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Branding

Cartoon Cause For Congratulations

November 30, 2005 | By | No Comments

Your audience can laugh with you. Or at you. Today’s case study has the blog Reasoned Audacity as the subject of both.

First, the gentle, genteel example:

ipso_facto.gif

Mike Wallster at Ipso Facto uses the subjects as props to generate chuckles. To laugh with all involved. A pro can pull this off. Do not attempt without professional advice. Comedy is hard work. Humour doesn’t have to hurt.

Sometimes.

The second example is somewhat brutal. Marketing expert Seth Godin explains.

purplecow_book_cover.jpg

Seth Godin’s

Purple Cow

In his bestseller, Purple Cow, Seth says that your marketing campaign must stand out from the herd of common “brown cows” to be noticed.

A “Purple Cow” would be eye-catching.

Today’s products and services must “be different, remarkable, extraordinary, exciting…challenging” to standout. To succeed.

So how would you know if you got it right?

Seth reminds us that:

For decades, mass marketing through television worked wonders and it sold billions of dollars worth of products. It even worked for the internet…for awhile.

But no longer. Seth, once the President of Direct Marketing for Yahoo, gives a number of benchmarks for success today. One that caught my attention was parody.

An advertising and marketing program might be labeled a success when it is cited as comedy or satire. If Saturday Night Live makes fun of your brand — you’ve got a winner. Seth writes:

If you can show up in a parody, it means you’ve got something unique, something worth poking fun at.

It means there’s a Purple Cow at work.

By this parody definition, Your Business Blogger has become a “success.” And wife Charmaine. We got hit by Tbogg.

Quite an honor. I think.

Tbogg, was the winner of the 2003 Koufax Most Humorous Award for left/liberal blogs. He gets over 7,900 visits daily. (And to his credit he unmasks his sitemeter.)

A link from Tbogg is almost as good as an insta-launch from Glenn Reynolds in the blogosphere.

The anonymous Tbogg described one of my posts as paste-eating stupid and Charmaine as a fat drunken cow. Funny.

It’d be funnier if Tbogg called her a purple fat cow.

Later, Tbogg criticises Charmaine’s spelling. For comparison, Michelle Malkin is merely a crazy-a** bi*ch.

Parody, as I think Seth would correctly describe, is a bit different from being the butt of a joke.

But it sure feels the same. In any event, Seth is right: Sales and marketing and advertising these days requires being a Purple Cow, with a thick hide.

###

Thank you (foot)notes:

The reader will note that Mike Wallster publishes under his own name. Tbogg does not.

Our friend Mike (aka “Waco Kid”) has made the code to his Ipso Facto cartoon available. Be sure to visit Ipso Facto headquarters to check out some past ones you might have missed. And, then, tell a friend.

Seth’s Blog has more with his new book, The Big Moo. Good reviews from readers. I will be joining fellow Seth supporters and reviewing also.

Mudville Gazette is running a test on Open Post.

More Than Fire has more on Cow and Moo.

Outside the Beltway has Traffic Jam.

The Indepundit has Liberty Call.

This is an update from 24 October 2005.

Update 20 Dec 05: Don Surber is on TBogg’s radar.

The Carnival of Marketing Is Up

November 28, 2005 | By | No Comments

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PC4MediaPete is hosting this week. Visit him and check out the best marketing ideas for the week.

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Was this helpful? Do comment.

Consider a free eMail subscription for this site.

Thank you (foot)notes:

Carnival of the Capitalists.

Gwen Stefani, Brand Name, Line Extension, AMA Winner

November 27, 2005 | By | 2 Comments

stephanie.jpg

Gwen Stefani

AP Photo

Stuart Ramson

Singer Gwen Stefani was a winner at the American Music Awards. Making her name even more valuable and more trusted. Continuing her celebrity as a platform for other markets.

Stefani has released a new line of clothes — a line extension of her name as brand.

And Robin Givhan at The Washington Post doesn’t like it:

…[T]he fashion industry … is populated by corporate marketing teams … It is overrun with celebrities working to increase their fame. . .

This is the downhill road to cultural hell… It is being pushed along by consumer demand, lowbrow tastes, society’s obsession with celebrity, and the rising costs of doing business. Fashion has already ceded significant aesthetic authority to pop stars and actresses.

(She might be right about cultural hell, but let’s keep in mind that this is the woman who wanted John Roberts’ kids to wear clothing from the Gap to the White House.)

The business case is easy. In bringing any new product to market a company should identify thought and opinion leaders to champion the product or service.

lamb_stefanie.png

I Want You All Over Me

Like L.A.M.B.

Robin Givhans’ confusion continues:

And of course, there was exuberant use of her L.A.M.B. logo in its Gothic script. The logo (love, angel, music, baby) dates back to Stefani’s collaboration with LeSportsac in 2003, a deal that essentially was the creative catalyst for the current business.

A singer as fashion model as business model. If the thought or opinion leader is the product, then whatever she wears and sells or sings is a simple line extension. And a low risk money maker.

Something business understands and journalism doesn’t.

###

lamb_glenburnie.gif

Co-opting symbols: lamb from JollyBlogger‘s Church. The image originator won’t sue.

Basil’s Blog has terrific Covered Dish.

This is an updated post from 19 September 2005

Basi’s Blog has brunch for 27 Nov.

Weblog Awards Coming Soon

November 24, 2005 | By | No Comments

weblog_awards.gif

Coming December 1st

Your Vote Counts

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Was this helpful? Do comment.

Consider a bookmark for this site.

Thank you (foot)notes:

See the Weblog Awards site. Good reads.

Purple Cow and Parody

October 24, 2005 | By | 7 Comments

purplecow_book_cover.jpg

Seth Godin’s

Purple Cow

In his bestseller, Purple Cow, Seth Godin says that your marketing campaign must stand out from the herd of common “brown cows” to be noticed.

A “Purple Cow” would be eye-catching.

Today’s products and services must “be different, remarkable, extraordinary, exciting…challenging” to standout. To succeed.

So how would you know if you got it right?

Seth Godin reminds us that:

For decades, mass marketing through television worked wonders and it sold billions of dollars worth of products. It even worked for the internet…for awhile.

But no longer. Seth, once the President of Direct Marketing for Yahoo, gives a number of benchmarks for success today. One that caught my attention was parody.

An advertising and marketing program might be labeled a success when it is cited as comedy or satire. If Saturday Night Live makes fun of your brand — you’ve got a winner. Seth writes:

If you can show up in a parody, it means you’ve got something unique, something worth poking fun at.

It means there’s a Purple Cow at work.

By this parody definition, Your Business Blogger has become a “success.” And wife Charmaine. We got hit by Tbogg.

Quite an honor. I think.

Tbogg, was the winner of the 2003 Koufax Most Humorous Award for left/liberal blogs. He gets over 7,900 visits daily. (And to his credit he unmasks his sitemeter.)

A link from Tbogg is almost as good as an insta-launch from Glenn Reynolds in the blogosphere.

The anonymous Tbogg described one of my posts as paste-eating stupid and Charmaine as a fat drunken cow. Funny.

It’d be funnier if Tbogg called her a purple fat cow.

Later, Tbogg criticises Charmaine’s spelling. For comparison, Michelle Malkin is merely a crazy-a** bi*ch.

Parody, as I think Seth would correctly describe, is a bit different from being the butt of a joke.

But it sure feels the same. In any event, Seth is right: Sales and marketing and advertising these days requires being a Purple Cow, with a thick hide.

###

Thank you (foot)notes:

Seth’s Blog has more with his new book, The Big Moo. Good reviews from readers. I will be joining fellow Seth supporters and reviewing also.

Mudville Gazette is running a test on Open Post.

More Than Fire has more on Cow and Moo.

Outside the Beltway has Traffic Jam.

The Indepundit has Liberty Call.

Harriet Miers, Butt of Jokes and The Chonicle of Higher Education.

October 18, 2005 | By | 3 Comments

rearend_dollar_chronicle.JPG

Pictured in

The Chronicle of Higher Education

To follow up yesterday’s post, I was researching “Butt of Jokes” and got distracted. Alert readers will notice that this is not the post I promised.

Tomorrow, I will publish how to get off the laugh track when you become the butt of jokes, the challenge Harriet Miers now faces.

But for now let me observe that it is never good to have your name come up in a Google search that includes ladies with dollar bills lovingly inserted into a g-string. Go ahead: Look up ‘Harriet Miers’ and ‘butt of jokes.’ I’ll take the hit(s).

Anyway, the pictures above and below are from a story in the newspaper of record for the Academy, the Chronicle of Higher Education.

From a sociologist. His academic research. I didn’t read the article. I go to Playboy for the articles.

Better writing.

And today we learn that Daniel Drezner has been denied tenure by the University of Chicago. ProbablyMaybe because of his blog. He should have been doing work that Institutions of Higher Learning would appreciate. Advising students. Writing books. And advancing scholarship. . .

Like taking pictures of girls’ derrieres.

Tomorrow I shall return to the serious business of advising on public relations disasters.

After I finish this stack of Chronicles.

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The End

# # #

Thank you (foot)notes:

Full Disclosure: My wife has been quoted in The Chronicle, but never photographed.

[And she insists that I add this disclaimer: the Playboy line is a joke.]

Mudville Gazette with Open Post.

Brad DeLong has a Free Country.

Wizbang has Miers SlumLord report.

Point of Law has Miers and judicial activism.

Washington Post has Miers and abortion reporting.

Volokh has Drezner and tenure.

Disembedded has academic facade.

Capt Ed has Miers 2.0.

Patterico has predictions.

Brian’s Study Breaks defends tenure.

A Typical Joe says it’s not the Blog.

Cao’s Blog has open trackbacks.

Mark My Words has an interesting poll.

Jimmy Durante vs. Jack Welsh: Miers, Quayle, Jihadists

October 17, 2005 | By | 2 Comments

jimmy_durante.jpg

Jimmy Durante

The fabled comedian Jimmy Durante once said, “I don’t care if you’re laughing with me or at me, as long as you’re laughing. Conversely, Jack Welsh said, “Never be a victim.”

Who’s right?

Let’s review three examples: Harriet Miers, Dan Quayle, and the Jihadists.

Supreme Court nominee Harriet Miers is now the butt of late night jokes.

The Washington Post reports:

“The tipping point in Washington is when you go from being a subject of caricature to the subject of laughter,” said Bruce Fein, …who served in the Reagan administration’s Justice Department…. “She’s in danger of becoming the subject of laughter.”

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Quayle’s misspell, misstep

Vice President Dan Quayle, once one of the most promising senators on the GOP bench, was derided for misspelling potato in a classroom photo-op in 1992.

The Trentonian reports from Quayle’s autobiography:

It was a defining moment of the worst kind imaginable. Politicians live and die by the symbolic sound bite.

And finally the Jihadists, whose only real weapon is strapping bombs under the garments of little girls and boys, are now the subject of jokes.

Short video clip: The Bomber and the Cafe

Why is this funny? Because we are winning. Underlying the laugh track is the sure knowledge that the good-guys are winning. Winners do the laughing.

Each of these examples show that laughter is a leading indicator of failure. No matter how good or effective the candidate, the person, or the method.

A reputation, a brand name, a cause, can survive many setbacks, but being a joke’s punch line is the hardest.

Jack Welsh is right: Never be a victim.

Tomorrow’s post will deal with what to do when you make it onto the Letterman show (in the top ten list).

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Was this helpful? Do comment.

Thank you footnotes:

Captain Ed says the White House wants a do-over.

Betsy’s Page has analysis on why conservatives are uneasy over Miers.

John Hawkins says no to Miers.

California Conservative is neutral on Miers.

Outside the Beltway has Traffic Jam.

Basil’s Blog is doing dessert backtracks.

The Political Teen Has Tuesday Trackbacks.

Contest : Name That Vehicle

October 7, 2005 | By | No Comments

Charmaine Yoest at Reasoned Audacity has a graphic with the Penta-Posse a-top a USA tracked vehicle. Bottom of main page.

What is it?

Winners will be judged on accuracy and style.

Winners will receive a “I think, therefore I blog” T-shirt.

thinkbloginversion_1.jpg

credit: JollyBlogger

tracked_vehicle_background.jpg

click for larger image

Winners announced next week. Email your guesses.

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Mudville Gazette has Open Posts, and while there check out A Healthly Alternative with Knox, where Your Business Blogger did Armor training and the contest picture.

Open trackbacks at Everyman’s Chronicles.

The Political Teen has open trackbacks.

Cao’s Blog has trackbacks.

Indra Nooyi, Jeff Gordon: Maybe Pepsi Really Can’t Do Anything Right

September 25, 2005 | By | 33 Comments

dice.gif

It is well known that a good consultant can graph out a trend line using the random numbers from thrown dice. I have for you, Gentle Reader, still another data point in the continuing question of Pepsi Patriotism: The #24.

Your Business Blogger has allowed that Pepsi might, just might be able to get something right as Pepsi President, Indra Nooyi, gives America the Digitus Impudicus.

I thought her NASCAR sponsorship was an example of her loyalty to American Values.

But I was wrong.

Radio Blogger uses NASCAR teams to put blogs into neat discreet market segments. Radio Blogger puts them along his left sidebar as blogroll.

For example, under

Richard Petty Blogs, you have:

Hugh Hewitt

Instapundit

Michelle Malkin

Under Darrell Waltrip Oddblogs:

Lileks

The Corner

Virginia Postrel

And under Dale Earnhardt Jr. Wiseguy Blogs, one sees:

Fraters Libertas

Infinite Monkeys

Lucianne Goldberg

Shot In The Dark

Spitbull

However, the category that caught my attention was:

jeff_gordon_radioblogger.gif

Jeff Gordon Dark Side Blogs:

Buzz Machine

Daily Kos

Matthew Yglesias

Press Think

Princeton Progressive Review

TPM Cafe

So there you have it. Jeff Gordon, #24, is associated with very, very left of center anti-capitalists. And (gasp) Nooyi sponsors him.

The Finger, The Donation, and now, The Number.

(What all this has to do with Jeff Gordon is irrelevant. As long as I can draw a tight scatter diagram along a line.)

Pepsi President Indra Nooyi is consistent with her anti-American branding. Validated here in an unbiased third-party blog presentation uncovered by my crack research team. Nooyi continues to give America the finger.

Mere coincidence you say? Watch me prove it. On the next roll of the dice.

Like any good consultant.

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Thank you (Foot)notes:

Chris Dickson is drinking only Coke.

Sepia Mutiny has Clout is Cool.

StlRecruiting says Pepsi should have a blog.

Gall and Wormwood points us to Chris Muir’s cartoon.

Kerfuffles has concerns.

Roscoe’s Blog has Saddam-Pepsico Connection. And a tax deduction.

Thanks to Mudville Gazette for Open Post.

Gwen Stefani, Brand Name, Line Extension

September 19, 2005 | By | 2 Comments

stephanie.jpg

Gwen Stefani

AP Photo

Stuart Ramson

Singer Gwen Stefani has released a new line of clothes — a line extension of her name as brand.

And Robin Givhan at The Washington Post doesn’t like it:

…[T]he fashion industry … is populated by corporate marketing teams … It is overrun with celebrities working to increase their fame. . .

This is the downhill road to cultural hell… It is being pushed along by consumer demand, lowbrow tastes, society’s obsession with celebrity, and the rising costs of doing business. Fashion has already ceded significant aesthetic authority to pop stars and actresses.

(She might be right about cultural hell, but let’s keep in mind that this is the woman who wanted John Roberts’ kids to wear clothing from the Gap to the White House.)

The business case is easy. In bringing any new product to market a company should identify thought and opinion leaders to champion the product or service.

lamb_stefanie.png

I Want You All Over Me

Like L.A.M.B.

Robin Givhans’ confusion continues:

And of course, there was exuberant use of her L.A.M.B. logo in its Gothic script. The logo (love, angel, music, baby) dates back to Stefani’s collaboration with LeSportsac in 2003, a deal that essentially was the creative catalyst for the current business.

A singer as fashion model as business model. If the thought or opinion leader is the product, then whatever she wears and sells or sings is a simple line extension. And a low risk money maker.

Something business understands and journalism doesn’t.

###

lamb_glenburnie.gif

Co-opting symbols: lamb from JollyBlogger‘s Church. The image originator won’t sue.

Basil’s Blog has terrific Covered Dish.