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February 29, 2012

Professor Yoest’s Favorite Quotes

February 29, 2012 | By | No Comments

“I am determined to control events, not be controlled by them,” John Adams

Managers maximize strengths and minimize weaknesses, paraphrase Peter Drucker

We are so strangely made; the memories that could make us happy pass away; it is the memories that break our hearts that abide, Mark Twain in Joan of Arc.

A person who is excited can never throw straight, Mark Twain in Joan of Arc.

“But, the greatest of all her gifts, she has the seeing eye.” … He said the common eye sees only the outside of things, and judges by that, but the seeing eye pierces through and reads the heart and soul, finding there capacities which the outside didn’t indicate or promise…to… select its subordinates with an infallible judgment, Mark Twain of Joan of Arc.

80 percent of success in life is showing up, Woody Allen.

If you are lost — “climb, conserve, and confess.” — U.S. Navy SNJ Flight Manual

“If you get the objectives right, a lieutenant can write the strategy.” — Gen. George Marshall

Napoleon was asked, “Who do you consider to be the greatest generals?” He responded, “The victors.”

Be able to resign. It will improve your value to the president and do wonders for your performance, Donald Rumsfeld’s Rules: Advice on Government, Business & Life

From INC. magazine, February 2012, “Transformational” leaders are the most effective. Four Components:

First, learn to act like a leader; to manage your image…

Second, be inspirational… Be optimistic; no one is going to follow a pessimistic leader.

Third, know the people you are leading.

Fourth, Make them think. Make them take responsibility–but always with the positive support.

If you think you have things under control, you’re not going fast enough. — Mario Andretti, racecar driver.

On Subsidiarity Pope Pius XI said, “It is a fundamental principle of social philosophy, fixed and unchangeable, that one should not withdraw from individuals and commit to the community what they can accomplish by their own enterprise and/or industry.”

Baseball is 90% mental, the other half is physical, Yogi Berra

Stories (not ideas, not features, not benefits) are what spread from person to person, Seth Godin, All Marketers are Liars–Story Tellers

In 2003 Pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itselt, Seth Godin, All Marketers are Liars–Story Tellers

America’s competitive advantage is in marketing and innovation, paraphrased Peter Drucker.

A worldview is not who you are. It’s what you believe. It’s your biases. A worldview is not forever. It’s what the consumer believes right now. Seth Godin, All Marketers are Liars–Story Tellers

The best marketers are artists. They realize that whatever is being sold (a religion, a candidate, a widget, a service) is being purchased because it creates an emotional want, not because it feels a simple need.

The best stories offer:

A shortcut

a miracle


social success






Seth Godin, All Marketers are Liars–Story Tellers

Chance favors the prepared mind, Louis Pasteur

The purpose of a business firm is not simply to make a profit, but is to be found in its very existence as a community of persons  who in various ways are endeavouring to satisfy their basic needs, and who form a particular group at the service of the whole society,” Pope John Paul II

Sales Books

Anything by David Sandler The Sandler Selling System is my favorite; here’s why:

The Greatest Salesman in the World

The Force

SPIN Selling

Yogi Berra said, “You should always go to other people’s funerals; otherwise, they won’t come to yours.”

“There are two things in life you can’t have enough of: love, and bend on the oar.” Olympian Kady Glessner quoting crew coach Dave O’Neill

“You are what you have been becoming,” unknown

“Athletes who love to train.” Justin Moore, coach, Syracuse women’s rowing when asked what was the number one factor he considers in building a team. As told to Hannah Yoest, 2010.

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