Messaging and Legislating. Stephen Clouse recently said that it is not enough to have good ideas, an advocate must persuade, must sell the idea. Frist knows how to sell.
Steve Rucinski was hosting Small Business Trends Radio yesterday with Dawn Rivers Baker. She was concerned that Congress was not addressing affordable healthcare for small businesses. And that our elected officials had legislation bottled up.
She was making sense. So Your Business Blogger decided to get some answers. And I always go to the top. Anita Campbell was out of town, so I had to settle for Bill Frist, MD, Senate Majority Leader.
The appointment was for 4pm. I arrive a bit early; punctuality is the courtesy of kings and all.
But I was prepared to be kept waiting. I made a friendly wager with the staff that the Senator would surely be running late. This is DC, you see. I was guessing that he’d arrive at 4:17. I am ready to be miffed — I am a busy man, very busy. The committee Senate staffer looks at me funny, and says, “Senator Frist late? I don’t think so.” She’s from Long Island; she should know late.
At 4:06 Senator Frist, a very busy man, walks in. On time. This is no ordinary event.
Frist said that the GOP will continue to win because they can “show contrast” comparing philosophies with Democrats. Frist outlined the values differences including the sanctity of life (except for embryonic stem cells); where Democrats embrace the culture of Hollywood. Frist has a simple agenda,
Secure the homeland
The differences between the GOP and the Democrats is “crystal clear,” says Frist. For example, the GOP supports the line item veto and will not support legislation that will hinder the small business.
The Democrats want the status quo. The GOP wants change. Republicans are the new [gasp] progressives.
The GOP wants: To Win the war on terror, Low taxes, Energy independence, Small Business Health Plans.
From Senator’s Frist’s website (yes, he’s got a blog) we learn,
In the days ahead, we will further promote Health Savings Accounts …a common sense way for Americans to save money tax-free to help with their healthcare expenses.
We will also continue to lead the way on promoting Association Health Plans that sweep away burdensome state regulations and make it possible for small employers to purchase health insurance on the same terms as large ones.
And we will commit to developing a 21st Century system for the delivery of health care information that is ACCURATE, INTEROPERABLE and easily ACCESSIBLE.
By doing each of these things and more, we’re working to build a system that’s consumer-driven, patient-centered, and provider friendly — a system driven by knowledge, choice, and control.
So why do we, small business owners, not have Association Health Plans?
Senator Frist reports that the Democrats across the aisle are “obstructing events” to gain political points. Frist does not have 60 votes to bring bills to a vote. It is not certain if our deliberative body will deliver Association Health Plans.
But the good-guys will win. On the GOP energy bill, Frist feels, “fantastic…optimistic.” He wants to build a fence on the Mexican boarder. He wants to repeal the “Death Tax.” He wants all the tax cuts permanent. (The average household of four and $60K would see taxes increase by 58% if the tax cuts lapse as Democrats want.)
I ask Frist if the Democrats are holding up the Defense funding as a political ploy, or have lost the will to win. Frist said that the most important issue for his constituents back home in Tennessee is that they “want to feel secure.” Do the Democrats want to ‘cut and run’ in this war? Frist says that Pelosi certainly wants to “Cut and jog” away from winning the war.
Messaging and legislation. I also ask Frist, “Are we [bloggers] part of the messaging?” Because Frist knows the value of all media. And knows how to persuade and how to sell his message.
At 4:55, Senator Frist must leave for a floor vote at 5.
I dally in his outer offices after he leaves and see him on C-SPAN. Selling.
Rob Bluey from Human Events OnLine regularly organizes blogger meet-ups.
It is rumored that Frist sleeps but 3 hours a night. And keeps in his office an old filibuster couch that the senators would sleep on during real ‘hold the floor forever’ filibusters. Frist also keeps in the Senate Majority Leader’s office (which is a bit larger than my first apartment) a medical bag. He was the first on the scene at the shooting of Capital Police a few years ago.
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…much of the better journalism and commentary has been migrating to blogs. No surprise here…the blogger has a clearer view of how the world really works…
Mind the migration. ShowCase selections this week:
Towards Better Life has a provocative post titled You Should Never Get A Job. There are parallels between his writing and my career. The writer has subject-verb agreement issues; while I had boss-subordinate agreement issues. Never get a job? Goodness, I could never keep a job. Thank heaven for the blogosphere. Or I’d be unemployed. Again.
And be sure to drift over and see what the HumanTide swept in. Human Tide (certainly not to be confused with Human Events) points us to a new blog carnival on community action. See Community Campaigners’ Carnival. And get involved.
KT Kat has Alien Thought Process on The Scratching Post. Sometimes hard to tell what is the post, what is the blog and who is the blogger. Make a guess and visit.
abyss2hope has an interesting analysis on rape in the military concerning the trial of Owens, who was accused of rape at the Naval Academy. Blogger Marcella Chester’s article was published before Owens was found not guilty of rape.
Ms. Chester missed the story: The woman “victim” as it happens in this case, invited Owens into her room after a fight with her boyfriend. She had nine drinks. But she was not so drunk as to IM Owens to her room, to her bed. She had a roommate sleeping a few feet away. The “victim” never screamed to wake the roomie, and never said “no.”
The timeline suggests the woman wanted revenge on the boyfriend and an alibi for being drunk. She got both and immunity for testimony that no one believed — judge, jury, liberal press. There was no evidence. In this case, the court said she lied.
Remember, Your Business Blogger has three daughters. My concern is for the real monsters. Owens was not the monster under the bed. Or in the bed. There are certainly other monsters. Owens isn’t one of them.
Marcella is quite right, however, to publish her own name because rape is a crime of violence, not sex. I look forward to her future posts on false rape accusations . I somehow doubt she will. But I’m not Marcella either. I’ve never had her pain. (Debate start point: one half of rape accusations are false.) Marcella, welcome to the blogosphere.
Panzer Commander has pictures of his trip to Colorado Springs and tells the story from a few years ago of hostages taken in a radio studio and gun shots. Nobody hurt, but there are
The Dude on setpictures of the bullet hole in the wall. Show business can be dangerous. (This is one of the host’s prerogatives: Panzer Commander’s author, The Dude, is 11 years old.) The Dude knows bit about show business. Here he is at age 4 in a made for TV movie.
So. The host shouldn’t Show Case his own kids? Vent your anger by taking on host duties. Contact Orge.
Software and web construction is to the new generation as the telephone was to ours. The kids coming-up are amazing. And blogging.
Marketing is persuading a customer to come to us. (Sales is directed to reaching out to the customer for the close.) We all want the prospect to call or click. To come to us. Which is the best medium to use?
We live in a sight and sound generation. The smart small business advertiser knows this. And will devote scarce advertising resources for the largest return on investment.
Reach, Frequency and Awareness drive the marketers’ attention on placing ad dollars. Among the choices today she will consider:
So where is the future?
Not in newsprint. John S. Carroll, former editor of The Los Angeles Times recently said in a speech published by Harvard that,
With the advent of the Web, our rotary presses, those massive machines that once conferred near monopolies on their owners, are looking more and more like the last steam engine.
Young readers are going online and not coming back. Circulation revenues are dwindling…Circulation itself is falling. Ad revenues are weak — not a good sign in a growing economy — and Web-based competitors are stealing our advertisers.
The dead-tree peddler/complainer is wrong: Web-based competitors are not stealing anything.
Readers have simply made a better decision on getting content. The reader decided. And it’s not a newspaper.
Why? Why are web-based competitors winning the readership, and for small businesses, the ad placements?
Glenn Reynolds writes in An Army of Davids that …power once concentrated in the hands of a professional few has been redistributed into those who (mostly) do it for fun.
And that the reader of the web — blogs, like the outstanding site you are now on — controls her time and timing in choosing content.
The reader/listener will be at one of three places to download content:
1) Not at work. 2) On the way to work. Or 3) At work.
She can do a podcast or radio or web at each of the three locations. Workplace etiquette limits content consumption.
It is still considered bad form to read a newspaper at work. Worse yet to be watching TV at work. Although my wife, Charmaine, has a bank of three sets in her massive corner office, TV viewing would not be recommended if not directly part of your job description.
But everyone should be looking at a computer monitor while at work. And reading and studying intently. (The clever employee has a spread-sheet as a screen saver.)
The consumer not at work has other limitations. Your Business Blogger was advising a client on message mediums. The CEO was considering dropping his radio programming, to devote resources in other venues with possibly higher returns in the future. I advised his team to consider keeping the audio because it is not safe to watch a video monitor while driving a car. People listen to radio or a podcast in drive time.
What’s an advertiser to do? Consider a pod-cast or a blog to sponsor to get a precise targeted, motivated consumer. Because these content providers, as Glenn Reynolds says,
World Trade Center “Redemption,” wrote Cal Thomas earlier when he saw Oliver Stone’s movie. Stone may have redeemed himself.
Tonight, Thursday, The Washington Insiders were invited to a private screening of World Trade Center. I got in on a waiver. I would have been easy to pick out of this cool crowd: I was the only one with a bucket of (fattening) buttered popcorn, slurping a giant Coke.
Your Business Blogger, Charmaine
Melissa and Rob Bluey
Charmaine and I joined Rob Bluey, blog editor at Human Events and his wife Melissa from The Atlantic Monthly and the smart crowd at a Cinema near Charmaine’s office to see Stone’s newest movie.
What it was and what it was not.
It was not a conspiracy movie.
It did not bash Bush.
It was not sappy.
It was not about stupid, church-going nuts.
It did not mock marriage.
It did not blame America.
It did not support radical Islam.
It did not mock Marines.
It did not mock Jesus.
It did not mock cops.
It did not mock family, faith or freedom.
Charmaine says, “It was a Hallmark Hall of Fame special…on steroids.” Jim Pinkerton, from the New America Foundation DID NOT tear up. Me neither.
But the theater was a bit dusty. That stuff can get in your eyes. Or was it dust from the movie?
This is a movie that you will see in a few weeks and you will be glad you did. After the viewing, there was no applause, little talking. At the end, the crowd audibly exhaled, as one.
People moved out as if leaving a wake. Tony Blankley and his significant other were the last, the very last to leave. They were moved.
Laura Ingram moved out quick; she was among the first out. Dr. Land, President of the Southern Baptist Convention expected to walk out early and didn’t.
We spoke to Blankley. He was surprised at Stone’s movie, “Good, True, Patriotic, Religious.”
Kate O’Beirne from Nation Review was a bit more skeptical about Oliver Stone, “His other movies don’t sell, nobody goes to them. So he made this to appeal — to sell. He wants to make money.”
And so he will. You must see how Stone can make a movie with Jesus, yes Him, without a smirk. Mel Gibson can do Passion, sure. But Oliver Stone?
Better check the temperature in Hell. The impossible has happened. Oliver is redeemed.