“I am determined to control events, not be controlled by them,” John Adams
Managers maximize strengths and minimize weaknesses, paraphrase Peter Drucker
We are so strangely made; the memories that could make us happy pass away; it is the memories that break our hearts that abide, Mark Twain in Joan of Arc.
A person who is excited can never throw straight, Mark Twain in Joan of Arc.
“But, the greatest of all her gifts, she has the seeing eye.” … He said the common eye sees only the outside of things, and judges by that, but the seeing eye pierces through and reads the heart and soul, finding there capacities which the outside didn’t indicate or promise…to… select its subordinates with an infallible judgment, Mark Twain of Joan of Arc.
80 percent of success in life is showing up, Woody Allen.
If you are lost — “climb, conserve, and confess.” — U.S. Navy SNJ Flight Manual
“If you get the objectives right, a lieutenant can write the strategy.” — Gen. George Marshall
Napoleon was asked, “Who do you consider to be the greatest generals?” He responded, “The victors.”
Be able to resign. It will improve your value to the president and do wonders for your performance, Donald Rumsfeld’s Rules: Advice on Government, Business & Life
From INC. magazine, February 2012, “Transformational” leaders are the most effective. Four Components:
First, learn to act like a leader; to manage your image…
Second, be inspirational… Be optimistic; no one is going to follow a pessimistic leader.
Third, know the people you are leading.
Fourth, Make them think. Make them take responsibility–but always with the positive support.
If you think you have things under control, you’re not going fast enough. — Mario Andretti, racecar driver.
On Subsidiarity Pope Pius XI said, “It is a fundamental principle of social philosophy, fixed and unchangeable, that one should not withdraw from individuals and commit to the community what they can accomplish by their own enterprise and/or industry.”
Baseball is 90% mental, the other half is physical, Yogi Berra
Stories (not ideas, not features, not benefits) are what spread from person to person, Seth Godin, All Marketers are Liars–Story Tellers
In 2003 Pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itselt, Seth Godin, All Marketers are Liars–Story Tellers
America’s competitive advantage is in marketing and innovation, paraphrased Peter Drucker.
A worldview is not who you are. It’s what you believe. It’s your biases. A worldview is not forever. It’s what the consumer believes right now. Seth Godin, All Marketers are Liars–Story Tellers
The best marketers are artists. They realize that whatever is being sold (a religion, a candidate, a widget, a service) is being purchased because it creates an emotional want, not because it feels a simple need.
The best stories offer:
Seth Godin, All Marketers are Liars–Story Tellers
Chance favors the prepared mind, Louis Pasteur
The purpose of a business firm is not simply to make a profit, but is to be found in its very existence as a community of persons who in various ways are endeavouring to satisfy their basic needs, and who form a particular group at the service of the whole society,” Pope John Paul II
Anything by David Sandler http://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/0788153595/ref=sr_1_3?s=books&ie=UTF8&qid=1339509606&sr=1-3 The Sandler Selling System is my favorite; here’s why: http://smallbiztrends.com/2006/10/easy-sales-the-trend-for-small-business.html
The Greatest Salesman in the World http://www.amazon.com/The-Greatest-Salesman-World-Mandino/dp/B000GR1ZXI/ref=sr_1_1?s=books&ie=UTF8&qid=1339509772&sr=1-1
The Force http://www.amazon.com/The-Force-David-Dorsey/dp/0345376250/ref=sr_1_3?ie=UTF8&qid=1339509510&sr=8-3
Following is background from Your Business Blogger(R) in an article published just after 9.11. Things have changed since then. A little.
Booby traps at the Pentagon: Charmaine and Jack Yoest introduce you to the Pentagon’s babes in arms. What do they want? An “open dialogue” on breastfeeding. (Defense Advisory Committee on Women in the Services)
Originally published in The Women’s Quarterly; January 01, 2002;
ON SEPTEMBER 10TH,  the Defense Advisory Committee on Women in the Services, the group most responsible for promoting women in combat, gathered in Pentagon Conference Room 5C1042. This civilian advisory committee, whose members have the protocol status of three-star generals, monitors the concerns of women in uniform. And what was the topic on the eve of the worst attack in U.S. history?
After briefings from representatives of the Army, Navy, Marine Corps, Air Force, and Coast Guard, DACOWITS, as the committee is known, issued a formal request for more information on what they deemed a matter of paramount military significance: breast-feeding.
As the terrorists prepared to hit the World Trade Center towers and the Pentagon itself, our military leaders were directed “to engage in open dialogue” on lactation tactics.
The Defense Advisory Committee on Women celebrated its fiftieth anniversary last April. At the birthday party, President Bush’s deputy secretary of defense, Paul Wolfowitz, a man well regarded for his level-headed and conservative approach to military issues, lauded DACOWITS in his address as an outstanding organization” and told the…
Originally published in 1899, By Elbert Hubbard, this classic deserves a wide audience even in these more modern times. This is a timeless case study on management delegation and staffer initiative.
A Message to Garcia
By Elbert Hubbard
In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke out between Spain & the United States, it was very necessary to communicate quickly with the leader of the Insurgents. Garcia was somewhere in the mountain vastness of Cuba- no one knew where. No mail nor telegraph message could reach him. The President must secure his cooperation, and quickly.
What to do!
Some one said to the President, “There’s a fellow by the name of Rowan will find Garcia for you, if anybody can.”
Rowan was sent for and given a letter to be delivered to Garcia. How “the fellow by the name of Rowan” took the letter, sealed it up in an oil-skin pouch, strapped it over his heart, in four days landed by night off the coast of Cuba from an open boat, disappeared into the jungle, & in three weeks came out on the other side of the Island, having traversed a hostile country on foot, and delivered his letter to Garcia, are things I have no special desire now to tell in detail.
The point I wish to make is this: McKinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, “Where is he at?” By the Eternal! there is a man whose form should be cast in deathless bronze and the statue placed in every college of the land. It is not book-learning young men need, nor instruction about this and that, but a stiffening of the vertebrae which will cause them to be loyal to a trust, to act promptly, concentrate their energies: do the thing- “Carry a message to Garcia!”
General Garcia is dead now, but there are other Garcias.
No man, who has endeavored to carry out an enterprise where many hands were needed, but has been well nigh appalled at times by the imbecility of the average man- the inability or unwillingness to concentrate on a thing and do it. Slip-shod assistance, foolish inattention, dowdy indifference, & half-hearted work seem the rule; and no man succeeds, unless by hook or crook, or threat, he forces or bribes other men to assist him; or mayhap, God in His goodness performs a miracle, & sends him an Angel of Light for an assistant. You, reader, put this matter to a test: You are sitting now in your office- six clerks are within call.
Summon any one and make this request: “Please look in the encyclopedia and make a brief memorandum for me concerning the life of Correggio”.
Will the clerk quietly say, “Yes, sir,” and go do the task?
On your life, he will not. He will look at you out of a fishy eye and ask one or more of the following questions:
Who was he?
Where is the encyclopedia?
Was I hired for that?
Don’t you mean Bismarck?
What’s the matter with Charlie doing it?
Is he dead?
Is there any hurry?
Shan’t I bring you the book and let you look it up yourself?
What do you want to know for?
And I will lay you ten to one that after you have answered the questions, and explained how to find the information, and why you want it, the clerk will go off and get one of the other clerks to help him try to find Garcia- and then come back and tell you there is no such man. Of course I may lose my bet, but according to the Law of Average, I will not.
Now if you are wise you will not bother to explain to your “assistant” that Correggio is indexed under the C’s, not in the K’s, but you will smile sweetly and say, “Never mind,” and go look it up yourself.
And this incapacity for independent action, this moral stupidity, this infirmity of the will, this unwillingness to cheerfully catch hold and lift, are the things that put pure Socialism so far into the future. If men will not act for themselves, what will they do when the benefit of their effort is for all? A first-mate with knotted club seems necessary; and the dread of getting “the bounce” Saturday night, holds many a worker to his place.
Advertise for a stenographer, and nine out of ten who apply, can neither spell nor punctuate- and do not think it necessary to.
Can such a one write a letter to Garcia?
“You see that bookkeeper,” said the foreman to me in a large factory.
“Yes, what about him?”
“Well he’s a fine accountant, but if I’d send him up town on an errand, he might accomplish the errand all right, and on the other hand, might stop at four saloons on the way, and when he got to Main Street, would forget what he had been sent for.”
Can such a man be entrusted to carry a message to Garcia?
We have recently been hearing much maudlin sympathy expressed for the “downtrodden denizen of the sweat-shop” and the “homeless wanderer searching for honest employment,” & with it all often go many hard words for the men in power.
Nothing is said about the employer who grows old before his time in a vain attempt to get frowsy ne’er-do-wells to do intelligent work; and his long patient striving with “help” that does nothing but loaf when his back is turned. In every store and factory there is a constant weeding-out process going on. The employer is constantly sending away “help” that have shown their incapacity to further the interests of the business, and others are being taken on. No matter how good times are, this sorting continues, only if times are hard and work is scarce, the sorting is done finer- but out and forever out, the incompetent and unworthy go.
It is the survival of the fittest. Self-interest prompts every employer to keep the best- those who can carry a message to Garcia.
I know one man of really brilliant parts who has not the ability to manage a business of his own, and yet who is absolutely worthless to any one else, because he carries with him constantly the insane suspicion that his employer is oppressing, or intending to oppress him. He cannot give orders; and he will not receive them. Should a message be given him to take to Garcia, his answer would probably be, “Take it yourself.”
Tonight this man walks the streets looking for work, the wind whistling through his threadbare coat. No one who knows him dare employ him, for he is a regular fire-brand of discontent. He is impervious to reason, and the only thing that can impress him is the toe of a thick-soled No. 9 boot.
Of course I know that one so morally deformed is no less to be pitied than a physical cripple; but in our pitying, let us drop a tear, too, for the men who are striving to carry on a great enterprise, whose working hours are not limited by the whistle, and whose hair is fast turning white through the struggle to hold in line dowdy indifference, slip-shod imbecility, and the heartless ingratitude, which, but for their enterprise, would be both hungry & homeless.
Have I put the matter too strongly? Possibly I have; but when all the world has gone a-slumming I wish to speak a word of sympathy for the man who succeeds- the man who, against great odds has directed the efforts of others, and having succeeded, finds there’s nothing in it: nothing but bare board and clothes.
I have carried a dinner pail & worked for day’s wages, and I have also been an employer of labor, and I know there is something to be said on both sides. There is no excellence, per se, in poverty; rags are no recommendation; & all employers are not rapacious and high-handed, any more than all poor men are virtuous.
My heart goes out to the man who does his work when the “boss” is away, as well as when he is at home. And the man who, when given a letter for Garcia, quietly take the missive, without asking any idiotic questions, and with no lurking intention of chucking it into the nearest sewer, or of doing aught else but deliver it, never gets “laid off,” nor has to go on a strike for higher wages.
Civilization is one long anxious search for just such individuals. Anything such a man asks shall be granted; his kind is so rare that no employer can afford to let him go. He is wanted in every city, town and village- in every office, shop, store and factory. The world cries out for such: he is needed, and needed badly- the man who can carry a message to Garcia.
Reproductive rights (i.e. “abortion” rights) for women is like civil-rights for blacks and other minorities. To try to deny women reproductive rights is the same as trying to deny African-Americans civil-rights. Dr. Martin Luther King Jr. was a great advocate of women’s reproductive rights, and for this he was awarded Planned Parenthood’s Margaret Sanger Award on May 5th, 1966.
Dr. Martin Luther King Jr. certainly believed in birth-control, but all the evidence available shows he was staunchly against abortion.
One researcher writes:
“Dr. Martin Luther King, Jr., stridently denounced abortion as a form of genocide in many speeches.” (Lifelines, Winter 1997, p.14 online)
Dr. King did in fact receive the Margaret Sanger Award in 1966. But it is also a fact that in 1966, Planned Parenthood was still (at least publicly) anti-abortion. They were still using a pamphlet they wrote and published in 1963 titled Is Birth Control Abortion?. The pamphlet read:
“Is birth control abortion? Definitely not. An abortion kills the life of a baby after it has begun. It is dangerous to your life and health. It may make you sterile so that when you want a child you cannot have it. Birth control merely post-pones the beginning of life.” (Is Birth Control Abortion, Planned Parenthood pamphlet, Aug. 1963, p.1)
Planned Parenthood was anti-abortion until the early 1970s because of two reasons:
1) Some of its members and directors were anti-abortion.
2) PP did not wish to hurt their campaign to promote and legalize birth-control by advocating legalized abortion.
In 1966, and before, Planned Parenthood was publicly against abortion, but for birth-control. So was Dr. King; so it shouldn’t be surprising that he accepted an award from them.
Dr. King did not know (as most people even today don’t know) that Margaret Sanger was a racist, elitist, and eugenicist. She knew that if he hopes for a controlled black population were to be realized then PP would have to enlist the help of black ministers. She knew that black ministers were very well respected in their communities. She once wrote:
“The mass of Negroes, particularly in the South, still breed carelessly and disastrously, with the result that the increase among Negroes, even more than among Whites, is from that portion of the population least intelligent and fit.***
“The most successful educational approach to the Negro is through a religious appeal. We do not want word to go out that we want to exterminate the Negro population and the Minister is the man who can straighten out that idea if it ever occurs to any of their more rebellious members.” (Black Pro-Lifers March, Protest Racist Nature of Planned Parenthood and Abortion, p.1 online)
Planned Parenthood used Dr. King in order to promote birth-control; a practice he would have vehemently agreed with. But today, pro-Choice advocates use the memory of Dr. King to promote abortion; a practice which he vehemently disagreed with.
Another researcher has written:
“Some people against abortion: Mother Teresa, Martin Luther King, Jr., Gandhi, His Holiness the Dalai Lama (the leader of Tibetan Buddhism), feminist Susan B. Anthony, Elizabeth Cody Stanton,…and Alice Paul (author of the original Equal Rights Amendment).” (Sacred Heart Catholic Essays: Abortion, p.1 online, emphasis added)
Author Tanya L. Green wrote:
“Blacks in the civil rights movement first charged the abortion industry with genocide in the 1960s.” (The New Civil Rights Movement, p.2 online)
On January 17, 2000, Martin Luther King Jr.s niece, Alveda King, spoke at a pro-life meeting at Faneuil Hall of Boston University. She said:
“What would Martin Luther King say if he saw the skulls of babies at the bottom of abortion pits? If Martin Luther King’s dream is to live, our babies must live. We have been fueled by the fires of women’s rights. What about the rights of the baby who is artificially breached. We can’t sit idly by and allow legal murder.” (Martin Luther King’s Niece Supports Right To Life, Boston University Daily Free Press, 18 January 2000, p.1)
Alveda King’s father was A.D. King; Martin’s brother, and a civil-rights leader in his own right. He died in 1969.
Dr. Martin Luther King Jr. (1929-1968)
DR. RALPH DAVID ABERNATHY
In 1957 Dr. Martin Luther King Jr. founded the Southern Christian Leadership Conference as the umbrella organization for the civil-rights movement in the South. The co-founder of Dr. Ralph David Abernathy. When Dr. King was assassinated in 1968, Dr. Abernathy became President of the SCLC. Dr. Abernathy also became a founder and Vice President of the American Freedom Coalition:
“Among the values promoted by AFC are a strong national defense, opposition to abortion and pornography,….” (A Promise for the Future, American Freedom Coalition pamphlet, Sept. 1987, p.1)
Dr. Abernathy continued to preach against abortion until his death.
REV. JESSE JACKSON
The only associate of Dr. King that has become a pro-Choice advocate is the Rev. Jesse Jackson. But this was not always so. From the 1960s until about 1980 Rev. Jackson was a staunch pro-Life advocate. Father Richard A. Donnelly writes:
“The most well-known religious leader who has parted from the pro-life stand of his leader, Rev. Martin Luther King Jr., is the Rev. Jesse Jackson.” (Current News, p.3 online)
In many speeches Rev. Jackson gave during the late 1960s and 1970s he always likened abortion to slavery and genocide. Rev. Jackson was a featured speaker at the 1977 pro-Life “March on Washington”, where he told the tens of thousands who had gathered the following:
“There are those who argue that the right to privacy is of [a] higher order than the right to life,…that was the premise of slavery. You could not protest the existence or treatment of slaves on the plantation because that was private and therefore outside your right to be concerned.
What happens to the mind of a person, and the moral fabric of a nation, that accepts the aborting of the life of a baby without a pang of conscience? What kind of a person and hat kind of a society will we have 20 years hence if life can be taken so casually? It is that question, the question of our attitude, our value system, and our mind-set with regard to the nature and worth of life itself that is the central question confronting mankind. Failure to answer that question affirmatively may leave us with a hell right here on earth.” (Abortion Flip-Flops, p.2 online)
Steven Hayward writes:
“And then there was the prominent Democrat who said of abortion in 1973 that it is ‘too nice a word for something cold, like murder.’ That author of these words was the Rev. Jesse Jackson.” (Who Are The Extremists?, p.3 online)
In a letter to Congress Rev. Jackson once wrote:
“As a matter of conscience I must oppose the use of federal funds for a policy of killing infants.***
…in the abortion debate, one of the crucial questions is when does life begin. Anything growing is living. Therefore human life begins when the sperm and egg join.” (American Life League Newsroom, 17 Jan 01, p.1 online)
Pro-Life advocate and President of the American Life League, Judie Brown, has written:
“As Jackson implied, a human person exists from fertilization/conception. Jackson’s remarkable admissions are facts that cannot be changed with time, no matter how many politicians abandon this truth for the sake of political gain.” (ibid.)
Why did Rev. Jackson turn from a pro-Life advocate to a pro-Choice advocate? Some have speculated it had to do with his bids to become President of the U.S. Some claim that the Democratic Party hierarchy informed Jackson in 1983 that they would oppose his bid to be nominated as the Democratic presidential candidate if he did not take “the Party-line” (i.e. become pro-choice). Rev. Jackson ran for the Democratic nomination in 1984 and 1988. He lost both bids.
Rev. Jesse Jackson
Another civil-rights leader and King associate was Dick Gregory; comedian, actor, author, and Presidential-candidate. Gregory had authored a number of books on racism in America. In 1968 he ran for President under the Peace and Freedom Party; which called for equal rights and an immediate end to the Vietnam war.
In 1971, Gregory told Ebony magazine the following:
“Government family programs designed for poor Blacks which emphasize birth control and abortion with the intent of limiting the Black population is genocide. The deliberate killing of Black babies by abortion is genocide–perhaps the most overt of all.” (Ebony magazine, October, 1971)
Decades later Gregory said:
“I fully support the right to life of every human being, from conception until natural death. In addition, I unequivocally endorse a total human life amendment to the U.S. Constitution, that would promote the value and dignity of every human life.” (Statements of Black Americans On Abortion, p.1 online)
FANNIE LOU HAMMER
One of the best-known civil-rights activists in the 1960s was Fannie Lou Hammer. She was born in 1917 in Montgomery County, Mississippi, the granddaughter of slaves and the youngest of 20 children. On August 31 1962 she and 17 other black Mississippians took a bus to the courthouse in Indianola, the county seat, to register to vote. Police stopped the bus, and because, they said, the bus was “the wrong color”, they arrested Fannie and the 17 others. After being released from jail her white landlord told her to get off her land.
She had tried to vote.
Ten days later 16 bullets were fired into the home where she was staying.
Mrs. Hamer began working on welfare and voter registration programs for the Southern Christian Leadership Conference and the Student Nonviolent Coordinating Committee (SNCC).
On June 3, 1963, Fannie and other civil-rights workers were arrested in Winona, Mississippi. Their crime was, again, trying to register to vote. While in Montgomery County jail she was stripped and beaten severely; with injuries that would last her until her death in 1977.
In 1964 civil-rights groups created the Mississippi Freedom Democratic Party (MFDP); because the Mississippi Democratic Party had only white delegates; even though the state was 51% black. Fannie appeared at the 1964 Democratic National Convention in Atlantic City, New Jersey, and her testimony on the injustices in Mississippi, and the Mississippi Democratic Party (which did not allow black delegates) was aired on all three television networks (ABC, CBS, NBC). The Democratic Party then agreed to seat two delegates of the MFDP in their delegation. Most historians believe that the public exposure of her plight on national television led President Johnson to sign the Voting Rights Bill the next year; giving millions of African-Americans (especially in the South) the right to vote for the first time since the late 1870s.
Journalist Mary Galbraith writes:
“During the Civil Rights Movement, Mississippi sharecropper Fannie Lou Hammer helped change the nation’s attitudes on democracy and the right to vote.***
The word of Hamer and other men and women who pioneered the voting rights of minorities eventually resulted in the seating of an integrated delegation from Mississippi at the Democratic National Convention. Hamer went on to work with the National Council of Negro Women helping organize relief and aid for the poor and furthering the political processes in her community.”(Inspiring others goal of Outreach Committee, p.2 online)
Fannie has said:
“The methods used to take human lives, such as abortion, the pill, the ring, etc., amount to genocide. I believe that legal abortion is legal murder.” (Similar Principles, p.6 online)
Today, feminists and civil-rights activists all over the world portray Fannie as a hero. There is even a play about her which is presented at many meetings of Feminists and civil-rights workers around the world. No mention is made of her pro-Life stance.
Fannie Lou Hammer (1917-1977)
Dr. Martin Luther King Jr. was not a champion of “reproductive rights”, but rather a man who believed in the human rights of all people; including the Unborn. Most (if not all) African-American civil-rights leaders in his day agreed with him.
Organizational Behavior (Lecture), MGT 311, Syllabus, Fall Semester 2011
Credit Hours 3
Enrollment Requirements: MGT323 or 423; Junior status or above
Time and Location of class meetings:
MGT 311-01 (3070)
Aug 29 to Dec 17, 2011
Mondays 1:10 to 3:40PM
Instructor contact information:
Professor John Wesley Yoest, Jr.
Cell phone 202.215.2434
Offices Hours Tuesdays at 3:30 p.m. or by appointment.
Organizational Behavior (OB) is the study of individuals and groups in organizations and is also concerned with the behavior of organizations as whole systems.
This class considers each of these dimensions and their interrelations relevant to the functioning, performance, viability and vitality of human enterprises.
Specific topics addressed include the history of management and organization concepts; perception, attitudes and individual differences; motivation; communication; group dynamics; work teams and intergroup relations including managing collaboration and conflict; leadership, power and decision making; the organizational environment; organization structure and design; organizational culture and effectiveness; organization development and change; and OB research methods.
Instructional Methods, Lecture and Discussion
Required Texts (Two)
1. Primer on Organizational Behavior, Author: Bowditch, Publisher: John Wiley & Sons, Incorporate, Edition: 7th, Year Published: 2008, Price: 102.25 USD, ISBN 9780470086957
2. Classics of Organizational Behavior, Author: Natemeyer, Publisher: Waveland Press, Incorporated, Edition: 4th, Year Published: 2011, Price: 49.95 USD, ISBN 9781577667032
Overview of human behavior in work organizations. Theoretical, empirical and applications issues examined from individual, interpersonal, group and organizational perspectives. Including an overview and history of the field, perceptions, attitudes, learning processes, personality, motivation, stress, performance appraisal, group dynamics, leadership, communication, decision making, job design, organizational structure and design, organizational change and development.
Goals for Student Learning
This Primer on Organizational Behavior, places attention on information technology in the workplace and how it’s reshaping organizations and the management practices within them. The class will cover early management thought, workplace incivility, social justice, conformity in groups, virtual teams, team conflict, leader-member relations, and organizational change.
The Alert Student should learn all the terms and concepts needed to understand OB and its application in modern organizations, and to comprehend practitioner and scholarly publications.
Quizzes at Random; short answer
Examinations; Multiple choice, short answer
Case Studies; turned in, oral presentation
Class Participation; reviewed below
Expectations and policies
Academic honesty: Academic honesty is expected of all CUA students. Faculty are required to initiate the imposition of sanctions when they find violations of academic honesty, such as plagiarism, improper use of a student’s own work, cheating, and fabrication.
The following sanctions are presented in the University procedures related to Student Academic Dishonesty.
The presumed sanction for undergraduate students for academic dishonesty will be failure for the course. There may be circumstances, however, where, perhaps because of an undergraduate student’s past record, a more serious sanction, such as suspension or expulsion, would be appropriate. In the context of graduate studies, the expectations for academic honesty are greater, and therefore the presumed sanction for dishonesty is likely to be more severe, e.g., expulsion. In the more unusual case, mitigating circumstances may exist that would warrant a lesser sanction than the presumed sanction.
Please review the complete texts of the University policy and procedures regarding Student Academic Dishonesty, including requirements for appeals, at http://policies.cua.edu/academicundergrad/integrity.cfm.
Don’t. Cell phone or PDA usage including texting and e-mailing is not allowed in class. Do not open a laptop in class. If you anticipate an emergency call, please inform Your Business Professor at the beginning of class and excuse yourself from the classroom to take the call.
Punctuality is the courtesy of kings. All students are expected to attend every class on time. Attendance will be recorded for each class. The best tactic to earn class participation points is to show up. If for some reason you will not be in class, please notify Your Business Professor 24 hours ahead of time.
Campus Resources for student support:
Library: Information 5070
Writing Center 111 OB 4286
Counseling Center 127 OB 5765
Accommodations for students with disabilities: Any student who feels s/he may need an accommodation based on the impact of a disability should contact the instructor privately to discuss specific needs. Please contact Disability Support Services (at 202 319-5211, room 207 Pryzbyla Center) to coordinate reasonable accommodations for students with documented disabilities. To read about the services and policies, please visit the website: http://disabilitysupport.cua.edu.
Your final grade will be calculated as follows:
Grade Point Allocation:
3 Tests and the Final Exam: 10 points each; 40 points total
Two Case Studies: 25 points each
Class Participation/Pop quizzes 10 points total
Total = 100 points/percent
Course Grading System:
Test #1 10%
Test #2 10%
Test #3 10%
Final Exam 10%
1st Case 25%
2nd Case 25%
Class Participation 10%
Case Study: Two case studies will be solved in writing (Typed, 12 pt type, double-spaced with a cover sheet) 800 words in length and returned to the instructor on — or before — the date due. The Alert Student will be prepared to deliver a five-minute oral presentation to the class.
Additional information and public speaking helps. http://www.yoest.com/2008/07/31/current-event-presentation-helps/
The Final Exam is comprehensive and will cover material from the entire semester. The Final will be a take-home, open-book and notes exam. All Exams are the individual work and intellectual property of the student with no contact with other individuals permitted.
The Alert Student will expect a quiz in every class.
There is no make up for quizzes or exams-unless approved by the Instructor.
If an assignment is accepted late, a letter-grade grade penalty or at least a 10 percent reduction will be imposed
Class Participation is a subjective measure at the discretion of the Instructor. This is like a job interview: No show; no offer.
Class attendance is mandatory for a number of reasons:
1) Examinations will contain course lecture material that is not in the assigned reading;
2) Your Business Professor asks a lot of questions. It is convenient to attend so that the student might answer;
3) A variety of in-class activities are not available for make-up;
4) The Class Participation portion of the course grade is based upon the significance and quality of the student’s contribution to the discussion and activities
If the Student fears any difficulty with participating in class please see Your Business Professor.
Reports of grades in courses are available at the end of each term on http://cardinalstation.cua.edu.
When Your Business Professor says “Tomorrow” he means the next class meeting – not the next day.
It is normal and customary to wait for any late Professor for 20 minutes.
Draft Your Own Reference Letter. http://www.yoest.com/2011/04/22/how-to-write-a-letter-of-recommendation-or-an-endorsement-from-a-third-party/
See Job Search Tips. http://www.yoest.com/2009/03/30/looking-for-a-job-pass-this-test/
There will only be 14 class sessions.
1. August 29
Introduction and Expectations
Chapter 1. Management And Organizational Behavior.
September 5 No Class
2. September 12
Chapter 2. Perception, Attitudes, And Individual Differences.
Chapter 3. Motivation.
Chapter 4. Communication.
3. September 19
Chapter 5. Group Dynamics.
Chapter 6. Work Teams And Intergroup Relations: Managing Collaboration And Conflict.
Chapter 7. Leadership, Power, And The Manager.
4. September 26
5. October 3
First Case Study
October 10 No Class
6. October 17
Chapter 8. Macro-Organizational Behavior: The Organization’s Environment.
Chapter 9. Organization Structure And Design.
Chapter 10. Organizational Culture And Effectiveness.
Chapter 11. Organization Development And Change.
7. October 24
8. October 31
Section I: ORIGINS OF ORGANIZATIONAL BEHAVIOR
1. The Principles of Scientific Management (Frederick Winslow Taylor)
2. The Giving of Orders (Mark Parker Follett)
3. The Hawthorne Experiments (Fritz J. Roethlisberger)
4. Overcoming Resistance to Change (Lester Coch and John R. P. French, Jr.)
5. The Human Side of Enterprise (Douglas M. McGregor)
Section II: MOTIVATION AND PERFORMANCE
1. A Theory of Human Motivation (Abraham H. Maslow)
2. Achievement Motivation (David C. McClelland)
3. One More Time: How Do You Motivate Employees? (Frederick Herzberg)
4. Existence, Relatedness, and Growth Model (Clayton P. Alderfer)
5. Expectancy Theory (John P. Campbell, Marvin D. Dunnette, Edward E. Lawler, III, and Karl E. Weick Jr.)
6. On the Folly of Rewarding A, While Hoping for B (Steven Kerr)
7. Goal Setting–A Motivational Technique That Works (Gary P. Latham and Edwin A. Locke)
9. November 7
Section III: INTERPERSONAL AND GROUP BEHAVIOR
1. Cosmopolitans and Locals (Alvin W. Gouldner)
2. Assets and Liabilities in Group Decision Making (Norman R. F. Maier)
3. Origins of Group Dynamics (Dorwin Cartwright and Alvin Zander)
4. Group and Intergroup Relationships (Edgar H. Schein)
5. Groupthink (Irving L. Janis)
6. Transactional Analysis (Muriel James and Dorothy Jongeward)
7. The Johari Window (Jay Hall)
8. The Abilene Paradox: The Management of Agreement (Jerry B. Harvey)
9. Stages of Group Development (Bruce W. Tuckman and Mary Ann C. Jensen)
10. Self-Directed Work Teams (Ralph Stayer)
10. November 14
11. November 21
Section IV: LEADERSHIP
1. The Managerial Grid (Robert Blake and Jane Mouton)
2. How to Choose a Leadership Pattern (Robert Tannenbaum and Warren H. Schmidt)
3. Leadership Decision Making (Victor H. Vroom and Arthur G. Jago)
4. One Minute Management (Kenneth H. Blanchard)
5. Fundamental Leadership Practices (James M. Kouzes and Barry Z. Posner)
6. Management and Leadership (John P. Kotter)
7. Servant Leadership (Robert K. Greenleaf)
8. Situational Leadership (Paul Hersey)
9. Crucibles of Leadership (Warren G. Bennis and Robert J. Thomas)
Section V: POWER AND INFLUENCE
1. Is It Better to Be Loved of Feared? (Niccolo Machiavelli)
2. The Bases of Social Power (John R. P. French, Jr. and Bertram Raven)
3. Position Power and Personal Power (Amitai Etzioni)
4. Who Gets Power–and How They Hold on to It (Gerald R. Salancik and Jeffrey Pfeffer)
5. The Power of Leadership (James MacGregor Burns)
6. Situational Leadership and Power (Paul Hersey and Walter E. Natemeyer)
Section VI: ORGANIZATIONS, WORK PROCESSES, AND PEOPLE
1. Bureaucracy (Max Weber)
2. The Individual and the Organization (Chris Argyris)
3. Mechanistic and Organic Systems (Tom Burns and G. M. Stalker)
4. Management Systems 1-4 (Rensis Likert)
5. Management by Objectives (George S. Odiorne)
6. Differentiation and Integration (Paul R. Lawrence and Jay W. Lorsch)
7. What’s Missing in MBO? (Paul Hersey and Kenneth H. Blanchard)
8. Reengineering Work Processes (Michael Hammer and James Champy)
12) November 28
Section VII: INCREASING LEADERSHIP AND ORGANIZATIONAL EFFECTIVENESS
1. Skills of an Effective Administrator (Robert L. Katz)
2. Leadership Effectiveness Can Be Learned (Peter F. Drucker)
3. Organization Development (Wendell French)
4. In Search of Excellence (Thomas J. Peters and Robert H. Waterman)
5. The Learning Organization (Peter M. Senge)
6. Competing for the Future (Gary Hamel and C. K. Prahalad)
7. Emotional Intelligence (Daniel Goleman)
8. The Level 5 Leader (Jim Collins)
9. Feedforward (Marshall Goldsmith)
13. December 5
2nd Case Study
14. December 12, 2011 In-class exam and take home
Final Exam ______________________________________
If the student would like his/her graded final exam returned, please submit a stamped-self-addressed-envelope to Your Business Professor before the examination on December 5, 2011.
NOTE: This syllabus is subject to change by the instructor without
notification. It may be changed at anytime for any reason without notice by Your Business Professor. The class schedule, course content or tests may be amended or guest speakers may be added without any prior notification.
John Wesley (Jack) Yoest Jr., is a senior business mentor in high-technology,medicine, non-profit and new media consulting. His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.
Mr. Yoest is an adjunct professor of management in the Science, Technology and Business Division of the Northern Virginia Community College. Mr. Yoest also teaches graduate business students at The Catholic University of America. He is also the president of Management Training of DC, LLC.
He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets. He was a columnist for Small Business Trends, and was a finalist in the annual 2006 Weblog Awards in the Best Business Blog category for Reasoned Audacity at charmaineyoest.com which covers the intersection of business, culture and politics. The blog has grown to receive over a million unique visitors in five years.
Mr. Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit. He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget.
Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies. His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.
He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.
And he also served as President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. During his tenure, Mr. Yoest negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company’s largest contract.
Mr. Yoest served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, Mr. Yoest was a part of the team that moved sales from zero to over $12 million that resulted in a buy-out by a medical division of Johnson & Johnson.
Mr. Yoest is a former Captain in the United States Army having served in Combat Arms. He earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.
He has been active on a number of Boards and competes in 26.2-mile marathon runs.
Mr. Yoest and his wife, Charmaine Yoest, Ph.D., who is president and CEO Americans United for Life, a public interest law firm, live in the Washington, DC area with their five children.
Be sure to grade Your Business Professor at www.RateMyProfessors.com Key word search ‘Yoest.’
There is an endless supply of bad news facing American culture. However, we can remain optimistic about some good news– we continue to gain significant ground in the battle against abortion. As a movement, we are advancing the cause of life and winning people on the issue so quickly and on so many fronts, it is hard to keep track.
Despite President Obama’s recent appointments to the U.S. Supreme Court and the challenge they present to the hope of ever seeing the Roe v. Wade decision reversed in our lifetime, abortions have continued to gradually decline since the 1980′s.
In the past 20 years, abortions have dropped from 1.6 million to about 1.3 million per year. That’s a drop of 19 percent. Below are just ten of many recent developments of the last decade that should give us great hope that we may very well be witnessing the beginning of the end of abortion in America.
1) Polls Show Americans, and Especially Young People, are more Pro-life Than Ever- For the first time in many years, the majority of Americans are pro-life. With each new poll, there is growing evidence that we are building a cultural consensus and winning hearts and minds for the idea that we should protect the unborn by banning or restricting abortion in most instances.
In May of 2011, a Gallup poll found that 61 percent of Americans want all or most abortions to be illegal and believe that abortion is “morally wrong.” This equates to 61 percent of Americans who believe that abortions should be either legal under no circumstances or legal only under a few circumstances.
While one could argue that the data shows that many people have mixed feelings and want to identify with both sides, that conflict in and of itself is progress since even people who identify themselves as pro-choice continue to wrestle with and make concessions regarding the greatest moral and social issue of our day.
The only thing more encouraging than the poll numbers themselves is the fact that the young people are more pro-life than ever! This is exciting because if we can capture the imagination and convictions of a single generation, then we are well on our way to gradually moving the pro-life position to a morally preferred position in both secular and institutional circles.
One example of this progress is Students for Life, a national organization that is growing by leaps and bounds and which has become a major force in the pro-life movement as evidenced by its presence on hundreds of university and college campuses around the country.
2) Technology Shines Truth Into The Womb- One of the many reasons for the increase in public opinion against abortion is that technology has revealed with stunning visual clarity “what that really is that is in the womb” and it is not merely a “blob of flesh”.
Pro-life leader and attorney Ken Connor has often said, “It’s not a duck or a Buick– it is a baby!” In 2004, Focus on the Family began distributing ultrasound machines for the Option Ultrasound Program which has provided 80 percent of the funding for ultrasound machines to pregnancy medical clinics. Focus estimates that over 90,000 babies have been saved since the program’s inception.
In 2010, National Geographic started distributing an amazing video called the “Biology of Prenatal Development”. This award-winning documentary uses state-of-the-art technology to present real-time footage of human development from fertilization to birth inside the womb and is designed to be used in schools as an educational tool.
The advent of the internet has also made readily available to women information about abortion including its risks and complications. Hundreds of videos and websites provide women with instant information to make a much more informed “choice” than was previously available.
3) Both Politicians and Public Policy is More Pro-life Than Ever- I was recently in Tampa with Phyllis Schlafly of Eagle Forum and Connie Mackey of FRC Action PAC to help them scout out facilities in which to hold the large pro-life caucus meeting held during the Republican National Convention.
Phyllis has been leading the fight to keep the pro-life plank in the GOP platform since the 1964 Goldwater campaign. Her experiences in recent history made it clear to me that since 2008, the GOP has virtually conceded that the pro-life position is a critical and non-negotiable part of the Republican platform. In fact, the leadership of the Republican Party now clearly understands that the GOP cannot win without being pro-life.
It is also apparent that Republican consultants now regularly advise candidates to say that they are pro-life for strictly pragmatic reasons. “Pro-choice” Republicans are apparently also “losing” Republicans in closed primaries in most political districts in America.
The challenge in 2011 is not to find pro-life Republicans, but to figure out which ones really mean it. The millions of Americans who view abortion as a morally disqualifying issue prove that being pro-life is not just good policy, but is also good politics. As Ronald Reagan once said, “It is not necessary for them to see the light– but merely to feel the heat.”
In April of 2011, Michael New wrote in State Politics and Policy Quarterly, a peer-reviewed publication aimed at state policymakers, that a review of abortion data from 1985 through 2005 provides “solid evidence” that laws restricting, but not outlawing abortion, “have an impact on the childbearing decisions of women.”
Additionally, in just the past 90 days, state legislators around the country have enacted unprecedented pro-life legislation on the heels of the election upsets that occurred in November of 2010. For example, the Florida legislature has passed only four pro-life bills in the past 15 years, but has approved five major pieces of pro-life legislation in the 2011 Legislative Session alone.
4) Blacks and Latinos are Beginning to Lead the Movement- My good friend John Ensor has said that “abortion will end in America when Blacks and Latinos are not just involved– but are leading the pro-life movement.” He is right. And this “third wave” of the pro-life movement is gradually starting to appear and grow.
Babies of all ethnicities are being aborted at grossly disproportionate rates. Although Black and Latino women make up only 25% of the population, they account for 59% of all abortions.
In 2004, Planned Parenthood closed 20% of all their clinics nationwide but still performed about 25% more abortions. They did this by closing clinics in rural and sparsely populated areas and focusing instead on inner cities with higher concentrations of Black-American and Latino women. Roughly 94% of abortions clinics are located in cities.
I recently debated a Planned Parenthood leader at the FAMU College of Law in Orlando on this question chosen by the predominantly minority law school students: “Is Abortion Black Genocide?” Just the fact that the students from this prominent Black-American College chose this title for the debate actually says quite a bit about the progress that we are making in increasing awareness of the sanctity of life.
Every year in January during the anniversary of Roe v Wade, I go to the local Planned Parenthood clinic sidewalks with my children and others to pray and to peacefully draw attention to the great atrocity that takes place at these facilities.
This year, I was amazed to find that there were about 200 people gathered, and that almost half of them were people of color. I saw Blacks, Latinos, and mixed races. In addition, about half of those present were younger people under the age of 35. Furthermore, the minorities present led the prayers, the public speaking and the songs. When I saw this I first began to wonder, could we be witnessing the beginning of the end?
5) Hollywood and its Movies are more Pro-Life than Ever- In the last five to seven years, almost every major motion picture that has directly touched upon the issue of abortion or that has portrayed pregnant mothers has been pro-life.
This development is simply remarkable. The movies Bella, Juno, Knocked Up, Waitress, Children of Men, Look Who’s Talking, and August Rush all portray mothers (and sometimes fathers) who made critical pro-life decisions. I could not even recommend all of these movies, but even the raunchy ones got it right on this issue.
Fully animated children’s movies like Finding Nemo and Horton Hears-a-Who also present storylines that respect and honor life. Jason Jones, one of the producers of the movie Bella, told me that he knows politically liberal, secular Hollywood producers who are strongly pro-life. We are talking about Hollywood movie producers!
One openly gay movie producer, who stands in opposition to abortion, reportedly stated, “If I could raise enough money, we could end abortion in America– through movies.” This is serious progress toward reaching our goal of developing a cultural consensus.
6) The Resurgence of Side Walk Counseling and other Pro-Life Activism- This observation may just be isolated to my regional observations in Florida, but it appears that more and more pro-life supporters have become comfortable with the idea of physically going to abortion clinics.
By attending to the sidewalks in front of these clinics, pro-lifers are able to peacefully counsel, pray, provide assistance, hold signs, preach and plead with mothers to abstain from killing their babies. Sidewalk counselors are truly the front line of the pro-life movement; and their courage and commitment is truly admirable.
The depiction of pictures and videos outside of clinics is a more controversial, but some would argue effective tactic that displays the actual practice and product of an abortion by showing the dismembered and destroyed unborn child that results.
Greg Cunningham’s group, the Center for Bioethical Reform, carefully and intentionally uses this strategy. CBR presents its Genocide Awareness Project (GAP) on college campuses all around the country after requesting the legal assistance of our organization to demonstrate its legal right to be there.
The GAP is a traveling photo mural exhibit which displays graphic forms of genocide in world history and places them in a historical context with abortion. The photos include the remains of dead bodies from the Cambodian Killing Fields, Jewish Holocaust victims, and African Americans killed in racist lynchings. The GAP has been to colleges and universities all over the country and has made a lasting impression upon the tens of thousands of students who have viewed it and experienced its sobering impact.
7) The Crisis Pregnancy Center Movement Begins Planning Strategically – In my view, Crisis Pregnancy Centers (CPC) and the people who run them are modern day heroes. The work they do is simply amazing.
Time magazine did a cover story in 2007 entitled: “The Abortion Campaign You Never Hear About: Crisis Pregnancy Centers are working to win over one woman at a time.” However, CPC’s have historically popped up organically without serious thought about how many others were around it or the locations of nearby abortion clinics.
In other words, the CPC movement has never thought about itself globally or strategically– until recently. Heartbeat International under the leadership of Peggy Hartshorn and John Ensor has pioneered a strategic study and a plan to counter the systematic placement of Planned Parenthood’s abortion clinics in inner cities…
Over the last 7 years, Ensor has lived for extended periods of time in Boston, Miami, Los Angeles and then to Pittsburg to plant sustainable CPC’s in those cities that are plagued with the highest concentrations of abortion clinics in the county. This inner city CPC planting strategy reaches more women and allows Black and Latino churches to take local ownership in and leadership for the sustained support of the ministry.
8) Planned Parenthood’s Fraud Has Been Exposed and is Being Stripped of Public Funding – 2010 and 2011 were without question the worst years in Planned Parenthood’s (PP) recent public relations history.
Lila Rose, an unassuming but striking college student has rocked their world with a series of undercover sting operations that has exposed the largest abortion provider’s rampant fraud, corruption, and criminal conduct.
Her student lead organization Live Action, and its undercover investigations have repeatedly caught PP clinic personnel lying, covering up child sexual abuse, and aiding those involved in child sex trafficking. The stunning video that documents the findings of these historic student-led investigations have helped to fuel the fire that led to the defunding of PP by several states which stripped them of taxpayer dollars to pay for abortions.
PP receives approximately 363 million dollars from state and federal public funding. Recently, Congress tried but failed to ban the funding. As of June 2011, the states of Kansas, Indiana and North Carolina have all cut state funding directed to PP.
In 2012, Florida will also have a state constitutional amendment on the ballot which will give voters the opportunity to ban the public funding of abortions.
9) Post-Abortive Women have become an Increasingly Powerful Voice – The generations of women who grew up under Roe and who were lied to and told that abortion was a safe and simple procedure have become emboldened and are no longer silent about their difficult experiences.
Silent No More, Operation Outcry and A Cry without a Voice are three very different national organizations that all collect the voices, stories and testimonies of women who have had abortions and who want to speak and write about their experiences of pain and regret.
Relational and existential evidence of the dangers and risks associated with abortion is a powerful tool to spread awareness and concern for the issue of life.
These brave women share their deeply personal testimonies about the mental, physical and spiritual pain and complications that have resulted from the abortions they underwent.
10) Abortion doctors are being disciplined, leaving the industry and not replacing themselves- All across the country, abortionists are being reprimanded for their violations of local, state and federal laws.
Some have even had their licenses revoked. Some are being punished by medical boards and others have just walked away from the sickening practice or have been converted and are now pro-life advocates.
There are approximately 40 percent fewer abortion doctors than 20 years ago, and fewer men and women are willing to consider entering the industry. The bottom line is that each year, fewer abortions are performed and fewer individuals are becoming abortionists in our nation.
The skeptic may argue that many of my observations are anecdotal and unscientific. However, it seems clear that these developments are relatively recent, unique, and are all occurring at an unprecedented rate.
I was recently in Washington, D.C. speaking on this topic before a group of national leaders. After speaking, I sat next to Dr. Jack Wilke, one of the founders of the pro-life movement in America and asked him if he agreed with my observations nationally or whether they are confined to Florida.
He quickly agreed that amazing things are happening in the pro-life movement not just in Florida, but around the country. The entire abortion industry is on the ropes and is being hit hard from multiple sides. Now is not the time to rest but rather to double up our efforts and to work harder than ever while we have a providential window and extraordinary momentum.
My final prayer is that we will look back upon abortion in America with the same shame, outrage and sadness that we now look upon the barbaric practice of slavery. While we continue to labor diligently to reach that goal, we can be encouraged by the fact that we are making significant progress and may just be witnessing “the beginning of the end…” of abortion in America.
John Stemberger is an Orlando lawyer who leads the Florida Family Policy Council and has been an advocate in the pro-life movement for over 30 years
Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating media kits. Lecture 3 hours per week.
General Course Purpose
MKT 221 is a one-semester course designed to provide students with a broad overview of the principles of public relations and an understanding of the role of public relations within an organization. Public relations are presented as a component of corporate marketing. Students will learn the public relations skills necessary to enhance the reputation of an organization, strengthen its relationships with key audiences, and enable it to deal with crises from a position of strength. Critical thinking, writing, presenting and the use of the Internet will be covered as students focus on creating and maintaining favorable relationships with their publics in an ethical manner.
Knowledge of basic computer skills and MKT 201: Introduction to Marketing which will provide an understanding of basic marketing activities.
Upon completion of this course, students will be able to:
• Explain the purpose and functions of public relations.
• Distinguish between the activities of public relations, advertising, and marketing.
• Describe how public relations builds and maintains relationships and persuades public opinion.
• Give examples to illustrate how public relations has been used to mobilize public opinion and to promote change.
• Explain the importance of ethical behavior and how it relates to public relations.
• Give examples of various types of public relations a company may use.
• Successfully write a press release and develop a basic media kit.
Major Topics to be Included
• Define and describe public relations.
• Explain how organizations can effectively use public relations.
• Building relationships with the media and using the Internet.
• Building relationships with the publics served.
• Examine types and methods of creating effective public relations.
• Define publicity and examine its role within public relations.
• Review examples of ethical and unethical behavior.
• Examine research as it applies to public relations.
• Understand the role of public relations in the marketing mix.
• Produce a successful press kit including a press release.
Classes begin August 22
Schedule adjustments (add/drop/swap) on NOVAConnect (open to all) August 22-28
Late Schedule Additions–in-person, permission required August 29 – September 2
Drops on NOVAConnect with tuition refund August 29-September 8
Labor Day Holiday for faculty, students and staff, Offices closed September 5
Last day to drop with tuition refund or change to audit (Census Date)** September 8
Last day to apply for Fall graduation * October 1
Non-instructional days/no classes; College offices open October 10-11
Last day to withdraw without grade penalty October 31
Non-instructional day/no classes; College closes at Noon November 23
Thanksgiving Holiday for faculty, students and staff, College offices closed November 24-25