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Any PR Is Good PR, As Long As They Spell Your Name Right, Right?

December 1, 2009 | By | No Comments

Watch the adultery clip on Scarborough Country, MSNBC

Your Business Professor has students who regularly misspell my name. On a deliverable assignment.

The Alert Student will know that lacking such critical attention to detail might be bad form and getting the professor’s name right might be a prerequisite to earning an “A.”

Students and Media, it seem, have the same challenge with ‘Yoest.’

never confuse a conspiracy with incompetence.

But how does one tell the difference?


Charmaine, on the Right (as usual) on MSNBC

The wife of Your Business Blogger(R), Charmaine, appeared on Joe Scarborough’s show a while back. She prepped using the 10 Tips for Your Big Show Biz Break. She was debating some of our some liberal friends over a New York Times article.

It said that cheating on a spouse can be good.

Your Business Blogger(R) advises against cheating on a spouse. Bad for the job. And business is a jealous mistress.



Anyway, Charmaine does her homework. And provides name, rank and serial number to the producer. Including her Ph.D. suffix. Those three letters cost me a million dollars and ten years. I insist on the lettering. She doesn’t care — I do.

I’m the shallow one; she’s not.

So. MSNBC would be considered — by some — to be a world-class organization committed to attention to detail.

But an MSNBC producer slipped up on the names and by-lines. Mistakes will happen. Guaranteed. Like leaving off suffixes.

And when the goofs go live, the professional doesn’t say die.

Whenever there is any kind of error in any form, in any forum, continue with your act.

Keep talking; keep singing; keep dancing, keep moving.

The show must go on.


At Last, The Correct By-line

Most of the time, your audience will never see the goof-up. The audience will see and remember the passion in your play.

It doesn’t matter if there is a conspiracy. Or merely incompetence.

Deliver your sound bite. Make the sale. And you will please your audience.


Thank you (foot)notes: See the adultery clip on Scarborough Country, MSNBC, here wmv file. Courtesy Peter Shinn.

Management Training Tip: If you will cheat on your wife, you will cheat on your business partners. Even if the New York Times approves.

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Jack and Charmaine also blog at Reasoned Audacity and at Management Training of DC, LLC.

Media Alert: Charmaine Debates Hollywood Madam Heidi Fleiss

July 29, 2009 | By | No Comments

There are many reasons not to condone women selling their bodies. There is one really ugly reason.

Please look carefully at the two women debating the wisdom of prostitution.

Heidi Fleiss is younger, yes younger, than Charmaine Yoest.

Prostitution does not seem to help appearances.

Charmaine_Heidi_Fleiss.jpg Back in 2005 Charmaine debated the Hollywood Madam Heidi Fleiss on MSNBC hosted by Rita Cosby.

They debated the buying and selling of a woman’s…time…?

Heidi was for.

Charmaine was against that kind of market transaction.

You Can Rent the woman on the Left.

You Can’t Touch the woman the Right.

The type of cash for favors reported at the notorious Moonlight Bunny Range where every girl has her price. YouTube of half-clad Bunnies follows:

Charmaine Yoest debates

Heidi Fleiss on Bunny Ranch

The Alert Reader will recall that the Bunny Range series was one of MSNBC’s most popular features. This may have been the high point for the now liberal cable outlet.

MSNBC has gone down (in viewship?)

(in politics?) since.


Thank you (foot)notes:

Since this report Heidi, The Hollywood Madam has signed a Hollywood movie deal for Five Million Dollars, and

Charmaine has been appointed as president and CEO of Americans United for Life.

Every girl has her price; every girl makes her own deal.

Rita Cosby Live and Direct transcript.

Also see Beauty is as Beauty Does.

Be sure to follow Your Business Blogger(R) and Charmaine on Twitter: @JackYoest and @CharmaineYoest

Video Credit: Peter Shinn and The Dude.

Happy Anniversary: Moving Into The Second Decade w/the Car and the Girl

May 5, 2009 | By | 4 Comments

Updated 5 May 2011


Jack and Charmaine This is wedding anniversary week in our household: We celebrate for 7 days.

Men’s Health magazine reminds us why marriage works. The April issue from last year has six compelling reasons to marry, by Anna Maltby.

Anna is a woman.

But the advice is still good,

If you are susceptible to vice, find a wife. She’ll save you from yourself — and improve your life — in a variety of ways…

1. Increase your pay

A Virginia Commonwealth University study found that married men earn 22 percent more than their similarly experienced but single colleagues.

[VCU is a terrific school located in Richmond, Virginia. Usually Conservative. Good.]

2. Speed up your next promotion

Married men receive higher performance ratings and faster promotions than bachelors, a 2005 study of U.S. Navy officers reported.

[If the Army wanted you to have a wife, it would have issued you one, goes the old joke — it looks like the military is a-changing its perception of the value of a helpmeet.]

3. Keep you out of trouble

According to a recent U.S. Department of Justice report, male victims of violent crime are nearly four times more likely more likely to be single than married.

[Your Business Blogger(R) has not been in a bar fight since getting married. But every few years I got to get the caps replaced on those cracked up front teeth from an altercation back in single days. And I wish that ringing in my ears would stop...]

4. Satisfy you in bed

In 2006, British researchers reviewed the sexual habits of men in 38 countries and found that in every country, married men have more sex.

[Don't go there...]

5. Help you beat cancer

In a Norwegian study, divorced and never-married male cancer patients had 11 and 16 percent higher mortality rates, respectively, than married men.

[Charmaine is forever pestering me to get a(nother!) physical. Goodness, I had one back in the 90's. And the colonoscopies every 5 years are her idea too. Such a pain in the ...]

6. Help you live longer

A UCLA study found that people in generally excellent health were 88 percent more likely to die over the 8-year study period if they were single.

The accountability and friendship of marriage works.

Excuse me now, I’ve got some yard work to do.

As one academic studying the men-marriage-maturity transformation wrote, “A rake, now out raking leaves,”


Thank you (foot)notes:

But we actually celebrate two anniversaries.

Two constants every man needs.

His car.

His woman.


Jack and Charmaine 1990 (Order may not be important to some.)

Even as Charmaine and I are moving into our 20th year of marriage toward that death do us part part; the other anniversary is a milestone of over two decades.

Alert Readers are thinking, I know Jack — how did he do it?

How did he survive all those years?

Without a coffee cup holder…?

The Germans do not believe that people should drive and drink…coffee. Ergo, no coffee cup holder in that old model.

So the ride has been a series of spilled hot fluids. And I would do it again.

Kisses Sweeter Than Wine – Andy Williams, Peter Paul & Mary


20 years; one owner

Your Business Blogger(R) and The Dude

Financial Expert Larry Burkett believes that a man should own but one car and run that car ’til the wheels fall off then repair and repeat.

Replacing is poor stewardship of resources.

It is also Biblical and is based on the Babe Bargain: A man should be the husband of but one wife.

Replacing is poor stewardship of resources.

A car and a girl. What more could a guy want?


The Penta-Posse

Larry Burkett continues,

Let’s face it. The majority of new automobile sales in America are made because of the buyers’ wants, not needs. Often they are just tired of their cars; they look old and out of date, or they need repairs to put them back into top condition, or their neighbors or coworkers have acquired new cars.

Lyrics to KISSES SWEETER THAN WINE here. My favorite version is by Jackson Browne and Bonnie Raitt.

In May of 1987 Your Business Blogger(R) bought a new car from American Service Center in Arlington, Virginia from former Redskin football player Joe Tereshinski.

My two investments; my two May anniversaries.

Follow us on Twitter: @JackYoest; @CharmaineYoest

Media Alert: Charmaine on Huckabee

February 13, 2009 | By | 2 Comments

huckabee_charmaine_december_07.jpgCharmaine will be appearing with Mike Huckabee on Huckabee on FOX.

She will be debating the issues spawned by the octo-birthing 33 year old Jolie-wannabee, octuplet mom Nadya Suleman.

Her bills are paid for by the taxpayers.

She might bankrupt her home state of California all by herself…and her 14 [bad word removed by editortrix] fatherless children.

Charmaine Yoest and Mike Huckabee, Dec 2007


George Weigel gave a lecture the other night in Your Nation’s Capital. His theme was about the cultural shift in the recent election. It was not so much that Obama had won, but who, or, rather ‘what’ the real winner was.

The real winner of the presidential election was…the 1960′s.

George Weigel recounts that the 60′s as the winner actually began when convicted felon Bill Clinton was able to remain in the office of the president. The liberals and the elites and the academics and Hollywood and mainstream media would rather have a sexual harasser remain in office than restrain — in any fashion — the libertine sexual freedom born in the 60′s generation.

Obama embodies that leftist sexual license, George Weigel writes,

My reading of Senator Obama’s record is that he is a genuine leftist: not a pragmatic liberal, like Clinton, but a true man of the left, in the European sense of the term. And that’s probably why he’s so popular in European circles.

On abortion, though, he is not simply a leftist, but a radical: in the Illinois state legislature, he led the fight against a partial-birth abortion ban, and against a law that would have given legal protection to infants who survive a late-term abortion.

From the latter, one would have to include that Senator Obama thinks a women has a right, not only to an abortion, but to a dead baby.

This is a position far, far to the left of the American mainstream. Obama’s instincts in foreign affairs are also leftist: he does not seem to understand that there are people who hate the West and who are determined to do it harm for their own reasons, not because of anything the West has putatively done for them.

The 1960′s won. It will take some time for the adults to take back power.


The sexual revolution separated sex from procreation.

And today the sexual revolution has separated procreation from sex.

The Octo-mom wanted children. Lots of them. But a husband; a father for her children wasn’t happening. No need. Like feminists the world over, she needed a man like a fish needs a bicycle.

Why a man? When the taxpayer will send home the bacon and pay the rent.

Tune in and let us know what you think. Hit time is 8pm eastern on FOX.


Thank you (foot)notes,

Charmaine served as Senior Advisor traveling with the Huckabee for president campaign.

Read more on Wiegel’s Cube and Cathedral.

What We Learned From Marley & Me

December 27, 2008 | By | 3 Comments

The Dancer, friend of all animals, wanted a date with Dad. And off we went to see the flicka that is making moviegoers cry across America.

She was one of the five million who read the book and wanted more.

Here’s what we learned, as the 22 doggie-double Marleys gnawed their way across 15 years.

Yes, it is a dog story and no humans were hurt in the filming. But the lessons were made for the alphas in us all.

shadrach_yoest_dog_german_shepard_1995.png1) A dog is as much cost and effort as a child. Your Business Blogger(R) had a tamer Marley-like hundred pound German Shepherd: Shadrach, The Dog Genius, who chewed his way thru four houses. Shepherding our first two children. Dogs add more than they subtract. The shaggy dog is the origin of fuzzy math.

The Dreamer and The Dude at Shadrach’s last Christmas, 1995

2) Dogs are a cost-center not a profit-center: a consumer of resources. But the indoor animals (with outdoor voices) generate enough goodwill to be an asset that doesn’t need to be sold to be realized or appreciated. A lot like children.

3) The domestic animals do not always produce domestic tranquility. Until housebroken. Just as, Charmaine would say, husbands.

4) Moms and Dads always cry after a miscarriage. There’s one in the movie. If you are Pro-Choice you have our permission not to look at the sonogram. Then again, go ahead. There was no heartbeat. One pregnancy in five miscarries. One woman in four has an abortion. There is a lot of crying in America, and it’s not only over a dog in the Marley & Me movie.

5) Funerals are for the living. As Yogi Berra said, “Always go to other people’s funerals, otherwise they won’t come to yours.” There must be closure for the living over the dead. A miscarriage needs closure. An abortion needs closure. Too bad the Pro-Choice community insists that abortion is a private matter. Women (and the dads) would heal quicker with some remembrance of what was. What could have been. Funerals provide the venue for a good cry. Like dog movies.

Go read the book. Go see the movie. Take a date.

Even if you don’t need a reason to cry.

Abortion, Barack Obama & Bill Maher;Charmaine on Politically Incorrect

October 10, 2008 | By | 2 Comments

Bill Maher doesn’t care much for babies. And less for marriage.

Charmaine on PI

with (the liberal) Bishop Spong.

Part One, circa 2002 Charmaine made over a dozen appearances on his old Politically Incorrect show.

So all our paths have crossed a time or two in the Green Room in his LA studio.

Usually after Your Business Blogger® just changed a stinky diaper on one of the infant Penta-Posse .

I probably did not make a compelling case for fatherhood…


Charmaine did work on Bill Maher’s eternal perspective.

At one point Maher asked us, not rhetorically, “So what is death; a dirt nap?”

Maher sums up neatly the atheist’s worldview: there is no God, no Heaven.

No Hell.

At death, it all ends on this celestial sphere. A dirt nap in a grave.

Dinesh D’Souza addresses atheism in his New York Times best seller, What’s So Great About Christianity?,

From page 274,

What’s So Great

About Christianity?“If sex is unhooked from the old moral restraints [marriage], there are going to be unwanted pregnancies [babies]. Here we get to atheism’s second sacrament, which is abortion. [The first sacrament is orgasm.] The real horror of abortion is not that a woman kills an unborn child


that a woman kills her own unborn child. [Emphasis mine.]

The guilt in doing this, for all morally healthy persons, can only be tremendous.

So it is necessary for atheism to pave the way for abortion with a clear conscience.

The first step is to get rid of God, because then there is no spirit of the dead child to disturb the conscience, no hell to pay for violating the commandment against the deliberate taking of life.”

Politically Incorrect,

Part 2One pregnancy in five ends in a miscarriage.

Charmaine and I had one. We still dream of that baby. Now safe on the other side.

The death still hurts and time does heal. But how much more would the hurt be if the mother was responsible for the loss of the baby?

How much more the pain if the mother murdered her baby?

The guilt these women feel must be horrendous.

Can Obama feel no pain?

I will take their heart of stone and replace it with a heart of flesh.

The Obama Cult Song

October 2, 2008 | By | 3 Comments

The following video clip is based on the actual Obama-cult song recorded by (non-aborted) children who were manipulated into supporting a presidential candidate…and, of course, a clip from the famous movie “Cabaret.”

This might be a more accurate representation than the letter sent to the Americans United for Life office in Chicago this week. From the Party of Death.

Eyeblast at the jump.

Read More

Why Feminists Hate Sarah: Todd Palin, The New Brawny Man

September 18, 2008 | By | One Comment

palin_todd_sarah.jpgAlert Readers know that Your Business Blogger(R) teaches marketing at the Northern Virginia Community College.

Todd and Sarah Palin.

(This is the same College where James Carville has taught. I am not sure that this makes us “colleagues.”)


Todd Palin was recently on Greta Van Susteren. And talked about supporting his wife as mayor, governor and, soon, Vice President.

Todd Palin is the new Brawny Man.

The Georgia-Pacific paper company did a series of Brawny Man ads a few years ago. The target market is women — depicting the Real Man with Real Sensitivity.

Almost a mockery. But.

Certainly A Man With Appeal (to women…).

But this sells:

All Real Men, usually conservative men, want the women in their lives to succeed; to reach their full potential. And if there is a woman — daughter, wife, sister, mother with the potential for outstanding success, Real Dudes support them. As Todd Palin supports Sarah.

Every feminist now realizes that breaking the glass ceiling requires a First Dude Brawny Man to back her up. This will never happen to feminists — they really don’t care that much for men.

Todd Palin: First Dude, The New Brawny Man. Men who love their Women.


See Advertising: The Good and The Bad.

Why Didn’t Hillary Clinton Get the Dem VP Nomination?

Men: Get A Wife, Live A Better Life

For all of Carville’s faults, he loves Mary.

Why Didn’t Hillary Clinton Get the Dem VP Nomination?

September 4, 2008 | By | 10 Comments


In the Yoest household kitchen Answer: She’s not married to Todd Palin.

On CNN yesterday Charmaine reinforced the point that women can succeed in any position at any level, if she has a deep support system. Beyond the government safety net.

The best support system is to marry a guy who will embrace the family mission, the family business. A husband who is not distracted by interns at 2am.

And will lift up his wife when her time comes…

And I’m not just talking pregnancy.


About half of all women who enter into a Ph.D. program do not finish. When Charmaine was working on her disertation at the University of Virginia, Your Business Blogger(R), MBA, and Charmaine’s parents, Mom, Ph.D; Dad, Ph.D; Brother, Ph.D. and Penta-Posse gathered together and strategized on the path to make sure that Charmaine was in the half that got ‘hooded.’

The extended family decided to invest in Charmaine.

Money was key but not the entire issue. Wisdom and logistical support were the real needs of house hold and five little ones.

Extended family and a hubby who will sacrifice for the family mission is the solution to whatever success the family, the mother, the mission will achieve.

Todd Palin is my kind of guy. Like me, he married way over his head and is not afraid to let the world know.

We are both married to CEO’s who advance the family mission. Our extended families have made sacrifices and investments to advance very talented women, very talented wives.

If more feminists had devoted husbands, maybe they’d enjoy more success. As well as the other benefits of marital bliss (re Five Children…).

And this is the real reason the liberals hate Sarah Palin. She is normal.


Thank you (foot)notes:


Fish on a bicycle by Ray Troll Feminist icon Gloria Steinem can be blamed for a lot problems these days in verbiage and communication in the battle of men vs women.

But not this phrase.

Gloria Steinem writes to Time Magazine,

“In your note on my new and happy marital partnership with David Bale, you credit me with the witticism A woman needs a man like a fish needs a bicycle. In fact, Irina Dunn, a distinguished Australian educator, journalist and politician, coined the phrase back in 1970 when she was a student at the University of Sydney.”

Credit should go to Irina Dunn, graffiti artist and Australian Senator from the Nuclear Disarmament Party.

And made popular more by U2.

Media Alert: Charmaine Quotes on Palin VP Pick and the Pregnancy

September 1, 2008 | By | One Comment

palin.jpg Charmaine has been interviewed by a number of media outlets on John McCain’s VP Palin pick and the announcement today that Palin’s daughter is getting married and is pregnant.

Statement from Dr. Charmaine Yoest, Americans United for Life, on Palin Daughter’s Pregnancy

Last update: 3:04 p.m. EDT Sept. 1, 2008

CHICAGO, Sept 01, 2008 /PRNewswire-USNewswire via COMTEX

Dr. Charmaine Yoest, President and CEO of Americans United for Life, issued the following statement in response to news that the daughter of McCain running mate Sarah Palin is pregnant:

“As the mother of five children, I know this situation is not the ideal Sarah Palin wished for her daughter.

But the way we react to life’s challenges is the true testament to our character. The Palin family is displaying courage and constancy.

We join them in welcoming this new life. Our prayers are with the entire Palin family as they deal with this in the intense glare of the media spotlight.”

In Politico, Palin electrifies conservative base


By tapping the anti-abortion and pro-gun Alaska governor just ahead of his convention, which is set to start here Monday, McCain hasn’t just won approval from a skeptical Republican base – he’s ignited a wave of elation and emotion that has led some grass-roots activists to weep with joy.

Serious questions remain about McCain’s pick – exactly how much he knows about her and her positions, past and present, on key issues. But for the worker bee core of the party that is essential to any Republican victory, there are no doubts.

“I woke up and my e-mail was just going crazy,” said Charmaine Yoest, head of the legislative arm of Americans United for Life and a former top official in Mike Huckabee’s presidential campaign. “And then when it was announced – it was like you couldn’t breathe.”

The Independent from the UK, McCain’s choice of running mate heads off potential rebellion, by David Usborne in St Paul, Sunday, 31 August 2008

Republican officials think that Mr McCain has solved that problem with the Palin pick. And they are cheered even more by the belief that it is the evangelical Christians who are most electrified – the same people who did so well by Mr Bush in 2000 and 2004.

Charmaine Yoest, a former top aide to presidential hopeful Mike Huckabee and a leading voice among conservative Republican women said the reaction to Mrs Palin has been beyond ecstatic. “I woke up and my e-mail was just going crazy,” she said here in St Paul. “And then when it was announced – it was like you couldn’t breathe.”

LifeNews writes, Pro-Life Groups Say Sarah Palin’s Abortion Rejection Reminds of McCain’s’ Adoption

Yoest told that McCain’s and Palin’s actions and words point to the key differences between them and their pro-abortion rivals Barack Obama and Joe Biden.

“The Republican ticket stands in stark contrast to the stridently pro-abortion ticket put forth by the Democratic party,” she said. “You can be sure the vice presidential selections will have far-reaching ramifications in this race.”

Obama came under fire for appearing to back a potential decision by his daughters to seek an abortion saying he wouldn’t “punish” them with a baby.


Thank you (foot)notes,

In related international abortion news,

LifeNews, Mexico Supreme Court’s Decision to Allow Capital City Abortions Upsets Pro-Life Groups

Mexico City, Mexico ( — The decision by the highest court in Mexico to uphold the law allowing abortions up to 12 weeks into pregnancy is drawing sharp criticism from leading pro-life groups. The Mexico Supreme Court voted 8-3 this past week to uphold a federal district law allowing abortions and paying for them at taxpayer expense through the government health care program.

Charmaine Yoest, the president of Americans United for Life tells that the ruling ignores the negative impact of abortion on women and is a devastating step toward abortion on demand for other Latin American nations.

Yoest’s organization was one of the American pro-life groups to file an amicus brief with the Mexico Supreme Court in the case that could have ramifications throughout the region.

“We are dismayed the Mexican Supreme Court would ignore the overwhelming evidence that abortion hurts women. Upholding this law demonstrates a total lack of concern for the health and welfare of Mexican women,” she said.