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The Catholic University of America, Zero Budget Social Media, Marketing MGT 345

March 13, 2012 | By | No Comments

An in-class presentation connecting YouTube–Blogs–Twitter–Facebook

Friends, we’re doing a live in-class demo of social media-we are tracking numbers on a student’s video. Please click on vid & RT

Marketing MKT 221 – PUBLIC RELATIONS, Northern Virginia Community College

May 26, 2011 | By | No Comments



Course Description

Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating media kits. Lecture 3 hours per week.

General Course Purpose

MKT 221 is a one-semester course designed to provide students with a broad overview of the principles of public relations and an understanding of the role of public relations within an organization. Public relations are presented as a component of corporate marketing. Students will learn the public relations skills necessary to enhance the reputation of an organization, strengthen its relationships with key audiences, and enable it to deal with crises from a position of strength. Critical thinking, writing, presenting and the use of the Internet will be covered as students focus on creating and maintaining favorable relationships with their publics in an ethical manner.

Course Prerequisites/Co-requisites

Knowledge of basic computer skills and MKT 201: Introduction to Marketing which will provide an understanding of basic marketing activities.

Course Objectives

Upon completion of this course, students will be able to:

• Explain the purpose and functions of public relations.

• Distinguish between the activities of public relations, advertising, and marketing.

• Describe how public relations builds and maintains relationships and persuades public opinion.

• Give examples to illustrate how public relations has been used to mobilize public opinion and to promote change.

• Explain the importance of ethical behavior and how it relates to public relations.

• Give examples of various types of public relations a company may use.

• Successfully write a press release and develop a basic media kit.

Major Topics to be Included

• Define and describe public relations.

• Explain how organizations can effectively use public relations.

• Building relationships with the media and using the Internet.

• Building relationships with the publics served.

• Examine types and methods of creating effective public relations.

• Define publicity and examine its role within public relations.

• Review examples of ethical and unethical behavior.

• Examine research as it applies to public relations.

• Understand the role of public relations in the marketing mix.

• Produce a successful press kit including a press release.

16-Week Session

Classes begin August 22

Schedule adjustments (add/drop/swap) on NOVAConnect (open to all) August 22-28

Late Schedule Additions–in-person, permission required August 29 – September 2

Drops on NOVAConnect with tuition refund August 29-September 8

Labor Day Holiday for faculty, students and staff, Offices closed September 5

Last day to drop with tuition refund or change to audit (Census Date)** September 8

Last day to apply for Fall graduation * October 1

Non-instructional days/no classes; College offices open October 10-11

Last day to withdraw without grade penalty October 31

Non-instructional day/no classes; College closes at Noon November 23

Thanksgiving Holiday for faculty, students and staff, College offices closed November 24-25

Non-instructional days/no classes November 26-27

Last week of classes December 5-11

Final exam week December 12-19

Examinations end December 19

Management 323, Test Chapters 1 to 11, The Catholic University of America

March 19, 2011 | By | No Comments

Test for Management 323, The Catholic University of America, 10 points

You do not have to take the test if you are participating in the Business Simulation exercise on 22 March, 2:00 to 6:30 in PRYZ room 342. Class will not meet on 22 March 2011.

Take Home, open book and open notes. No collaboration. Due midnight 23 March 2011.

Chapters 1 to 11.

1. What is more important to the manager, technical skills or people skills and why?

2. Dr. Peter Drucker said that good managers _________________ the strengths of staff and ________________their weaknesses.

3. What is a monkey and whose back does it belong?

4. Management is

5. _______________ + ___________________ = motivation

6. Manager’s formula for success

7. The manager should be: efficient or effective, and why?

8. The individual contributor should be efficient or effective, and why?

9. What did President John Adams say about controlling events?

10. What is the equity theory?

11. What is expectancy theory?

12. How do you know if you are being treated like a child at work, or behaving like a child?

13. What is the best way to learn to be a manager?

14. Describe the four E’s of Jack Welch.

For questions 15 to 18: Competent, Incompetent, Industrious, lazy

15. Which two characteristics make for the best leader and why?

16. Which two characteristics make for the best staffer and why?

17. Which two characteristics make for the most dangerous manager and why?

18. Which two characteristics make for harmless-least dangerous manager and why?

19. What are the four components of management?

20. What is responsibility and can it be delegated?


Thank you (foot)notes,

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Abortion & Life by Jennifer Baumgardner Selected Quotes Photographs by Tara Todras-Whitehill

September 6, 2010 | By | No Comments

I had an abortion.


Abortion & Life

Jennifer Baumgardner, pregnant on Left

Gillian Aldrich, producer/creator of I Had an Abortion

“By creating a T-shirt so many would see as offensive, the pro-choice movement has intentionally sought to outrage the Christian Right.” p. 174.*

Front: I had an abortion.

Abortion & Life by Jennifer Baumgardner, a pro-abortion feminist, was written in 2008 and published by Akashic Books.

The book begins with a pull quote from Loretta Ross,

The defensiveness that the pro-choice movement has is well-earned. We’ve been shot at, picketed, fought every step. But I’m very glad that the conversation is changing.

Image and imaging are important. The coat hanger “doesn’t evoke memories of barriers that women faced.” P. 10

The book is presented as an even handed “conversation” but devolved by page 10 to ad hominem argument, of, “The fleshy pink faces of Senator Jesse Helms and Representative Henry Hyde…”

The “current symbol of reproductive freedom…?” Could be, “Angels’ wings, to indicate the thousands of women who have abortions and yet believe that a fetus has a soul and is watching over them?” p. 10. Baumgardner is suggesting that the unborn baby might be an eternal being ushered from this world into the next by the “choice” of the mother. This fits with Candace C. Crandall‘s assertion that “The Fetus, Beat Us,”* where pro-aborts had to deal with the pain and loss of the “baby.” This is, of course, merely a tactic to remove or deflect the ‘harm to women’ argument advanced by the pro-lifers.

The author lists “after-abortion counseling groups like Backline and Exhale…the zine Our Truths/Nuestra Verdades to the films Silent Choices and The Abortion Diaries?” p. 11. Baumgardner could have added Racheal’s Vineyard and Silent No More to pro-life counseling services of women who suffer from the trauma of abortion.

“I’ve visited abortion clinics around the country and observed what happens to the remains of eight-week, twelve-week, and fourteen-week aborted fetuses.” P. 12 Baumgardner is silent as to what was seen. Were the remains stuffed down a garbage disposal? Treated as medical waste? Or given a decent burial?

Baumgardner asks herself, “How do women experience abortion?…Why aren’t there more after-abortion resources? And: If you admit you are sad about your abortion, does that mean abortion is wrong?” p. 13. The author asks but does not fully answer the question: If a women feels remorse after an abortion, is it possible the woman now understands that there was a living baby involved? And that the mother regrets her abortion? Polling suggests that women are concerned. Rasmussen reports that 58 per cent of women feel abortion is immoral.

“The number [of abortions] has gone down slightly in recent years…possibly linked to the virginity-abstinence movement…Lack of access and affordability have also been factors.” p. 19. This is confirmed by academic research. Abortion has an elastic demand, where the demand for a product or service is directly tied to a variable: price, 24-hour waiting periods, proximity, viewing a sonogram. (See Michael New, 2010.)

“Although it’s shortsighted, when faced with a slim deadline to raise money and make this decision, some women simply miss the window in which they can have an abortion. P. Baumgardner’s wording is misleading. A woman in the USA can have an abortion at any time even when she goes into labor. She can have an abortion with her child’s feet out of her body with only her child’s head not visible; the child can still be “terminated.” P. 19.

“Abortion is the U.S. is safe. The death rate at all stages is 0.6 per 100,000 abortions…and [is] nearly ten times as safe as carrying a pregnancy to full term.” p. 20.

“Sherri Finkbine, a young mother and television star…host of Romper Room…wanted to warn other women about the dangers of thalidomide to their pregnancies…Finkbine [traveled] to Sweden for her [abortion] procedure. P. 23 Baumgardner is silent on whether the drug thalidomide was a greater danger to pregnancy [re: baby] than abortion.

“My friend got the abortionist to agree to (re)do the procedure–this time for an additional price above his regular price, which was agreeing to his f$cking my friend right after the abortion was performed on her sister.” P. 24. Bumgardner seems to settle the debate that abortion harms women: The mother gets rid of her baby by pimping out her sister-prostitute to the abortionist. All three are without honor and, as a result, there is one less baby in the world. Ramesh Ponnura first wrote of the ‘character’ of the type of person that does the actual abortion baby-removal, “What mother rejoices in proclaiming to the world, loudly, proudly announcing, “Meet my son, The Abortionist!”…?

“The Supreme Court upheld the Partial-Birth Abortion Ban Act…except to save the life of the mother. This marked the first time any medical procedure was banned, as well as the first time an exception for a woman’s health had been overruled.” P. 34. Baumgardner fails to note that there is no medical justification for a Partial-Birth Abortion, as C. Everett Koop, MD, has written.

“Restrictions [cause] women [to] rarely change their minds about having procedures just because they are forced to jump through hoops.” P. 34. This has been superseded by peer reviewed studies demonstrating that commonsense abortion regulation such as waiting periods reduces the numbers of abortions, suggesting that women, in fact do change their minds. (Michael New, 2010.)

“There is not a link [between having an abortion and breast cancer] at least not according to the National Cancer Institute, the American Cancer Society, or major research universities.” P. 37

“Nada L. Stotland, MD, president-elect of the American Psychiatric Association [writes] that “meticulous research shows that there is no causal relationship between abortion and mental illnesses.” P. 37.

“I started allowing myself to understand what is true for me: that I think of pregnancy as “life” but this doesn’t have to mean abortion is murder.” P. 47. This is a non sequitur and reveals the twisted backwards logic pro-abortion-choice advocates must fabricate to justify the taking of innocent human life. Indeed, the killing of a baby by the mother. Note Bumgardner’s odd use of ‘truth.’ Truth to her is not transcendent but dependent on her personal interpretation or perhaps her feelings at the moment…

“[A woman who had an abortion] realized that she…actually needed some help with the aftermath of what had turned out to be a profound experience. She began looking for after-abortion resources…All she could find to offer support were thinly disguised antiabortion groups. As a feminist, she says, “I didn’t see anything that reflected my experience” of having and sad feelings around her abortion, but not wanting to make abortion illegal.” P. 50. It is not disclosed if this woman contacted Rachel’s Vineyard or not. This group does non-judgmental post-abortion counseling.

“[A woman who had an abortion] interned at NARAL Pro-Choice California…But when she raised the issue of the lack of emotional resources for women, she was confronted with blank faces. It was, she says, as if admitting that she was struggling with her feelings meant that she wasn’t really pro-choice.” P. 50.

“Aspen Baker…in 2000…created Exhale, a nonjudgmental post-abortion talkline. In 2007, Exhale created a series of Hallmark-like e-cards that people could send to loved ones who’d had abortions–not to celebrate the abortion, but to acknowledge it and offer comfort.” P. 51.

“This shift in focus in the national conversation from “Keep your laws off my body!” to “Let’s talk about feelings and whether fetal life has value” has bee tough for the pro-choice movement…” p. 51

“Peg Johnston…operating Southern Tier Women’s Services, an independent abortion clinic [would] sit in a counseling session with a woman who’d say, “I feel like I’m killing my baby.” Johnston believes that women were genuinely struggling with the value of life and how to do the right thing and be a good person…using words like “loss” and “baby” and “killing”…” p. 53.

Baumgardner asks but does not answer, “What do you do if a patient wants to baptize the remains?” p. 54, emphasis in original.

Women who had abortions would write, “Don’t think of it as losing a baby, but as gaining a guardian angel. These were women who clearly felt relationships to their pregnancies as children, not as masses of cells.” p. 55 Italics in original.

“Emily Barklow [a college student] “struggled with feelings of deviance, selfishness, and loss [after her abortion]…Four years, lots of counseling [led her to] preparing a presentation about her experience [at a NARAL event]…I was disappointed with the lack of depth in the other presentations–all recycled coat hangers and We’ll never go back signs. I would cite this experience as my first real disconnect from the mainstream abortion rights movement.” p. 59.

“Perhaps younger women, in their own entitlement, will begin to make blasphemous statements even more loudly. The most profane is this: Why are feminists so obsessed with abortion? Some of this lingering fascination is [that] we focus on this right because it is fundamental; having the right to control our bodies is directly associated with the right to control our lives.” p. 59.

The author Baumgardner was five months pregnancy and giving a speech at Barnard College’s Students for Choice when she referred to the contents of her uterus as a “baby” instead of “fetus.” “If I said “baby” [referring to her unborn baby] that meant i wasn’t pro-choice, or with the program, or knowledgeable.” p. 60.

“Hillary Clinton…asserted her belief in [Roe v Wade] but also admitted that abortion can be “tragic” for some women…NARAL President Nancy Keenan confessed that “our community tends to run away every time somebody talks about the many emotions that come with this choice” and “we have not done enough to make people who are ‘pro-choice but struggling’ feel like they are part of this community.” p. 60.

“In March of 2007 Aspen Baker…wanted to celebrate the fact that Exhale was sending out 2,500 e-cards every month.” p. 61. Charmaine and Baker debated on CNN; pull quotes here.

“[Democrats for Life] executive director Kristen Day cites a December 2003 Zogby poll finding that forty-three percent of Democrats oppose abortion except in the case of rape or incest or to save the live of the mother…” p. 64.

“The need for abortion will never be totally eradicated, according to health activist Barbara Seaman, unless society commits to giving vasectomies to all boys after freezing their sperm, and only allowing procreation through in vitro fertilization after demonstrating sufficient income and maturity to support a child for eighteen years.” p. 65. The Alert Student would be tempted to dismiss Baumgardner for including this passage. But Seaman’s concept was advanced by Margaret Sanger who suggested, without humor, that licenses to marry and procreate be awarded to only those deemed “fit” by your local Planned Parenthood affiliate. The late Barbara Seaman is little known outside academic women’s studies programs and should remain so.

“Norma McCorvey [Roe in Roe v Wade] never actually had an abortion…” p. 70.

Baumgardner is concerned about forced adoptions, “I cried for the many women who were conned into relinquishing their children…

I cried remembering how intense it was to be pregnant and to give birth–how hormones and pain and extreme physical duress combined into what felt like a near-death experience [for her as mother-no mention of an aborted baby]. I recalled how I really understood–in my loosened pelvis, my stretched-out ribs, and the kicks to my cervix from tiny limbs–the sensitive factory that is our bodies, arduously creating another human. p. 70.

Baumgardner is lamenting the “choice” women endure when giving up a child for adoption but come precariously close to advancing a pro-life argument. This defines the schizophrenia of the abortion movement: The baby is human, the baby is a person-and the mother can terminate on a whim.

“So, can you be a feminist and pro-life? The answer is a resounding “yes.”” p. 71.

“With many of the women…giving birth seemed to preclude an investment in their own lives; it meant saying goodbye to a fellowship, to a career of their choosing, or being forced to stay in a relationship they didn’t want with the baby’s father.” P. 74. One could wonder that terminating a baby could indeed terminate a relationship: between mother and child(ren) and father(s).

“Gloria Steinem, born March 25, 1934, [could] not see any way that I could possibly give birth to someone else and also give birth to myself.” P. 79. In Steinem’s search for self, “someone else” — her baby — was sacrificed. To advance women.

Baumgardner quotes Barbara Ehrenreich, “Women do use abortion as backup nowadays, but they often don’t acknowledge it. I’m referring to women who get pregnant purposefully, for instance, but assume that legal abortion will be available as a backup should the child they’re carrying have Down’s syndrome or another abnormality they decide they can’t handle.” p. 87

Baumgardner quotes a Marion Banzhaf, a lesbian (Why do I need to know this? Why does she need to tell me?), “[After the abortion] I was thrilled…I was so happy to see the blood. I felt like my life was beginning over again…I saw a little baby in a carriage and a mom and I thought, Oh, I’m so glad that’s not me…I felt like I had control over what I was going to do with the rest of my life.” P. 90. Italics in original, bold emphasis mine.

Baumgardner quotes Giliian Aldrich, “I called my mom and said, “How could you have done that? I could have had this older brother or sister and you killed them…” p. 98. She later decided she was pro-abortion-choice.

At age 30 Gillian Aldrich was pregnant, “I had zero sentimentality, and didn’t want to even open that door [of keeping the baby]. I thought: If there is a baby in here, It’s not staying. I knew it would destroy our relationship [even though boyfriend wanted the child]. p. 99. Italics in original.

“We went to this…[abortion] clinic…The place was kind of a factory. The counseling session was a joke. I thought that there would be more of an emotional support system in the clinic itself, but there wasn’t.” p. 99.

“That Sylvia Ann Hewlett book came out [Creating a Life: Professional Women and the Quest for Children]…There was something retrograde about her attitude, but her facts [demonstrating fertility declines precipitously throughout your thirties] were correct…” p. 100.

Baumgardner quotes Amy Richards, “I was…pregnant with triplets…and made the decision to have a selective reduction…a stand-alone fetus…would continue to term…[the] identical twins were aborted…instant death. After I went through the procedure, my boyfriend Peter was much more traumatized than I was, even though hospital policy didn’t allow him to witness the procedure.” p. 104 The Alert Reader might wonder, What’s to be traumatized about? It’s not a baby. It’s not human. It’s not a person. Or is it?

Richards continues, “I…speak at colleges…I meet so many girls who are trying to make sense of abortion. They really want to support abortion rights…but at the end of the day [they] just can’t say, “I’m pro-choice,” or, “I support abortion,” p. 105.

Men quoted in this book are as ambivalent about abortion as the women. A George is quoted, “For me, I think the abortion [with my girlfriend] will stand as a symbol that I thought of myself as this open, loving guy, but I wasn’t.” p. 110. Emphasis mind.

Baumgardner quotes Ani Difranco, “I want to tell women and men, “You are an animal and it is a beautiful thing.” p. 113. The pro-abortion-choice argument is revealing: human personhood is not transcendent from lower animals. Most religions hold that only humans are eternal beings with a soul. It appears that the human with the religion of feminism (where abortion is a sacrament) would have no soul.

Where do pro-abortion-choice women find these men: “He was an activist and a poet…he was having sex with me, and sometimes choking me. It was horrible.” p. 117. I am sure that the choking was terrible, I guess. But begs the question: How many times did the pro-abortion-choice poet choke you? Sometimes? Just a few times?

Baumgardner quotes a Robin Ringleka, “The doctor was very rushed and didn’t have much of a bedside manner. I was pretty terrified and I began to cry when he entered the room. This seemed to piss him off and he demanded to know why I was crying…[later] The one-year anniversary of my abortion was approaching and I was having bad dreams.” p. 125. Why do these pro-abortion-choice women have bad dreams? Why do they remember the dates of the abortion and “birthday” of the baby terminated? Can a clump of cells, a mere fetus cause so much anguish? Or is the death of a baby painful even to a woman in denial?

Ringleka continues, “I have come to believe that having an abortion can be a very motherly decision.” p. 125. Except for, maybe, her baby.

Baumgardner quotes, Jenny Egan, “I went with my boyfriend…to Planned Parenthood…I had assumed that I …would finally be able to tell someone or talk to someone about how freaked out I was, but I didn’t get to…My boyfriend started the breaking-up process the day after the abortion. He said he wanted to date other people.” p. 127.

Baumgardner wonders, “I recognize that is serious [an unborn baby might be a person], but my own life is too important to sacrifice for an unplanned pregnancy.” p. 133. This is understood to not be an act of selfishness to the pro-abortion-choice supporters.

“[A father] describes, bluntly, how a recent abortion felt “more like murder”…” p. 113.

“Inga Muscio, the author of the contempory feminist classic C@unt: A Declaration of Independence (1998) [available at bookstores everywhere]…said the surgical solution…”sucked.” After Muscio discovered herself pregnant a third time, she vowed not to go back to the clinic and “waltz with the abhorrent machine.”” p. 142.

“Dr. George Tiller of Wichita, Kansas…says: “Abortion is not a cerebral or a reproductive issue. Abortion is a matter of the heart…[U]ntil one understands the heart of a woman, nothing else about abortion makes any sense at all.” p.143. Indeed, abortion follows the emotion of the woman’s heart. The logic of the brain, less so.

Baumgardner closes Abortion & Life with a profound and profane quote from,

popular musician and activist Ani DiFranco, who has a strong appreciation of the taboos surrounding abortion, wrote a song lyric that refers to the single cell that is an egg: “To split yourself in two is just the most radical thing you can do.” Life begins in that split–transformative energy is released into the aperture. The Ani adds: “So girl if that sh!t ain’t up to you, then you simply are not free. p. 144. So there.

“By creating a T-shirt so many would see as offensive, the pro-choice movement has intentionally sought to outrage the Christian Right.” p. 174.

One wag suggested a tag line on the reverse of the t-shirt to Baumgardner,

Front: I had an abortion.

Back: Roe v. Wade–Eliminating Future Democrats One Choice at a Time. p. 174.


Baumgardner is not happy about restrictions that help make abortion rare, “Planning a Pro-Choice Event…is…one way to fight the gloom…make the Roe anniversary powerful–a day of consciousness-raising and fundraising.” p. 148. She seems unaware that hundreds of thousands from the pro-life community march in Washington, DC on the Roe anniversary, January 22, each year.

Baumgardner wants the reader to celebrate and to mark your calendars that “the National Day of Appreciation for Abortion Providers is March 10.” p. 149.

Baumgardner refers to the Reproductive Health Blog:


Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Thank you (foot)notes,

*Baumgardner’s opening quote is from Rebecca Hyman’s essay Full Frontal Offense: Taking Abortion Rights To The Tees.

*”The fetus beat us” has been incorrectly attributed to Naomi Wolf. She writes us in an email, “I never said The fetus, beat us. I think it is an awful phrase, would never have said something so brutal and trivializing about this issue…Thank you! Take care, Naomi wolf.”

The book was funded by pro-abortion-choice individuals and groups, Amy Ray, Merle Hoffman and the Diana Foundation, Gloria Browning, Karen Burgum and the F-M Area Foundation Women’s Fund and Roberta Schneiderman…” preface page

Gillian Aldrich directed the documentary “I Had an Abortion”… preface page

Charmaine on CNN: Abortion Mourn or Celebrate?

See The Fetal Hand Grasp on Charmaine Debates Abortion on CNN.

Media Alert: Charmaine Yoest on FOX Debating Tax Payers & Abortion

July 16, 2010 | By | No Comments

Charmaine_Yoest_pubshot_2010.jpgCharmaine will be appearing on FOX today, Friday 16 July to debate against tax payer funding for abortion.

The tax and abort position will be argued by National Partnership for Women and Family.

Charmaine Yoest

Charmaine taped this morning and the piece will be aired throughout the day. (Normally, ProLife talent should not tape – liberal media will use editorial-editing to win a debate. But FOX is, well, fair and balanced.)

Please let us know what you think.

Why you should watch.

No, not to check out Charmaine’s new hair cut and make-up. FOX in DC is expanding their make-up room next to the green room and the surface preparation was a bit rushed.

No. A viewer — especially those leaning toward abortion — should watch to learn why the ProLife position is winning in America; where 51 percent now self identify with Life.


Three reasons:

1) A compelling argument.

2) A winsome argument.

3) A healthy argument.

A compelling argument. Every picture tells a story, as Rod Stewart would say and every gif file is worth a thousand words. The science of the sono-gram has shifted the debate from the mother to the child. 85 percent of women who see Baby’s First Picture choose to let the baby live. This is why Cecile Richards at Planned Parenthood fights this scientific advancement. Too much information would change a woman’s choice. Science has not been good for abortion.

ProChoiceGal tweets “fetuses are humans. However, that doesn’t mean that pregnant women shouldn’t get basic human rights.” Re: abortion choice. Which brings us to,

Charmaine and Senator Orrin Hatch

charmaine_yoest_Senator_hatch_2010.jpgA winsome argument. We in the Pro-Life movement are in the persuasion business. The Alert Reader knows that Your Business Blogger(R) teaches Sales and Marketing at the local college. Pro-Life sells. Over the years, we have shaken hands with nearly every pro-choice leader from Betty Friedan to Gloria Steinem to Margaret Sanger’s grandson, Alexander Sanger. They were not happy people as one might expect and did not advance a positive, enjoyable debate. They do not smile. (Steinem has now married; I think she may have smiled since the honeymoon.) That’s why Charmaine’s Pro-Life message is selling so well: She smiles.

The unfortunate Twitterer MsFetus makes as bitter a presentation as Eleanor Smeal (understand the subjective evaluation-not the person: the presentation). The first rule in debating is “whoever shouts or goes ad hominem loses.” The pro-abortion advocates are reduced to cussing in Caps Lock. They have lost.

UK Pro-Choice QueenCatherinex tweets, “In my personal opinion I wouldn’t call a zygote, embryo, then fetus a baby. So it’s not a case of dehumanising, it’s biology.” No, it’s not biology–it’s marketing: See your Baby; the Baby lives. Word pictures are powerful.

Finally, the picture of health,

A healthy argument. Charmaine runs Americans United for Life, a public interest law firm. Her team of legal eagles knows well that the debate has moved from Roe v Wade. The Burger court wrote that the state has a compelling interest in the baby in the third trimester, but this was soon superseded by the health of the mother “exceptions.” Subsequent rulings have now asserted that abortion must remain legal on the “reliance” interpretation, where the mother’s financial health must be preserved as well as the perceived physical well-being.

(Charmaine Yoest, Ph.D., as a case study, would refute this. She didn’t need abortion to become a President and CEO.)

But we have come back to the mother’s health. Science is now telling us that abortion is a crushing psychological burden where women are now stating–in public–that they regret.

New studies demonstrate that abortion removes protections making women at higher risk of breast cancer.

Women are regretting and re-thinking thinking their abortions. Harms to women will be the next foundation in the future of the abortion debate.


Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Thank you (foot)notes,

Watch Charmaine’s Expert Testimony to the Judiciary Committee on the Kagan Nomination

Watch Charmaine’s Expert Testimony to the Judiciary Committee on the Sotomayor Nomination

Virtual March for Life — register now!

January 15, 2010 | By | No Comments

Virtual March for LifeThis is the coolest in New Media yet. Avatars, google maps, networking, protesting — all at once. Go visit the site (even if you are pro-choice…)

March for Life…

Even If You Can’t Be There

Now you have the opportunity to march online, alongside your fellow pro-lifers – even if you can’t be in Washington. Americans United for Life is proud to host the first Virtual March for Life.

It will only take seconds, sign up, select your own “avatar” and then invite your pro-life friends and family to participate as well. It’s the best way to “be there” even if you can’t be there.

Join the Virtual March for Life. Show your support for life. Make your voice heard.


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Vote For The Best Hair Style; Long or Short for Charmaine?

January 14, 2010 | By | No Comments

Charmaine’s long hair styleMika Brzezinski in her new book, All Things At Once, writes,

Looks matter. They just do. They go into the toolbox every journalist must carry. It’s how we market and position ourselves on air…it’s also how we sell ourselves…

Mika doesn’t think this is fair, but looks-appearance is the measure of the two dimension medium of television.


So. Charmaine now has a short hair style. ‘Sassy’ says one friend.

The long ‘do is from last July when Charmaine provided testimony to the Senate Judiciary Committee on the qualifications of Judge Sotomayor.

Here is her new ‘do. What say you? Long or Short? Leave us a comment on Facebook or email.

Charmaine with short hair

Join Fight FOCA


Thank you (foot)notes:

What Makes An Expert Witness?: The 5 C’s; Charmaine Giving Testimony At The Sotomayor Hearings.

It was most interesting that the Judiciary Committee and even the liberal Ed on the Ed Schultz Show on MSNBC used Charmaine’s “Dr.” honorific. Conservatives with Ph.D.’s are seldom addressed with this respect.

Be sure to follow us on Twitter: @JackYoest and @CharmaineYoest

Charmaine’s Senate testimony was given in the late afternoon this past summer. Your Business Blogger(R) was in the hearing room (it was freezing) and sat with our first born Hannah and the Americans United for Life team – behind the parents of Fireman Ricci. They were so pleased with their boy – they teared up.

We sat in front of a motley crew from Planned Parenthood who snorted through Charmaine’s testimony. I saw no children. (The by-product or end result of a business whose service is abortion is — no children.)

When Charmaine appeared on the Today Show with Katy Couric, she wore a red dress. Which was all Vogue cared about.

Abortion Tax About To Become Law, Americans United for Life, Protecting Life In Law

December 31, 2009 | By | No Comments


Cash for KidsDon’t Like Abortion?

Don’t Have One.

Pro-Choice Bumper Sticker

Like abortion or not, soon we may all have to pay for them.

Down baby?

“It’s Girl, but I want a boy.”

Bad Hair Day?

Whatever the reason abortion is legal.

Now Pro-Lifers will fund abortions. (A simple follow-on tax: we already fund Planned Parenthood offices with our tax dollars.)

Charmaine sends this along,

Dear Friend of Life,

They did it. On Christmas Eve, the Senate pushed through the largest expansion of federally-funded abortion since Roe v. Wade. This reckless bill will subsidize insurance plans that cover elective abortions – and your tax dollars will be paying for it.

Americans United for Life is fighting back against taxpayer-funded abortions. Will you stand with us against Nancy Pelosi, Harry Reid, and Planned Parenthood by making a year-end, tax-deductible contribution of $50, $100, $250 or more?

The taking of innocent life is indefensible, and now they want to force you to pay for it. Your tax dollars should never be used to pay for abortions.

For the first time in history, this irresponsible bill actually imposes a mandatory abortion tax on unwilling Americans. Even if you never intend to have an abortion, this bill forces you to pay for elective abortion coverage with your tax dollars! However there is still time to prevent this tragedy.

Please help us fight back against taxpayer-funded abortions with an urgently needed year-end, tax-deductible contribution of $50, $100, $250 or more. I’m counting on your financial support so we can continue our life-saving work today.

We urgently need you to stand with us and the millions of pro-life Americans who will be funding abortions every time we pay our federal income taxes. The pro-abortion forces and their supporters in Congress have been emboldened by this government takeover of health care. They are rolling back decades of pro-life law and will not stop. As we enter the New Year, we will continue to stand for the cause of life and against these pro-abortion forces that are on the march.

Yours for Life,

For Life,


Charmaine Yoest, Ph.D.

President & CEO

Americans United for Life

P.S. This is your last chance to make a year-end, tax-deductible contribution of $50, $100, $250 or more. Every dollar of your generous donation is 100% tax-deductible.

With your support, we’ll continue working to ensure that your tax dollars are never used to pay for abortions.

655 15th St NW | Ste 410 | Washington, DC 20005

310 S Peoria Street | Ste 500 | Chicago, IL 60607


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

The Abortion Tax: Pay It Or To Jail

December 22, 2009 | By | No Comments


Charmaine and Jack

on the DC Mall marching for

Life summer 1990

Years from now your children’s children will gather at your feet as you sit in your rocker by the fire.

“Grandpa,” They will ask, “What did you do in the abortion wars?”

You will look off, with a small smile, “I fought for Life…”


Charmaine sends this along to some 500,000 of her closest friends. If you wish to join this small, intimate tribe of pro-life warriors in the abortion war sign-up here. Americans United for Life is the legal arm of the pro-life movement.

New Senate “Deal” = a $12 Abortion Tax on Unwilling Americans

Dear Friend,

It was just after 1 AM this morning when the US Senate voted to proceed with a massive takeover of health care that will result in a new mandatory ‘abortion tax’ on people across America.

As you may know, the new health care bill will create new government “exchanges” where individuals and employers can shop for health care plans. Many of these plans will cover abortions and those plans will be subsidized with taxpayer funds for the first time in American history.

This will create the largest expansion of abortion since Roe v. Wade, and you will be forced to pay for it.

So what’s next? There will be a series of votes on this bill over the next several days culminating with a final vote expected at about 7pm on Christmas Eve. Please continue to call or email your Senators about this health care bill. Since many of them will be in your home state during the next week, a personal visit would be even better.

Remember, even if the Senate does pass the bill on Christmas Eve, the fight isn’t over yet.

After the first of the year, the Senate and House will have to go to conference committee and work out the differences between the two different bills each chamber has passed. Once a final version is produced, it must be passed again in both the House and Senate before it can go to the President’s desk for signature. Click here to get the details.

We will draw a final line in the sand, and together we can still defeat this bill.

Like you, for weeks now I’ve been looking forward to spending these next few days with my husband Jack, our five children, and many other family members. But we will not stand aside while the fight for life continues. Thank you for everything you have done so far and for standing with us in the days ahead.



Charmaine Yoest, Ph.D.

President & CEO

P.S. Pro-abortion special interests and their members of Congress are rolling back pro-life laws that have been in place for decades! Americans United for Life needs the resources to combat the pro-abortion forces in the coming weeks and months. Please make your tax deductible contribution now before the end of the year by following this link. It is only thanks to your financial support we are able to continue to defend human life every single day. Thank you for your partnership.

Washington, DC: 655 15th St NW, Ste. 410 | Washington, DC 20005

Chicago: 310 S. Peoria Street, Ste. 500 | Chicago, IL 60607


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Stop the Abortion Mandate: WebCast Tonight, Free

December 15, 2009 | By | No Comments

webcast_15-Dec-2009.jpgCharmaine is hosting the Stop The Abortion Mandate WebCast from her offices in Your Nation’s Capital across from the Treasury building.

Interesting venue. The US Treasury is where our tax dollars will flow into – and out of – to pay for abortions under ObamaCare. Register and listen in tonight.


Obama’s Cash for Kids Program Abortion is horror enough. Now we have to pay for it. Cash for Kids.

Even Pro-Choice liberals don’t care for this…

Charmaine’s letter follows.


Dear Friend,

We desperately need your help as the U.S. Senate moves on pro-abortion health care legislation, so please join us for a Stop the Abortion Mandate Coalition live audiocast roundtable – Tuesday night, December 15th at 9 p.m. ET – to find out what you can do to take action on this urgent issue.


WHAT: Stop the Abortion Mandate Urgent Audiocast

TIME: 9 PM Eastern, 8 PM Central, 7 PM Mountain, 6 PM Pacific

Register now at:

Expert presenters include:

CHARMAINE YOEST, Americans United for Life


TONY PERKINS, Family Research Council

KRISTAN HAWKINS, Students for Life of America

DOUGLAS JOHNSON, National Right to Life Committee

KRISTEN DAY, Democrats for Life

WENDY WRIGHT, Concerned Women for America

DAVID BEREIT, 40 Days for Life


The LATEST UPDATES on abortion and its inclusion in the Senate health care


What’s at stake if the abortion industry successfully pushes their agenda through passage of this pro-abortion bill…

What you can do SPECIFICALLY to help us BLOCK this NOW.

We hope you can join us. Thank you for helping defend life!

For Life,


Charmaine Yoest, Ph.D.

President & CEO

P.S. Even if you can’t participate in this live audiocast, you can contact Congress today by clicking here and call your Senator at (202) 224-3121.

P.S.S. Please forward this email to at least one friend.


Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.