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17 Nov

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Charmaine on CNN Debating Condoms; Obama Will Export Abortion-Condom Funding Overseas

November 17, 2008 | By | 8 Comments

Warning: The Condom Commercial is for mature audiences.

In the 1990’s CNN had a terrific talking-heads-shouting-show called Crossfire. Regular Hosts included Michael Kinsley, liberal, then moved to Slate. Pat Buchanan, conservative, former GOP, now gone from the Republican Club but still Pro-Life.

The show ran five nights a week for 30 minutes. Hosts earned about $200K and were worth every dime.

Charmaine appeared in a number of segments. In this episode she debated Kristine Gebbie from the Clinton administration on the marketing and efficacy of condoms. Charmaine’s points are valid today — truth is, well, timeless. John Sununu is in the conservative chair, on the right, of course.

Oddly, liberals demand that conservatives use science in any debate — but whenever a conservative uses real science with real data, we are then accused of “imposing our values.” A liberal pivot.

The actual condom failure rate is some 20 percent. The cost of failure could be pregnancy. Could be death.

This is described by anti-science liberals as “fear based sex ed.”

So what will Obama do about abortion and condoms?

Even before Obama gets legislation from congress on abortion, Obama will, by Executive Order, repeal the The Mexico City Policy (1984) which,

Prohibits the use of federal funding for organizations and programs “which perform or actively promote abortion as a method of family planning in other nations.”

Media Alert: Obama may very well use the Clinton’s Dancing Condom Marketing Campaign. For the Domestic and International markets.

Watch the video and let us know what you think.


Join Fight FOCA

###

Sign up on FightFOCA. Your Business Blogger(R) did.

Thank you (foot)notes:

CatholicCitizens writes,

For starters, we may expect removal of the present administration’s ban on destructive embryonic research, and rejection of the Mexico City accords which restrained abortion and eugenics.

Crossfire: The Condom Campaign first aired on January 4, 1994.

12 Nov

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Proposal for Action by Conservative Organizations

November 12, 2008 | By | 4 Comments

obama_cnn_malkin_credit.jpgConservatives are giving voice to moving ideas to govern. Heidi Brennan developed this article which deserves a wide audience.

Obama: Did we elect a president?

or a logo?

A man?

or a Brand?

Proposal for Action by Conservative Organizations

By Heidi L. Brennan

The results of last week’s national election are being endlessly dissected and discussed in news rooms, board rooms, and living rooms, but the following should be clear:

The loss of the White House and substantial losses in both houses of Congress are NOT due to a failure of conservative policy. They are the failure of those in the Republican Party who neutralized, ignored, and/or fought every conservative principle over the past eight years.

The Democratic Party outspent and outmaneuvered Republicans, especially at the grassroots level and in sophisticated internet communications strategy.

The two most interesting people to emerge in this campaign are: Sarah Palin and Joe the Plumber.

The current collapse of our economy is shrinking everyone’s budget, and the consequences will include reduction of donations to non-profit advocacy institutions, including those promoting conservative values. Though funding will lessen (initially), a strong conservative values base continues to exist and will make every effort to contribute to dynamic advocacy. Conservative voters are poised to become new community activists. They may rightfully expect new ideas and strategies for promoting enduring principles. Education and policy organizations must find ways to engage these grassroots conservative values advocates with new resources, developing simplified ways to deliver timely political information along with easily usable policy research information.

Palin and the Plumber captured the enthusiastic support of voters because they transcended debate by doing more than espousing basic conservative principles. They told their personal stories in an authentic, simple manner effectively linked to election debate. There were no gimmicks, and no controlled published biographies in advance. Today’s most successful public relations and marketing plans tell a story, engaging the targeted consumer, voter, or client so that they are motivated to act.

Conservative organizations should consider the following:

· Prepare stories and recruit/prepare effective storytellers to reflect their mission/values.

Assess current databases and develop others, especially directed at grassroots conservative activism.

Increase the use of internet-based media/information-sharing tools.

Expand leadership training opportunities beyond the college age population, to include high school and middle school students.

Recognizing that all parents are their children’s primary teachers, especially of moral and civic values, develop easily-accessible internet-based materials for parents to utilize within their families.

Conservatives cannot afford to wait until January’s inauguration of our next President and Congress to implement new thinking and approaches. Organization development should begin now.

more at the jump

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Get That Promotion…or keep from getting fired

November 11, 2008 | By | No Comments

Managers & Staff, Career Advancement:

How to Promote & Be Promoted. FREE

Managers, How do you train your team members to take more responsibility?

To Award a Promotion.

Staffers, How do you work to earn more responsibility?

To Earn a Promotion.

If your career management skills need to be sharpened, join us at the Northern Virginia Community College, Arlington, Virginia.

Who: Managers & Individual Contributors; Owners & Direct Reports

What: Learn the benchmarks to promotion.

When: Wednesday, November 19, 2008, 4:00 to 5:30pm

Where: NVCC, Room 304, 4600 North Fairfax Drive, Arlington, VA, 22203 Behind Holiday Inn. See Map.

Why: Increase the student’s value to the organization

Cost: No Charge. Registration is required. Parking is limited.

Since 1960, over one million people have been trained in our practice of management. The MMT class teaches the manager, to leverage management time, and the time of your team, to get more done.

We teach Solutions to Your Management Problems.

Harvard Business Review published Managing Management Time: Who’s Got the Monkey? in 1974, by Bill Oncken, Jr.. The article, an edited excerpt of the MMT seminar, has gone on to become one of the two most requested reprints in the history of the Review. The training summarized in the article is sometimes called the “Monkey Management” seminar.

Jack Yoest, Adjunct Professor of Management and President of Management Training of DC, is a former Armored Cavalry Officer in Combat Arms. His military leadership training and experience guides his management philosophy at the core of Managing Management Time™. He has managed software, health care and international human resource management companies.

Jack also served in the Governor’s Office of the Commonwealth Virginia as Assistant Secretary for Health and Human Resources where he acted as the Chief Technology Officer for the secretariat. He was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit. He was also a manager with a medical device start-up and helped move sales from zero to over $12 million, resulting in a buy-out by Johnson & Johnson. Jack has consulted in China and India.

Questions? www.Yoest.com, replacewithjackemail, or call Jack at 202.215.2434 to save your spot.

Here’s the script for the YouTube clip,

Manage Your Career: Learn How To Get Promoted, Managers & Staff, Career Advancement: How to Promote & Be Promoted. #9

This is Jack Yoest Your Business Blogger® with Solutions to Your Management Problems.

Managers: How do you train your team members in the right way to take more responsibility?

So that You can Award them with a Promotion?

Staffers: How do you work the right way to earn more responsibility?

So that You can Earn that Promotion…Or to keep from getting fired.

If your career advancement management skills need to be sharpened, join us in the seminar named

Manage your career: Learn how to get promoted & be promotable.

This course is designed for both Managers & Individual Contributors; Owners & Direct Reports

To Learn the benchmarks to promotion…or termination

The purpose is to increase the attendees’ value to their organizations.

To successfully navigate the office politics of promotion and earn more money.

To learn more about getting promoted visit YOEST dot com

That’s Y O E S T dot com

10 Nov

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Media Alert: Charmaine on The Live Desk on FOX

November 10, 2008 | By | 2 Comments

“The hospital can get me the operation now?” Charmaine asked.

“Sure,” I said. “Where do you think you are, England?”

Charmaine’s gall bladder removal was uneventful and, more important, immediate. There was no rationing of health care — which we will get under an ObamaNation Health Plan.

That was exactly one week ago — the latest surgical techniques have made recovery times shorter, less painful and less expensive. Good ol’ American know-how.

Alert Readers will recall that Your Business Blogger(R) ran a number of medical device start up companies where we risked investors’ investments to lower a patient’s hospital ‘length of stay’ or LOS.

And the products and services made the world a better place as we improved patient care in a cost effective manner.

We assumed a risk in hope of a big payday, a big reward. Obama will kill this golden goose of innovative entrepreneurship.

Charmaine will be discussing the future on The Live Desk panel this afternoon. The other panelists will be Doug Schoen and Alex Burns.

The topics will be:

obama_finger_insult.jpg1) Obama’s Administration – a recreation of the Clinton Administration? What’s in store for Obama and his new team? and

2) A discussion on how Sarah Palin handled the campaign.

Obama Congratulates McCain YouTube.

Hit time will be at 2:30pm eastern. Please tune or tivo and let us know what you think.

Background at the jump, Obama, Candidate of Change, Looks to Old Hands from Clinton Era By Catherine Dodge and Kristin Jensen,

Nov. 10 (Bloomberg) — Barack Obama, elected president as an agent of change, is building his new team with old hands from the Clinton administration.

His first appointment, chief of staff, went to Rahm Emanuel, an Illinois representative and veteran of the last Democratic White House. Leading Obama’s transition team is John Podesta, who was President Bill Clinton’s chief of staff.

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Dirty Market Segment: Charmaine Quoted on Britney Spears by FoxNews

January 4, 2007 | By | No Comments

britney_spears_ap_yoest.jpg

Britney Spears AP Britney Spears did it again. Making headlines with her antics. She followed up a round of headlines about her under-bare partying a few months back with a New Year’s eve round of parties that culminated in her handlers physically carrying her out.

Some marketers and commentators believe the dirty stunts will hurt Britney’s brands.

New Auction Sites Alternative & General News writes in The Business of Britney: Spears’ Latest Oops May Cost Her

Photos of a pantyless, glassy-eyed Britney Spears may prove “Toxic” to sales of her perfumes, albums and DVDs … or they could make her business even “Stronger.”

Family values advocates, business experts and Hollywood gossip gurus alike have been speculating on the impact, if any, that the bare-under-there shots will have on the Britney empire, especially among her younger fans.

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FoxNewsFoxNews quoted Charmaine,

Charmaine Yoest, [Ph.D.] communications vice president for the conservative Family Research Council think tank and the mother of five children, said that if her kids asked for Spears’ fragrances, Curious and Fantasy, or a Britney album or DVD, she’d tell them, “You’ve got to be kidding!”

“We’re not going to buy products from people who have such a flagrant disregard for moral values and who show no concern for their role as models for young people,” Yoest said. “It’s absolutely going to hurt her sales. She’s really gone too far over the boundaries of good taste.”

Yoest said her 13-year-old daughter “is not interested in Britney anymore, or Lindsay Lohan either.”

Lohan has also been photographed in the past wearing nothing underneath.

“My daughter just looks at Britney and Lindsay and goes ‘Ick,'” said Yoest. “I think these pop stars underestimate how smart young girls are.”

Your Business Blogger disagrees. (No, not with Charmaine. Nope. Never.) I would suggest that the Britney goods will sell and sell well. As awful as Spears behaves, she appeals and is appealing to her clearly defined market segment: Sullen little girls.

brit_spears_low_cut_yoest.jpg

Britney Spears

National Ledger

This is not judgmental. This is life. This is real. This is marketing.

Except that young girls can pick their own market segment. They can pick their own peer group.

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Thank you (foot)notes:

And marketers should monitor the Roe Effect.

TimeCheese has pictures. Yes, those pictures. Not safe for work or families. Available only for scientific marketing analysis.

Kevin Federline has had little input.

Visit the Business, Technology and Knowledge Blog Carnival

December 26, 2006 | By | No Comments

Lucas McDonnell in the UK is hosting the Business, Technology and Knowledge Blog Carnival. Go visit.

And while you are there see Refer to This Rule When You Are About to Reduce Your Product Price by GAMEPRODUCER.NET, a Daily Game Development and Production Resource

Be slow, very slow to lower prices to pick up sales. If you must fiddle with your pricing, try raising the price until demand (really) drops off. Then you will at least know that there is some elasticity.

marketing_gaping_void_superbowl_ad.jpg

Courtesy: Gaping Void

Full Disclosure: Your Business Blogger buys business cards from Hugh MacLeod who blogs at Gaping Void. And so should you. Unpaid referral.

What's the Difference Between Voting in the WebLog Awards and Voting as a Democrat?

December 15, 2006 | By | One Comment

weblog_awards_2006finalist300ku1.jpg

Weblog Awards 2006
In the WebLog Awards, Anyone can vote as many times as one wants, but only once every 24 hours.

A Democrat can vote as many times as he wants, but only within 24 hours. Vote early and vote often.

Reasoned Audacity is one of the top ten finalists for Best Business Blog.

This is the last day for voting. Please visit The Weblog Awards 2006 at Best Business Blog and vote for Reasoned Audacity.

We will be in your debt.

Please also consider these other finalists:

Blue Star Chronicles

The Corner at NRO

Median Sib

Mary Katherine Ham

Nehring the Edge

Imago Dei

CDR Salamander

Media Blog on NRO

Evangelical Outpost

Ruthlace

Democrats are welcome.

Thankyou (foot)notes,

The Vote Early and Vote Often tag line is often attributed to Chicago politics. See Bandersnatch.com

Democrat Richard J. Daley, former Mayor of Chicago,

Gentlemen, get the thing straight once and for all — the policeman isn’t there to create disorder, the policeman is there to preserve disorder.

We shall reach greater and greater platitudes of achievement.

Read the 10 Chicago Rules of Political Fund-Raising at the jump.

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Charmaine Interviewed on CNN — Britney Spears Behaves Badly

December 6, 2006 | By | No Comments

showbiz_tonight_cnn_yoest.jpg

Charmaine will be interviewed on CNN’s ShowBiz Tonight, tonight. She will be discussing the Britney Spears antics marketing campaign.

Hit time is 11pm Eastern. Please tune in or TiVo and let us know what you think.

30 Nov

By

3 Comments

Army Marketing: Army Strong — But Will It Make a Difference?

November 30, 2006 | By | 3 Comments

The Army has a new slogan: Army Strong.

army_strong_ad_yoest.gif

Army StrongThis replaces the Army of One nonsense we have endured for the last 5 years. Your Business Blogger/Old Soldier is delighted with the new verbiage.

Robert Burns, the AP Military Writer reports,

Army officials said the switch did not mean the “Army of One” slogan was a loser, but many have criticized it.

Loren Thompson, a defense analyst at the Lexington Institute research group, said the previous slogan seemed to promote the notion that you could join the Army and preserve your individuality.

“If you want to be an ‘Army of One’ you probably want to join the Hell’s Angels, not the U.S. Army,” he said.

The new war chant is a better descriptor; more authentic as the academics say. And is guaranteed to win advertising awards as it should.

The Washington Post reports on the $200 million a year ad campaign where the,

New York advertising firm McCann Erickson designed the campaign after winning the two-year Army contract, which can be renewed for three additional years.

The ads were tested on hundreds of soldiers, although studies show that it is difficult for the military to gain an accurate measure of the effectiveness of advertising, which is relatively expensive compared with other recruiting tools such as educational benefits and bonuses.

All of marketing, including military, should be measured against a matrix of benchmarks for grading a return on investment.

[Goodness, look-it all those buzz phrases strung together. How impressive!…I’ll have to raise my fees.]

The measure of success in this marketing campaign with the new catch-phrase is in the number of recruits as compared to a like-time frame with the old slogan.

I am not persuaded that the Army Strong campaign will increase the recruiting numbers of the Army.

heartbeat_of_america_chevy_yoest_57.jpg


Heartbeat of AmericaThe Army Strong marketing mirrors the marketing done by Chevrolet with the Heart Beat of America branding from 1987 to 1994.

The genius of Sean K. Fitzpatrick was recognized by a number of awards for Chevrolet’s Heartbeat of America advertising effort.

Interestly, singer songwriter Robin Batteau wrote and sang both Chevrolet’s “Heartbeat of America” and “Be All You Can Be” for the US Army.

Steve Coomes, writes in Pizza Marketplace Image isn’t everything,

The Heartbeat of America, Chevrolet.

It’s not only one of the most memorable ad slogans of the 1980s, it was an advertising industry award winner.

And yet it failed miserably….

“That’s a perfect example of image advertising,” said Cavalloro, whose company, Performance Marketing, is based in Algonac, Mich. “Image advertising is the type of advertising that focuses more on the aesthetics and the artistic quality of an ad. It doesn’t get the reader to take action.”

(Marketing: Pizza, Chevy, Army. Ain’t America great or what.)

As it happens, I drove a Chevy Celebrity during the Heartbeat heyday. Not by choice. It was a company car. It was not, shall I say, reliable transportation.

So, Heartbeat of America won awards and cost millions of dollars. But Chevrolet sales dropped 17 percent in Heartbeat’s first year.

Great slogan. Crappy cars.

My concern is that advertising history will be repeated: The Pentagon will have terrific, award winning eye-wash. But that the results of the slogan’s effectiveness will be poor. Recruitment will remain a challenge.

Not because of a poor product. The Army output is outstanding. No. Recruitment will remain problematic — not because the Army is a difficult lifestyle. Or there is a war and you might die. Not because the Army is too hard.

No. Recruitment will falter because the Army is now seen as being too easy. Too soft.

Even girls can do it.

female_love_my_rifle_yoest.jpg

Women Loving WeaponsRecruitment will be troublesome because the Army is using double standards — different standards for men and women. For example,

Army men must do 75 push-ups…and run two miles in 13 minutes. Women soldiers must do 46 push-ups…and run two miles in 15:35.

The Army has soft, gentle, kinder standards for females. Double standards. New slogans will not fix this policy.

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Thank you (foot)notes:

Management Training Tip: When recruiting new talent, don’t make the job sound easy. Make the job a challenge.

See the Chevy icon in…China.

Political Campaign as Marketing Campaign

November 16, 2006 | By | No Comments

ruble_hord.jpg

Ruble Hord Ruble Hord has been the top sales guy for the Northwestern Mutual Insurance Company. He is also an early adopter in doing good and doing well.

(Yep, that’s his real name: Ruble, as in Russian currency. And Hord rhymes with Lord, jokes Hord.)

He ran for elective office a few years ago. He spent $240,000. Of his own money. Real after-tax dollars.

He lost.

Sometime later, after his concession speech, I asked him about his public spirit, his private money.

Ruble, do you feel bad about spending that much money?

No, he says.

No? Here it comes, I thought, now he would turn philosophical.

He is almost smiling. No, There was no way I could lose…

Excuse me? I’m lost. This is not unusual.

I really thought I could win and serve, he explains. But in losing the race I might win…

Win?

…more business.

In the public-spirit spirit of John Wanamaker and Ben Franklin, Ruble Hord also demonstrated great dexterity in attempting to make a difference.

And, incidentally, make a buck.

I’m an insurance salesman, says Ruble who has his home phone number listed in the phone book. I want people to know about me.

They certainly do now, I venture.

The money spent was the cheapest marketing I could buy, says Ruble. Even in losing, all was not lost.

Even though he didn’t plan on losing the political race, he was still a winner. Ruble Hord is a master salesman and a master marketer.

Your Business Blogger has always thought that lawyers were natural political candidates because lawyers, well, knew law, I supposed.

But no. Lawyers, as small business owners being well ahead of the trend, would run for office. The political campaign is little different from a marketing campaign. Lawyers and insurance salesmen would either pick up votes.

Or clients.

Business owners have a passion for making a difference in their neighborhoods. Running for office might be another avenue to serve.

To serve the citizens. To serve your customers.

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Management Training Tip: If you really want to learn how to sell intangibles — to sell “air” — take a seminar on political campaigns. This is the most challenging product to peddle: Yourself.

Thank you (foot)notes:Ruble Hord, served as Chair, 2006, for the Alexis de Tocqueville, Society. More at the jump.

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