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Media Appearances

Charmaine Speaks To The Pew Forum on Religion and Politics

November 22, 2006 | By | One Comment


Charmaine Yoest, Ph.D.

at The Pew Forum on

Religion and Politics Charmaine was invited to give a presentation to The Pew Forum on Religion and Politics last week. She gave an analysis of the mid-term election from her perch as Vice President for Communications at the Family Research Council. She said,

“…In September we had a big event called the Washington Briefing…we moved it to the fall and made it a larger event than it’s been in the past. We had nearly 2,000 attendees, over 200 media outlets, and quite a few prospective presidential candidates coming to talk to values voters. We called it the Values Voters Summit. It was our way of kicking off the election season and saying,

This is an important election. Values voters need to be paying attention, and these are the issues they need to be looking at, and here are some of the potential leaders.”

Alert Readers will remember that a number of speakers at the FRC Summit have presidential ambitions and that,

A lot of people paid attention to the fact that Mitt Romney came and spoke and was warmly received, because they had been saying he wouldn’t be accepted by the values voters.


The Pew Forum


Charmaine’s photos courtesy The Pew Forum


Charmaine Yoest

Read the event transcript Religious Voters and the Midterm Elections.


Thank you (foot)notes:

Vince at WorldViews provided the link to Pew at How will the faithful vote in 2008?

Management Training Tip: Big Events can product a Peak Experience for your team.

Politics in public is a contact sport.

Facing South has a liberal perspective at How faith is impacting elections.

More at the jump.

Read More

20 Nov



Charmaine Debates the Mitt Romney Presidential Bid on FOX

November 20, 2006 | By | 3 Comments


Mitt Romney, AP Charmaine did an interview on FOX tonight with Carl Cameron.

“Nobody really knows how Mormonism will play across the board from the big picture once he gets on the national stage and starts articulating his faith,” said Charmaine Yoest, Vice President of Communications for the Family Research Council.

Charmaine says that Carl Cameron is quite likeable and personable in real life. Not that he’s not on the flat screen.


Thank you (foot)notes:

Visit Mitt Romney’s web site Elect Romney In 2008.

See FOX also.

Romney Wants Gay-Marriage Ban on Mass. Ballot

Ed Rollins Debates With Reasoned Audacity Tonight on CNN

November 14, 2006 | By | No Comments


Ed Rollins Ed Rollins was the Karl Rove-like political advisor for Ronald Reagan in 1984. Ed Rollins is a genius who knows how to win and win big.

Tonight Ed Rollins and I will discuss the possible presidential run of Rudolph William Louis “Rudy” Giuliani III on Anderson Cooper on CNN . Hit time is 10:45pm Eastern Time.



Bare Knuckles and

Back Rooms

by Ed RollinsTo give you some idea of how the debate might go, Alert Readers will remember Rollins was the campaign manager for pro-choicers Christine Todd Whitman in 1993 and Ross Perot in 1992.

I look forward to learning what Rollins thinks about pro-choice Rudy Giuliani and his formation of an exploratory committee to test the waters on entering the 2008 Presidential Campaign.


Thank you (foot)notes:

Although Ed Rollins and I both served in the Reagan Administration, we will have never met until tonight.

And be sure to check out the AndersonCooper360review Blog. Not bad analysis.

Charmaine Debates the Values Voter with Anderson Cooper on CNN

November 10, 2006 | By | One Comment


Anderson Cooper Who won? Who lost? Really lost?

Charmaine will be debating the impact of the value voters and cultural conservatives on this week’s election.

On Anderson Cooper 360 tonight live. Hit time is 10:20pm EST on CNN.

Tonight’s Show,

Left, right and righteous. A “360°” special on what’s next for Christian conservatives. Are they moving away from the GOP? Tune in tonight at 10 p.m. ET.


Thank you (foot)notes:

Check out Cooper’s blog.

Anderson Cooper is the son of Gloria Vanderbilt.

More on Anderson Cooper 360 at the jump.

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The Women in Combat Debate and Celebrating Veterans' Day on Fox

November 10, 2006 | By | No Comments

Fox News here in Your Nation’s Capital is taping a segment on women in the military. The interview will air on the 11th. Veterans’ Day. I will be discussing the contribution of women in the uniformed services.





DoD photo by: SGT R. KLIKA

Date Shot: 20 Jun 1985Our women in uniform are serving with distinction and honor in our Armed Services. The nation is proud of our women in uniform for their outstanding contribution to the security of our nation. They have faithfully discharged their duty and oath of office to preserve, protect and defend the Constitution. We are grateful for their service.

To defend out institutions and our way of life. Our women in the military have made sacrifices. And for too many, the supreme sacrifice.

Women have served with distinction in Iraq and Afghanistan in the global war on terror. There is no debate, no question on the patriotism of our women in the military and their contribution to our national security.

Nothing that has happened in Iraq and Afghanistan changes the debate on women in combat. That women have been placed in combat.

The President, the Commander in Chief, has said that women willl not be in [land] combat.

Congress has decreed that women will not be in land combat.

Army rule and req have forbidden the placement of women in land combat.

The American people have demanded that women not be placed in land combat.


Women are dying in combat.

Todate, 67 women in the service have died in Iraq and Afghanistan. In the Vietnam era only 17 women were killed. And most of those female casualties were nurses. We do not have to sacrifice our women in combat.

What has changed?

During the Clinton era army regulations were weakened to where women are now exposed to a substantial risk of capture. The end results of this change has been tragic. As we now have seen with the capture, torture and murder of our female soldiers.

We are proud of our women in the military. But we did not send them off to a war zone to be killed and captured in combat.

Double Standards involving Women (DSIW)

…here’s what a 22-year-old man and woman must do to “max” (get a perfect score of 300) the physical fitness test in each service.

Marine men must do 20 pull-ups, 100 sit-ups and run three miles in 18 minutes. Women Marines must hold the flexed-arm hang for 70 seconds, do 100 sit-ups and run three miles in 21 minutes.

Army men must do 75 push-ups, 80 sit-ups and run two miles in 13 minutes. Women soldiers must do 46 push-ups, 80 sit-ups and run two miles in 15:35.

Women are held to lower physical standards than men. Lower physical standards can jeopardize mission accomplishment and evacuation of wounded fellow soldiers.

Only about 3% of military women test as well in physical training as the average male. Women have much to offer in knowledge, skills and abilities to our armed forces. Man-handling an 80 pound back isn’t one of them.

If one of our soldiers is wounded, do we know that a female could move her buddy to safety?

This doubt, this hesitation on rescue is what destroys unit cohesion.

Women in combat does not improve the ability of our Army to fight and win.


US Marine Corps Drill Instructor Staff Sergeant Schliesman and the other Drill Instructors of the 2nd Battalion, H Company, watch as new recruits do dead hang pullups at Marine Corps Recruit Depot Parris Island, South Carolina. (Released to Public)

Pullups. Men have to do them. Women don’t. Double standards. For the feminists.


Thank you (foot)notes: Update: The interview was bumped. We’ll let you know when segment is re-scheduled. Your Business Blogger serves as the Vice President of the Center for Military Readiness

25 Oct



5 Tips To Get Your Company Ready for Your Radio Or TV Appearance

October 25, 2006 | By | 2 Comments


Your Business Blogger, Center

C-SPAN Your Business Blogger was honored to be the Master of Ceremonies at a recent fundraising event for the Center for Military Readiness. Donors were called, Honorary Sponsors highlighted, invitations mailed, the room readied. There was one thing left to do.

Invite C-SPAN.

As I talked with the producer in making the request, I was reminded of a recent article featuring the book Setting the Table reviewed by Jack Covert in 800-CEO-READ Blog.

The only thing worse than being turned down by a big media outlet…might actually be getting the big gig. Be careful what you pray for: Your marketing dream come true could be a nightmare.

Jack Covert tells the story of restaurateur Danny Meyer’s appearance on NBC’s Today Show. Here Jack quotes Danny,

I am not naturally inclined to send out a lot of emails whenever I’m going to be on television. (To her chagrin, I usually don’t even remember to tell my mother.) [B]ut by not forewarning anyone that day, I … failed to give my team adequate warning …The seven-minute segment on Today caused the day’s lunch business at Shake Shack to soar, and our staff had no idea what had hit them,…or how to prepare for it. … turning what should have been a public relations triumph into a fiasco.

Your radio or TV appearance will produce thousands or millions of ad impressions. Here are five quick action items to capitalize and monetize Your Big ShowBiz Break.

1) Mention to your clients. Your sales force is forever pestering you, the boss for something new; an excuse to visit or call on customers. This is it.

2) Tell your friends. And they will tell their friends. And etc. and etc. And that tell-a-friend network will get done what those budget-busting dreamers in your marketing department should have been doing all along.

3) Alert your staff. If the stars align — and that would be you among them — the team is in for a Peak Experience.

4) Warn your suppliers. Ask them if last minute emergency deliveries could be done at below-monopoly, non-extortion pricing — after all, you are a Celebrity. And the supplier might get a Celebrity Endorsement. Or Product Placement. No promises…but you never know…

And remember your website.

Charlie Jarvis, CEO of USANext, a non-profit here in DC was on a cable talk-show. He gave a barn-burning presentation that produced 100,000 hits in a few minutes on his modest-traffic site.

Which, as Alert Readers would guess, melted down his servers.

A high quality problem to be sure, but it could have been avoided by anticipating demand.

5) Call your mother. And the rest of the relatives. Your warm-body network should be a part of your marketing team and cheerleading squad. She’d appreciate the call anyway.

With the warning and reminder from 800-CEO-READ Blog, my non-profit was able to profit quite well.

And your business will profit too.

Read More

12 Oct



Media Alert: Center for Military Readiness on C-SPAN

October 12, 2006 | By | 2 Comments


The Center for Military Readiness is having our Eleventh Annual Celebration, this afternoon, Thursday, October 12, 2006 in Washington, D.C.

C-SPAN has confirmed to cover the event.

The Celebration will be held at the National Guard Association of the U.S. Building — Hall of the States, on

One Massachusetts Ave., NW, Washington D.C. 2002, one block west of Union Station.


Elaine Donnelly, President, Center for Military Readiness, will preside. I will MC.

CMR Issues Briefing

4:00 PM — 5:45 PM

The CMR Issues Briefing panel will discuss the question Respect for Women: Where is the Military Taking Us?

In addition to CMR President Elaine Donnelly, guest panelists will include:

Kate O’Beirne Washington Editor of National Review, author of Women Who Make the World Worse, and former member of the 1992 Presidential Commission on the Assignment of Women in the Armed Forces

Charles W. Gittins Noted attorney, USNA alumnus and former Marine naval flight officer and lecturer who has successfully defended many men who have been caught up in high-profile legal and cultural controversies at the service academies and in the military

Karin L. Agness Founder and President of the Network of enlightened Women (NeW), which helps female college students to confront radical feminists and liberals on fifteen college campuses. Ms. Agness is a Phi Beta Kappa member and student of law, University of Virginia.

CMR Celebration Reception 6:00 PM — 8:00 PM

2006 Honorees, 7:00 PM

“CMR Spotlight Award” Janet Parshall, Salem Radio Network

Ambassador Robert D. Stuart, Jr. of the Stuart Family Foundation


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Thank you (foot)notes:

Your Business Blogger is proud to serve as the Vice President of CMR. The Center for Military Readiness is an independent public policy organization that specializes in military personnel issues. Information about issues of concern to CMR can be seen on our website, More at the jump.

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03 Oct



Family Research Council in the News

October 3, 2006 | By | 5 Comments

Get the best information on the most controversial issues of our time.


Framing an issue


Watch these video clips.


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Thank you (foot)notes:

Cross Post from Jack Yoest at Video Clips.

Media Alert: Plan B Debate on ABC News Now

August 24, 2006 | By | One Comment

Cross post from Jack Yoest at Media Alert.


Charmaine will be on ABC News Now at 12 noon EST talking again about Plan B.


You can watch streaming video live online here. Subscription based.

Charmaine’s boss, Tony Perkins, President of the Family Research Council says,

Today President Bush threw his support behind Dr. Andrew von Eschenbach’s plan to approve Plan B for over-the-counter (OTC) sale to women 18 and older, while keeping it prescription (Rx) for teen girls. The FDA lacks the legal authority to approve “dual status” marketing of the same dosage of a drug, and they lack the authority to enforce an age-restriction. How will the FDA ensure that Barr Laboratories confines OTC sale of Plan B to women 18 and older? Indeed, the CEO of Barr has already told the press that it can’t be held responsible for pharmacists who do sell Plan B to younger teens.



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Thankyou (foot)notes:

Charmaine blogs at Reasoned Audacity and is the wife of Your Business Blogger.

New York Times: Bad for the Country, Bad for Spouses

June 28, 2006 | By | One Comment

Cross Post from Jack Yoest with Adultery.

adultery_scarborough_charmaine.JPG Charmaine appeared on Joe Scarborough’s show last night. She was debating a recent New York Times article. It said that cheating on a spouse can be good.

The Grey Lady has gone crazy.

But that’s not news.

Congressman/talk show host Scarborough was able to find a woman to agree that extra, extra-marital sex can be, well, therapeutic.

The woman, Jennifer Berman, is some kind of doctor; a licensed therapist. She treats the crazies.

She should put the Grey Lady on the couch.

Then they could waste each other’s time and leave normal people alone.

Anyway, here’s the clip, courtesy Peter Shinn:

Charmaine Yoest, Ph.D. on Scarborough Country.


Charmaine in hair and makeup

Photo Credit: The Dude


Charmaine on the set on remote.

Photo Credit: The Dude


Charmaine and The Dude at MSNBC in DC


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Consider a free eMail subscription for this site.

Thankyou (foot)notes:

Be sure to see It Doesn’t Matter What The Media Says, As Long As They Spell Your Name Right over on Small Business Trends Radio. My weekly column appears there on Fridays.