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Entrepreneurship

Career Management: Get a Promotion; Get a Job

April 7, 2009 | By | No Comments

The Ultimate Human Resource Management: Your Own.

You are in control of your own career. Start now.

Learn how to earn that promotion. Learn how to get that job.

On April 29, 2009 from 11am to 12:15 a career management seminar will be conducted at The NOVA Theater at the Alexandria Campus of the Northern Virginia Community College.

Save the date. The seminar is at no-charge and is open to the public. Space is limited and registration is required. Email me to hold your seat.

We will cover:

The five rules to getting promoted:

1) Don’t make the boss nervous.

2) Deliver Completed Staff Work.

3) Adopt the US Army’s definition of discipline (and it’s not what you think).

4) Find a friend.

5) Get your boss promoted.

Your next big job. It will be:

A) From someone you know (slightly).

B) A created position.

C) In high technology.

The thoughtful professional knows that he is constantly selling his knowledge, skills and abilities to his boss and to his peers.

The professional knows also that each position on the company organization chart can be an opportunity to be groomed with a track record of success — to move easily to a higher level…or another company.

The professional in a job search has the choice of pro-actively conducting a sales and marketing campaign to move to his next assignment by selling the intangible of his talent.

If the seminar attendee is on the job market, his choice is networking or not working.

The seminar reviews the steps needed to secure more responsibility within an organization or even another position inside his company — or outside his current employer.

The purpose of this career management seminar is to increase your value to your current employer and to your future company.

And to prepare the attendee to move and to be ready to change jobs in a fast changing, uncertain world.

Who: Professionals interested in earning a promotion or seeking increased responsibilities or in conducting a job search.

What: The career management seminar will equip the attendee with strategies and tactics on how to increase the attendees’ value in the marketplace of talent and to command greater compensation in another position.

When: Wednesday, April 29, 2009, 11:00am to 12:15pm

Where: Northern Virginia Community College,

Alexandria Campus, campus map

The NOVA Theater; the new Bisdorf Auditorium, room 196

3001 North Beauregard Street, Alexandria, VA 22311 street map

Why: To enable the attendee to gain the greatest return on the attendees’ time and talent in his income-producing career.

Cost: No Charge. Register here at JYoest@NVCC.edu. Space is limited.

Jack Yoest, Adjunct Professor of Business at NOVA and President of Management Training of DC, LLC, is a former Armored Cavalry Officer in Combat Arms. For over 30 years he has managed software, health care and international human resource management companies. His experience spans the military, Fortune 500, government, start-ups, non-profits, media and academia.

He conducts career management training for professionals in industries from law to government, from for-profit businesses to non-for-profit organizations, from military to media.

He has participated in hundreds of personal interviews of job candidates and has been instrumental in the hiring of thousands of employees.

Jack also served in the Governor’s Office of the Commonwealth Virginia as Assistant Secretary for Health and Human Resources where he acted as the Chief Technology Officer for the secretariat. He was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

He was also a sales account manager with a medical device start-up and helped move sales from zero to over $12 million, opening over 300 accounts, resulting in a buy-out by Johnson & Johnson.

Jack has consulted across industries and in China and India.

Questions? www.Yoest.com, JYoest@NVCC.edu or call Jack at 202.215.2434.

Come to this class.

Parking info at the jump.

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Thank you (foot)notes and suggested class reading:

Four steps to getting a job.

Helping sentences for employee evaluations.

Tattoos on your job search.

The secret on how to get a letter of recommendation.

Save the Date: April 29, 2007

Please pass this link on to a friend who might be interested.

Event registration is also available to Friends on Facebook.

Details also at Management Training of DC, LLC.

Read More

Save the Date 18 March, Sales Training: How To Persuade in Business, Government, The Military

February 27, 2009 | By | One Comment

jack_yoest_awards_small_cropped.pngYour Business Blogger(R) and Charmaine are spending a few days at the Ritz-Carlton in Laguna Niguel for a series of meetings.

This Ritz sold us in the first two minutes.

***

The car valet attendant took our car and offered assistance with our bags. Walking thru the front entrance, the staff welcomed us.

By name.

We are escorted to the check-in counter (of magnificent stone) and Charmaine addresses the lovely clerk (young, but mature and a happily married mother we soon learn),

Charmaine asks, “How did the door man know our names?”

She looks up. “He’s got special powers,” she replied matter of factly.

Funny. Smart. Ladies and Gentlemen Serving Ladies and Gentlemen.

The Ritz knows how to sell. The lifetime value of each regular guest of the hotel is over $300,000.

Commitment, Attention to Detail, Immediate Follow-up: Selling.

***

Save the Date:

Sales Training

Persuasion in Business, Government, Non-Profits and War.

Question: What lost Vietnam?

Answer: A failed sales presentation.

Well-run organizations have decision makers and influencers who are sales professionals at every level. People who persuade.

They sell to customers, superiors and peers. They are ‘salesmen’ who work to control events – both inside and outside the organization. Salesmen in business development who are account managers.

Who: Professionals and life-long students in management or in business development – sales, fund-raising, leadership.

jack_yoest_awards.gifWhat: The seminar will equip the attendee with background on how to manage and how to sell both tangibles and intangibles — To sell ideas, and products, and services.

When: Wednesday, March 18, 2009, 11:00pm to 12:15pm

Where: Northern Virginia Community College,

Alexandria Campus, campus map

The new Bisdorf Auditorium, room 196

3001 North Beauregard Street, Alexandria, VA 22311 street map

Why: Increase sales, Increase funding,

Sell an idea, Save the world.

Cost: No Charge. Register here at JYoest@NVCC.edu. Space is limited.

Jack Yoest with sales trophies, circa 1995.

The sales training on March 18th will present an overview of the three dominant, popular sales philosophies and their application to selling ideas and products in for-profits, not-for-profits, government, military, media and academia.

Jack Yoest, Adjunct Professor of Business at NOVA and President of Management Training of DC, is a former Armored Cavalry Officer in Combat Arms. For over 30 years he has managed software, health care and international human resource management companies. He conducts sales and marketing and management training for professionals in industries from law to government.

He has sold car mufflers and intravenous catheters. He’s peddled tactics for night vision devices, partnerships with software developers, budgeting in public policy and media marketing for CEO’s.

Jack also served in the Governor’s Office of the Commonwealth Virginia as Assistant Secretary for Health and Human Resources where he acted as the Chief Technology Officer for the secretariat. He was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

He was also a sales account manager with a medical device start-up and helped move sales from zero to over $12 million, opening over 300 accounts, resulting in a buy-out by Johnson & Johnson.

Jack has consulted across industries and in China and India. His first job out of high school was selling vacuum cleaners door-to-door in 1971.

Questions? www.Yoest.com, JYoest@NVCC.edu or call Jack at 202.215.2434.

Suggested class reading:

Selling your skills, Do You Have An Incompetent Manager? From The Washington Post.

Management_Time__Who_s_Got_the_Monkey___HBR_OnPoint_Enhanced_Edition_.pdf Harvard Business Review. How not to sell in the office.

One Minute YouTube Introduction: Office Politics: Someone is always selling, Someone is always buying.

Come to this class. You might be the one to prevent another Vietnam.

Jack Yoest

202.215.2434

Adjunct Professor

Mission Statements for Real Growth

January 3, 2009 | By | No Comments

helen_gardens_flowers.jpg

Helen:

GARDENING WITH CONFIDENCEEvery business should have a mission statement to help focus staff, benchmarks, resources, results.

Every business could benefit. Every silo, in the business; on the farm.

Even your garden.

A business going to seed, so to say…

My favorite ‘plant manager’ is Helen of Raleigh who runs the premier gardening business in central North Carolina. She writes for Better Homes and Gardens and blogs at Gardening With Confidence™.

Helen is also a Garden Scout and Stylist. In her work as a field editor for Better Homes and Gardens and their Special Interest Publications such as Country Gardens and Nature’s Garden, she scouts great gardens for their publications.

When a garden is chosen for publication, Helen works with photographers to style the photo shoot.

Just as every manager needs a business coach, every gardener needs a gardening coach.

Who knew?

Helen helped create this market niche. She is in great demand as a Garden Coach.

In her former career as a Vice President of an environmental company she learned how to shovel manure.

Good management training.

Carrying a rifle in Pakistan didn’t hurt either. (Working for an environmental client. Really.)

Here is Helen’s gardening mission statement,

GARDEN MISSION STATEMENT

Helen’s Haven is a sustainable, wildlife habitat, created to attract and feed birds, bees, butterflies

and for the enjoyment of friends, family, and visitors to educate, enjoy,

and to understand we are the earth’s caretakers, so let’s take care.

If you have a garden statement, send it along to Helen. She will be posting the collection.

mulch_leave_helen_yoest.jpg

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Thank you (foot)notes:

For the backstory see, Women, Work and Family: One VP’s Solution,

“How do you it all?” Accomplished women with kids constantly get this question.

Helen Philbrook, married and mother of three, from Raleigh, NC, has the answer.

Your Business Blogger(R) recently sat down with Helen and her husband David to learn the secret.

She’s a former Vice President of an environmental testing firm, and perhaps the world’s first female “Smoke Stack Sniffer.”

Full Disclosure: Helen is the sister of Your Business Blogger(R)

Media Alert: Charmaine Debates Planned Parenthood Gift Cards on MSNBC

December 4, 2008 | By | 2 Comments

planned_parenthood_giftcard_2008_holiday.JPG Over 50 per cent of Americans will purchase gift cards this year.

Will you be getting one from Planned Parenthood?

Not likely.

Americans don’t like to talk about abortion.

Much less paying for one.

Leslie Olsen at WISHtv.com writes,

Gift certificates for Planned Parenthood,

The certificates come in $25 increments.

“They can be [used] for sexually transmitted disease screenings,…” said Struben-Hall.

Some Hoosiers 24-Hour News 8 talked to asked if the gift certificates could be used towards abortions. The answer is yes. But, Planned Parenthood said that’s not the purpose of the gift certificates.

planned_parenthood_cash.jpgPlanned Parenthood earns income from abortions and is attempting to re-brand their image. They are attempting to emphasize birth control (from Planned Parenthood’s early days in eugenics) away from abortion; the Final Solution Birth Control.

But abortion is, well, birth control and a revenue stream for Planned Parenthood.

Charmaine will be on MSNBC News Now today, Thursday, December 3rd Eastern. Hit time is 2:30.

Please tune in and let us know how you think the marketing debate went.

***

Marketing is reach, frequency and awareness. Planned Parenthood is using constant repetition — frequency — to persuade the public that they are (Reproductive) Health Clinics and not Abortion clinics.

Planned Parenthood does not want the public to be aware that the new gift cards could be used for abortions.

Leslie Olsen continues,

Planned Parenthood hopes philanthropists look at it differently. The organization hopes people might purchase the certificates, and then turn them back in for their patients who need reproductive healthcare, but can’t pay for it.

Planned Parenthood is not even pretending to sell the gift cards for services — the cards are simply a re-gifting vector for donations.

planned_parenthood_condom_keychain.jpg Planned Parenthood Condom Key Chains

Gift card sales totaled $97 billion in 2007, up from $83 billion in 2006, according to data from The Tower Group cited in The New York Times.

Gift Certificate usage among recipients is about 85 per cent, meaning that some 15 per cent are never redeemed.

This means that some 15 billion dollars are left on the table — money consumers paid and that businesses didn’t have to deliver.

One of Your Business Blogger(R)’s clients in India sells pre-paid phone cards. He loves them and the cash-flow. He says, “One in seven cards are never used; cash straight to the bottom line, upfront.”

The low redemption rate of gift cards has spawned an opportunity for entrepreneurs to collect and repackage and re-sell. Cash re-gifting. The data on the secondary market for gift cards is fascinating: 1 adult in 6 “re-gifts” a Gift Certificate.

But I doubt that there would be a gray market for the Planned Parenthood Gift Certificates.

(Ramesh Ponnuru reminds us, “No mother wants to introduce her son, the abortionist.” No one is going to give or re-gift a gift card, “Here’s $50 toward your next abortion…

Here’s a Benjamin for your next STD…”)

There is much confusion on the Abortionist’s money making Industry. But what is sure is that no one wants to talk about that most common of surgical procedures: elective abortions.

***

Your Business Blogger(R) has an interest in a number of advertising and promotional companies. So I am most interested in the branding methods that Planned Parenthood uses in the marketing of their “health” services.

The Planned Parenthood Condom Key Chain line is one of my “favorites.” I am not so sure that it is a big seller…

Planned Parenthood, Wear Your Rubbers

planned_parenthood_wear-your-rubbers-keychain.jpg In a fashion, we applaud Planned Parenthood for their marketing innovation to attract donations.

Go get money directly from the public. Then maybe Planned Parenthood will not demand the 300 million tax dollars from Americans who do not want to pay for anyone’s abortions.

This is not likely: Cecile Richards, president of Planned Parenthood earns a million dollar salary to manage the Planned Parenthood billion dollar empire. To get all the revenue she can — even bailouts from the taxpayer.


Join Fight FOCA

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Thank you (foot)notes:

Planned Parenthood is not about to go bankrupt. But many businesses — including car manufacturers, I hope — are in for trouble in the coming Obama administration. Do not bother with any Gift Certificate from a company headed for Chapter 11; they do not have to be honored.

Help fight Planned Parenthood. Help Fight FOCA.

See Jill Stanek on The Party of Death by Ramesh Ponnuru.

Read Margaret Sanger, Barack Obama & Planned Parenthood, Where Sanger says, “The most merciful thing that the large family does to one of its infant members is to kill it.”

Remember to FIGHT FOCA.

And visit Godless.

We appreciate The Sanctity of Human Life.

Americans United for Life Urges State Legislatures to Oppose Federal Power Grab: Provides Model Resolution Denouncing Freedom of Choice Act (FOCA)

UPDATE: MSNBC just canceled the segment…at 2:11pm. Some might say at the last minute — This is showbizness. The (other) bailout hearing is pre-empting. [GM’s CEO says that his company failed “due to events beyond his control.” He forgets that his job, as CEO is to control events — or to so structure his company as to minimize disaster. He did neither. The GM board should fire him.]

Management Training: Save the Dates in Baltimore, DC & NYC; Watch The Video Clip

March 12, 2008 | By | No Comments

Following is an excerpt from a panel discussion hosted by iConcept Media in New York City.

Pull Out Quotes,

If it’s not core,

Ship it off-shore.

If your business is growing more than 20% a year, you must buy some debt or sell some equity — this is the only way to fund receivables, unless you have a cash business (or a Dell business model…).

In marketing run the numbers down the funnel: how many touches going in at the top, to an action, to a sale at the bottom of the funnel. Work that sale backward up the funnel to learn the size needed for your marketing budget. (And remember: Half your marketing budget will be wasted. You get paid to figure out which half. Apologies to John Wanamaker.)

Your job in business is to create a customer and make a profit. If you are not doing this, you do not have a business; you have a hobby.

Your Business Blogger(R) is honored to be speaking in Baltimore on March 26th; in Washington DC, on April 3rd and in New York City on May 29th.

For more Solutions To Your Management Problems please visit Management Training of DC, LLC

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You are invited!


Visit USAToday Columnist Steve Strauss.

See Birol’s Blog for Advice, Assistance, Attitude

And while in New York City, go visit the Indian Bread Company.

If you are looking for the perfect gift, go visit NYCSubwayLine. Your Business Blogger(R) did all his Christmas shopping on-line and got the coolest backpacks, clutches, hoodies and shirts for the Penta-Posse. The hoodie is The Dreamer’s favorite. The cutting edge, high quality products are the brain-child of actress Lynne Lambert,

One day, while waiting for her train, Lynne found herself staring up at the subway signs with its big colored circles with the letters and numbers inside and thought “Why hasn’t anyone ever done anything with these quintessential NYC icons? I bet people would wear them if it was done right!” And so the NYC subway Line was born. Licensed from NY State’s Metropolitan Transportation Authority, the tees have appeared in movies like “Bring It On” and “Prime,” on MTV, BET and VH1 by artists and their audience, and worn by celebrities such as rapper “Fabolous” and President Clinton. Recently, Ms. Lambert was awarded the Make Mine a Million Business award that was founded by Count Me In for Women’s Economic Independence along with OPEN from American Express where she received financing from OPEN, one year of intensive business coaching and mentoring from a dream team of successful women entrepreneurs, business software and training from Intuit, discounts on shipping and business services from FedEx, marketing assistance from QVC, and assistance on work/life issues and financial security from AIG.

You Are Invited: Solutions To Your Management Problems in Baltimore

February 28, 2008 | By | No Comments

yoest_stern_business_school_NYU_nov_2006_cropped.jpg

Your Business Blogger at the

Stern School of Business, NYU Solutions To Your Management Problems,

Invitation to The Harbour League Seminar-fund raiser for 26 March 2008.


You Are Invited!

60 second script.

This is Jack Yoest Your Business Blogger with Solutions to your Management Problems.

I want to invite you to a short seminar – that you won’t want to miss.

In this short two hour meeting I will talk about what management is – and what it is not.

Here are corrections to common management myths:

Management is not barking out orders.

Management by walking around — is not management.

Management does not empower subordinates.

A Hands – on Manager is not a manager.

In our class I want to emphasis three tactics that will help change your practice of management

1 — Discipline – As a former Armored Cavalry officer I like the Army’s definition – and it’s not what you think.

2 — Selling – If you’ve ever carried a bag like I did as a sales guy – you know that in every transaction – especially in office politics — someone is selling, someone is buying – and managers always get this wrong.

And finally 3rd – Stop it – Every client I’ve ever worked with – every project I’ve ever managed – we’re working too hard because we’re working on the wrong things.

Don’t make these mistakes.

Go to www.yoest.com for details and registration

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Media Alert: Charmaine on CNN; See Your Business Blogger in NYC

October 17, 2007 | By | One Comment

Watch Charmaine on CNN,

Charmaine Yoest, Vice President for Communications at Family Research Council, appeared on CNN Headline News October 16, 2007 to discuss a proposal at a middle school to dispense contraceptives to its students.

Watch the clip here. Please forgive the click thru the FRC site.

If you will be in New York City on October 18th, let’s visit. Your Business Blogger will be a panelist for the iNetwork2Networth event organized by the iConcept Media Group.

yoest_photo_inetwork2networth.jpg

inc_magazine_logo.gif

Inc. Magazine is a sponsor

Current sponsors include: Inc. Magazine, The New York Observer, and the Manhattan Chamber of Commerce.

And be sure to come to The Washington Briefing.

MEDIA ALERT: Your Business Blogger Panelist in iNetwork2Networth in NYC

September 7, 2007 | By | No Comments

inc_magazine_logo.gif

Inc. Magazine is a sponsor If you will be in New York City on October 18th, let’s visit. Your Business Blogger will be a panelist for the iNetwork2Networth event organized by the iConcept Media Group.

Current sponsors include: Inc. Magazine, The New York Observer, and the Manhattan Chamber of Commerce.

See here for details.

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Thank you (foot)notes:

I will have the honor of addressing a number of issues, including,

The Untold Secrets of Strategic Marketing

Networking Your Way to Millions

Building Business Credit and Credibility

Building a Firm Business Foundation

My favorite lede is, of course,

Can the Manager Control Events?

To learn the answer, mark your calendar and plan to join us in New York City on October 18th.

Managing Management Time Luncheons: Arlington, Baltimore & Washington, DC

August 3, 2007 | By | No Comments


Monkey Business Management Jack Linkletter said, “…‘Managing Management Time – Who’s Got the Monkey?’ was profound, entertaining, and practical – lots of insights that can readily be incorporated into your life…I strongly recommend…”

Caution: Invitation (and sales pitch) follows for management training.

Join your friends for lunch and get an overview on the Managing Management Time seminars.

In 1974 Harvard Business Review published Management Time: Who’s Got the Monkey, by Bill Oncken, Jr.. HBR introduces this management philosophy,

For managers to function effectively, they need to have as much discretionary time as possible. But where can they find it? They can’t take it away from activities mandated by their supervisors, nor can they really borrow it from time allocated to helping peers. The only viable solution is reducing the time spent handling subordinates’ problems.

“Life in the business world’s fast lane, for me, would be inconceivable without knowing and applying the business philosophy expressed in Monkey Business.” — Richard Viguerie

“Most recommendations you get about handling management are either useless or counter-productive. But in Monkey Business you get the best advice in the universe today.”– Paul Weyrich

Morton Blackwell, President of The Leadership Institute, writes about Monkey Business,

monkey_business_book_oncken_yoest.jpg

Monkey Business

by William Oncken III

There are three types of laws.

Man-made laws, the result of human legislation, vary from place to place and time to time. Some are wise. Some are foolish. Some are destructive. Some are unworkable and can’t ever be enforced. Some only apply to specific categories of people…

We can build and fly an airplane, but we’d get into big trouble if we ignored or forgot the physical laws about how gravity affects all objects.

Similarly, there’s a wealth of hard-won, trial-and-error knowledge about the world of human endeavor. Some actions produce better results than others. Those who would lead others in any activity, from politics to business, should seek out and study the best sources of wisdom about what makes someone a successful leader…

Think deeply about the principles presented. Everything you hope to achieve in your current job and all future jobs may depend on your understanding and application of this wisdom.

Pick a location and date,

23 August in Arlington, Virginia for the Susan B. Anthony List

24 August in Baltimore for The Harbour League

or

16 October in Washington, DC at the Free Congress Foundation with Connie Marshner, of Raphael Consulting Services.

Managing Management Time is not just about time management; it’s a complete course in management.”

Ken Blanchard

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Thank you (foot)notes:

For more information and propaganda on management training visit Management Training of DC, LLC.

Bill Oncken is on target! Monkey Business is serious management. Public sector, private sector — Monkey Business will get you the discretionary management time you need. Monkey Business stands the test of time…your time! John Wesley Yoest, Jr. [fomer] Assistant Secretary of Health and Human Resources, The Commonwealth of Virginia

Full Disclosure: Your Business Blogger penned a book blurb for Bill Oncken in 2000.

Carnival of Entrepreneurship Is Up

January 3, 2007 | By | No Comments

Ben Yoskovitz is performing host duties at StartUpSpark. Jack has an entry up with The Dude as the back story.

no_solicitors_allowed_yoest.GIF

Salesmen are

always needed

and

customers are the

best promotersWhile visiting, be sure to read Wayne Huber on customer referrals.

Referral business is often called word of mouth advertising. More recently, the term viral marketing has been applied to the age old concept. In the end, it’s getting a happy customer to help you sell your products or services. In fact, it’s the cheapest sales force that a business can ever cultivate, as it’s almost free.

Surprisingly, referrals are one of the least used sales and marketing techniques around. Sure, you’ll hear many business owners ask their customers if any other people would be interested in the offered products and services. You might even have said the same tired old line yourself. It’s time to change your tune.

In the non-profit fund-raising business, we call this friend-raising. Be sure to read Wayne’s entire column.