Real Women’s Voices The Roe Effect.
Babies. Lots of them. And business is noticing.
If your job is strategic planning, you should know where Charmaine is today, instead of lounging in Nordstrom’s.
My Helpmeet and her cohort are making news; making a market. And creating a trend line. With who has children and who does not.
James Taranto in 2003 coined a theory called the Roe Effect in The Wall Street Journal where pro-abortion women were more likely to abort their children than pro-life women and so pro-lifers were more likely to have more children.
The Wall Street Journal plotted out this graph in Best of the Web in ’03, explaining,
Not all women, after all, are equally likely to have abortions.
It also seems reasonable to assume that parents have some influence on their children, so that if liberal women are having abortions, the next generation will be more conservative than it otherwise would be.
The next big thing will be little bundles of joy by a particular market segment: Conservative, Church going, Traditionalist, Republican.
This strategic trend will also have political muscle. These consumers are voters.
Today, I sent off the Little Woman with two of our girls for a real ‘take your daughters to work’ experience. To join lobbyists on Capital Hill.
Charmaine, The Dreamer and The Diva have appointments in Senator Hillary Clinton’s office this afternoon. We’ll let you know what happens.
The Dreamer is equipped with a camera.
From the Susan B. Anthony List:
WHY IS AMERICA TRENDING PRO-LIFE?
A Panel Discussion at the National Press Club with release of
NEW POLL on Americans’ views regarding Roe vs. Wade
WASHINGTON – Ten years ago, Congress was on the brink of passing the Freedom of Choice Act. Today, from parental notification to informed consent laws, state after state is passing more restrictions on abortions. Some suggest the watershed moment for pro-life forces was the introduction of the Partial-birth Abortion Ban. Others point to the growth of pregnancy resource centers and the improvement of medical technology, such as 4-D ultrasounds. Whatever the cause, the case can be made that America is trending in the pro-life direction. An expert panel will discuss this phenomenon and its implications for the 2006 elections and beyond. A new poll regarding Americans’ views on Roe vs. Wade will also be released.
WHAT: PANEL DISCUSSION FEATURING:
Kate O’Beirne – Author, “Women Who Make the World Worse”
Ramesh Ponnuru – Author, “The Party of Death”
Kristin Day – President, Democrats for Life
Karen Smith – the polling company,inc/WomanTrend
Moderator: Marjorie Dannenfelser, President, Susan B. Anthony List
Finally, a warning. If your strategic planner is a woman, or if your chief marketing officer is a woman, she will not know, nor care about these demographic shifts. She might very be an abortion advocate, with a particular bias and blindness.
So test her. Ask her what the Roe Effect is and how this will affect business for the next decade.
Continue reading at the jump.
Thank you (foot)notes:
Wall Street Journal blockquote BY JAMES TARANTO, Friday, January 17, 2003 1:47 p.m. EST citing Sex and the GOP
See Uncorrelated for more analysis.
See Daily Pundit on Roe Effect Multiplier.
Visit ProLife Blogs for the Party of Death.
Basil’s blog has a Picnic.
Jo’s Cafe has Specials.
Mudville Gazette has Open Post.