Anthony List:

WHY IS AMERICA TRENDING PRO-LIFE?
A Panel Discussion at the National Press Club with release of
NEW POLL on Americans' views regarding Roe vs. Wade

WASHINGTON - Ten years ago, Congress was on the brink of passing the Freedom of Choice Act. Today, from parental notification to informed consent laws, state after state is passing more restrictions on abortions. Some suggest the watershed moment for pro-life forces was the introduction of the Partial-birth Abortion Ban. Others point to the growth of pregnancy resource centers and the improvement of medical technology, such as 4-D ultrasounds. Whatever the cause, the case can be made that America is trending in the pro-life direction. An expert panel will discuss this phenomenon and its implications for the 2006 elections and beyond. A new poll regarding Americans' views on Roe vs. Wade will also be released.

WHAT: PANEL DISCUSSION FEATURING:

Kate O'Beirne - Author, "Women Who Make the World Worse"
Ramesh Ponnuru - Author, "The Party of Death"
Kristin Day - President, Democrats for Life
Karen Smith - the polling company,inc/WomanTrend
Moderator: Marjorie Dannenfelser, President, Susan B. Anthony List

Finally, a warning. If your strategic planner is a woman, or if your chief marketing officer is a woman, she will not know, nor care about these demographic shifts. She might very be an abortion advocate, with a particular bias and blindness.

So test her. Ask her what the Roe Effect is and how this will affect business for the next decade.

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Thank you (foot)notes:

Wall Street Journal blockquote BY JAMES TARANTO, Friday, January 17, 2003 1:47 p.m. EST citing Sex and the GOP

More at the jump.

See Uncorrelated for more analysis.

See Daily Pundit on Roe Effect Multiplier.

Visit ProLife Blogs for the Party of Death.

Basil's blog has a Picnic.

Jo's Cafe has Specials.

Mudville Gazette has Open Post.


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The Manager as Sociopath: A 12 Step Program

April 25, 2006 | By Jack Yoest

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gapingvoid.com
by Hugh MacLeod
Your Business Blogger advises a number of very competent business leaders and managers. Each looking to take their organizations to the next level.

But change is required. Brutal. Mean spirited. Humorless. Dark.

To become a spectacular success, there is only one solution:

Become a sociopath.

Or start thinking like one.

sociopath_next_door_martha_stout_phd.jpg

One in 25 is a sociopath;
that's 24 you are not competing against
Need to fire someone?

Think like a sociopath.

Need to hire someone?

Think like a sociopath.

Need to close a manufacturing plant?

Think like a sociopath.

Need to increase sales?

Think like a sociopath.

Need to be on budget?

Think like a sociopath.

Need to step over fellow managers?

Think like a sociopath.

This takes training and practice and sacrifice. A sociopath's kind of sacrifice. Start with these sacrificial lambs:

Dump your wife or spouse or other. Jack Welsh and Rush Limbaugh and Barney Frank come to mind.

Dump church or synagogue or mosque or coven.

No. Join a mosque.

Dump the kids.

Dump the relations. (Except for your rich Uncle Bingham.)

Dump the non-profit volunteering.

Dump the political parties. (But continue to donate to the Democratic National Convention.)

From the American Society of Sociopaths or AS... well, never mind.

(Twelve steps, modeled after AA, definitely without permission)

1. We admit that we are powerless over our character flaw - that our lives have become unmanageable -- we like it that way.

2. We have come to believe that a Power greater than ourselves could restore us to sanity -- but we don't care.

3. We have made a decision to turn our will and our lives over to the care of God or Society, as we understand Him/Her/Them -- if we trusted them more than we trusted our own judgment and responsibility.

4. We have made a searching and fearless moral inventory of ourselves -- and have found nothing wrong.

5. We have admitted to God, to ourselves, and to another human being(?) the exact nature of our wrongs -- perfection.

6. We are entirely ready to have God remove all of these defects of character -- (assuming he put them there in the first place?)

7. We humbly [sic] ask Him to remove our shortcomings -- easy job, since there are few.

8. We have made a list of all persons we have harmed, and became willing to make amends to them all -- by getting out of their lives.

9. We will make direct amends to such people wherever possible, except when to do so would injure them or others -- (see number 8)

10. We will continue to take personal inventory and when we are wrong promptly admit it -- however, other people will surely take on this responsibility for us.

11. We have sought through prayer and meditation to improve our conscious contact with God as we understand Him, praying only for knowledge of His will for us and the power to carry that out -- daddy replacement?

12. Having had this spiritual awakening as a result of these Steps, we will carry this message to other Sociopaths, and to practice these principles in all our affairs. (see also sex addicts anonymous)

Remember, an effective sociopath has no conscience and can do anything without feeling guilty. Normal people, who can be dismissed as pathetic empathetics, exist only to be ruled and managed.

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Thank you (foot)notes:

Also see Hypocrisy Today.

See Are Managers Sociopaths?

See Business Pundit with a terrific example.

Adam's Blog has Open Trackbacks.

Mudville Gazette has Open Post.

Jo's Cafe has Thursday Specials.


The Carnival of the Capitalists Is Up at Entrepreneurs

April 24, 2006 | By Jack Yoest

With host duties preformed flawlessly by Scott Allen.

And while you are there, be sure to visit David Porter with his article on The FHA Modernization Act.

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Be sure to sign up for Scott Allen's free newsletter.


The Carnival of Marketing is at Fire Someone Today

| By Jack Yoest

fire_someone_today_logo.gif


Fire Someone Today, The Blog
And expertly edited and summarized by Bob Pritchett.

And while there, see the other Fire. Brains on Fire with Thanks for showing your Pride, by Spike Jones. Your Business Blogger now knows that Delta Airlines does engine maintenance, because the tray tables are clean. (Apologies to Tom Peters.) (!)*

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Thank you (foot)notes:

The Carnival of Marketing is the creation of Noah Kagan who blogs at Okdork.com

Be sure to see Bob Pritchett's book. Reviews at the jump.

See Managing Expectations; Managing Exits.

And The First Two Actions a New (Female) Manager Must Take.

*Tom Peters once commented on excellence through out a company that, "If the tray tables are dirty, the airline doesn't do engine maintenance." Attention to detail by every employee counts. And is noticed.


Continue Reading »

Denise Richards Unloads on Charlie Sheen

April 22, 2006 | By Charmaine Yoest

denise_richards_charlie_sheen.jpg
Denise Richards and Charlie Sheen
Very Good Actors

Money. Looks. Fame. Love. They really had it all.

When this picture was taken, their marriage was falling apart.

Sadly, now Denise Richards is lifting the veil of celebrity and lays out the details of her marriage to Charlie Sheen in 17 agonizing pages of divorce petition.

richards_divorce_petition.gif

So what does this have to do with normal political fare at Reasoned Audacity?

Pornography. Not so harmless. Gambling. Not just fun and games. Drugs. Not so recreational.

(Via Drudge.)


The Carnival of the Vanities is up at Harshly Mellow

| By Jack Yoest

harshlymellow.jpg

Harshly Mellow
And clearly hosted.

And while there visit Don Surber with Justice is Blind but it shouldn't be stupid. Surber is spot on. De minimis non curat praetor.

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Carnival Hosts like Harshly Mellow are compensated only with comments and your visits. Visit HM and say Thanks.


Mr. Yoest's 10 Simple Rules for Dating My Daughters

| By Jack Yoest

My Dating Rules version. With thanks to W. Bruce Cameron the originator.


Mr. Yoest's Ten Simple Rules for Dating My Daughters

Rule One:
If you pull into my driveway and honk you'd better be delivering a package, because you're sure not picking anything up.

Rule Two:

You do not touch my daughter in front of me. You may glance at her, so long as you do not peer at anything below her neck. If you cannot keep your eyes or hands off of my daughter's body, I will remove them.




8 Simple Rules for Dating My Daughter
by W. Bruce Cameron
Rule Three:
I am aware that it is considered fashionable for boys of your age to wear their trousers so loosely that they appear to be falling off their hips. Please don't take this as an insult, but you and all of your friends are idiots. Still, I want to be fair and open minded about this issue, so I propose his compromise: You may come to the door with your underwear showing and your pants ten sizes too big, and I will not object. However, in order to ensure that your clothes do not, in fact, come off during the course of the date with my daughter, I will take my electric nail gun and fasten your trousers securely in place to your waist.

Rule Four:
I'm sure you've been told that in today's world, sex without using a "barrier method" of some kind can kill you. Let me elaborate, when it comes to sex, I am the barrier, and I will kill you.

Rule Five:

It is usually understood that in order for us to get to know each other, we should talk about sports, politics, and other issues of the day. Please do not do this. The only information I require from you is when you expect to have my daughter safely back at my house, and the only word I need from you on this subject is "early."

Rule Six:

I have no doubt you are a popular fellow, with many opportunities to date other girls. This is fine with me as long it is okay with my daughter. Otherwise, once you have gone out with one of my little girls, you will continue to date no one but her until she is finished with you. You might have heard about her other two sisters, but you will not look. If you make her cry, I make you cry.

Rule Seven:

As you stand in my front hallway, waiting for my daughter to appear, and more than an hour goes by, do not sigh and fidget. If you want to be on time for the movie, you should not be dating. My daughter is putting on her makeup, a process that can take longer than painting the Golden Gate Bridge. Instead of just standing there, why don't you do something useful, like changing the oil in my car?

Rule Eight:

The following places are not appropriate for a date with my daughter: Places where there are sofas, beds, or anything softer than a wooden stool. Places where there are no parents, policemen, or nuns within eyesight. Places where there is darkness. Places where there is dancing, holding hands, or happiness. Places where the ambient temperature is warm enough to induce my daughter to wear shorts, tank tops, midriff T-shirts, or anything other than overalls, a sweater, and my old Army Field Jacket - zipped up to her throat. Movies with a strong romantic or sexual theme are to be avoided; movies which feature power tools are okay. Hockey games are okay. Old folks homes are better.

Rule Nine:

Do not lie to me. I may appear to be a middle-aged, gray-headed, dimwitted has-been. But on issues relating to my daughter, I am the all-knowing, merciless god of your universe. If I ask you where you are going and with whom, you have one chance to tell me the truth, the whole truth and nothing but the truth. I have a shotgun, a shovel, and a half acre behind the house. Do not trifle with me.

Rule Ten:
Be afraid. Be very afraid. It takes very little for me to drift back a few years to my Army days and mistake the sound of your car in the driveway for a hostile vehicle. Whenever I hear engines at night, the voices in my head frequently tell me to clean the weapons, probably as I wait for you to bring my daughter home. As soon as you pull into the driveway you should exit your car with both hands in plain sight. Announce the perimeter password, relay in a clear voice that you have brought my daughter home safely and early, then return to your car - there is no need for you to come inside. The camouflaged face at the window is mine.

Have a nice time!

Adapted from Anonymous. John Wesley Yoest, Jr., a former Army Captain, is a management consultant.

us_army_1974_yoest.png

Jack Yoest, US Army
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Thank you (foot)notes:

Also see Father Failure.

And after you subscribe to Your Business Blogger, look into W. Bruce Cameron's newsletter and subscribe; I did.

Visit Mudville's Open Post.

Outside the Beltway has Traffic Jam.


US Rates High on Positive Sexual Relationships

| By Charmaine Yoest

I thought the US was supposed to be "hung up" about sex. Turns out we're doing pretty well compared to the rest of the world, if you want to lend any credence to a new study. And I'm not saying I do, but here you go anyway.

A survey of nearly 30,000 middle aged and older people in nearly 30 countries, says that men are “more satisfied with their sex lives than women in the same age group” and that age has little to do with sexual well-being.

The survey also revealed that sex is better in Europe, North America and Australia than it is in the Far East.

Even better news: in the US "about three-quarters of men and two-thirds of women" reported they were very satisfied with their sexual relationships.

Still, a big caveat. I'm skeptical about some of the details -- with these kind of surveys you get an awfully high "selection bias" that skews the results. You have to ask how the people who were willing to participate in the project differ from society at large. And I also wonder about the variables they were looking at to differentiate between the factors that contribute to a good sex life. The news report attributes having "more or less equal relationships" to positive findings. But that begs the question: what does "more or less equal" mean?

Well, it's not rocket science, and you don't need high-priced studies to tell you the answer. It's just basic common-sense -- a good sex life is rooted in a committed, married relationship founded on deep, enduring respect and consideration for each other. We have to be careful about the political freight "equality" brings -- if equality degenerates into keeping score, you've lost the essence of caring for each other that keeps a love relationship alive.

Hat tip: My Way News.


Help Wanted at the Center for Military Readiness

April 21, 2006 | By Jack Yoest

yoest_donnelly_pentagon_05.png

Charmaine and Elaine in the Pentagon
Charmaine says, "I'm going to look at a new ring..."

"Wedding?" I'm concerned.

"No, bigger. E Ring." She grabs her brief case.

Now I'm really worried.

This means only one thing.

Elaine Donnelly is in town. Women are going into combat.

Elaine runs the non-profit think tank Center for Military Readiness.

Elaine is a former member of the Defense Advisory Committee on Women in the Services. She was appointed by Defense Secretary Caspar Weinberger in 1984. Members have three-star protocol status.

She's a pro.

The Center for Military Readiness is expanding. Elaine is looking to hire a Public Affairs and Research Director.

submarine_service_poster.jpg

Women may be
assigned to subs
The position will involve specialized research on matters of concern to CMR, preparation of news releases and person-to-person communications with broadcast producers, writing or editing of articles for CMR publications and its website, arranging or attending meetings with public officials, representing CMR at hearings or events and on radio or television interviews, and assisting CMR with fundraising activities.

Of primary concern is,

...when the issue of congressional oversight of defense matters has become extremely controversial, both Congress and the Bush Administration have been inattentive and negligent on the important matter of women in land combat.

If you know of a candidate, please comment. We will be in your debt.

###

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Thank you (foot)notes:

See Hidden Agenda: Women in Combat.

Mudville Gazette has Open Post.

CMR's Board of Advisors at the jump


Continue Reading »

Whole Lotta Changin' Going On

| By Charmaine Yoest

Friends, thanks for stopping by Reasoned Audacity -- as you can tell, we've been changing some things on the site. Mostly fixing some bugs on the back-end that will, hopefully, in the long run make this site run better. One of my main goals with the site update is to get my comments will be fixed so that it will be easier for you to comment.

But I appreciate your patience as the upgrading goes on, and we get the graphics fixed and everything humming along again.

Thank you for reading Reasoned Audacity!


Selling the Great Wall of China

| By Jack Yoest

elmer_wheeler_yoest.jpg


Elmer Wheeler selling
through the senses
"Sell the sizzle, not the steak," said master salesman Elmer Wheeler. His book SIZZLEMANSHIP: New Tested Selling Sentences and his others are among sales lore classics.

His original research was built around 105,000 word order combinations and tested on some 19,000,000 people, as the legend goes. Elmer then took the "Wheeler Word Laboratory" on the road consulting with major retailers. Teaching salesmen to sell more.

His research from the 1930's still holds and sells today. Even half way around the world.

Your Business Blogger was touring the country side north of Beijing. Seeking out local thrills.

The buzz from my hosts was about a terrific luge-like ride. Nothing like Disney World. A real experience.

A ride faster and more dangerous. Not OSHA compliant with all those pesky safety restrictions.

It sounded great. All my senses were a-tingle. I jumped at the chance for danger.

china_chair_lift_great_wall.png

Ski lift to the top of the run
Our guides mentioned some history and scenery and artifacts, along the way. With an edge. So I ride with my buddy David Wayne up to the top. And sped down to the bottom.

china_luge_great_wall.JPG


A Chinese thrill ride
Everyone was right! Cheap, exciting thrills! When you come to Beijing, be sure to look into the luge ride!

It sizzles.

By the way, there was another attraction in between the ski lift ride up, and the tremendous luge ride down.

china_yoest_great_wall_horizontal.JPG
The Great Wall of China

Here's Your Business Blogger modeling genuine Chinese Communist Red Army head wear. At the Great Wall of China.

The structure was breathtaking. A meaty experience sold with sizzle. Anticipation rewarded with a concrete experience through each of the senses.

Marketing at its best.

Elmer Wheeler lives.

###

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Thank you (foot)notes:

china_yoest_great_wall.png

Off-vertical brick laying
Your Business Blogger worked in college as a carpenter's helper and was intrigued by the brickwork of the Great Wall. The bricks followed the terrain contours. The Wall in the Middle Kingdom doesn't follow the vertical to earth's center. If a mason could plumb this out for me and comment, I'll send a blog t-shirt.

From Emperor Heaven,

The Great Wall of China is one of the great man-made landmarks on earth, an incredible feat of engineering begun some 2000 years ago. It stretches for about 6,500 km from the Korean mountains to the Gobi desert. The average height is 10 metres (originally the height of 5 men) & the width is 5 metres (originally 6 horses wide at the top, 8 horses wide at the bottom).

It was started during the Eastern Zhou Dynasty as small bits of defensive wall for three of the individual states to keep the northern nomadic barbarians away. Under the Qin Dynasty the independent bits of wall began to be joined making it the 'great' wall to protect the whole country from northern invasions. Over a million people eventually were sent to work on the wall during the Qin Dynasty (local people, soldiers, scholars and prisoners) and it was worked on for ten years continuously day and night using, for the most part, local construction materials. If anyone died while working, they were buried in the wall. Workers who complained or tried to run away were buried alive. During the Qin and Han Dynasties the construction was of wooden frames which were filled with earth which was then tamped tightly. The frames were removed leaving a tightly packed earthen wall. Many years later the earth was enclosed by brick and stone.

It consisted of wall interspersed with watchtowers. The soldiers lived and stored their supplies in the towers and each tower was within sight of the next. The soldiers looked out for invasions when a flag or torch was used for signaling and occasionally took part in skirmishes with the invaders. Many of the garrisons had nearby farming plots so were self-sufficient as getting supplies to the remote areas was hard.

From the Han Dynasty (200 BC) to the Ming Dynasty (17th century), it was continually extended, reconstructed and restored. It's the remnants of the Ming wall that are mainly visible today when the brick and stone work was extended and sophisticated designs added.

Mudville Gazette has Open Post.

Russell Davies has a better picture of Wheeler. Bet on the Brits. And a better article. Blog roll him.


The Carnival of Entrepreneurship is Up at Be Excellent

April 20, 2006 | By Jack Yoest

skip_reardon_be_excellent.jpg


Skip Reardon
Be Excellent(tm) Helping The Best Small Businesses To Achieve Lasting Excellence. has (unpaid) host duties this week. Go visit.

And while there, see David Daniels. He's forgotten more on international business than I've ever learned.

###

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Thank you (foot)notes:

The Carnival of Entrpreneurship is the creation of Scott Allen.


My (simulated) F-14 Crash and Humiliation

| By Jack Yoest

F14_Sunset_militarydotcom.jpg


F-14 Tomcat
Your (Army) Business Blogger had no business in the cockpit. My instructor was a Vietnam vet with Mig Killer license plates on his truck.

He said the F-14 was a "Man's Plane." Sounded sexist. He explained that the old hydraulics required real strength -- after a couple of hours, even the strongest studs needed two hands on the stick.

Not for girls.

So I thought.

But I was wrong, again.

I bring the Penta-Posse to Oceana Naval Air Station to show them how macho military men (like their father) defeated Communism.

We get invited to some F-14 training. I climb in the trainer. The instructor guides me through the take- off and some maneuvers. The room spins. The world spins.

And nobody was shooting at me. Although lots of people were yelling at me...

Time to bring the baby home. I turn. Lots more yelling. It might have been me.

The world, the screen freezes. At a funny angle. IRL it would have been a $38 million mistake and DNA remains of Your Business Blogger.

My instructor: "Success. You did great!"

Me: ?

My instructor: "The seat is dry."

Me: ?

My instructor: "No puke, no piss."

Navy humor.

After my showing off, the kids are not impressed. The Diva, age 6, female, issue-one-each slides in the front seat sim. Confident. In control. And zooms.

Perfect landing. "Just like PlayStation," she says.

I expected a few more years to pass before they passed by the Old Man.

###

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Thank you (foot)notes:

Women shouldn't be in combat, but The Diva can defend herself. With an F-14 if the need arises.

New aircraft are easier to manhandle. With fly-by-wire. (Auto maker BMW is experimenting with these controls for wheeled vehicle steering.)

Anyway, the Navy is retiring the F-14 Tomcat. The 32 year-old warbird will be missed.

The world's most recognized aircraft -- the fast and lethal F-14 s roaring off into Naval history.

The people who supported research, development, test and training for the mighty Tomcat will soon shutter the program on Patuxent River Naval Air Station.

The Tomcat program (PMA-241) will host a disestablishment ceremony in Pax River's hangar 2133 April 27 at 2 p.m. Rear Admiral David Venlet, NAVAIR's Program Executive Officer for Tactical Aircraft and a Tomcat aviator, will speak at the ceremony.

Blockquote from Military.com

Visit NAS Oceana.

RantingProfs has a detail overlooked by the media.

Open Post at Mudville Gazette!


Father Failure

April 19, 2006 | By Jack Yoest

Tom Cruise and Katie Holmes had a baby. A girl named Suri, or something. It means Red Rose.

Charmaine and I were betting they'd get married first. We were wagering on a wedding.

We lost.

katie_holmes_father_mother.jpg

Katie Holmes
with her parents
Katie's dad was central in her life. We thought Katie's dad would put some boundaries on their passion. Until the knot was tied.

Charmaine wrote last year,

The tabloids are all agog with word that Katie Holmes has stated to the world that she will remain a virgin until she marries.

And now she's dating Tom Cruise (not really a Top Gun, but played one in the movies).

The tabloids have reported breathlessly that Cruise filled Katie's room with dozens of red roses...

Of course, we've seen this scenario before with other starlets. But my vote is with Katie. Why? Look at that picture of her with her parents. Both of them. While other reporters are fixated on the wolf with red roses, I'm interested in what she has to say about the other man in her life -- her father: She consults him on every major decision, and "He always tried to intimidate boys who wanted to date me," she says (according to Sky Showbiz )

It's a dad thing. In every culture.

So now Your Business Blogger is really worried. We have three daughters. We're determined to protect the little women from the wolves. With my version of W. Bruce Cameron's Rules.

We get lots of advice on girls dating, these days.

Sheila Lennon from The Providence (R.I.) Journal reported that, after reading my rules,

I chuckle, since my dad once met a dubious date with hammer in hand. I eluded parental controls as necessary, nonetheless. Mr. Yoest, you don't have a chance.

Sheila, this is not helpful.

So. I've some extra work to do. Extra vigilance. Civilization depends on it. On me.

###

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Thank you (foot)notes:

See Meatloaf's Wolf With Red Roses at the jump. The passion.

See Charmaine's Need for Social Censure.

And Values.

Basil's Blog has another picnic.

Outside the Beltway has Traffic Jam. And be sure to visit Mensa Barbie. Smart girl.


Continue Reading »

Rumsfeld and Charmaine

| By Jack Yoest

rumsfeld_yoest.jpg

Secretary of Defense
Donald Rumsfeld and
Charmaine Yoest
The Donald is smoothly working the room. A glittering event in Your Nation's Capital some time ago.

"Go give Rummy a big smooch," I tell Charmaine. "The Washington Post says he's cuddly."

So Charmaine gently elbows his wife aside and engages the (once youngest -- now oldest) Secretary of Defense at close range.

She asks a thorny question.

He says, "I need to get my mind around this [and study the issue more]."

I stood in awe.

Whenever a Naval Aviator/Congressman/Presidential Chief of Staff/CEO/Cabinet Secretary defers to a -- a blogger on the workings of Washington -- this means only one thing:

Rumsfeld knows exactly what he's doing.

The goal of going to war is victory; the preservation of our nation's institutions. Donald Rumsfeld is making the military transform to meet new threats.

The business market, financial institutions do not like change. The military does not like change.

But the military must change with internal pressure, so our country's institutions won't be changed by external enemies.

So. Rumsfeld is charming. Not cuddly.

###

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Thank you (foot)notes:

This is an unpaid analysis.

Background info courtesy Rich Mullins,

Donald Rumsfeld has been many things:
Active Duty and Reserve Naval Officer
Congressional Staffer
Member of Congress (elected four times)
Assistant and then Counselor to President Nixon
Ambassador to NATO
Chief of Staff for President Ford
Secretary of Defense (Youngest ever)
CEO of G.D. Searle
CEO of General Instruments
Secretary of Defense (Oldest ever)

Here's what Donald Rumsfeld has never been:

Warm

Cuddly

Sufferer of fools

Photo Credit: Your Business Blogger.

Basil's Blog has a picnic.

Red State gets it right.

BlackFive has General Disorder.

Don Surber has more at General Perjury.

Sister Toldjah has What Stinks...

California Conservative has more on the media.

Mudville Gazette has Open Post.


What Does China Admire Most About America?

April 18, 2006 | By Jack Yoest

china_characters_taxes_cropped.png

It is good to have health
and strength
...number one...
a strong country
It is good to support
your country...
Your Business Blogger was touring a large Chinese university. (Goodness, every Chinese university is large.)

Anyway, I was interested to see China's interest in American marketing. American ideals. American riches. The American source of riches:

Wal*Mart
Narnia
Corvettes
The United States of America Internal Revenue Service.

china_irs.png

...Strength through taxes
IRS Form 1040 signs
at a university
in the Middle Kingdom
The IRS. China uses the IRS Form 1040 as ...inspiration.


For Heaven's sake.

China's leadership looks to the American model of tax collection as the enlightened path to good government funding.

China looks in amazement at the American population compliance to the tax code. Population control. Clean compliance.

Without revolution.


But this is depressing. I wish Americans were more revolting.

On taxes.

Happy Tax Day.


###

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Thank you (foot)notes:

China doesn't need to look half around the world for a taxing template. Hong Kong would be a terrific start: a 15% flat tax. And no capital gains tax. Steve Forbes would be pleased if the USofA were more like this part of China. Compliance is easy when the cost of tax payment is less than the opportunity costs of tax evasion.

See AllFinancialMatters.

Visit Simon World for reasons to move to China.

Few have traveled to China as much as Director Mitch at The Window Manager.

Blogroll Virtual Handshake for references.

More at the jump.

Jeff Cornwall has a great graphic. Go visit.

Visit the Tax Carnival at Don't Mess Wtih Taxes.


Continue Reading »

Str*ppers in The Chronicle of Higher Education

April 17, 2006 | By Charmaine Yoest

Cross Post from Jack Yoest at Str*ppers with the uncensored version.

censored.jpg
Higher Education in The Chronicle of Higher Education

strippers_chronicle_nasty.jpg


Everybody's Toy, Nobody's Fool

The text and photographs by Jackie Brenner, a photographer, are from the book Friday Night Grind: Bourbon Street, New Orleans, Distributed by the University of New Mexico Press for Fresco Fine Arts Publications and Shine Media Group.

The market segment for the average reader of The Chronicle of Higher Education:

Voted for John Kerry
Doesn't go to church
Loves Darwinism; hates Intelligent Design
Hates George Bush
Hates business/commerce/filthy lucre
Loves pictures of Nekked Women...

...I made up the last point.

However, this is what the professors in the academy are reading. Are you sure you want your daughters near these guys?

###

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Thank you (foot)notes:

Other favorite pictures articles from The Chronicle of Higher Education include

Painted Ladies, and

Butt of Jokes.

This week's pictures are from the April 21, 2006 edition, page B3.

Whenever Your Business Blogger thinks of Bill Clinton, I think of censored.jpg


Str*ppers in The Chronicle of Higher Education

| By Jack Yoest
strippers_chronicle_21_april_06.jpg
Higher Education in The Chronicle of Higher Education

strippers_chronicle_nasty.jpg


Everybody's Toy, Nobody's Fool

The text and photographs by Jackie Brenner, a photographer, are from the book Friday Night Grind: Bourbon Street, New Orleans, Distributed by the University of New Mexico Press for Fresco Fine Arts Publications and Shine Media Group.

The market segment for the average reader of The Chronicle of Higher Education:

Voted for John Kerry
Doesn't go to church
Loves Darwinism; hates Intelligent Design
Hates George Bush
Hates business/commerce/filthy lucre
Loves pictures of Nekked Women...

...I made up the last point.

However, this is what the professors in the academy are reading. Are you sure you want your daughters near these guys?

###

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Thank you (foot)notes:

Other favorite pictures articles from The Chronicle of Higher Education include

Painted Ladies, and

Butt of Jokes.

This week's pictures are from the April 21, 2006 edition, page B3.

Whenever Your Business Blogger thinks of Bill Clinton, I think of Crooked Timber.

Mudville Gazette has Open Post.

Gapingvoid has a better depiction of the Str*ppers' audience.


Christian Carnival is up at Cadmusings

| By Jack Yoest

cadmusing_mars.jpg


with the tag line,

If everybody is thinking alike, then somebody isn't thinking. George S. Patton Jr

And while at Cadmusings, be sure to visit ProfessorBrainbridge and get his take on Judas and Gnosticism.

###

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Thank you (foot)notes:

Cadmusings is a Varnie Award Winner. And a Mind & Media Exclusive Reader.


Wilberforce and Gapingvoid

April 15, 2006 | By Jack Yoest

A tale of two sales guys. One made the big, small. The other made the small, big.

cross_hugh_gapingvoid.jpg

Cross
Your Business Blogger recently was privileged to view an advance screening of the movie trailer about Wilberforce and his lifelong fight against slavery.

Amazing Grace. Due out in March, I saw the movie thru a marketing lens.

Wilberforce was able to sell a very big project by making the intangible, tangible. From global-big to individual-small. He made the individual slave real to the individual Member of Parliament.

Today, MacLeod is able to sell a very small project by making the tangible, intangible. From individual-small to global-big.

Micro brand to global presence:

A small, tiny brand, that "sells" all over the world.

same_cross_hugh_gapingvoid.jpg

Same Cross, Hugh MacLeod

Wilberforce and MacLeod: From the U.K. One-to-one marketing at its best.

Because we each have our Cross to bear.

Happy Easter.

###

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Thank you (foot)notes:

Your Business Blogger has purchased calling cards from Gapingvoid. You should too. I got the 'company hierarchy card.' For sociopaths.

Mudville has Open Post.

Read Hugh MacLeod's Easter post. Like a visit to the country. In another country.

More on Walden Media at the jump.


Continue Reading »

He is Risen

April 14, 2006 | By Jack Yoest

He is risen! He is risen indeed!

yoest 019small.jpg

The alarm went off at 3 AM. Could we manage to rouse five tired children and make it to the sunrise service at the Grand Canyon 90 miles north? Having come this far on our westward adventure, we wanted to try.

But the Penta-Posse got themselves up, into the ski clothes we'd laid out to combat the cold, and beat me into the truck. (They may have been eased along by the chocolate and jelly beans the easter bunny left. . .) In fact, they were in such high spirits that they wanted our progress up Arizona Rt. 180 through the Coconino Forest to turn into a race with the lone hatchback we encountered along the way in the dark.

As the little car left us in his wake (Dad, c'mon, let's go!!) Jack told the posse that we would let the hatchback "hit the cow" for us and tried to refocus their attention on seeing who could guess how low the temperature would go. The Dreamer "won" when the thermometer dropped to 17 degrees. I worried about the wind-chill on the canyon rim. Then, we crested a hill and came up suddenly on the hatchback, which was stopped dead in front of us as a herd of six or seven deer charged acrosss the road.

The mountains to our right, capped in snow, glowed with the reflected light of a full moon.

We reached the canyon at 5 AM just as the faintest light began breaching the eastern rim. We parked along the shoulder near Mather Point; the Dancer had fallen asleep again and didn't want to venture into the cold -- we wrapped her in a blanket and joined the others who were streaming in the direction of haunting music playing on a loudspeaker at the outlook. We were early enough to be among the first there; eventually around 1600 people arrived, filling up the platform, the stairs to the outlook, and lining the rim looking out over Mather Point.

The Dreamer, the Dude and the Diva scrambled up to a perch atop a large boulder, while Jack and I settled in to lower seats along a rocky wall with the Dancer and Boo.

By now, a faint pink light was spreading along the horizon. We had made it! My eyes filled with tears as my apprehension and tension from the press to get there was replaced with a sense of awe at the majesty in front of me.

Then the cold started to seep in. The Dancer started to cry. She settled in to Jack's lap and buried her face in his chest. A little later, the Dreamer came down to take her so that they could warm each other. Boo slept on.

Half an hour left until the service and now the light was spreading and we could see the growing crowd around us more clearly. My worst fears about the wind-chill never materialized, but it was very cold. A stranger came over to the Dancer and the Dreamer, and wrapped them in a blanket. "Here," he said, "you look cold. This is an extra."

It wasn't an extra. We were among friends. He is risen. He is risen indeed.

The service started and Boo began to cry. Then he settled quickly into my shoulder. . .

The sun broke over the northeastern rim with a brilliant glow, revealing the colors of the canyon in all their glory. Red, green, pink, orange. Deep clefts of darkness and shadow. The Colorado silently running in dizzying depths below. A raw wood cross on the edge appeared to hang in the air, silhouetted with the vast expanse of the canyon behind.

Christ, the Lord, is risen today, Alleluia! Sons of men and angels say, Alleluia! Raise your joys and triumphs high, Alleluia! Sing, ye heavens, and earth, reply, Alleluia!

Hail, the Lord of earth and heaven, Alleluia!
Praise to Thee by both be given, Alleluia!
Thee we greet triumphant now, Alleluia!
Hail, the resurrection day, Alleluia

Jesus Christ is risen today, Alleluia!
Our triumphant holy day, Alleluia!
Who did once upon the cross, Alleluia!
Suffer to redeem our loss. Alleluia
!

Afterward, the Dude and I stood and looked over the canyon. "This is awesome," he said.

He is risen. He is risen, indeed.

yoest%20062small.jpg

###

Originally published on 28 March 2005 by Charmaine. Crossed Posted on Reasoned Audacity.


He is Risen

| By Charmaine Yoest

He is risen! He is risen indeed!

yoest 019small.jpg

The alarm went off at 3 AM. Could we manage to rouse five tired children and make it to the sunrise service at the Grand Canyon 90 miles north? Having come this far on our westward adventure, we wanted to try.

But the Penta-Posse got themselves up, into the ski clothes we'd laid out to combat the cold, and beat me into the truck. (They may have been eased along by the chocolate and jelly beans the easter bunny left. . .) In fact, they were in such high spirits that they wanted our progress up Arizona Rt. 180 through the Coconino Forest to turn into a race with the lone hatchback we encountered along the way in the dark.

As the little car left us in his wake (Dad, c'mon, let's go!!) Jack told the posse that we would let the hatchback "hit the cow" for us and tried to refocus their attention on seeing who could guess how low the temperature would go. The Dreamer "won" when the thermometer dropped to 17 degrees. I worried about the wind-chill on the canyon rim. Then, we crested a hill and came up suddenly on the hatchback, which was stopped dead in front of us as a herd of six or seven deer charged acrosss the road.

The mountains to our right, capped in snow, glowed with the reflected light of a full moon.

We reached the canyon at 5 AM just as the faintest light began breaching the eastern rim. We parked along the shoulder near Mather Point; the Dancer had fallen asleep again and didn't want to venture into the cold -- we wrapped her in a blanket and joined the others who were streaming in the direction of haunting music playing on a loudspeaker at the outlook. We were early enough to be among the first there; eventually around 1600 people arrived, filling up the platform, the stairs to the outlook, and lining the rim looking out over Mather Point.

The Dreamer, the Dude and the Diva scrambled up to a perch atop a large boulder, while Jack and I settled in to lower seats along a rocky wall with the Dancer and Boo.

By now, a faint pink light was spreading along the horizon. We had made it! My eyes filled with tears as my apprehension and tension from the press to get there was replaced with a sense of awe at the majesty in front of me.

Then the cold started to seep in. The Dancer started to cry. She settled in to Jack's lap and buried her face in his chest. A little later, the Dreamer came down to take her so that they could warm each other. Boo slept on.

Half an hour left until the service and now the light was spreading and we could see the growing crowd around us more clearly. My worst fears about the wind-chill never materialized, but it was very cold. A stranger came over to the Dancer and the Dreamer, and wrapped them in a blanket. "Here," he said, "you look cold. This is an extra."

It wasn't an extra. We were among friends. He is risen. He is risen indeed.

The service started and Boo began to cry. Then he settled quickly into my shoulder. . .

The sun broke over the northeastern rim with a brilliant glow, revealing the colors of the canyon in all their glory. Red, green, pink, orange. Deep clefts of darkness and shadow. The Colorado silently running in dizzying depths below. A raw wood cross on the edge appeared to hang in the air, silhouetted with the vast expanse of the canyon behind.

Christ, the Lord, is risen today, Alleluia! Sons of men and angels say, Alleluia! Raise your joys and triumphs high, Alleluia! Sing, ye heavens, and earth, reply, Alleluia!

Hail, the Lord of earth and heaven, Alleluia!
Praise to Thee by both be given, Alleluia!
Thee we greet triumphant now, Alleluia!
Hail, the resurrection day, Alleluia

Jesus Christ is risen today, Alleluia!
Our triumphant holy day, Alleluia!
Who did once upon the cross, Alleluia!
Suffer to redeem our loss. Alleluia
!

Afterward, the Dude and I stood and looked over the canyon. "This is awesome," he said.

He is risen. He is risen, indeed.

yoest%20062small.jpg

###

Originally published on 28 March 2005. Crossed Posted on Jack Yoest at He is Risen.


Good Friday

| By Jack Yoest
good_friday_tom_mcmahon.gif

Visit Tom McMahon.

###

Kiddie P*rn: Dirty Old Men Are Slow Learners

April 13, 2006 | By Jack Yoest

A few years ago, Charmaine predicted a convicted pedophile would go free. She was right. Courts gone crazy. Liberal judges set the captive free. And might continue to do so. Under the protection of the First Amendment.

brian_doyle_DHS_seduce_underage.jpeg


Brian Doyle
The world now knows the pedophile Brian Doyle, the flak from Department of Homeland Security. Chatting on line, hot after little girls. Nabbed by the FBI.

You'd think this population segment would learn Big Brother is watching.

But no.

patrick_naughton_infoseek.jpg


Patrict Naughton
Alert Readers will remember Patrict Naughton the EVP of Disney's InfoSeek back in 1999. When Naughton, aka 'HotSeattle' hustled young hussies on line. FBI caught him with his pants down. Literally.

Clever Naughty Naughton would send pictures of his EV P-ness.

And girls would melt at the sight of the big man.

kiddie_the_women's_quarterly.gif


The Women's Quarterly
by The Independent Women's Forum
Anyway, Charmaine wrote about this in Y2K. She was right.

As usual.

Naughton went free.

Here's the original article on the abuse of children and the enabling technology.

Not a Pretty Picture: The New Virtual Face of Kiddie P*rn

At dawn in London, on September 2, 1998, police from three continents and twelve countries stormed the residences of 100 people who seemed like just average citizens. However, these people, both men and women, were all members of the Wonderland Club -- a U.S.-based Internet pedophile ring that required as a membership prerequisite personal possession of at least 10,000 sexually explicit pictures of children under the age of thirteen, and a willingness to trade them. This unprecedented international sting, which was coordinated by Interpol, netted an astounding haul of more than 100,000 pornographic images of children, some as young as two years old.

Child pornography used to be an underground industry that was difficult and expensive to access, but the Internet has been a boon for pedophiles; the wonders of technology have made kiddie porn easy to produce, easy to distribute, and easy to find. Illegal kiddie porn is estimated to net between $2 to $3 billion a year and involve at least one million children in the United States alone.

While the child porn addict once had to undertake dangerous assignations, pay huge sums of money, or fly to Europe or Asia to feed his obsession, today he can easily find pictures of children being sexually assaulted, engaging in sexual acts with animals, or in other sexual poses which are sold or traded over the Internet. A child porn ring discovered during the Wonderland Club investigation even featured live Internet broadcasts of sexual abuse-the online observers were invited to offer suggestions to the perpetrators. Another web site originating in Asia offers "real schoolgirls-real abuse." For only $25.95, this site provides "unrestricted access" to sexually explicit photos of "extreme young" Asian girls and a link to something called Rape Camp Victims. Another sick site offers this come-on: "See little Black schoolgirls get [deleted] while walking home."

But the really new face of kiddie pornography is virtual porn. Using the morphing capabilities of the computer, pornographers can produce images of children in sexually explicit poses that may not involve real children. The new techno-porn is produced in two ways: There are computer-altered images created by manipulating the image of a real minor onto, say, the body of an adult engaged in sexual activity. Or an ordinary picture of a child can be made to look sexually explicit. But computer images can also be created without using a real or identifiable minor at all-this is virtual porn. Viewers can't tell the difference.

Old-fashioned child pornography is clearly illegal. Unfortunately, virtual porn is more complicated: Since they don't use a real child, practitioners assert, their product is art and thus a form of speech protected by the First Amendment. The first case of computer-imported child porn was prosecuted in 1993; the defense claimed all of the images were virtual. In that case, prosecutors were able to prove that the children depicted were real, but it was a strong defense, and a harbinger of a tangled legal thicket ahead.

Recognizing the new threat posed by virtual porn, Congress in 1996 passed the Child Pornography Prevention Act, which banned depictions of children in "sexually explicit conduct" whether "virtual" or real. The child porn act prohibited virtual kiddie porn by banning works that "appear to be" and "convey the impression" of minors in sexual situations. The statute is aimed at the prevention of child molestation-pedophiles use kiddie porn as a recruitment device, and a child told to imitate what they see in a picture would not know the picture wasn't "real." Congress was also concerned that pedophiles could use a digitally altered picture portraying a sexual scene that never actually took place to blackmail innocent children.

Foes of the child porn statute insist that concern over virtual porn is just high-tech hysteria and doubt that the porn itself poses a significant threat to children. Wired magazine, for example, asked if "computer-age fears" about virtual porn have "any more basis in reality than your average monster-in-the-closet." Indeed, some porn advocates even argue that virtual child porn should be welcomed as a harmless way for pedophiles to satisfy their appetites.

When I debated Hustler founder Larry Flynt on Politically Incorrect , the First Amendment maven actually tried to convince us that there are hordes of genteel, dirty old men sitting in their living rooms, smoking pipes, drinking port, and benignly staring at virtual kiddie porn! He insisted that they are hurting no one.

Representing a more commonsense view, Frederick Schauer, professor of the First Amendment at Harvard's Kennedy School of Government, testified before Congress that "somewhere in this chain of computer-generated production there are going to be real children involved." Or affected by it. A person who wants child pornography is, by definition, someone who is sexually interested in children. Doesn't this indicate that the porn is used to whet their appetites for real children?

Enter the Free Speech Coalition. This has to be one of the more unusual trade associations: It represents six hundred porn producers, distributors, and "talent." Their logo is the Stars and Stripes; the organization's president is former porn star Gloria Leonard (who boasted last year at the National Press Club of once having been "at the cutting edge of the phenomenon known as 'phone sex'"). Like most trade organizations, this one helps members with health insurance and other porn-industry-specific benefits-like HIV-testing. "Our goals are to improve the quality of life for the people who toil in the adult industry regardless of what their positions are," Leonard said. She admitted that it is "very noble to try and protect children. I'm all for that," but added, "We cannot deny the constitutional rights of adults in seeking to protect children. It's a very dicey domain, to say the least."

The Child Pornography Prevention Act made it especially dicey for a staple of the adult porn industry: web sites featuring "barely legal" eighteen and nineteen-year-old blondes in pig-tails and pinafores portraying salacious innocence. Many of these "actresses" are hired specifically because they "appear to be" much younger and they are paid to "convey the impression" that they are minors. These childish-looking women are the low-tech way of satisfying customers interested sexually in children.

Fearing that this whole segment of the adult industry would be targeted by law enforcement under the new statute, the coalition challenged the constitutionality of the child porn law in California. They asked for a declaratory judgment that the law is unconstitutional. In Free Speech Coalition v. Reno , the coalition argued that the congressional prohibition against works that "appear to be" and "convey the impression" of a minor engaged in sexual activity is unconstitutionally vague and over-broad, leaving open the possibility that someone might unintentionally violate the law.

Along with the ubiquitous American Civil Liberties Union, the coalition argued that, while it is all right to legislate against the use of real children in porn, it is going too far to ban the use of computer-generated images. "You really run into a problem of artistic restriction," lawyer H. Louis Sirkin explained.

Judge Donald Molloy, writing for the Ninth Circuit Court, the federal appellate court in California, agreed. Molloy ruled that the statute is so vague that a person of "reasonable intelligence" might not know how to avoid collision with the law. Molloy added that "any victimization of children" that occurs as a result of a pedophile's viewing virtual porn is not a "sufficiently compelling justification," for making virtual pornography illegal.

One member of the three-judge panel disagreed. Judge Warren Ferguson noted, in an important dissent, that the Supreme Court has found the protection of children to be a "compelling" state interest in the past. Ferguson pointed out that the First Amendment does not protect speech that is "utterly without redeeming social importance."

Molloy's ruling couldn't have come at a better time for former Disney executive Patrick Naughton. Naughton was caught in an FBI sting after he began a relationship in a "dad&daughtersex" chat room. Naughton believed he was flirting with a thirteen-year-old virgin-in reality it was undercover Special Agent Bruce Applin. Naughton sent a picture of himself naked below the waist, and Applin sent back a picture of a colleague when she was actually thirteen. Naughton posted both pictures on his web site.

Naughton, who called himself "Hotseattle," eventually convinced his fictitious web-friend to meet him on the Santa Monica pier. He told her that he thought it was "kewl" that she was thirteen and that they had to be careful since what he wanted to do was illegal and that he could go to jail. Applin joked about telling the FBI, saying that Naughton could be arrested. "True," Hotseattle replied.

When Naughton showed up at the Santa Monica pier for his tryst, he was arrested; his laptop contained child pornography. It should be pointed out that Naughton was not content with his erotic computer images of children-he wanted the real thing.

On December 16, 1999, Naughton was convicted by a federal jury of possessing child pornography. He faced the possibility of ten years in prison. However, within hours of Naughton's guilty verdict, Judge Molloy's decision was handed down. Naughton suddenly had a get-out-of-jail-free card.

District Judge Edward Rafeedie vacated Naughton's conviction of possessing child pornography, citing the "unconstitutionality" of the statute. Naughton went free on bond, awaiting a retrial, despite the fact that prosecutors were able positively to identify the children in four of the ten pictures they presented in Naughton's trial. Judge Molloy had provided a loophole for predators like Naughton who think thirteen-year-olds are "kewl."

Molloy's decision also set up a conflict among federal courts-a similar challenge to the child porn act earlier in the year had been decided differently in a Maine case by the First Circuit Appeals Court. David Hilton, who described himself as an anti-porn crusader, originally met with FBI and customs officials to tell them about kiddie porn he received over the Internet. As the Associated Press put it, the agents "began to suspect Hilton's motives were less than pure." Hilton's porn collection included an image of a figure obviously altered digitally to portray an adult woman below the waist and a child above. Hilton was indicted for criminal possession of child pornography.

Predictably, his lawyer attacked the constitutionality of the child porn act, arguing that the law was too vague. An average guy, he claimed, might not know whether he was looking at a legal, adult baby-faced porn star portraying a teenager…or risking jail-time through inadvertent possession of child porn.

The court didn't buy the argument: The First Circuit Court in Maine ruled on appeal against Hilton. In a unanimous decision, the court said that the words "appears to be a minor" are grounded in "prosecutorial necessity." The court further noted that the U.S. Supreme Court had already established that the protection of children through the eradication of child pornography in its entirety is a legitimate societal goal and a compelling state interest. Child pornography, like libel and obscenity, is not protected by the First Amendment.

So, with the federal First and Ninth Circuit court decisions in direct conflict over the constitutionality of virtual kiddie porn, the stage is set for a showdown at the Supreme Court. The government is appealing Molloy's decision in Free Speech Coalition v. Reno , giving the Supreme Court the opportunity to consider the issue.

The stakes are high. FBI Director Louis Freeh recently told Congress that on-line child predators are among the most sophisticated computer criminals. But as Naughton's case illustrates, the courts may well help provide pedophiles a safe techno-haven.

Shortly before his scheduled retrial in March, Patrick Naughton pleaded guilty to the federal charge of crossing state lines to have sex with a minor. As part of his plea, the charge of possession of child pornography was dropped…a fact that won't be lost on pedophiles who haven't been caught yet. Or their defense attorneys.

The good news is the prosecutors got their man. This time. Next time it may be a lot harder.

Charmaine Yoest, author of Mother in the Middle, is [the former] senior editor of Ex Femina.

These court cases might not be quite what the Founding Fathers envisioned in designing protections for faith and free speech.

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More at the jump.

Dirty Old Men really don't have to work as hard as Dolye and Naughton. Pedophiles can set up a child predator blog on Google. Stacy Harp has the story.

Mudville Gazette has Open Post. And while there read I Want Pedophiles Dead. The writer is my kind of guy.


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Illegal Interview Question: Are You a US Citizen?

| By Jack Yoest

human_resource_management_navy_mil.jpg


Hire the Best People,
but don't get sued

The law is an *ss -- an idiot...
Charles Dickens
Your Business Blogger once ran the Human Resource function for a 14,000 employee enterprise. The boss demanded, "Get the best talent!"

And don't get sued. It was like playing defense. You can't win it, but you can lose it.

Anyway, when interviewing job candidates, a series of trick questions are necessary to:

1) Get answers and
2) Stay within the Law

Sometimes mutually exclusive, because the law is, well, an *ss.

So. During the interview, I would say, not ask, to the job candidate,

"That is a beautiful ring [on the third finger on the left hand]..."

"I have the five best kids on the planet..."

"I love California! I was born in San Diego..."

"I've been married to Charmaine for 16 years this May..."

This work is best left to your anti-personnel, personnel department. The HR professionals have become as vital as lawyers. And can kill a contact or contract even faster.

Here's more from our friends at Military.com,

Illegal: Are you a U.S. citizen? Where were you or your parents born?

Legal: Are you authorized to work in the United States? What other languages do you speak? This question is okay as long as it relates to the job you are interviewing for.

Illegal: How old are you? When is your birthday?

Legal: Are you over 18 years of age? Again, this question is considered legal if it relates to the job.

Illegal: What's your marital status? Who do you live with? Do you plan to have a family? How many kids do you have? Do you have childcare arrangements?

Legal: Travel is an important part of the job, would you be willing to travel as needed?

Illegal: Do you belong to any clubs? What are your affiliations?

Legal: Do you belong to any professional trade organizations that you consider relevant to your ability to perform this job?

Illegal: How tall are you? How much do you weigh?

Legal: Are you able to lift a 50 lb weight and carry it more than 100 yards for this job?

Illegal: Do you have any disabilities? Have you had any recent or past illnesses or operations? If so, please list the dates of these operations.

Legal: Are you able to perform the essential functions of this job with or without reasonable accommodations?

Illegal: Have you ever been arrested?

Legal: Have you ever been convicted of a crime? The crime in question should be related to the performance of the job in question.

Illegal: If you've been in the military, were you honorably discharged?

Legal: What type of training or education did you receive in the military?

And this is why you will never hear back from a company about why you didn't didn't get that job. It is rude. But it's not personal. It's personnel, and

It's the Law. It has made us all *sses.

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Photo credit US Navy.

And this is why managers are socio-paths.

Basil's Blog has a picnic.

Mudville has Open Post.


The Carnival of Marketing at BrainsOnFire

April 12, 2006 | By Jack Yoest

And hosted by Spike Jones. Be sure to visit and thank him!

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Ben and Jackie
And while at Brains, be sure to visit Church of the Customer writing on Chevy Tahoe Statistics. Numbers for gnarly-guys.

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More on Brains On Fire at the jump.


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The Carnival of the Vanities is up at Free Money Finance

| By Jack Yoest

The edited, vetted articles are up at Free Money Finance.

bill-gates-desk_personal_finance_advice.jpg


Bill Gates' desk
And while there, visit Personal Finance Advice to check out Bill Gates desk. A clean work area example -- without the slanted desk.


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Carnivals are provided free -- Hosts are compensated only with your visits and clicks to sponsors. Say thanks by visiting and commenting.


Corvettes in China

April 11, 2006 | By Jack Yoest

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1958 'Vette with standard accessories
Years ago Your Business Blogger tooled around town in a vintage 'Vette. Pictured with factory options. The blond came (and went) with the machine.

It didn't have 12 cylinders. But it was a product of marketing perfection that got better over the decades.

The late 50's Corvette profile has become the car-guy subliminal imprint. A peculiar American case of brain damage. Suffered by gnarly-car guys who bend wrenches and needles. American Men. Marlboro Men.

I thought.

Except I now have proof that all males the world over have this marketing image in the manliness DNA. Even to the other side of the world.

China manufactures cars. And makes a very good Chevy product. Chinese auto manufacturers wanted to sell the new models a recent car show.

And used a late 1950's 'Vette to advertise the show. The old girl attracts. And seduces men the world over.

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Car Show in China

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A Vette

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So I sold the 'Vette to buy a Ph.D.. I took the Corvette off the pedestal. Charmaine has been there since. Not a bad trade.

But I did buy more Corvettes. And I did put girls in them not my wife.

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The Dreamer in her 'Vette and driving instructor, 1997

Mudville Gazette has Open Post.

Argghhh! has open backtracks.

Read what Peter Thinks on more manufacturing moving to China.

See the GM FastLane Blog. World Keeps Getting Bigger for Chevorlet. Corporate and good.


The Chronicle of Higher Ed: Painted Ladies Gone Wild

April 10, 2006 | By Charmaine Yoest

Cross Post with modifications from Jack Yoest.

The Chronicle of Higher Education arrived in my mail box. In plastic wrap. But it should be covered in brown paper. Remember, Your Business Blogger subscribes for the articles. But I can always count on The Chronicle to titillate.

Here's this edition's nudie pics.

censored.jpg

[sorry, may not be ...prudent for Charmaine. But not me. See Jack Yoest, Higher Ed.]

The liberals in academe cannot understand why us parental prudes might not want their daughters dancing naked on campus and posing in paint for publication.

This is bad for the education business. Looks bad on a resume.

But I could be wrong.

Rachel E. Beaulieu (above in tiger stripes), a senior...is treasurer of the Liquid Latex Club,...wanted to improve [her] outlook on the way [she] looked...

[and]

...the nudity may attract first-time audience members...

[but]

...Ms. Beaulieu says it is not what the show is about...

And boys read Playboy for the articles.

The co-ed concludes, "It's a very unique experience...the liquid latex allows you to do things you could never do," with conventional cloth and clothes and virtue.

This is a subtle hint to human resource managers: The more a girl has appeared nude in print, the greater the possibility that men would have seen her. And perhaps have stared. Some will oogle.

This is a longitudinal sexual harassment case study in the making.

Ms. Beaulieu, please let us know how the job search progresses.

We'll be watching.

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From The Chronicle of Higher Education, April 14, 2006. At least the picture was buried on A6.

Full Disclosure: The wife of Your Business Blogger has been published in The Chronicle. In conventional fashion.

Basil's Blog has a Picnic.


The Chronicle of Higher Ed: Painted Ladies Gone Wild

| By Jack Yoest

The Chronicle of Higher Education arrived in my mail box. In plastic wrap. But it should be covered in brown paper. Remember, Your Business Blogger subscribes for the articles. But I can always count on The Chronicle to titillate.

Here's this edition's nudie pics.

chronicle_girls_painted.gif

The liberals in academe cannot understand why us parental prudes might not want their daughters dancing naked on campus and posing in paint for publication.

This is bad for the education business. Looks bad on a resume.

But I could be wrong.

Rachel E. Beaulieu (above in tiger stripes), a senior...is treasurer of the Liquid Latex Club,...wanted to improve [her] outlook on the way [she] looked...

[and]

...the nudity may attract first-time audience members...

[but]

...Ms. Beaulieu says it is not what the show is about...

And boys read Playboy for the articles.

The co-ed concludes, "It's a very unique experience...the liquid latex allows you to do things you could never do," with conventional cloth and clothes and virtue.

This is a subtle hint to human resource managers: The more a girl has appeared nude in print, the greater the possibility that men would have seen her. And perhaps have stared. Some will oogle.

This is a longitudinal sexual harassment case study in the making.

Ms. Beaulieu, please let us know how the job search progresses.

We'll be watching.

###

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Thank you (foot)notes:

From The Chronicle of Higher Education, April 14, 2006. At least the picture was buried on A6.

Full Disclosure: The wife of Your Business Blogger has been published in The Chronicle. In conventional fashion.

Mudville Gazette has Open Post.

Basil's Blog has a Picnic.

Michelle Malkin has more on education.

Outside the Beltway has Traffic Jam.


The Carnival of the Capitalists Is Up at Business Opportunites

| By Jack Yoest

dane_carlson.jpg


Dane Carlson
And edited by Dane Carlson. For Free. At no charge. Visit his site and click through his sponsors.

And while visiting Dane, check out Jim Logan at Direct Response Marketer who has a short article on screwing up a presentation.

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More on Dane at the jump.


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Girls Rule: Three Women in the Willard

April 8, 2006 | By Jack Yoest

connie_charmaine_willard_april_06.jpg

Connie Mackey and Charmaine Yoest
plotting strategy for world domination
at the Willard in Washington, DC
Your Business Blogger is hanging with his favorite peeps at the Willard in Your Nation's Capital. Where a room goes for four figures.

Actually, the MSRP of a room is only $640, but the mini-bar charges drive the bill deep over the G. Large. I have a weakness for Pringles.

Anyway, the girlfriends took some time out from their Nordstrom's Support Group Therapy for a relaxing cabal. Charmaine, works for a C-3 and Connie works for a C-4. Sounds explosive.

Julia_Ward_Howe_wikipedia.jpeg


Julia Ward Howe
They did girl talk at the Willard located across the street from The White House.

They were standing on holy ground.

No, no -- I'm not just talking about the Willard lobby.

The hotel is the site where Julia Ward Howe wrote The Battle Hymn of the Republic and published in The Atlantic Monthly in 1862.

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The Atlantic Monthly
In the early dark days of the Civil War; after Julia watched Union soldiers marching off to face death and eternity.

Julia Ward Howe and her husband, were Abolitionists.

Anti-(slavery) choice.

My favorite line:

As He died to make men holy, let us die to make men free...

Alert Readers will note that most versions today read different. Political Correctness is a cultural infection--

The lyrics were changed sometime after 1960:

As He died to make men holy, let us live to make men free...

Liberal denominations, such as the Unitarians, dropped the Hymn from church hymnals altogether.

Liberals, of course, won't risk death; nor die for anything, anybody.

And liberals wish to change more than words to songs.

We are fighting a war on terror, a war on our culture. And liberals will lose.

Julia, Connie, Charmaine. Three women in combat. Three women in the Willard.

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Lyrics at the jump.

And visit the VOLuntarilyConservative for his take on lobbyists. A former student of Glenn Reynolds.

Random has more.


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Dads, Death and Debt of Honor: The Loss of the USS Bonefish

April 7, 2006 | By Jack Yoest

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Your Business Blogger was recently interviewed. The host graciously asked about the importance of my dad and dads.

I lean back and pause.

We have a yearly ritual on 18 June. To celebrate dads and sacrifice. And the boys who never became dads.

I thought we might 'celebrate' a few months early.

This piece was originally published by The Virginian Pilot and the Courier Post.

DEBT OF HONOR: REMEMBERING THE USS BONEFISH

My father, then only a teen-ager from Jersey, left high school, went to war and was assigned to the submarine, USS Bonefish. Just before the final mission of the Bonefish, my father walked off the gangplank - transferred to another assignment. Another man took his place.

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USS Bonefish,
Returning from her 4th patrol.
Sailors, rest your oars.

On its eighth mission, on June 18, 1945, the Bonefish was lost fighting the enemy in the Sea of Japan, with the loss of all 53 officers and men. It was the last U.S. submarine sunk in World War II. Dad eventually went back to high school and married my mother.

The other man is "on eternal patrol," as the veterans say.

A half-century later, after fighting in and surviving two wars, my father was buried in Arlington Cemetery. He had the chance to raise a family and devote 30 years to the armed services, and pin second lieutenant bars on my shoulders.

He didn't talk much about the Bonefish or the man who replaced him.

Still, I imagine in some Navy Valhalla my dad and this other sailor linked up together and asked the Creator, "Why?"

"Why him? Why me?"

jack_dad_sailornew.jpg

John Sr. with John Jr.

War forces these questions on us, and they echo for generations. My father had me, and I now have a 4-year-old son, John, who carries his grandfather's name and his love of battle and discipline.

john_dad_sailornew.jpg

John III with
John Jr. (Jack)

John, like all children, often asks, "Why?" Like all fathers, I struggle to answer. But there are questions mere human reason cannot fathom.

Why was my father not on that submarine that fateful day?

And the answer does not come. Only that John now lives. With a purpose and a destiny still unknown.

When my wife was pregnant with our first child, someone asked her, "What is your greatest fear?" She answered that it was losing her husband; she feared the possibility of facing the awesome responsibility of motherhood alone.

But now, several children later, as I reflect on that same question, my fear is not of losing her, or even one of our daughters. I fear losing my son. In my masculine pride, I believe I can protect my wife and girls, but in my heart lurks the dread possibility that I must one day send my son to war.

My boy loves my cavalry saber and my dad's medals. Wearing a military uniform and military service runs in our family. My son's bloodline is traced through the Civil War and the Revolutionary War to William Penn to Charlemagne of ninth century France. His great-grandfather helped build Virginia Military Institute.

I pray the time never comes, but if it does, I expect that he will fight for God and country like his fathers before him.

Buried at sea, there are no headstones. I cannot mark the grave of the man who took my father's place, so I mark the date. I pay silent homage in remembrance of June 18, 1945, when the sea smashed through the bulkheads and turned a warship into a coffin.

There have been many such coffins, and if history is any teacher there are many yet to come.

When I think of future wars, I pray that a doomed high-tech Bonefish will not carry my John. The fear of this nearly unendurable loss humbles me. That young man who walked on the Bonefish to take my father's place was another man's son. Another man's dreams lost at sea.

War turns civilization on its head. In peace, sons bury fathers. In war, fathers bury sons.

It is a weighty debt. A debt of honor due. I expect to instill in my son a sense of history, of purpose, of his mission. That his body is not entirely his own, that he has a high calling.

I hope that I can teach him the lessons of his forefathers, those men now called the Greatest Generation.

It is my prayer that instilling this sense of mission will drive out the distractions, temptations and destructions of his growing generation. That drugs will not cloud his ambition. That he will see the hand of divine providence moving in his life.

That he will know he has so much to be thankful for. Like his fathers before him.

I pray he will be grateful, like his grandfather. It is my charge to tell my son that another man took his grandfather's place. My son has the duty, and like me, the obligation to his family and to that other man, to live with a sense of purpose and awe.

To live with a sense of respect to the tomb of that other young submariner.

This June 18, I want to salute the man who died for me and the men who died for us all. I want my son to know his debt of honor. And, God willing, my son will bury me.

John Wesley Yoest, Jr., of Richmond, is [the former] assistant secretary for the Department of Health and Human Resources for the Commonwealth of Virginia.

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Thank you (foot)notes:

Charmaine blogged on the Bonefish June last year.

Since this was first published a few years ago, we've been honored to hear from other veterans who served on the Bonefish and naval historians. There were actually 85 men lost aboard the Bonefish and another boat holds the distinction of last sub lost in the war.

And, since this piece was written, we've added John's brother James to the family -- here he is in the same sailor suit that dad sewed by hand while at sea decades and decades ago.

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James and Jack


See here for our visit to Arlington Cemetery.

Alert reader Greg Gray reminds us that,

"In peace, sons bury fathers. In war, fathers bury sons."

That comes from Herodotus 1:87. But it's still a wonderful point. Also relevant to today is Pericles' oration in Thucydides' Peloponnesian Wars.

Published: June 18, 1999
Section: LOCAL, page B11
Type of story: OPINION
Source: JOHN WESLEY YOEST
© 1999- Landmark Communications Inc.

Description of illustration(s):
Art by Margaret Scott

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Mudville Gazette has Open Post.

Be sure to visit Ron Newton with A Noble Generation Of Workers Matured The Hard Way.


Benchmark Success: Hit by the Onion

| By Jack Yoest

onion_logo.gif


The Onion
Your audience can laugh with you. Or at you. Today's dual case study has the wife of Your Business Blogger and her employer, the Family Research Council as the subject of both. And a little about me.

First, the gentle, genteel example:

The Onion, published Critics Blast Bush For Not Praying Hard Enough, quoting FRC's Bob Jensen.

onion_Critics-Blast-Bush_FRC_yoest.jpg


George W. Bush
The story reveals that:

"Every time the president is criticized, he insists that the nation is in his prayers," said the Family Research Council's Bob Jensen. "That may be, but it's becoming more and more clear that these prayers are either too infrequent, too brief, or not strongly worded enough to be effective."

There is, of course, no Bob Jensen at FRC. But Charmaine should take credit for the media hit.

(Media hit is a good thing. Mafia hit is a bad thing.) (Sometimes hard to tell the difference.)

And so the second example

is somewhat more brutal.

Marketing expert Seth Godin explains.

purplecow_book_cover.jpg

Seth Godin's
Purple Cow
In his bestseller, Purple Cow, Seth says that your marketing campaign must stand out from the herd of common "brown cows" to be noticed.

A "Purple Cow" would be eye-catching.

Today's products and services must "be different, remarkable, extraordinary, exciting...challenging" to standout. To succeed.

So how would you know if you got it right?

Seth reminds us that:

For decades, mass marketing through television worked wonders and it sold billions of dollars worth of products. It even worked for the internet...for awhile.

But no longer. Seth, once the President of Direct Marketing for Yahoo, gives a number of benchmarks for success today. One that caught my attention was parody.

An advertising and marketing program might be labeled a success when it is cited as comedy or satire. If Saturday Night Live makes fun of your brand -- you've got a winner. Seth writes:

If you can show up in a parody, it means you've got something unique, something worth poking fun at.

It means there's a Purple Cow at work.

By this parody definition, Your Business Blogger and wife have become a "success." We got hit by Tbogg last year.

Quite an honor. I think.

Tbogg, was the winner of the 2003 Koufax Most Humorous Award for left/liberal blogs. He gets 12,762 visits daily. (And to his credit he unmasks his sitemeter.)

A link from Tbogg is almost as good as an insta-launch from Glenn Reynolds in the blogosphere.

The anonymous Tbogg described one of my posts as paste-eating stupid and Charmaine as a fat drunken cow. Funny.

It'd be funnier if Tbogg called her a purple fat cow. Maybe. Not.

Later, Tbogg criticises Charmaine's spelling. For comparison, Michelle Malkin is merely a crazy-a** bi*ch.

Parody, as I think Seth would correctly describe, is a bit different from being the butt of a joke.

But it sure feels the same. In any event, Seth is right: Sales and marketing and advertising these days requires being a Purple Cow, with a thick hide.

The Onion does parody right. Tbogg does not.

###

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Thank you (foot)notes:

Warning: Onion has explicit language. Tbogg has explicit language. Dick Cheney has explicit language.

Seth's Blog has more with his book, The Big Moo. Good reviews from readers. I will be joining fellow Seth supporters and reviewing also. (Even though Seth is not a Bush supporter. And prays to no god I know.)

Charmaine Crouse Yoest, Ph.D., is Vice President for External Affairs at Family Research Council. She serves as the Executive Producer of FRC's weekly and daily radio programs, Washington Watch Weekly and Washington Watch Minute, and oversees all aspects of FRC's online and new media communications. Including the FRCBlog.

Charmaine also blogs at Reasoned Audacity.

Washington Post has more on Bush.

This is an update from 24 October 2005.

Basil's Blog has a picnic and good reads. Learn who got married.


Carnival of Marketing is Up

| By Jack Yoest

And nicely hosted by
A Marketing Blog by Marketing Journal

A marketing blog for all marketing, advertising, branding, sales and business related news, knowledge and other interesting information - with marketing comics.


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Visit A Marketing Blog and click back to his business site...lots of free downloads. FREE is a good word.


Men Hunt; Women Shop

April 6, 2006 | By Jack Yoest

shopping_male_female_gap_tom_peters.jpg

From Tom Peters! Dunkin Donuts Presentation

Men and women are different.


ALERT THE MEDIA!



Your Business Blogger was looking over Charmaine's shoulder as she was working on her dissertation. One of her findings was about how men and women used parental leave in the academy.


Here's what was claimed: Here's what happened:

When women took parental leave to care for a new born baby:

Women took care of the new born baby.

When men took parental leave to care for a new born baby:


Men worked on their research.

Charmaine thought: Men, taking unfair advantage of the system!
Jack thought: Men, taking care of business.

Charmaine thought: Women, taking leave to change diapers!
Jack thought: Women change diapers, I'm taking a nap.

There's a gap in more than how we move around in the GAP.

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Full Disclosure: Your Business Blogger has changed a diaper. Or two. Alert the media.

Hat tip to Rob May at Business Pundit for blog rolling Tom Peters. Be sure to read Rob's Relationships.

Visit Laura and her Open Trackbacks. She gets it right.


March Madness Gone Mad Christian Carnival is up

| By Jack Yoest

And hosted by ...in the outer...
reflecting, rethinking, retelling: life, faith, business, and culture...

birthcontrol_is_for_wimps_matt_jones.jpg


From Matt Jones
And while there, be sure to read Matt Jones' Birth Control is for Whimps.

He's got 27 comments on his article. He's going to fix Social Security future funding with his blog alone.

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Thank you (foot)notes:

In the Outer is authored by The Bloke. A Mensa Member. An IQ outlier.


Media Alert: Charmaine Returns To ABC World News Now

April 5, 2006 | By Charmaine Yoest

Cross Post from Jack Yoest and Media Alert

charmaine_live_Godblog_la_05.jpg
Charmaine will be on ABC News Now at 5:30 EST talking again about the down-and-very-dirty on the internet and web cams and Homeland Security.

abc_abcnewsnowV_041009_t.jpg

This is a follow-up to the X-cubed debate Charmaine did a few days ago.

You can watch streaming video live online here.

###

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Media Alert: Charmaine Returns To ABC World News Now

| By Jack Yoest

charmaine_live_Godblog_la_05.jpg
Charmaine will be on ABC News Now at 5:30 EST talking again about the down-and-very-dirty on the internet and web cams and Homeland Security.

abc_abcnewsnowV_041009_t.jpg

This is a follow-up to the X-cubed debate Charmaine did a few days ago.

You can watch streaming video live online here.

###

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Starbucks Coupon from China, Redeemed in Maryland

| By Jack Yoest

china starbucks beijing airport yoest 06.JPG

Starbucks in China
A well meaning friend gives me a gift certificate from Starbucks. While we were in Shanghai.

So I pack it home, thinking I would attempt to redeem in the US of A, then blog bad when Starbucks shirks.

[sigh]... lots of bad things to say about the liberal Starbucks. But not this time.

So. So me and my older boy barge into our local Starbucks, it was close -- they built one in my front yard -- and bark to see the manager.

A pleasant young lady, the smiling shift leader, the liberal-chirpie-communist looks at my certificate.

The traditional Chinese calligraphy is difficult to understand; the only thing legible (to us) is the Starbucks logo.

"I demand redemption," I'm a-smirking.

She doesn't stop smiling. Looking at the certificate, although confused, she says, "Yes."

I'm crushed.

I give her the Full Disclosure about Your Business Blogger bashing Starbucks. I ask her a few questions.

Meagan, from Texas, was transferred with her Navy husband to Maryland.

(This is the only way Maryland gets any jobs. The only way Texas loses any employees.)

Anyway, I ask her why she took my scrip from Shanghai. "It's our 'Just Say Yes' program. We want to make our customers happy."

A simple procedure, a simple policy. The bigger the company, the broader the audience, the simpler the sound bite.

Not unlike Nancy Reagan's "Just Say No!" Meagan's "Just Say Yes!"

Revealing a positive attitude and an effective training program. Starbucks will never need Your Business Blogger consultant. Not that they'd ever ask anyhoo.

I don't think Meagan is a communist. Or even a liberal, married to a Navy guy from Texas and all.

We redeem the coupon for a creme based yummie frozen chocolate chip 12 oz for The Dude to celebrate his home run.

We leave happy. Darn it.

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Thank you (foot)notes:

So why boycott Starbucks? Following is a cross post from Charmaine from last April.

Color-coded Shopping: Starbucks, Out! Dunkin' Donuts In!

As reported by Brenda Goodman in one of my favorite lefty business mags, Fast Company, there's a new source for color-coding your shopping and coordinating your voting and your spending habits.

Check out www.choosetheblue.com and www.buyblue.org: they've compiled the data on how corporate PAC's and corporate leadership contributed in the last election cycle.

There's bad news for conservative coffee drinkers: Starbucks, 100% Dem!! And what's this betrayal from Bed, Bath and Beyond??

Sorry buyblue guys, you heard it here first: this cuts both ways.

No more Starbucks for this girl!

Is this what's behind the left-wing war on Wal-Mart? Hey, two sides can play this game. If Wal-Mart or Sam's don't got it, we don't need it -- (with apologies to Garrison Keillor).


office-politics.gif


(For more on political color, see here: conservatives are the new progressives. . .)

Update 18 June 2005: Patterico's Pontifications reviews the high cost of coffee: See-Dub: A Little Lattetudinarianism, Please

Update: Sean at The American Mind reminds us that coffee cost is de minimus. See Coffee is a Drop in the Bucket.

Update: Daniel W. Drezner questions assumptions in coffee cost in Which editor at the Washington Post owes Blaine Harden money?

Update July 13: AttaBoy points to a lefty humorous site where Starbucks is loved and WalMart hated.

see Basil's Blog for a picnic.


Legally Right, Morally Wrong -- One Year Later

| By Charmaine Yoest

From the archives -- Last April 5th, thinking about an enduring issue. . .

* * *
Over at My Dogs are Smarter, Paul Hogue began a discussion about the Terri Schiavo case, asking "How does a Christian react to this?" See here for the first post. He invited me to respond, and my post is here.

Here's a quick recap. One commenter, Craig Williams wrote that:

My one disappointment in what has been the reported "christian" response (lower case intentional here) to Terri Schiavo's circumstance, is what I would call - a lack of faith. That is, everyone is passionate about protecting her mortal life, however diminished it is, that they fail to recognize that the New Testament takes a bigger view. This mortal life is never considered what is most important to Christian people.

My response, which Paul quoted yesterday:

I agree wholeheartedly that "the spiritual reality trumps mortality." However, while we do not fear death, and may even welcome it under some circumstances, we always remember that God's plans and His timing is not ours. The Christian response to suffering is to say: "Not my will, Lord, but Thine."

Paul then asks:

But what of it? This is a concept as foreign as anything possibly can be to even some in the Church, much less to the world-at-large. How do we communicate such an idea when the natural inclination of unsaved men and women is to run as far away from pain as is possible to get?

Excellent question. When I wrote earlier about Terri's plight, (here) my point was that suffering is unintelligible from a secular worldview. Without an eternal perspective, why bother with pain, difficulty, and troubles, if a quick fix or a way out is available?

But if suffering doesn't make sense to the secular, this brings us right back to Paul's original question: What's a Christian to do?

Because I'm a political scientist, I've spent my entire adult life thinking about this question . . .

The Schiavo case is, of course, intrinsically important. Terri lost her life in the political struggle. However, the battle over her life highlights a portentous political reality: the divide between the religious and the secular is growing, and the ramifications of that in our communal life will become ever more apparent.

This was the elephant in the room throughout the public debate over Terri's ordeal. There were some liberals on her side -- it was fascinating to watch David Boies (Bush v. Gore) argue in favor of reinserting her feeding tube.

Still, things really do get dicey when one of the toughest theological questions we've got -- the orgin of evil, the purpose of suffering -- is situated right at the heart of a political question.

So what do we do? We've got to be wise. And wisdom requires searching out the right people to talk when the need arises. You have to have standing to talk about suffering. That's one reason I quoted Joe Ford -- the young Harvard junior who has cerebral palsy -- in my post about Terri.

Another one is Joni Eareckson Tada. Joni's been in a wheelchair for some thirty years. . . and she is easily one of the most beautiful women I've ever met. I once had the opportunity to work on a project with her -- she is positively radiant.

top-wide-joni.jpg

Whenever Joni speaks, people listen. We've seen her best Larry King several times.

Here's what Joni wrote about Terri.


Media Alert: ABC News Now Debating X Cubed

April 3, 2006 | By Charmaine Yoest

abc_abcnewsnowV_041009_t.jpg

I will be on ABC News Now at 5:30 EST talking with Sam Donaldson about the stuff your spam filter might catch.

You can watch streaming video live online here.

Tune in and do comment on content and style.

###

Vote! Carnival of the Capitalists is Up -- Hosted by Jotzel

| By Charmaine Yoest

Cross Post from Jack Yoest with The Carnival of the Capitalists.

Years ago, Your Business Blogger held a (most minor) position in the local Republican party. It was an election; votes were taken. I didn't buy any votes.

But I'm buying now. Vote for Your Business Blogger in the Carnival of the Capitalists. A lucky voter for me gets a t-shirt from the Jollyblogger. Vote here. And leave me a comment. jotzel_logo.png


Jotzel
Jotzel has the best articles on Capitalism this week.

And while you are there, visit Lipsticking for an post on Yvonne Talks Gender on the Net.

In any debate between women -- she said/she said, my money's on what she said -- visit Lipsticking.

Now.

Please vote for me at Jotzel. Please, I'm buying.

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Thank you (foot)notes:

Carnival of the Capitalists is the creation of Jay at AccidentalVerbosity and Rob at BusinessPundit.


Media Alert: Charmaine On ABC News Now Debating X Cubed

| By Jack Yoest

abc_abcnewsnowV_041009_t.jpg

Charmaine will be on ABC News Now at 5:30 EST talking with Sam Donaldson about the nasty stuff your spam filter would catch.

If you know what I mean and I think you do.

You can watch streaming video live online here.

Tune in and do comment on content and style.

###

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Vote! Carnival of the Capitalists is Up -- Hosted by Jotzel

| By Jack Yoest

Years ago, Your Business Blogger held a (most minor) position in the local Republican party. It was an election; votes were taken. I didn't buy any votes.

But I'm buying now. Vote for Your Business Blogger in the Carnival of the Capitalists. A lucky voter for me gets a t-shirt from the Jollyblogger. Vote here. And leave me a comment. jotzel_logo.png


Jotzel
Jotzel has the best articles on Capitalism this week.

And while you are there, visit Lipsticking for an post on Yvonne Talks Gender on the Net.

In any debate between women -- she said/she said, my money's on what she said -- visit Lipsticking.

Now.

Please vote for me at Jotzel. Please, I'm buying.

###

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Thank you (foot)notes:

Carnival of the Capitalists is the creation of Jay at AccidentalVerbosity and Rob at BusinessPundit.


Savage Places Second in the Cal Ripken Tournament

| By Charmaine Yoest

Cross post from Jack Yoest with Savage.

baseball_tourney_2_april_06_trophy.JPG

Savage Spirit, Maryland
Championship First Runner-Up
Cal Ripken, Opening Day Tournament
2006, 11u, years old and under

Vince Lombardi once said, "The Green Bay Packers never lost a football game. They just ran out of time."

Coach Scott Grebenstein must be saying the same thing. Running out of time and innings in the final championship game Sunday afternoon with the Maryland Cardinals. Score: Savage behind Cardinals, 11 to 12, to place second.

He led the Savage Spirit baseball team this weekend on a series of wins and a "slaughter rule" upset over the Maryland Mud Hens.

It started Friday nite. Your Business Blogger packed up Charmaine and the Penta-Posse into the monster SUV for two nites in Aberdeen, Maryland. Home of the Cal Ripken Stadium complex. Opening Day Tournaments.

We saw old friends from Charlottesville baseball allstar days. Charmaine teared up. Not me. Although it was windy andblowingdustgetsinyoureyesandwateruptogetdustout.

(Hint: moving 11 times in 15 years of marriage is too many good-bys. Too many hellos.)

Anyway. The team played well. The Dude played well.

baseball_tourney_april_06_yoest_windup.JPG


The Dude pitching

baseball_tourney_april_yoest_winding.JPG



Wind up


baseball_tourney_april_06_yoest_pitch_deliver.png


Delivery: 3 up, 3 down

baseball_tourney_april_06_yoest_hits.JPG


The Dude can hit
The Dude got his first over the fence home run on Sunday.

Congratulations Savage Spirit on a great season's opener!

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ripken_logo.jpeg


Cal Ripken Baseball


Savage Places Second in the Cal Ripken Tournament

| By Jack Yoest
baseball_tourney_2_april_06_trophy.JPG

Savage Spirit, Maryland
Championship First Runner-Up
Cal Ripken, Opening Day Tournament
2006, 11u, years old and under

Vince Lombardi once said, "The Green Bay Packers never lost a football game. They just ran out of time."

Coach Scott Grebenstein must be saying the same thing. Running out of time and innings in the final championship game Sunday afternoon with the Maryland Cardinals. Score: Savage behind Cardinals, 11 to 12, to place second.

He led the Savage Spirit baseball team this weekend on a series of wins and a "slaughter rule" upset over the Maryland Mud Hens.

It started Friday nite. Your Business Blogger packed up Charmaine and the Penta-Posse into the monster SUV for two nites in Aberdeen, Maryland. Home of the Cal Ripken Stadium complex. Opening Day Tournaments.

We saw old friends from Charlottesville baseball allstar days. Charmaine teared up. Not me. Although it was windy andblowingdustgetsinyoureyesandwateruptogetdustout.

(Hint: moving 11 times in 15 years of marriage is too many good-bys. Too many hellos.)

Anyway. The team played well. The Dude played well.

baseball_tourney_april_06_yoest_windup.JPG


The Dude pitching

baseball_tourney_april_yoest_winding.JPG



Wind up


baseball_tourney_april_06_yoest_pitch_deliver.png


Delivery: 3 up, 3 down

baseball_tourney_april_06_yoest_hits.JPG


The Dude can hit
The Dude got his first over the fence home run on Sunday.

Congratulations Savage Spirit on a great season's opener!

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ripken_logo.jpeg


Cal Ripken Baseball


Should Companies Blog?

April 1, 2006 | By Jack Yoest

baltimore_washington_corridor_chamber_commerce.gif

The Baltimore Washington Corridor
Chamber of Commerce
Your Business Blogger has a rule against Free Consulting.

Except for my friends.

And readers.

One of my favorite non-profits, the Baltimore/Washington Corridor Chamber of Commerce falls into both categories.

So. One of the Chamber committees asked for a 5 minute overview of blogs on Monday, April 3rd. Blogs for business.

The Big Question:

Should Companies Blog? In particular should the member companies of the BWCCC blog?

Answer: Yes.

In the near future, it will be the odd enterprise that does not.

Purpose of blogging.

Build a relationship with readers, customers, communities. Marketing that is Measurable.

Blog Management

Start with the Ethics as a framework. Honesty being the best policy and all.

Offer Solutions

And company size doesn't matter. Technology is a "Force Multiplier" as our Pentagon pals would say. Making business easier to Find A Friend.

Glenn Reynolds, at InstaPundit and author of An Army of Davids writes that blogs are,

...the triumph of personal technology over mass technology.

Who should not blog?

Those unfamiliar with spell-checking. Attention to detail counts today, unlike, say, last year.

Poor writing ability. The writer must communicate thru the screen.

Poor time management skills. Writing and posting must be done frequently and predictably.

The CEO. In larger enterprises -- hire a ghost who knows your voice. And can draft a draft for approval.

The Downside

For example: Blogging consequences abound for Your Business Blogger. Both Unanticipated and Unintended. The former: Found a church. The latter: Threatened with a lawsuit.

(And one never knows what strikes the fancy of the blogosphere. Your Business Blogger blogs and bloviates on: Business Sense, Military Precision, Timeless Truth. But my most popular article was borrowed from, and credited to W. Bruce Cameron: 10 Rules for Dating My Daughters. Go figure.)

Now. The first step in the sales process is to establish rapport. If someone walked into your shop to browse, you would certainly say "Hello." Customers now use a browser.

Your new blog can start the conversation.

This is not new nor is it rocket science. At least once a week, a large business would push out a press release. To build relationships.

Now it's called a blog.

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Thank you (foot)notes:

My local Chamber has been a source of introductions and for blogging materiel:

Sales Persistence.

Firing Employees.

The First Lesson To Look Like A Leader.

The Customer Buying Cycle

Blogging terms defined.

Your Business Blogger has been a ghost writer for a number of confidential clients. Including former Presidential candidates.

Blogging, for companies, is not an end in itself. But it can be. Visit ProBlogger to learn how to make $100K from blogging.

Be sure to visit and bookmark The Virtual Handshake. See Scott Allen's take on Corporate Blogs. Scott and his team have been a-blogging since March '03.


Jack Yoest

Jack Yoest Read More »

Charmaine Yoest

Charmaine Yoest Read More »

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