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28 Jan

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Condom Keychain Campaign

January 28, 2006 | By | 2 Comments

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Condom on a keychain

mocking God on the Sistine ChapelThese condoms will not make sex safe. But it is safe marketing. Planned Parenthood is Mocking the Maker by depicting God handing Adam a prophylactic for sex with Eve. Or Steve, I guess.

The marketing campaign is a continuing pattern where Planned Parenthood knows well their customer base and is unafraid of insulting or alienating anyone not in their target market.

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Condom on The LadyPlanned Parenthood also mocks the Statue of Liberty. Instead of lifting up a torch, she lifts a condom. But mocking patroitic symbols is passe. Liberals have been doing that since Alger Hiss was guilty.

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From the Sistine Chapel by Michelangelo Buonarroti

Michelangelo said:

Many believe, — and I believe — that I have been designated for this work by God. In spite of my old age, I do not want to give it up; I work out of love for God and I put all my hope in Him.

Michelangelo’s masterpiece was as chief architect of St Peter’s in 1546.

Michelangelo took no fee.

Planned Parenthood’s budget is $775 million. About $250 million comes from taxpayers.

Planned Parenthood’s campaign is indeed clever. I just wish I didn’t have to pay for it.

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Thank you (foot)notes:

Mike Wallster at ipsofacto pointed Your Business Blogger to The Drudge Report on Planned Parenthood’s condom keychain campaign.

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Wear Your RubbersPerhaps Planned Parenthood merely found “A Purple Cow” in providing prophylactic packaging. Seth Godin would not object.

Seamless Garment has more.

Carnival of Marketing is Up for 23 January

January 23, 2006 | By | No Comments

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Virtual HandshakeThe Marketing Carnival is up at Virtual Handshake.

Be sure to visit Chinese Economies and Opportunities Grow, by David Daniels in Toronto, Canada. An outstanding analysis noting that China now includes account service industries as part of economic growth. Adding big numbers.

I am planning a visit to China to teach and consult making David’s work timely and useful for Your Business Blogger.

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Thank you (foot)notes:

Terrific talent hosting the carnival this week. From the Virtual Handshake Amazon blurb:

Book Description

More people have used the Internet to participate in an online group than to read news or even to buy something. Online social networks have enjoyed phenomenal growth in recent years, and every major Internet portal now offers some kind of social networking or “blogging” tool to its users. But these tools are not just recreational – they are rapidly becoming essential tools for business. They are part of a “social software” toolkit that includes blogs, relationship capital management software, advanced contact managers, virtual communities, web conferencing, instant messaging, and much more. The Virtual Handshake gives you the tools to take advantage of these new technologies to become dramatically more successful in business. Filled with clear, real-life examples, The Virtual Handshake shows you how to: * sign new customers, meet new business partners, and find your dream job * create a powerful professional presence online * attract business in online networks * meet more relevant senior people * start and promote your own blog * master the email deluge * analyze and value your social network * use web conferencing and discussion forums to build strong relationships * manage your contact database * ensure privacy and safety online The Virtual Handshake is the first book ever written about how to become extraordinarily successful by using these new online tools. Buying the book gives you a free pass to an extremely thorough and continually-updated resource site, TheVirtualHandshake.com.

and About the Author:

David Teten (New York, NY) is a serial entrepreneur and CEO of Nitron Advisors, an independent research firm which uses social software to help hedge funds, venture capitalists, and buyout funds to learn directly from frontline industry experts. He is a former Bear Stearns investment banker and strategy consultant, and speaks frequently at conferences and at universities such as Wharton, Columbia Business School, Yale, and Princeton. Scott Allen (Austin, TX) is a 20-year veteran entrepreneur and IT executive who has implemented solutions for clients such as IBM and Amazon. He now provides strategic marketing consulting to a select group of clients and is the Entrepreneurs Guide on About.com, where he helps over 30,000 monthly visitors pursue their dreams of business ownership.

MicroScopic Marketing On the MillionDollarHomePage

January 18, 2006 | By | One Comment

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The MillionDollarHomePage

Alex Tew set up a web page of a 1,000,000 pixels; selling each pix for $1. Alex has auctioned off his last 1,000 pixels for $38,100 US and explains that:

… officially all one million pixels on the homepage have now been sold, with total income standing at US $1,037,100 – not bad for less than 5 months work!

In December CharmaineYoest.com bought into the frenzy with a $100 ad campaign.

Here’s my ad:

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Alex assures me:

If [the] pixel page has any lasting value in online marketing, … it’s that “very small ads have some sort of future.”

Small indeed. So far, for Your Business Blogger: small ad = small number. Tally to date, total visits to CharmaineYoest.com from around the world, refered to me by The MillionDollarHomePage has been quite modest.

The MillionDollarHomePage has received 2.7 million page views. Click thru’s to Your Business Blogger:

36

Not quite the ratio I had hoped for.

Wife Charmaine is still not convinced of the brilliance of my MicroScopic Marketing.

But I’m still hangin’ with Tew, my MillionDollarHomePage Homie.

This will go on for years. Tew promises the page will remain up for half a decade. I’ll keep you informed.

Maybe something will hit.

Maybe.

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And this terrible news from The Million Dollar Blog

Tuesday 17th January 2006

Site downtime, DDoS attack

I can confirm that MillionDollarHomepage.com has been subjected to a Distributed Denial of Service (DDoS) attack by malicious hackers who have caused the site to be extremely slow loading or completely unavailable since last Thursday, 12th January 2006.

I can also confirm that a demand for a substantial amount of money was made which makes this a criminal act of extorsion. The FBI are investigating and I’m currently working closely with my hosting company, Sitelutions, to bring the site back online as soon as possible. More news soon.

GenericGeek has more on the blackmail.

The VoIP Blog predicted wild fluctuations in the eBay bidding.

Basil’s Blog has picnic links.

Seth Godin has Rulebreakers and Makers.

14 Jan

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Reality, Marketing and Aristotle

January 14, 2006 | By | 4 Comments

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John “The Dude” YoestCharmaine and I were ecstatic. Our son, The Dude, won a small part as Thomas Jefferson’s grandson for a movie. When we told our 4-year-old little guy about his new role, he started to tear up.

The Dude cried, “But I don’t want to be in someone else’s family!”

We were surprised, “No, Dude, it’s pretend. You’ll always be our boy…”

“I can’t be anyone else.”

Charmaine and I attempted to reassure. Told him it was good. But the little Dude was convinced that he was being placed into a new family.

And it was true. And this would serve a purpose. He would pretend to be something he wasn’t. But we’ve always taught him never to deceive.

But this was, well, Hollywood.

This is marketing. This is different.

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Charmaine and Jack Yoest on set.

And this is what Business Pundit by Rob May wrote about in Lying, Marketing and Perception. Rob was a winner in the 2005 Marketing SuperStar Awards.

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Marketing Superstar

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Rob May at Business Pundit has

Lying, Marketing, and PerceptionRob’s article and analysis speaks to our sight and sound generation.

Rob reminds us that:

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John studies the script

…our reality is determined as much by what happens in our heads as what happens external to them. In other words, perception is reality.

The Dude really thought he was leaving our family. Goodness, we even told him so. It was true. But it wasn’t, really.

Rob uses a pollution example:

Why are we so focused on cutting smog when it’s indoor pollutants that are killing us? Because we believe all the pollutants are outdoors. So when we are inside, we feel better because we believe we should feel better.

And that is what Seth Godin means when calls marketers liars. By believing the lie, it becomes true.

So our little Dude believed the lie and it became true. His portrayal became a truth.

Rob cites marketer Seth Godin again:

So the point Seth was trying to make is this. If you create a product that is targeted towards people with a certain worldview, and you tell them a story about that product that may be, in one sense, a lie, you will change their perceptions so that the lie is now a truth. And that will make their lives better. Yes it’s complex and paradoxical, but it doesn’t disrespect customers and it isn’t unethical.

The Dude’s acting served a good, and the presentation was true.

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The Dude on set

Rob continues:

People have been doing this forever, Seth just pointed it out to the world. If you believe crystals have healing power and you buy them and wear them, they will probably help you heal. If you believe a magnetic bracelet will ease your pain, it probably will. Perception will become reality. If you are a marketer, your job is to help people perceive your product in a certain way, so that it will become a reality to them.

So The Dude was doing something good. His reality was that he was part of another family. And it became true.

And his performance was beautiful.

Good, True and Beautiful.

Aristotle would be pleased.

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sally_hemings_movie_poster_yoest.jpgBe sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Was this helpful? Do comment.

Thank you (foot)notes:

Noah Kagan has more Marketing Best Blogs at Okdork.com. My picks.

The Dude’s movie was the CBS miniseries, Sally Hemings, An American Scandal, February, 2000.

Sam Neill …. Thomas Jefferson

Carmen Ejogo …. Sally Hemings

Diahann Carroll …. Betty Hemings

Mare Winningham …. Martha ‘Patsy’ Jefferson Randolph

Mario Van Peebles …. James Hemings

Rene Auberjonois …. James Callender

Zeljko Ivanek …. Thomas Mann Randolph

Klea Scott …. Critta Hemings

Jessica Townsend …. Maria ‘Polly’ Jefferson

Larry Gilliard Jr. …. Henry Jackson

Kevin Conway …. Thomas Paine

Amelia Heinle …. Harriet Hemings

Peter Bradbury …. Samuel Carr

Chris Stafford …. Peter Carr

Kelly Rutherford …. Lady Maria Cosway

Directed by Charles Haid

Sally Hemings is sometimes misspelled, “Sally Hemmings.”

06 Jan

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3 Comments

Million Dollar Home Page Will Best 1 Million USD

January 6, 2006 | By | 3 Comments

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Alex Tew

in the WSJ Alex Tew is down to his last 1,000.

Pixels.

Demand high. Supply low.

What’s a Capitalist to do?

eBay.

The American Way.

Even for our English cousins.

Alex is auctioning off his remaining inventory. The bid stands at:

Current bid: US $152,300.00

(Approximately £86,701.58)

Time left: 5 days 2 hours

10-day listing, Ends 11-Jan-06 18:42:28 GMT

Start time: 01-Jan-06 18:42:28 GMT

History: 151 bids (US $1.00 starting bid)

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Alex Tew

at eBay HQ

Yes — That’s $152,300.

My microscopic marketing investment of (only!) a hundred bucks is paying off. Bigtime.

21 hits.

My new best friend Alex sends me this update:

Hi Jack,

I thought you’d like to hear my big news: I’ve almost hit the million dollar mark! I say “almost” because there are still 1,000 pixels available, and due to exceptionally high demand, I’m auctioning them off on eBay:

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=5652179487&ssPageName=ADME:L:LCA:UK:31

MillionDollarHomepage.com has received over 1 million unique visitors in the last 48 hours due to a surge in international media coverage (Reuters, CNN, ABC, BBC etc.) which has caused demand for pixels to outstrip supply by a huge amount. Therefore auctioning the last 1,000 pixels on eBay seemed like the best option.

Find out how things have unfolded in the past few days on my blog at

www.milliondollarhomepage.com/blog.php

Oh, and happy new year!

Cheers

Alex Tew

The Million Dollar Homepage

www.milliondollarhomepage.com

The chirpie puke.

And yes, I’m cheering for him.

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Thank you (foot)notes:

Joe Grossberg has analysis and an excellent suggestion.

Mary Redford has eBay bid comparisons.

The brainchild of Britisher Alex Tew was written up in The Wall Street Journal.