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Higher Education

Syllabus Principles of Management, Business 200, Northern Virginia Community College

May 10, 2010 | By | No Comments

Syllabus Principles of Management

BUSiness 200 040A

John Wesley Yoest, Jr. (Jack)

Adjunct Professor of Management

Science, Technology and Business, Principles of Management (Lecture)

Main Campus:

Tuesdays and Thursdays 6:00pm – 9:20pm

A-Bisdorf/AA- Room 360

May 18, 2010 to June 24, 2010

Northern Virginia Community College

3001 North Beauregard Street

Alexandria, VA 22311

NVCC phone: 703 845-6200

Fax: 703-845-6009



Cell: 202.215.2434


M.B.A., George Mason University

B.S., Old Dominion University

Graduate Course Work, Oxford University

1) Course Objective:

Prerequisites: Each student must be able to

1) Read and write English fluently, and

2) Have the desire to understand the practice of management.

Course Objectives:

To enable students to acquire knowledge concerning the basic principles and functioning of management — including the ability to plan, organize, lead, motivate and control.

The Alert Student will review how to problem solve, reason, and communicate at the course completion.

A satisfactory placement score for ENG 111 is strongly recommended.

Text: MGMT2, 2009-2010 edition; Chuck Williams; South-Western Centage Learning, 2010.

2) Academic Requirements:


Homework: There will be reading assignments from the text for every class.

Find a friend. Exchange contact information with at least one class member to keep current on any missed classes. This is a course requirement for points. Your Business Professor is not the student’s first point of contact.

Establish a domain & social media name. The student will reserve and claim a URL address, for example:,, This is a course requirement for points toward final grade.

Quizzes: Expect a short quiz in the first ten minutes of every class period. Questions may be true/false, very short answer, or fill-in-the-blank.

Class Participation: The Student is expected to volunteer and help move the class discussions.

Examinations: There will be a Mid-Term and Final Exam; multiple choice and short answer. The Final Exam will be given on 24 June, the last day of class. The Final will be comprehensive.

3) Attendance:

Regular attendance of this course is expected. Failure to do so could have an adverse effect on the student’s course grade. Any class material and assignments missed are the student’s responsibility. Success will depend upon showing up.

If a student misses the first two weeks of class s/he will be dropped from the class.

Canceled Classes: If class is canceled for any reason, the student is still responsible for the material due. Any quiz on that material might be given at the next class, in addition to the regularly scheduled quiz.

Last Day for Schedule Adjustments with Tuition Refund is ____________.

Last Day to Withdraw Without Grade Penalty or Change to Audit is _________.

Attendance will be taken at each class.

Attendance at scheduled tests and presentations is mandatory. No make-ups will be given — there are no exceptions from Your Business Professor.

Case Study Presentations will not be accepted late and must be delivered in person.

Special Needs and Accommodations: Please address with the instructor any special problems or needs at the beginning of the semester/session. If the student is seeking accommodations based on disability, then s/he should provide a disability data sheet, which can be obtained from the Counselor for Special Needs.

In the event of an emergency cancellation of class, please check Blackboard for further instructions. See .

It is a requirement that the student exchange names and contact information with at least one classmate.

Excessive absences, as defined in the college catalog, could result in the student receiving the grade ‘F’ for the course.

The Successful Student will devote two hours of class preparation for each hour of class room instruction.

The student will be asked to grade the effectiveness of each test.

Withdrawals: Any student may withdraw from this course without academic penalty within the first 60% of the session. Initiation of the withdrawal is the student’s responsibility and the grade of ‘W’ will be awarded.

Last day to drop with tuition refund (Census Date) is ______________.

The last day for withdrawal, without academic penalty, for this semester/session is _______________.

Beyond this date dropping a course or failure to attend will result in the grade of ‘F’ except under mitigating circumstances. Documentation of these circumstances is required AND a grade of ‘W’ implies that the student was making satisfactory progress (passing) in the course at the time of the withdrawal.

Campus classes are closed by division, day or evening. Sometimes day classes will meet and evening classes will be canceled or vice versa. The evening division starts with 4:30 p.m. classes.

Cheating. The following will be considered cheating in this course:

1. The giving or receiving of aid on any graded assignments or test without specific permission of this instructor.

2. The use of any material on a graded assignment or test other than those authorized by this instructor.

3. Talking or discussion of any kind during a graded test without specific permission of this instructor.

4) Testing and Grading:

Normally this instructor will assign only the grades of A, B, C, D, or F. Special grades such as W, I, and R will be assigned only in those circumstances prescribed in the college catalog. The grade of X (audit) must be initiated by the student and will be assigned only when the student has attended class regularly.

Failure to do so will result in the instructor issuing the grade of ‘F’.

Course Grading System:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 0-59

Grade Point Allocation:

Exams: Two each, 15 points each; 30 points total

Quizzes: ten (5) @ 2 points each; 20 points total

Case Study: 30 points

Class Participation 10

Text Book: 1 points

Exchange contact info: 1

Claim Domain Name: 1

Claim Facebook/Twitter Name: 1

Extra Credit as assigned: 6

Total = 100 points/percent

Class Participation: This will be a subjective measure at the discretion of the instructor. Even with the grade structure following, making your voice heard and preparedness are important — they could make the difference in a borderline grade.

The only way to begin to earn Class Participation points is to show up.

Case Study: One case study will be solved in writing (Typed, 12 pt type, double-spaced with a cover sheet) and returned to the instructor on — or before — the date due. Practice cases will be covered in class and sample questions will be given as a uideline (800 words in length). The student should be prepared to deliver a Two Minute Review of the Case Study. See How to Write a Business Case Study.


Be sure to include a cover sheet.

Use headings of “Problem, Solution, Results.”

Have your study partner review, 1 point, include your partner’s name on the cover sheet.

Avoid cliches.

Spell out proper names before using an acronym: Major League Baseball, MLB.

Don’t bury your lead.

Consider starting with a quote or a question.

Case Study grading scale:

Points Topic

3 content

3 supporting statements

2 grammar

1 appearance/delivery

1 follow directions


10 total

5) Notes and suggestions and hints:

Check the course catalog first for questions.

Be sure to log onto Blackboard to follow assignments and current grade.

Expect to be asked to contribute to each class session.

Do not text-message during class.

When Your Business Professor says “Tomorrow” he means the next class meeting — not the next day.

It is normal and customary to wait for any late Professor for 20 minutes.

Draft Your Own Reference Letter.

Additional information and public speaking helps.

JobSearch Tips

Refer your friends to take this business class.

Attention to Detail: No points or credit will be awarded for any project that does not have the student’s name on the work.

BUS 200 Semester Outline; There will be only twelve (12) class sessions over six (6) weeks.


May 18

Introduction and Expectations

Ch. 1 Management

May 20

Ch. 2 History

Ch. 3 Organization & Culture

May 25

Ch. 4 Ethics & Social Responsibility

Ch. 5 Planning & Decision Making

May 27

Ch. 6 Organization Strategy

Ch. 7 Innovation & Change

June 1

Ch. 8 Global Management

Ch. 9 Designing Adaptive Organizations

June 3

Mid-Term _______________________________________________

June 8

Ch. 10 Managing Teams

Ch. 11 Managing Human Resource Systems

Ch. 12 Managing Individuals & a Diverse Work Force

June 10

Ch. 13 Motivation

Ch. 14 Leadership

Ch. 15 Managing Communication

June 15

Case Study DUE; Presentation

June 17

Ch. 16 Control

Ch. 17 Managing Information

Ch. 18 Managing Services & Manufacturing Operations

June 22

Exam review

June 24

Final Exam ______________________________________

If the student would like his/her graded final exam returned, please submit a stamped-self-addressed-envelope to Your Business Professor before the examination on June 24.


Jack Yoest

John Wesley (Jack) Yoest Jr., is a senior business mentor in high-technology, medicine, non-profit and new media consulting. His expertise is in management training and development, operations, sales, and marketing.

He has worked with clients in across the USA, India and East Asia. Mr. Yoest is an adjunct professor of management in the Science, Technology and Business Division of the Northern Virginia Community College.

He is also the president of Management Training of DC, LLC.

He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets. He was a columnist for Small Business Trends, and was a finalist in the annual 2006 Weblog Awards in the Best Business Blog category for Reasoned Audacity at covers the intersection of business, culture and politics. The blog has grown to receive over a million unique visitors in five years.

Mr. Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget.

Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies.

His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.

He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification. And he also served as President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. During his tenure, Mr. Yoest negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company’s largest contract.

Mr. Yoest served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, Mr. Yoest was a part of the team that moved sales from zero to over $12 million that resulted in a buy-out by a medical division of Johnson & Johnson.

Mr. Yoest is a former Captain in the United States Army having served in Combat Arms. He earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.

He has been active on a number of Boards and competes in 26.2-mile marathon runs.

Mr. Yoest and his wife, Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm, live in the Washington, DC area with their five children.


Be sure to grade Your Business Professor at Key word search ‘Yoest.’

Last day to drop with tuition refund (Census Date): May 24

Last day to withdraw without grade penalty or change to audit June 11

Also linked on Management Training of DC, LLC.

# # #

Business Vocabulary Final Chapters 12 to 20

April 30, 2010 | By | No Comments

BUS100 take home assignment.docx

BUS100 take home assignment; due 3 May 2010

Please complete in your own handwriting. Open book. You may collaborate with anyone.

Chapters 12 to 20. Fifteen points total.


1. Marketing

2. CRM

3. Customer lifetime value

4. Utility

5. Target market

6. Market segment


8. Discretionary income

9. Product

10. Product line

11. Brand

12. Trademark

13. Supply

14. Demand

15. Breakeven

16. Price Strategy

17. Channel of distribution

18. Retailer

19. Wholesaler

20. Supply-chain management

21. Materials handling

22. Promotion

23. Advertising

24. Public relations

25. Personal Selling

26. Order getter

27. Premium

28. Point-of-purchase

29. Trade show

30. Data

31. MIS

32. IT

33. Statistic

34. ISP

35. Internet

36. Outsourcing

37. B2B

38. Accounting

39. GAAP

40. Accounting equation

41. CPA

42. Income statement

43. Statement of Cash Flows

44. Balance Sheet

45. Intangible assets

46. Functions of money

47. Characteristics of money

48. FED

49. Discount rate

50. Check

51. Line of credit

52. Letter of credit

53. Cash flow

54. CFO

55. Equity capital

56. Liquidity

57. Rate of return

58. Account executive

59. Market value

60. Nasdaq

Mid-term Practice Test, Business 100, Northern Virginia Community College

February 24, 2010 | By | No Comments

Following are the tests given in past classes. The Alert Student can expect similar questions.

Test #1; 1 – 6.doc

Test #2; 7,8,10,11- actual, no answers.doc


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Read More

Business 100 Definitions Chapters 7 to 11

February 17, 2010 | By | No Comments

Alert Students, this is an open book assignment and collaboration is permitted — indeed, encouraged.

No class on Monday 22 Feb. Quiz is due Wednesday 24 Feb. Mid-term moved to 1 March.

Take Home Assignment Chapt 7 to 11.doc

Take Home Assignment/Quiz Name ____________

Chapters 7, 8, 9, 10, 11

Two Points and Two Bonus points. Max 4 points

Open Book. In your own handwriting. Collaboration Permitted.


1. Organization Chart

2. Chain of Command

3. Span of Control

4. Departmentalization

5. Delegation

6. Responsibility

7. Authority

8. Intrapreneur

9. ad hoc committee

10. grapevine

11. operations management

12. R&D

13. product line

14. capacity

15.Gantt Chart

16. Malcolm Baldrige National Quality Award

17. Six Sigma

18. ISO 9000

19. Productivity

20. Recruiting

21. profit sharing


23. morale

24.Scientific Management

25. Team

26.labor union

27.Right to Work State

28. Collective Bargaining


30. Mediation

Bonus Two Points- For a job interview: Provide an example from your experience where you faced a problem, initiated a solution and the result; a PSR.



Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Jill Biden Teaching at the Northern Virginia Community College

February 3, 2010 | By | No Comments

Alert Readers know that Your Business Blogger(R) teaches at the Northern Virginia Community College in Alexandria and Arlington. Jill Biden, The Second Lady, is an enthusiastic supporter of the Community College system and proves it two days a week.

By teaching English at the Alexandria campus.

Even if one disagrees with her politics, everyone agrees on one thing about Dr. Biden:

She is authentic.

Following is her interview on CBS.

(Sarah Palin never got a softball interview like this. Goodness, this is typical of interviews JOE Biden lounges through…)

Watch CBS News Videos Online

Article here, Jill Biden: Second Lady of the Land; Exclusive Interview With Wife of Vice President, Who Talks About Family, Career, and Advocating for Military Families


Thank you (foot)notes:

Botox, hair plugs, capped teeth. Why does the media love Joe Biden? Because he’s authentic too…

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Hayek vs. Keynes in Fear the Boom and Bust a Rap Anthem

February 1, 2010 | By | No Comments


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Hat Tip: VoluntaryXchange.

Business Vocabulary and Terms

January 29, 2010 | By | No Comments

Vocabulary and Business Terms Review Spring 2010

Business 100 Pride Hughes Kapoor 10th edition

1. Free Enterprise, p. 4.

2. One question to ask in a job interview, p.6.

3. One reason to study business, p.7.

4. The purpose of Business is to create a _______________ and make a ______________.

5. Name the four resources needed for business, p. 9.

6. ___________________ – ___________________ = Profit, p. 11.

7. Capitalism, p. 12.

8. Command Economy, p. 15.

9. Productivity, p. 16.

10. GDP, p. 17.

11. Deflation, p. 17.

12. Recession, p. 19.

13. Unemployment rate, p.19.

14. National Debt, p. 20.

15. Market Price, p. 21.

16. Specialization, p. 25.

17. Microeconomics, p. 11

18. Ethics, p. 37.

19. Trade Association, p. 41.

20. Caveat Emptor, p. 50.

21. Name one right of the consumer, p.53.

22. Comparative Advantage, p. 74.

23. ______________________ – _____________________ = Balance of Trade, p. 74.

24. Import Duty, p. 76.

25. NAFTA, p. 85.

26. Licensing, p. 87.

27. Letter of Credit, p. 88.

28. Bill of Lading, p. 88.

29. Strategic Alliance, p. 90.

30. Sole Proprietorship, p. 108.

31. Partnership, p. 110.

32. Corporation, p. 116.

33. Stockholder, p. 116.

34. Dividend, p. 118.

35. Board of Directors, p. 118.

36. S-Corporation, p. 122.

37. LLC, p. 122.

38. Non-Profit, p. 124.

39. Small Business, p. 136.

40. Distribution Industry, p. 139.

41. Service Industry, p. 139.

42. Production Industry, p. 139.

42. Entrepreneur Spirit, p. 140.

43. Business Plan, p. 147.

44. Franchise, p. 152.

Printable Copy: Vocabulary and Business Terms Review.doc


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.