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Marketing

Americans United for Life Open Letter to Planned Parenthood, and Video Debate on CNN

December 8, 2009 | By | No Comments


Yoest and Richards debate abortion on CNN Charmaine has published an open letter to Cecile Richards, president of Planned Parenthood, in The Hill newspaper; must read in Your Nation’s Capital.

Here’s the full page letter. Let us know what you think.

aul action ad.pdf

Charmaine and Cecile debate on CNN.

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Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Cecile Richards runs Planned Parenthood founded by Margaret Sanger. See Sanger quotes in Woman and the New Race.

Charmaine Quoted in The Wall Street Journal; Planned Parenthood Forbids the Science of the Sonogram

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Media Alert: Charmaine on MSNBC Debating NARAL on Abortion in ObamaCare And What’s in a Name?

November 10, 2009 | By | No Comments

Charmaine_Yoest_aul_pub_shot_2009.jpg

Charmaine Yoest will be debating Nancy Keenan, President of NARAL Pro-Choice America (formerly the National Abortion Rights Action League).

They will discuss the pro-life, anti-abortion amendment language and the future of the House Bill as it moves to the Senate.

Charmaine Yoest, Ph.D.

It’s gonna be good.

Charmaine’s AUL Action will not support any bill with out abortion funding restrictions.

Keenan’s NARAL will not support any bill with abortion funding restrictions.

They will appear on Dr. Nancy on MSNBC. Hit time is 12 noon EST.

As one would expect from the liberal MSNBC, the host will not be unbiased. See MSNBC’s ‘Doctor Nancy’ Admits She Finds Pro-Life Democrats ‘Infuriating’

So the odds will be 2 on 1. Which is unusual. Charmaine usually faces 3 on 1.

And wins.

Tune in and let us know what you think.

***

Alert Readers know that Your Business Blogger(R) teaches marketing at the local college and makes a study of the intersection of politics and business and truth. NARAL changed its name because no one could stomach ABORTION in their org title. Much like KFC used to be Kentucky FRIED Chicken. ABORTION and FRIED are hard to swallow. It is good marketing to use short words, short phrases — the best marketing is to use well understood acronyms. As in USA.

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Thank you (foot)notes:

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

A Business Case Study for Business 200, Northern Virginia Community College

October 23, 2009 | By | No Comments

The Business Case Study Method permits the student or researcher to conduct a critical analysis to solve a problem or to exploit an opportunity. Or to answer a hypothetical “what if?” scenario. (In contrast to politics where hypothetical questions should never be addressed.)

There are a number of outstanding formats and templates (see below or at the jump) for organizing.

Your Business Blogger(R) as Your Business Professor prefers a simpler, story telling formula: Problem, Solution, Result. (The use of such PSRs as narrative outline are also most helpful in job interviews.)

A Problem defined is half solved. It is useful to state the problem as an inquiry (think the game show Jeopardy or Larry King or Dr. Laura, “What’s your question?”).

The subject for the content on Business Case Studies is one of my former companies. The Alert Student will also select a company where s/he worked, is working or wishes to work. Students who have first-hand knowledge or a compelling interest deliver the best case studies. Let’s start with the backgrounder.

Menlo Care, Inc. was a medical device start-up manufacturer and direct seller with an outside sales team of 35 experienced, senior, account managers in the 1980′s and 90′s. The company had a proprietary process to manufacture a new intravenous catheter. The venture was funded with $500k in seed money from Raychem Corporation where the technology was developed and spun off. The product is based on a material science of a polymer that was as rigid as Teflon when dry but became as soft and flexible as silicone when wet.

The polymer-plastic was extruded or formed into an intravenous catheter for insertion into the venous blood system.

The new technology improved patient care in a cost-effective manner. However, the new IV catheters had two major marketing concerns:

1) They were 100 times the price of the existing, nearest competitive substitute.

2) The Menlo Care products required advanced one-on-one inservice training to insert or to pass” the I.V. catheters.

At the time, Menlo Care was still operating on venture capital investment and had significant negative cash flow typical of early stage start-ups entering the marketplace.

The high “burn rate” of capital would not allow the hiring of the estimated 35 full-time instructional nurses; one teacher for each sales territory.

Nurses prefer to be taught by their peers – other nurses, not necessarily company sales representatives. Sales teams have the time intensive responsibility to peddle the product and to manage the territory logistics.

The question: How can a manufacturer teach and sell new medicine across the USA within 90 days?

The issue is an extension of the classic challenge of marketing with no money or no budget and the need for an intensive face-to-face sales process.

Menlo_Care_midline_IV_catheter_yoest095.jpg A Solution was developed from a number of options and recommendations. The final sales-education idea was an innovative combination of well-known teaching-marketing strategies reconfigured into a unique delivery process.

The answer to the problem would involve having per diem or part-time nurse clinicians conduct training classes. Each of the 35 sales representatives would identify, recruit, train, motivate and manage the advance practice nurses who were the thought and opinion leaders in the medical community (e.g., presidents of local chapters of oncology nurses, certified I.V. nurses’ associations and leaders in the home health care business). These nurses would come from the small cadre of existing users of the Menlo Care catheters. The solution was simply to hire the customers to teach.

Key nurses from a local area would be invited in for a day-long training program. The area account manager/sales representative would host the event and act as the “master of ceremonies” where the class of nurses would be taught about the new medical devices.

The hook for attendance would be the concern and the warning that local hospitals might start to see the new Menlo Care I.V. catheters on those patients who might be admitted into emergency rooms. Clinicians need to know what products are being used on patients using IV therapy in case the patient has an emergency. Especially of concern were those being treated as out-patients in the home health care market.

The attending nurses who received training and inserted a catheter on a patient became credentialed as a “Landmark Nurse” and were awarded a framed certificate and lapel pin to recognize their expertise and achievement.

(A credential can be done by private associations in contrast to a certification which is awarded by a state licensing authority. Common certifications are MD, LPN and RN.)

The Results were immediate and measurable. Sales increased from near zero to over $12 million on a yearly run rate. The product line and technology commanded such attention that a number of major medical device manufactures expressed interest.

Menlo Care, Inc, was sold in 1994 to a division of Johnson & Johnson satisfying investors and stockholders.

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Also see marketing with no budget in 10 steps.

Refer to the syllabus for length and style.

Read More

Help Wanted, Database Manager and Systems Administrator

October 3, 2009 | By | No Comments

Charmaine at Americans United for Life is looking for senior level talent. Please forward to a experienced management candidate.

Database Manager and Systems Administrator

Job Description

Americans United for Life (www.aul.org), the oldest national pro-life organization in the country, is looking to hire an experienced Database Manager/Systems Administrator to oversee database upgrades and expansion and to operate and administer its growing system and network as it expands its DC operations.

Candidate should have experience with building and managing network systems for a small to medium nonprofit, profit, association, or political organization with multiple locations.

Candidate should also have experience in database management of one or more of the above organizations.

Please send resume, salary requirements/history and cover letter to bryan.slater@aul.org

Salary commensurate with experience.

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Follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

How to get Completed Staff Work FREE Training for the Team Save the Date: 30 October

October 2, 2009 | By | No Comments

jack_yoest_pub_shot_2007.jpgYour Business Professor is conducting a seminar on Completed Staff Work in Washington, DC on October 30th from 9:00 am to 12:00 noon.

The session is FREE, hosted by Americans United for Life. There is no charge, but registration is required by building security.

Space is limited.

Managers: watch the YouTube, Train Your Staff, at the end

Course outline,

Three hour program

Introduction

1. What is Completed Staff Work?

a. Perfection.

b. Efficient: faster, better, cheaper.

c. Happy Customers, Happy Employees, Happy Cash Flow.

2. Will I have Greater Job security?

a. Power as an employee.

b. Put me in coach – I’ll take that job.

c. Boss not always right; but s/he must always be happy.

3. How Do I Manage My Manager?

a. Child-teen-adult responsibility matrix.

b. Managers’ greatest two fears.

c. Selling to the boss.

Training is not only the responsibility of the Human Resources Department,

Follow Your Business Blogger(R) on Twitter: @JackYoest

Stop the Abortion Mandate: The Video

August 21, 2009 | By | No Comments

charmaine_stopabortionmandate_hotair_screenshot_aul.jpg “Let all the babies be born.

Then let us drown those we don’t like from the litter.

Let all the old folks die.

Who wants to feel their pain — they’re so old and bitter?”*

Apologies to G.K. Chesterton.

Charmaine Yoest, PH.D.

Screen Shot Courtesy Hot Air.

Obama is having trouble selling his socialized medicine.

Cecile Richards, CEO of Planned Parenthood supports Obama’s health care government take over.

Americans United for Life Action does not.

Planned Parenthood has a money-making business model selling abortion. The Obama plan will demand abortion in health insurance plans and will provide tax dollars to provide for abortion on demand. Though all nine months — and beyond: See Obama and the death of a live birth.

Planned Parenthood will make more — lots more — money.

Your Business Blogger(R) loves business. But not this one.

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Join Fight FOCA *”Let all the babies be born.

Then let us drown those we do not like.”

GK Chesterton, Babies and Distributism, GK’s Weekly, 11/12/32

Thank you (foot)notes:

Bait and switch healthcare – the Trojan Horse strategy,

Below is an open letter to those who support the life of the pre-born and stand against a mandate which would fund abortions from tax revenue. This letter is from Charmaine Yoest, P.H. D, President and CEO of Americans United for Life. She writes:

“We’ve got inside information: Yesterday a media-relations executive from the Planned Parenthood Federation of America, giving a talk here in Washington on Planned Parenthood’s health care reform strategy, made a comment that revealed the impact we’ve been making in thwarting the abortion industry’s agenda. She lamented that because the “anti-choice” movement — meaning pro-lifers like you and me — had attracted so much attention to her organization’s efforts to mandate abortion funding in health care reform, Planned Parenthood was being forced onto the defensive.

Anti-Abortion Coalition Called Into Question, By Sara Jerome

Myths about abortion in “Health Care” debacle

Training Information Technology Managers; A Seminar Outline

August 19, 2009 | By | No Comments

Technologists typically under-perform as managers. Not only because they might lack a skill set, but because of the expectation of vocational perfection.

There is a passion for the perfect in their products.

But to understand and practice management, a “batting-average” model of non-perfection is needed.

There is a difference between the work of the individual contributor and the contribution of the manager. The IT professional, as an individual contributor, brings a new vision for a product or service.

But introducing the Next Big Thing requires basic management.

The technologist is an individual contributor whose work is the creation of “perfection.” But management does not — must not — deal only in this perfection. It is the managerial skill set which brings the individual contributor’s perfect product to accomplish the mission.

Managers need to understand a different kind of network. A ‘Network of Support’–the ability of the technologist as manager to get the support of vendors, advisors, external stakeholders, customers, superiors and subordinates.

The IT professional should see his role as manager with a new formula: Work + Network = Results.

The success of the technologist depends as much on his ability to manage as his brilliance in new product application.

At the completion of this presentation, the attendee will understand,

1. The Management Equation: Vocational Time vs. Management Time

2. How Management Really Works: The Network of Management

3. The Who and How of Promotions: The Freedom Scale

4. The Mistake of Micro-Management: The Nervous Manager

5. How to Persuade Senior Management: The Commander’s Intent

***

John (Jack) Yoest served as Assistant Secretary for Health and Human Resources in Virginia, where he was responsible for the technology management of the successful Year 2000 conversion for the $5 billion, 16,000-employee unit.

Yoest is an Adjunct Professor of Management in the Business Technologies Division of the Northern Virginia Community College. He teaches advance management practices.

He is the former president of Computer Applications and Development Integration that provided software solutions in criminal justice.

A former Army Captain on the U.S. Armor and Engineer Board, Yoest directed research in night vision and electro-optics.

Jack has been published by Scripps-Howard News Service and has contributed to Small Business Trends, Small Business Trends Radio, The Business Monthly, Business & Media Institute and National Review Online. His web-log was nominated for Best Business Blog in 2006.

He earned an MBA from George Mason University and completed graduate work at Oxford University.

Follow on Twitter.

Management Training: Principles of Management; Business 200, Northern Virginia Community College

August 8, 2009 | By | No Comments

Syllabus Principles of Management BUSiness 200
BUS 200

Principles of Management

John Wesley Yoest, Jr. (Jack)

Adjunct Professor of Management

Business Technologies Division

BUS 200-003A LEC 18840 Principles of Management (Lecture)

Wednesdays 7:30PM – 10:15PM

A-Bisdorf/AA- Room 437

Aug 26, 2009 to Dec 16, 2009

Main Campus:

Northern Virginia Community College

3001 North Beauregard Street

Alexandria, VA 22311

NVCC phone: 703 845-6200

Fax: 703-845-6009

replacewithjackemail

or,

JYoest@NVCC.edu

Cell: 202.215.2434

Education:

M.B.A., George Mason University

B.S., Old Dominion University

Course Work, Oxford University

1) Course Objective:

Prerequisites: Each student must be able to

1) Read and write English

fluently, and

2) Have the desire to understand how to manage

an organization

The course

will enable students to acquire knowledge concerning the basic principles and

practice of management — including the ability to problem solve, plan,

organize, reason, and communicate, lead, control and influence.

Text:

MGMT2, 2009-2010 edition; Chuck Williams; Centage Learning, 2010. Complete ownership/access to the text is a course requirement.

2) Academic Requirements:

ASSIGNMENTS:

Homework: There will be reading assignments from the text for

every class.

Find a

friend. Exchange contact information

with at least one class member to keep current on any missed classes. This is a course requirement. Your

Business Professor is not the primary contact.

Establish a

domain name. The student will reserve and

claim a URL address, for example: www.yoest.com,

www.yoest.com. This is a course requirement.

Quizzes: Expect a short quiz in the first ten minutes

of every class period. Questions may be true/false, very short answer, or

fill-in-the-blank.

Class Participation: The Student is expected to volunteer and help more class the discussions.

Examinations: There will be a Mid-Term and Final Exam; multiple choice and short answer. The Final Exam will be given on 16 December, the last day of class. The Final is not comprehensive.

Case Study: One case

study will be solved in writing (Typed, 12 pt type, double-spaced with a cover sheet) and returned to the instructor on

– or before — the date due. Practice cases will

be covered in class and sample questions will be given as a guideline

(2-3 pages in length). The student should be prepared to deliver a Two Minute Review of the Case Study.

Case Study grading

scale:

Points Topic

3 content

3 supporting

statements

2 grammar

1 appearance/delivery

1 follow

directions

==

10 total

Business in the

News: Each student will be required to

give a brief five minute oral presentation on a current-event newspaper article. This current-event/internet assignment will be turned in with student notes.

This presentation should be organized:

1) Provide the source of the article.

2) Deliver a brief overview of the topic, and, most important,

3) Your opinion/reaction to the article.

At the conclusion of the presentation you will turn in a print-out

of the article, being sure to include the newspaper source, date, and website.

Current Event grading scale:

1 — Choice of article

2 — Follow Directions

2 — Organization

2 — Overview/Reaction/Opinion

2 — Presentation

1 — Turn In

=

10 Total Points

 

Grade Point Allocation:

Exams: 10 points each; 20 points total

Quizzes: Ten @ two points

each; 20 points total

Current Event Business in the News: 10 each points; 20 points total

Case Study: 30 points

Class Participation/Text Book: 8 points

Exchange contact info: One point

Claim Domain Name: One point

Total = 100 percent

Class Participation: This will be a subjective

measure at the discretion of the instructor. Even with the grade structure following, making your voice heard and

preparedness are important — they could make the difference in a borderline

grade.

Course Grading System:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 0-59

BUS 200 Semester Outline; There will be 16 class sessions.

26 August

Introduction / Administration

2 September

Ch.

1 Management

9 September

Ch.

2 History

Ch.

3 Organization & Culture

16 September

Ch.

4 Ethics & Social Responsibility

(Current Events Presentation # 1 DUE)

23 September

Ch.

5 Planning & Decision Making

Ch.

6 Organization Strategy

Ch.

7 Innovation & Change

30 September

Ch.

8 Global Management

(Current Events Presentation #2 DUE)

7 October

Ch.

9 Designing Adaptive Organizations

Ch. 10 Managing Teams

14 October

Mid-Term Exam Chapters 1 to 10

21 October

Ch.

11 Managing Human Resource Systems

Ch.

12 Managing Individuals & a Diverse Work Force

28 October

Ch.

13 Motivation

Ch. 14 Leadership

4 November

(Case Study DUE)

11 November

Ch.

15 Managing Communication

18 November

Ch.

16 Control

25 November off for Thanksgiving

2 December

Ch.

17 Managing Information

9 December

Ch.

18 Managing Services & Manufacturing Operations

16 December

Final Exam Chapters 11 to 18

3) Attendance:

Regular attendance of this course is expected. Failure to do so

could have an adverse effect on the student’s course grade. Any class

material and assignments missed are the student’s responsibility. Success will depend upon showing up.

It is a requirement that the student exchange names and contact information with at least one classmate.

Excessive absences, as defined in the college

catalog, could result in the student receiving the grade ‘F’ for the

course.

Testing and Grading:

Attendance at scheduled tests and presentations is mandatory. No make-ups will be

given — there are no exceptions from Your Business Professor.

Case Study Papers will not be accepted late and must be presented in person.

Normally this instructor will assign only the grades of A, B, C, D,

or F. Special grades such as W, I, and R will be assigned only in those

circumstances prescribed in the college catalog. The grade of X (audit)

must be initiated by the student and will be assigned only when the

student has attended class regularly.

Failure to do so will result in the instructor issuing the grade of ‘F’.

The Successful Student will devote two hours of class preparation for each hour of class room instruction.

The student will be asked to grade the effectiveness of each test.

Withdrawals:

Any student may withdraw from this course without academic penalty

within the first 60% of the session. Initiation of the withdrawal is

the student’s responsibility and the grade of ‘W’ will be awarded. The

last day for withdrawal, without academic penalty, for this

semester/session is _______________. Beyond this date dropping a course

or failure to attend will result in the grade of ‘F’ except under

mitigating circumstances. Documentation of these circumstances is

required AND a grade of ‘W’ implies that the student was making

satisfactory progress (passing) in the course at the time of the

withdrawal.

If a student misses the first two weeks of class s/he will be dropped from the class.

Special Needs and Accommodations:

Please address with the instructor any special problems or needs at

the beginning of the semester/session. If the student is seeking

accommodations based on disability, then s/he should provide a disability

data sheet, which can be obtained from the Counselor for Special Needs.

Cheating:

The following will be considered cheating in this course:

1. The giving or receiving of aid on any graded assignments or test without specific permission of this instructor.

2. The use of any material on a graded assignment or test other than those authorized by this instructor.

3. Talking or discussion of any kind during a graded test without specific permission of this instructor.

4) Notes and suggestions and hints:

Last Day for Schedule Adjustments with Tuition

Refund is ____________.

Last Day to Withdraw Without Grade Penalty or Change

to Audit is _________.

Attendance will be taken at each class.

Check the course catalog first for questions.

Be sure to log onto Blackboard to follow assignments

and current grade.

Expect to be asked to contribute to each class

session.

Do not text-message during class.

When Your Business Professor says “Tomorrow” he

means the next class meeting — not the next day.

It is normal and customary to wait for any late

Professor for 20 minutes.

Draft Your Own Reference

Letter.

Additional information and public

speaking helps.

Refer your friends to take this business class.

Canceled Classes: If class is canceled for any reason, the student is still

responsible for the material due. Any quiz on that material might be given at

the next class, in addition to the regularly scheduled quiz.

Campus classes are

closed by division, day or evening. Sometimes day classes will meet and evening

classes will be canceled or vice versa. The evening division starts with 4:30

p.m. classes. 

Other Business Division courses:

ACC 211 Accounting

BUS 165 Small Business Management

AST 107 Editing and Proofreading

BUS 200 Principles of Management

AST 236 Software Applications or IST 117

BUS 241-1 Business Law I and II

BUS 280 International Business

BUS 100 Introduction to Business

FIN 215 Financial Management

BUS 125 Applied Business Math

ITE 115 Intro to Computer Applications and Concepts


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PowerPoints for The One Minute (Small Business) Manager Meets the Monkey

August 5, 2009 | By | No Comments

Following is the brief PowerPoint presentation on the seminar The One Minute Manager Meets the Monkey.

It is scheduled to be delivered to my Small Business Management class for entrepreneurs at the Northern Virginia Community College on 6 August 2009 at 7pm.

One Minute Manager Meets the Monkey.ppt

For more on this popular lecture, see the invitation and videos here.

Also follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest