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Hayek vs. Keynes in Fear the Boom and Bust a Rap Anthem

February 1, 2010 | By | No Comments


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Hat Tip: VoluntaryXchange.

Two Cows: Fascism, Socialism, Communism, & Capitalism

September 14, 2009 | By | No Comments

purple_cow_seth_godin_hugh_macleod.jpgAlert Reader Robster sends this along. This has been in circulation for a while and deserves a continued audience in these troubled times in our move to socialism.

Fascism - You have two cows. The government takes both, hires you to take care of them, and sells you the milk.

Communism - You have two cows. Your neighbors help take care of them [maybe] and you share the milk.

Capitalism - You have two cows. You sell one and buy a bull. Your herd multiplies, and the economy grows. You sell them and retire on the income.

The Purple Cow by Seth Godin might be the best in marketing capitalism.

SOCIALISM [Share the Wealth]: You have two cows. The government takes one of them and gives it to your neighbor.

SOCIALISM — BUREAUCRATIC: You have two cows. The government takes them and puts them in a barn with everyone else’s cows. They are cared for by ex-chicken farmers. You have to take care of the chickens the government took from the chicken farmers. The government gives you as much milk and eggs as the regulations say you should need.

SOCIALISM — PURE: You have two cows. The government takes them and puts them in a barn with everyone else’s cows. You have to take care of all the cows. The government gives you as much milk as you need.


Continue reading at the jump.

Thank you (foot)notes,

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Visit Hugh MacLeod and The Purple Cow Cartoon.

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

See a quick reference to Seth Godin’s Purple Cow and Parody

Credit: The Capitol Net

You Have Two Cows

The Smartest Cow

AIG Explained with Two Cows.

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Sales and Persuasion: Selling Inside and Outside Your Organization

March 6, 2009 | By | No Comments

A Tale of Two Presentations.

A Tale of Two Wheelers.

What if Earle Wheeler was more like Elmer Wheeler?

Your Business Professor

Jack YoestYour Business Professor opens our lesson with a story from November, 1965, as told by Charles Cooper who remembers the most important sales presentation of the last fifty years — .

Charles Cooper was a young staffer assisting his boss, Earle Wheeler who made a presentation to the Big Boss.

The Big Boss had to decide between two strategies, one from Earle, who had wisdom and judgment and experience.

The another strategic was from Robert who ran an academic team of whiz kids.

The Big Boss had to choose between nearly opposite recommendations from Earle and Robert.

Although the pitch by Earle Wheeler was done almost a half century ago, Charles Cooper remembers it as if it were yesterday. Cooper was the young man who was holding the flip chart.

The Big Boss was about to make the biggest mistake of the last 50 years…

Why? Because Earle Wheeler could not sell like Elmer Wheeler.


Sales Training

Persuasion in Business, Government, Non-Profits and War.

Well-run organizations have decision makers and influencers who are sales professionals at every level. People who persuade.

They sell to customers, superiors and peers. They are ‘salesmen’ who work to control events – both inside and outside the organization. Salesmen in business development who are account managers.

Who: Professionals and life-long students in management or in business development – sales, fund-raising, leadership.


What: The seminar will equip the attendee with background on how to manage and how to sell both tangibles and intangibles — To sell ideas, and products, and services.

When: Wednesday, March 18, 2009, 11:00pm to 12:15pm

Where: Northern Virginia Community College,

Alexandria Campus, campus map

The new Bisdorf Auditorium, room 196

3001 North Beauregard Street, Alexandria, VA 22311 street map

Why: Increase sales, Increase funding,

Sell an idea, Save the world.

Cost: No Charge. Register here at Space is limited.

Jack Yoest with sales trophies, circa 1995.

The sales training on March 18th will present an overview of the dominant, popular sales philosophies and their application to selling ideas and products in for-profits, not-for-profits, government, military, media and academia.

Jack has developed a simple three step method to sell; to persuade:

The Push: gently encourage the client — overcome inertial.

The Pitch: the seller must always be in the debt of the buyer — never the reverse.

The Promise: selling is a long term relationship — love the client.

Jack Yoest, Adjunct Professor of Business at NOVA and President of Management Training of DC, is a former Armored Cavalry Officer in Combat Arms. For over 30 years he has managed software, health care and international human resource management companies. His experience spans the military, Fortune 500, government, start-ups, non-profits, media and academia.

He conducts sales and marketing and management training for professionals in industries from law to government, from for-profit businesses to charities.

He has sold car mufflers and intravenous catheters. He’s peddled tactics for night vision devices, partnerships with software developers, budgeting in public policy and media marketing for CEO’s.

Jack also served in the Governor’s Office of the Commonwealth Virginia as Assistant Secretary for Health and Human Resources where he acted as the Chief Technology Officer for the secretariat. He was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

He was also a sales account manager with a medical device start-up and helped move sales from zero to over $12 million, opening over 300 accounts, resulting in a buy-out by Johnson & Johnson.

Jack has consulted across industries and in China and India. His first job out of high school was selling vacuum cleaners door-to-door in 1971.

Questions?, or call Jack at 202.215.2434.

Suggested class reading:

Selling your skills, Do You Have An Incompetent Manager? From The Washington Post.

Management_Time__Who_s_Got_the_Monkey___HBR_OnPoint_Enhanced_Edition_.pdf Harvard Business Review. How not to sell in the office.

One Minute YouTube Introduction: Office Politics: Someone is always selling, Someone is always buying.

Come to this class.

Thank you (foot)notes,

See George Mason University, History News Network The Day It Became The Longest War.

Parking info at the jump.

Save the Date: 18 March 2009

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Mission Statements for Real Growth

January 3, 2009 | By | No Comments



GARDENING WITH CONFIDENCEEvery business should have a mission statement to help focus staff, benchmarks, resources, results.

Every business could benefit. Every silo, in the business; on the farm.

Even your garden.

A business going to seed, so to say…

My favorite ‘plant manager’ is Helen of Raleigh who runs the premier gardening business in central North Carolina. She writes for Better Homes and Gardens and blogs at Gardening With Confidence™.

Helen is also a Garden Scout and Stylist. In her work as a field editor for Better Homes and Gardens and their Special Interest Publications such as Country Gardens and Nature’s Garden, she scouts great gardens for their publications.

When a garden is chosen for publication, Helen works with photographers to style the photo shoot.

Just as every manager needs a business coach, every gardener needs a gardening coach.

Who knew?

Helen helped create this market niche. She is in great demand as a Garden Coach.

In her former career as a Vice President of an environmental company she learned how to shovel manure.

Good management training.

Carrying a rifle in Pakistan didn’t hurt either. (Working for an environmental client. Really.)

Here is Helen’s gardening mission statement,


Helen’s Haven is a sustainable, wildlife habitat, created to attract and feed birds, bees, butterflies

and for the enjoyment of friends, family, and visitors to educate, enjoy,

and to understand we are the earth’s caretakers, so let’s take care.

If you have a garden statement, send it along to Helen. She will be posting the collection.



Thank you (foot)notes:

For the backstory see, Women, Work and Family: One VP’s Solution,

“How do you it all?” Accomplished women with kids constantly get this question.

Helen Philbrook, married and mother of three, from Raleigh, NC, has the answer.

Your Business Blogger(R) recently sat down with Helen and her husband David to learn the secret.

She’s a former Vice President of an environmental testing firm, and perhaps the world’s first female “Smoke Stack Sniffer.”

Full Disclosure: Helen is the sister of Your Business Blogger(R)

Doing Good and Doing Well: Christmas Business

December 24, 2008 | By | 3 Comments


Nobel laureate Milton Friedman said that a cultural prerequisite of capitalism is the holding of truthfulness as a common virtue. When you can trust a merchant’s word, says Friedman, “it cut[s] down transaction costs.” Without adherence to common moral principles we must substitute external controls to govern business behavior; efficiency demands a framework of standards and accountability.

Even the 18th-century atheist philosphe, Voltaire, recognized this problem. Though he believed Christianity was an “infamy,” much like Christopher Hitchens, Voltaire wrote that “I want my attorney, my tailor, my servants, even my wife to believe in God…then I shall be robbed and cuckolded less often.”

So. If you are not a Jesus-lover, it is still good (and safer) to do business with ‘em. Less chance of getting cheated.

The Fools for Christ are easier to spot during Christmas.

They run ads like this.


Thank you (foot)note,

Hat tip to Don Wildmon with the American Family Association for pointing us to David Green, CEO of Hobby Lobby.

See The Nativity Story. One family. One journey. One child who would change the world forever.

Human Resources: 2 Things To Count On At Christmas.

Getting Business Done: A Code for Virginians

December 12, 2008 | By | No Comments

seal_of_virginia.png The Commonwealth of Virginia is a terrific state to do business.

Alert Readers and my students well know the bias of Your Business Blogger(R) has toward Virginia — a talented labor pool, low taxes, and a right to work state (re: employees don’t have to join a union).

Virginia has had a business friendly culture since the county’s founding. A few decades ago the beliefs were memorialized.

Sic Semper Tryannis

Thus Always to Tyrants

A Code for Virginians

Developed by a special committee of the Virginian State Chamber of Commerce and adopted by the membership in annual session at Roanoke on April 9, 1942


Virginia was the scene of the first permanent English settlement in the New World. In its colonial legislative halls the fundamental principles of a new democracy were developed. Here the pattern of a government for a free people was evolved.

Patrick Henry sounded the keynote of the Revolutionary War. Thomas Jefferson wrote the Deceleration of Independence. George Washington led the army that made the formation of the United States a possibility. James Madison fathered the Constitution. George Mason’s Virginia Bill of Rights. Here in Virginia was launched the struggle for freedom that gave birth to a new government conceived and fostered by the sons of its soil.

It is fitting, then, that we who enjoy and seek to preserve the benefits that our forefathers provided for us, should reaffirm our faith in the principles upon which this nation was founded. We should pledge our support and dedicate ourselves, our institutions, our organizations, and our individual businesses to the principles whose adoption has brought our nation and our people to be the exemplars and leaders of the civilized world.

Since a system of free enterprise is not based upon any fundamental human right, the obligation rests upon our conduct of business that under this system the public welfare is best served.

To Virginians and Virginia institutions has come the opportunity to raise anew the battle cry of freedom, to crystallize into fulfilling action the tenets that have made of this a promised land. They who gave to us this priceless heritage will not sleep if we who now enjoy it let it slip from our grasp.

[Free enterprise may not be based on an enumerated right, but capitalism is Biblically based. The Commandment Thou shall not steal is a protection for private property and that property can only change hands — legally — with a willing buyer and seller.]

That we may express our faith in and pledge our support of our system of private enterprise the following code has been adopted by the Virginia State Chamber of Commerce to be displayed by all its members and proclaimed to the people pf this state and nation.

1. Business in all its forms, in all its activities, must command the respect, confidence, and support of the public and its own personnel. to this end it must keep its own house in order. only through the adoption and self-enforcement of ethical standards of conduct can business justify the right to freedom of action. By this means business can minimize the need of governmental regulation.

[Any human behavior needs to be protected from evil. Many cultures use government. We are blessed with self-government with self-regulation...enforced not with brute government, but with 'intermediating institutions' -- associations between citizens and government.]

2. The privilege of doing business in Virginia is freely acquired. It is a license to serve which imposes obligations upon business to deal fairly, openly, and honestly with the public, the employee, the investor, and the government.

[Virginia has low taxes and low barriers to entry to open a business.]

3. Laws regarding business should be based on the principle of guaranteeing freedom of action to all. They should prevent the abuse of power. Fulfillment of the statutes in spirit as well as in letter in an obligation of business.

[President Jefferson said that the purpose of government is to restrain evil -- not to do good.]

4. The freedom enjoyed by individuals in a democracy imposes commensurate obligations, applying equally to those engaged in business, professional, and governmental activity. All business enterprises, enjoying rights guaranteed to persons, must recognize the same obligation as are required of the individual.

5. The foundations of our established form of government rest upon the preservation of the fundamental, inalienable rights of the individual expressed in the Declaration of Independence, the Virginia Bill of Rights, and the Constitution of the United States of America. These rights can best be preserved under a system of free enterprise.


Rules for Office Staff: Bank Behaviors 1854

December 9, 2008 | By | No Comments

Bank Managers of the 1800′s would not recognize today’s Banking-Finance ethics let alone the bailouts. “Bankers’ Hours” would not come until over a hundred years later.

Huddleston & Bradford was a bank that transferred large sums of money — in safes on trains in London.

Edgar Trent was the bank owner and published “Rules for Office Staff” in 1854.

1. Godliness, cleanliness and punctuality are the necessities of a good business.

2. The firm has reduced the working day to the hours from 8:30 to 7p.m.

3. Daily prayers will be held each morning in the main office. The clerical staff will be present.

4. Clothing will be of a sober nature.

5. A stove is provided for the benefit of the clerical staff. It is recommended that each member of the clerical staff bring 4 lbs. of coal each day during cold weather.

6. No member of the clerical staff may leave the room with out the permission from Mr. Roberts. The calls of nature are permitted and clerical staff may use the garden beyond the second gate. This area must be kept clean and in good order.

7. No talking is allowed during business hours.

8. The craving of tobacco, wine or spirits is a human weakness, and as such is forbidden to the clerical staff.

9. Members of the clerical staff will provide their own pens.

10. The managers of the firm will expect a great rise in the output of work to compensate for these near Utopian conditions.

There is no mention of tattoos or body piercings.

The “near Utopian conditions” are actually enjoyed today. All staff these days are warm, well-fed, granted tobacco consuming smoke breaks and counter-consuming healthcare.

Even without unions.

We are so lucky today.


Thank you (foot)notes:

The Great Train RobberyAlert Readers know that Your Business Blogger(R) does not work on Sundays. It is indeed a Biblical injunction but taking a real day off per week is physically and spiritually a goodly habit to live by.

So Charmaine and I attempt to do nothing productive on the Sabbath day of rest (not that we are all that productive the remaining days…). We read for pleasure that day. My current “Sunday Book” is an early publication (1975) by Michael Crichton, The Great Train Robbery. Terrific read. Yes, it might even be better, if that were possible, that his later books.

Be sure to catch Your Business Blogger(R) discussing completed staff work on YouTube.

Media Alert: Charmaine Quoted on the Google Abortion Decision

September 19, 2008 | By | No Comments


Charmaine has been quoted by a number of outlets on Google’s recent policy decision to accept ads from pro-life supporters

ABC News Google OKs Religious Groups’ Abortion Ads

Google Agrees to Place ‘Factual’ Abortion Ads; Groups on Both Sides Question What That Means


Sept. 18, 2008–

As part of an out-of-court settlement with a British Christian organization, Google agreed Wednesday to display anti-abortion ads purchased by religious groups.

In April, The Christian Institute took legal action against the Internet search giant when Google did not approve an abortion-related ad with the text:

UK Abortion law

Key views and news on abortion law from The Christian Institute

At the time, Google said its policy did not permit the advertisement of Web sites that contain “abortion and religion-related content.”

Arguing that it was being treated differently because of its religious beliefs, the institute filed a lawsuit against Google under the U.K. Equality Act 2006, a law that prohibits religious discrimination.

Instead of continuing to fight the case in the court, Google reviewed its abortion ads policy and agreed to revise its policy….

Stateside, religious and anti-abortion rights groups are hailing Google’s decision as a victory for both free speech and people of faith.

“We really applaud Google for making the right decision and standing by freedom of speech. It really was outrageous to censor The Christian Institute,” Charmaine Yoest, a spokeswoman for the nonprofit, anti-abortion organization Americans United for Life (AUL), told

Yoest said AUL had not attempted to purchase abortion-related ads on Google. But she said she had observed discrimination when attempting to purchase ads for print campaigns.

“They raise the rates — that’s usually the kind of discrimination [we see],” she added.

NewsMax, Google Reverses Field, To Accept Pro-life Ads

Thursday, September 18, 2008 12:05 PM

By: Jim Meyers

Facing a legal challenge, the Internet search giant Google has relented and agreed to accept pro-life ads for the first time.

In April, The Christian Institute — a British organization — took legal action when Google did not approve an anti-abortion ad.

Google said at the time that its policy did not allow ads for Web sites containing “abortion and religion-related content.”

Also see It Wasn’t Easy…BUT Google Agrees to Pro-Life Ads

MEDIA ALERT: Charmaine on FOX on Palin & Shepherd Smith Stalks Off the Set

September 15, 2008 | By | No Comments

convention_charmaine_2008_gop.pngCharmaine is Acela-ing to NYC this morning to appear on FOX this afternoon at 2pm. A train is faster than a plane on this route.

Charmaine in St. Paul for the RNC convention at the Xcel Energy Center

The topic is still evolving, but the bookers, media set-up pros, and Your Business Blogger(R) is predicting a Palin debate…not about Biden.

(Unless the interview is on Biden’s loss of his first wife and child in a tragic car accident decades ago when Biden was first elected as young 29 year-old senator. Biden accuses the other driver of drunk driving. Which is not true. The car accident was ruled, well, an accident. Biden is slandering the other driver.)

Thumbnail image for convention_platform_credentials_cnp_001.jpgWhen Charmaine was in St. Paul for the GOP platform committee meetings and the convention, she did a number of media spots. The most interesting was her interview on FOX’s Strategy Room hosted by Shepherd Smith, who did not want to talk about abortion. Not at all. He got so miffed, he walked off the set.

Read Charmaine’s dispatch at the jump. About the oddest thing she’s ever seen.

Update: hit time is 2:20 and topics concern the financial crisis and People magazine — more at the jump.

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Conservatives vs Liberals: A Case Study

September 8, 2008 | By | No Comments

A good friend sent this along and boy is it surprising…not because of the content, but because of the source.

It came from a professor in the academy.

Which proves that not all academics are leftists.

Father/Daughter Talk

A young woman was about to finish her first year of college. Like so

many others her age, she considered herself to be a very liberal Democrat,

and among other liberal ideals, was very much in favor of higher taxes to

support more government programs, in other words redistribution of wealth.

She was deeply ashamed that her father was a rather staunch

Republican, a feeling she openly expressed. Based on the lectures that she

had participated in, and the occasional chat with a professor, she felt that

her father had for years harbored an evil, selfish desire to keep what he

thought should be his.

One day she was challenging her father on his opposition to higher

taxes on the rich and the need for more government programs. The

self-professed objectivity proclaimed by her professors had to be the truth

and she indicated so to her father. He responded by asking how she was doing

in school.

Taken aback, she answered rather haughtily that she had a 4.0 GPA,

and let him know that it was tough to maintain, insisting that she was

taking a very difficult course load and was constantly studying, which left

her no time to go out and party like other people she knew. She didn’t even

have time for a boyfriend, and didn’t really have many college friends

because she spent all her time studying.

Her father listened and then asked, ‘How is your friend Audrey

doing?’ She replied, ‘Audrey is barely getting by. All she takes are

easy classes, she never studies, and she barely has a 2.0 GPA. She is so popular

on campus; college for her is a blast. She’s always invited to all the

parties and lots of times she doesn’t even show up for classes because

she’s too hung over.’

Her wise father asked his daughter, ‘Why don’t you go to the

Dean’s office and ask him to deduct 1.0 off your GPA and give it to your friend who

only has a 2.0. That way you will both have a 3.0 GPA and certainly that

would be a fair and equal distribution of GPA.

The daughter, visibly shocked by her father’s suggestion, angrily

fired back, ‘That’s a crazy idea, and how would that be fair! I’ve

worked really hard for my grades! I’ve invested a lot of time, and a lot of hard

work! Audrey has done next to nothing toward her degree. She played while I

worked my tail off!’

The father slowly smiled, winked and said gently, ‘Welcome to the

Republican party.’

If anyone has a better explanation of the difference between

Republican and Democrat I’m all ears.


Thank you (foot)notes,

Here are some instructions that Your Business Blogger(R) would have — not with daughter Dreamer, but with the knuckle heads wandering thru our front yard…Mr. Yoest’s 10 Simple Rules for Dating My Daughters