December 4, 2008
Media Alert: Charmaine Debates Planned Parenthood Gift Cards on MSNBC
Over 50 per cent of Americans will purchase gift cards this year.
Will you be getting one from Planned Parenthood?
Americans don’t like to talk about abortion.
Much less paying for one.
Leslie Olsen at WISHtv.com writes,
The certificates come in $25 increments.
“They can be [used] for sexually transmitted disease screenings,…” said Struben-Hall.
Some Hoosiers 24-Hour News 8 talked to asked if the gift certificates could be used towards abortions. The answer is yes. But, Planned Parenthood said that’s not the purpose of the gift certificates.
Planned Parenthood earns income from abortions and is attempting to re-brand their image. They are attempting to emphasize birth control (from Planned Parenthood’s early days in eugenics) away from abortion; the Final
Solution Birth Control.
But abortion is, well, birth control and a revenue stream for Planned Parenthood.
Charmaine will be on MSNBC News Now today, Thursday, December 3rd Eastern. Hit time is 2:30.
Please tune in and let us know how you think the marketing debate went.
Marketing is reach, frequency and awareness. Planned Parenthood is using constant repetition — frequency — to persuade the public that they are (Reproductive) Health Clinics and not Abortion clinics.
Planned Parenthood does not want the public to be aware that the new gift cards could be used for abortions.
Leslie Olsen continues,
Planned Parenthood hopes philanthropists look at it differently. The organization hopes people might purchase the certificates, and then turn them back in for their patients who need reproductive healthcare, but can’t pay for it.
Planned Parenthood is not even pretending to sell the gift cards for services — the cards are simply a re-gifting vector for donations.
Planned Parenthood Condom Key Chains
Gift Certificate usage among recipients is about 85 per cent, meaning that some 15 per cent are never redeemed.
This means that some 15 billion dollars are left on the table — money consumers paid and that businesses didn’t have to deliver.
One of Your Business Blogger(R)’s clients in India sells pre-paid phone cards. He loves them and the cash-flow. He says, “One in seven cards are never used; cash straight to the bottom line, upfront.”
The low redemption rate of gift cards has spawned an opportunity for entrepreneurs to collect and repackage and re-sell. Cash re-gifting. The data on the secondary market for gift cards is fascinating: 1 adult in 6 “re-gifts” a Gift Certificate.
But I doubt that there would be a gray market for the Planned Parenthood Gift Certificates.
(Ramesh Ponnuru reminds us, “No mother wants to introduce her son, the abortionist.” No one is going to give or re-gift a gift card, “Here’s $50 toward your next abortion…
Here’s a Benjamin for your next STD…”)
There is much confusion on the Abortionist’s money making Industry. But what is sure is that no one wants to talk about that most common of surgical procedures: elective abortions.
Your Business Blogger(R) has an interest in a number of advertising and promotional companies. So I am most interested in the branding methods that Planned Parenthood uses in the marketing of their “health” services.
The Planned Parenthood Condom Key Chain line is one of my “favorites.” I am not so sure that it is a big seller…
In a fashion, we applaud Planned Parenthood for their marketing innovation to attract donations.
Go get money directly from the public. Then maybe Planned Parenthood will not demand the 300 million tax dollars from Americans who do not want to pay for anyone’s abortions.
This is not likely: Cecile Richards, president of Planned Parenthood earns a million dollar salary to manage the Planned Parenthood billion dollar empire. To get all the revenue she can — even bailouts from the taxpayer.
Join Fight FOCA
Thank you (foot)notes:
Planned Parenthood is not about to go bankrupt. But many businesses — including car manufacturers, I hope — are in for trouble in the coming Obama administration. Do not bother with any Gift Certificate from a company headed for Chapter 11; they do not have to be honored.
Help fight Planned Parenthood. Help Fight FOCA.
See Jill Stanek on The Party of Death by Ramesh Ponnuru.
Read Margaret Sanger, Barack Obama & Planned Parenthood, Where Sanger says, “The most merciful thing that the large family does to one of its infant members is to kill it.”
Remember to FIGHT FOCA.
And visit Godless.
We appreciate The Sanctity of Human Life.
Americans United for Life Urges State Legislatures to Oppose Federal Power Grab: Provides Model Resolution Denouncing Freedom of Choice Act (FOCA)
UPDATE: MSNBC just canceled the segment…at 2:11pm. Some might say at the last minute — This is showbizness. The (other) bailout hearing is pre-empting. [GM’s CEO says that his company failed “due to events beyond his control.” He forgets that his job, as CEO is to control events — or to so structure his company as to minimize disaster. He did neither. The GM board should fire him.]