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06 Nov



Steele for Senator and the Roe Effect

November 6, 2006 | By | 3 Comments


After an evening of lit drops, the Penta-Posse poses for their candidate, Michael Steele for Senator for Maryland.

Research shows that a bumper sticker has an in-kind equivalent value of $250 to the political candidate. Smart campaigners will also put the bumper sticker on the driver’s side front bumper to greet on-coming traffic.

The Roe-Effect will take effect sooner or later.

Lord willing, tomorrow.


The Steele Family

From Steele’s web site, His Agenda for Economic Empowerment,

Economic empowerment creates opportunities poverty will never let you see. Whether you are an employee looking for a better job, or a business owner working to expand your company, you must be empowered to turn your hopes into action, and turn opportunity into ownership. The Steele Agenda for Economic Empowerment contains policies devoted to increasing homeownership, business ownership, and the prosperity of Maryland families.


Vandalized Stop Sign

in the Nuclear-Free Hippie Zone

Tacoma Park, Maryland

Steele has an uphill battle in the Commie counties close to DC and Baltimore.

Maryland is a Blue State full of Red Diaper babies.

Save for mine.

More from the Steele website,

Lieutenant Governor Michael Steele was the first African-American ever elected to statewide office in Maryland. Michael made history once again in October 2005, when he announced his candidacy for the state’s open seat in the United States Senate.

Since taking office as Lieutenant Governor with Governor Robert Ehrlich in 2003, Michael has produced real solutions to the real problems facing Marylanders. The Lt. Governor has lead the fight to improve access to better-performing schools; worked alongside law enforcement officials to reduce crime and secure communities; strengthened the state’s minority business program to foster greater entrepreneurship; and worked with Maryland conservationists to protect the environment for future generations.

27 Oct



The Bloggin' Boy. . .

October 27, 2006 | By | 2 Comments

I’ve created a monster! I can’t get my computer back from my boy! I’m reduced to Blackberry blogging.

Great picture of the Dude in the Blogging Scrum will follow if I can ever get my laptop back…


Read more on The Dude’s blog entries about the Blogger’s Convention here.

10 Oct



NEW: Jack Yoest and Reasoned Audacity — Merged

October 10, 2006 | By | 4 Comments

So we decided to marry our fortunes together. And begot the New* Reasoned Audacity.

Just as in-real-life we didn’t get hyphenated: We got married.

Our feminist friends will smugly note that the female in this union kept her name.


Jack and Charmaine Yoest by Elgin Tyrell

Your Business Blogger will continue to write on Business Sense, Military Precision and Timeless Truth. Charmaine will continue to write on Politics in Real Life. Where these two become one.


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Thank you (foot)notes:

*The Alert Reader will note: the ‘New’ as adjective for Reasoned Audacity in this post. We were considering a nifty trick Lee A. Iacocca performed as he was rescuing Chrysler in the early 1980’s. He officially changed the automaker’s name to ‘The New Chrysler Corporation.’ So that every time reporters mentioned the troubled company’s name the copy would read, “The New Chrysler Corporation.” The only thing new was Iacocca and the name (and a lot of managers)…

…The government bailout didn’t hurt either. But it gave the public the perception that new and good and wonderful things were coming out of Chrysler.

Proving again that Seth Godin is right in All Marketers are Liars.

Charmaine and I are now planning to sell The New Reason Audacity to Daimler-Benz Chrysler.



Rite of Passage

September 26, 2006 | By | No Comments

Every civilization has rites of passage. A driver’s license into adulthood.

Births, Marriages, Deaths.

And a series of firsts. A baby’s first breath, steps, words, teeth…haircut.

Forgive the-day-in-the-life of Your Business Blogger. But Baby-Boo just got his first haircut. And he took it like a man.


Alert Readers will know that all pictures worth keeping belong on a remote server, not in a scrap book in your house. Store your photos on line. So that if disaster strikes, you can grab the kids knowing that the photo album is safe on-line.


The Family Research Council, FRC Action Briefing: Family, Faith and Freedom

September 22, 2006 | By | No Comments

FRC Action, the c4 component of The Family Research Council sponsored a briefing this weekend at the Omni Shoreham in Washington, DC. Your Business Blogger attended with Charmaine and the Penta-Posse.


Charmaine at the

podium for the

FRCAction Briefing


The 2,000 attendees at The Briefing


Radio Row


La Shawn Barber, Joe Carter and Jared Bridges


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Thank you (foot)notes:

Cross post from Reasoned Audacity.

Be sure to visit La Shawn and get her take on the event.

Tony Perkins, President of the FRC, has an open letter to Barry Lynn

An Open Letter to the Reverend Barry W. Lynn

Dear Reverend Lynn,

I want to take this opportunity to thank you for your presence this weekend at our Washington Briefing, Values Voters Summit 2006. I was delighted to see your name as a paid registrant for a number of the activities. As head of Americans United for Separation of Church and State, you, of course, disagree with us on a number of issues.

Your support of same-sex marriage and abortion coupled with your opposition to school choice and any public recognition of God would make most people think our differences are vast. However, your willingness to attend our Briefing shows that even you recognize the importance of concerned citizens being involved in public discourse.

While you are here, I recommend you attend our Saturday session, The Role of Churches in Political Issues, moderated by Dr. Kenyn Cureton with speakers Reverend Herb Lusk, Reverend Dr. Richard Land and Reverend Dr. John Guest. I am sure you will find it enlightening as the panelists discuss how to apply the teachings of the Bible to the issues we face today.

It is reported that many Evangelicals do not vote and I’m sure you would agree such citizenly neglect is detrimental to any democracy. That is why we are holding our Briefing and also participating in nonpartisan get-out-the-vote rallies around the nation. Thanks again for being with us.

Photo credits: Your Business Blogger

19 Sep



The FireDrill: Practice Success to Avoid Failure

September 19, 2006 | By | 4 Comments


The Diva

and Dancer at the

Air Force Academy Not long ago Your Business Blogger was advising a boss on a product roll out. His team had never done anything quite as large. I suggested a ‘FireDrill.’

It consists of three parts:

1) FireDrill; The plan

2) The Drill, and

3) The Fire

The Plan is a checklist, The Fire is the execution, But The Drill, the practice is the toughest. Because teams need dry runs to learn because things will always, always go wrong. Your team will gain wisdom and judgment through simulation. And learn. Today, permit me to be Your Drill Instructor. And learn how I was surprised by a pilot project.


The F-14 Tomcat

Your (Army) Business Blogger had no business in the cockpit. My instructor was a Vietnam vet with MigKlr license plates on his truck.

He said the F-14 was a “Man’s Plane.” He sounded sexist. He explained that the old-generation hydraulics required real strength — after a couple of hours, even the manliest studs needed two hands on the stick.

No place for girls.

Or so I thought.

But I was wrong, again.

I bring the Five-kid Penta-Posse to Oceana Naval Air Station to show them how macho military men (like their father) defeated Communism.

We get invited to some F-14 training. I climb in the simulator. No photography is permitted. And a good thing, too.

The instructor guides me through the take- off and some maneuvers. The room spins. The world spins.

And nobody was shooting at me. Although lots of people were yelling at me…

Time to bring the baby home. I turn. Lots more yelling. It might have been me.

The world freezes, the screen freezes. At a funny angle. In Real Life it would have been a $38 million mistake and DNA remains of Your Business Blogger.

My instructor: “Success. You did great!”

Me: ?

My instructor: “The seat is dry.”

Me: ?

My instructor: “No puke, no p!ss.”

Navy humor.

After my showing off, the Posse is not impressed. The Diva, age 6, female, issue-one-each slides into the (dry, thankyouverymuch) front seat sim. Confident. In control. And zooms. Flying circles around anything in the sky.

(I remember her as a little wee-one, who used to throw-up all the time. But not today, even on inverted rolls. Lord, where do the years go? Where did my baby girl go?) Practice is complete.

Perfect landing. “Just like PlayStation,” the Diva says.

I expected a few more years to pass before they passed by the Old Man. She had practiced. I didn’t.


The Diva

at a static display at

The Franklin Institute.

Entirely too comfortable

in the cockpit During the Drill no one is hurt. And we all process lessons and understand our capabilities.

And learn the limitations of the team.

And the boss. And the Dad.

A FireDrill will bring out the best in your people. And your managers.

Without the crash and burn.


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Thank you (foot)notes:

Women are not permitted in land combat. Unfortunately, little girls (not much older than my Diva) are permitted to fly combat aircraft. The Air Force loses about 75 jets each year in routine accidents. The Navy budgets for the loss of two jets per carrier per deployment. The losses would be much higher, of course, absent intensive training, intensive practice.

Getting Business Done On 9.11.01

September 9, 2006 | By | No Comments


Dad & The Dude

prepared for war

September 11, 2001

photo credit:

Charmaine Yoest, Ph.D. Just after 9am on 9.11, I was doing what all business owners were doing: selling something. I was on the phone with a client. Making a pitch to attend a series of seminars, with CNN on in the background. I was a bit distracted by the live feed of a burning building.

While making ‘the ask,’ it was clear that my customer was not aware that we had just been attacked. I wanted to say something, like, Turn on your TV and stare at real pain. It just didn’t look real. I continued instead with the conversation. Your Business Blogger is not normally so focused. In denial, perhaps. Disasters are not normally good for business.

There was work to be done. My next class was on September 19.

And I didn’t want the customer on the other end of the phone distracted until the sale was closed. Then we could go to war.

The deal done, I noticed my boy, The Dude, was concerned that the attacks would continue down to us in Charlottesville, Virginia. “We got to get ready!” he shouts and scampers around digging up my old uniform, boots, saber and his grandfather’s bayonet. (Old soldiers never die, they just file away. Apologies to MacArthur.)

The Dude spent the rest of the morning marching outside our front door. Looking out for terrorists. It must have worked.

Charlottesville was not attacked.

But we were affected. Everyone was. But I wasn’t sure that the bank was going to delay getting their money over a pesky act of war. I still had to earn a living.

How would the war affect business? Not the macro, but mine? I had a seminar and clients coming into town in little over a week and the world was on fire. Would anyone show up? Would anyone care?

We North Americans do business like we do war. We win. Donald Trump becomes Victor Davis Hanson. At 8 am on 19 September 2001, 86 professionals showed up and got down to business. A packed room.

The free lunch helped.

Even my business partner, Faisal Alam, came down from New York City to join us. He is Muslim.

The country was mourning, but on the move.

I started with a minute of silence in remembrance of those lost in the World Trade Towers.

Then we all got back to work. Each making the world a better place. Even with a war on.


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Thank you (foot)notes:


Basil’s Blog has open trackbacks.

California Conservative has Open Post 9.11.

Correction: John Aravosis is not always a Jerk

September 8, 2006 | By | No Comments

Your Business Blogger unjustly suggested that John Aravosis at AmericaBlog had deliberately, with malice aforethought, deleted a photo of Charmaine he took during the G-8 and blow up of 7.7 in London last year. I was looking for that particular shot of Charmaine, but I lost my copy. (I’m looking for a way to blame the kids.)

John, in an email exchange, becomes unhinged, as liberals are known to do and calls me a “goof.” The slander! The hate! l’insulte!

And then he asks me for the photo when I find it. John smugly assumed that I had it stored in some hidden folder and that I would eventually uncover it.


I found it.


John, here’s your copy.

I goofed.


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Thank you (foot)notes:

John was right about the picture location; he’s right that it’s a great shot. But he’s wrong on everything else.

Antonin Scalia, Seth Godin and Smooth Fitness

September 7, 2006 | By | One Comment


Antonin Scalia I lean over to Charmaine and say, “Hey, that guy looks like Scalia.”

Antonin Scalia was sitting in the seminar like any other nobody at a American Political Science Association convention a few years ago in Your Nation’s Capital. He even asked questions, deferring, as befitting an academic setting, to the august panel of experts. The room hushed as he spoke: We were in the presence of a gentleman.

We chatted him up after the panel. He had a firm handshake, direct eye contact, direct language. We love him.

Not everyone does.


Seth Godin Seth, the Master Marketing Guru doesn’t care for Scalia. Him being all that is wrong with America. Scalia or Godin, your pick depending on your world view of politics.

But this is not a problem for Your Business Blogger: I am on all three sides of the debate. The country has no better Supreme Court justice than Antonin, no better marketer than Seth. And now no better elliptical trainer than Smooth Fitness.

On this, Seth and I would agree, I think.


Smooth Fitness I bought a Smooth Fitness piece of hardware last month. Recently, I received a follow-up phone call from the Smooth Fitness Director of Customer Experience, Keith Menear. We talk about the terrific Smooth Fitness CE 3.2 Elliptical Trainer machinery, my smooth on-line purchasing experience, the constant follow-up and Smooth Fitness touches. Actually, Keith let me do all the talking, which is how I prefer to do business anyway. I subtly let on how I am a world famous, very influential blogger.

Keith brightens audibly, I could see the light coming through the cell phone, “Are you the Purple Cow guy?”

I tense up, “What?”

“You know,” says Keith, smiling. “The blogger who wrote Purple Cow?”


Keith is excited, “Yes, the staff let me know this author…”

“–Never heard of him–”

“…who just bought one of our ellipticals.”

Time to surrender. “Oh, I guess you mean that struggling marketer, Seth Godin.”

“Yes, that’s him! The staff is psyched — Seth Godin just placed an order.”

“Well, I suppose he has some name recognition…would be great for your business, huh?”

Keith is floating off his Aeron, “Right, I hear he’s quite a superstar.”

“I suppose…well, this is nice Keith. Now, what can I do for you?”

“What was your name again…?”



Smooth Fitness

Some Assembly Required In any event, customer service was outstanding. The Dude, a pre-teen in my Penta-Posse, read the directions (something I’ve never done before), followed the directions (something I’ve never asked for) and completed the assembly and had me working out in an hour. Silent and smooth as silk.


Smooth Fitness

Under Construction by

The Diva & The Dude Your Business Blogger has very simple tastes — the best in everything. I have noticed, however, a near fatal flaw in the Smooth Fitness product. Shared unfortunately, with my old Mercedes: no place for my coffee cup. (The only thing that ever had a cupholder was my computer…)

And please understand that Smooth Fitness products are frightfully expensive. And worth every dime.

And that’s no lie.


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Thank you (foot)notes:

This is an unpaid endorsement. So far. Smooth Fitness has a referral program — drop my name (if you can remember it) (no one else does) when you order and I get a few bucks from Smooth Fitness. To buy a coffee cup holder for my ellipitcal trainer.