Image Image Image Image Image Image Image Image Image

Presidential Race

Foundations of the American Presidency: From Character to Charisma… and Cherry Trees to Big Macs

July 29, 2009 | By | No Comments

A paper delivered by Charmaine at UVA in 1997.

Foundations of the American Presidency: From Character to Charisma… and Cherry Trees to Big Macs,

“The pious ruler is by far the most likely to promote the public good.”

Phillips Payson,

Minister and Revolutionary soldier

Boston, 1778(1)

Introduction: The Question of Character

On the 50th anniversary of Meet The Press, moderator Tim Russert told his special guest, President Bill Clinton, about an NBC poll that had asked “What is the image you have of Bill Clinton?”

Forty-two of the respondents replied “playing the saxophone;” six percent replied “eating at McDonald’s.” The President laughed. “It’s funny,” he replied. “And I haven’t eaten at McDonald’s a single time since I’ve been president.”(2)

Presidency-watchers sprang into action and produced photographs of President Clinton leaving McDonald’s, Big Mac in bag, on several occasions.

The following week, Russert brought up the discrepancy. Russert, obviously amused, commented that the President’s spokesperson had explained that President Clinton meant he hadn’t eaten AT a McDonald’s in the last six years.

Russert’s colleague, Lisa Myers queried, laughing, “Does this mean that when I get fires at the drive-thru, they don’t count?” Russert turned to his guest, radio talk show host, Rush Limbaugh and asked his opinion.

Limbaugh replied that he wondered how we could believe the President when he talks about Iraq if we can’t believe what he says about Big Macs. The two venerable members of the Fourth Estate, Russert and Myers, just kept laughing.(3)

This incident illustrates Clinton’s tendency to take liberties with the truth. No one, with the possible exception of Ray Kroc’s heirs, really cares whether or not the President eats at McDonald’s.

The episode, therefore, is significant only insofar as it gives us any insight into the President himself, his character.

It provides an occasion to ask: Does honesty in the chief executive, as an element of his character, matter?

Russert and Myers answered by laughing.


Continue reading at the jump.

Read More

17 Nov



Charmaine on CNN Debating Condoms; Obama Will Export Abortion-Condom Funding Overseas

November 17, 2008 | By | 8 Comments

Warning: The Condom Commercial is for mature audiences.

In the 1990′s CNN had a terrific talking-heads-shouting-show called Crossfire. Regular Hosts included Michael Kinsley, liberal, then moved to Slate. Pat Buchanan, conservative, former GOP, now gone from the Republican Club but still Pro-Life.

The show ran five nights a week for 30 minutes. Hosts earned about $200K and were worth every dime.

Charmaine appeared in a number of segments. In this episode she debated Kristine Gebbie from the Clinton administration on the marketing and efficacy of condoms. Charmaine’s points are valid today — truth is, well, timeless. John Sununu is in the conservative chair, on the right, of course.

Oddly, liberals demand that conservatives use science in any debate — but whenever a conservative uses real science with real data, we are then accused of “imposing our values.” A liberal pivot.

The actual condom failure rate is some 20 percent. The cost of failure could be pregnancy. Could be death.

This is described by anti-science liberals as “fear based sex ed.”

So what will Obama do about abortion and condoms?

Even before Obama gets legislation from congress on abortion, Obama will, by Executive Order, repeal the The Mexico City Policy (1984) which,

Prohibits the use of federal funding for organizations and programs “which perform or actively promote abortion as a method of family planning in other nations.”

Media Alert: Obama may very well use the Clinton’s Dancing Condom Marketing Campaign. For the Domestic and International markets.

Watch the video and let us know what you think.

Join Fight FOCA


Sign up on FightFOCA. Your Business Blogger(R) did.

Thank you (foot)notes:

CatholicCitizens writes,

For starters, we may expect removal of the present administration’s ban on destructive embryonic research, and rejection of the Mexico City accords which restrained abortion and eugenics.

Crossfire: The Condom Campaign first aired on January 4, 1994.

Media Alert: Americans United for Life in US News & World Report

November 14, 2008 | By | One Comment

us_news_world_report_logo.pngAmericans United for Life recently started a campaign to encourage the public to Fight FOCA through the FightFOCA website.

US News & World Report reports, Abortion Foes Mobilize Against Obama

Activists seek to prevent new administration from reversing Bush administration policies, by Paul Bedard, Posted November 14, 2008

The antiabortion movement is mobilizing its forces to challenge President-elect Barack Obama should he move quickly to restore federal funding of international family planning services and make good his promise to sign the Freedom of Choice Act, or FOCA.

Americans United for Life has been in the lead on this battle,

Led by Americans United for Life and other antiabortion groups, the movement is gathering signatures to fight FOCA and meeting this weekend to map out a strategy. [Yep, we are here now...]

There are some pundits who feel that Obama will not push for FOCA in his first term. But what is certain is that Obama will not veto any legislation coming out of the Reid-Pelosi legislative machine.

While it is unclear if Obama will move swiftly on the abortion issue, activists on both sides expect him to reverse a Bush executive order implementing the so-called Mexico City language that bars nongovernmental family planning organizations from using federal money to perform abortion services in other countries or to inform patients there about such procedures.

The activists expect that move to propel action in Congress on FOCA, which sets in law a woman’s right to choose and challenges recent Supreme Court rulings on the issue.

According to foes, the new strategy to fight both will seek to capitalize on taxpayer anger at the recent Wall Street bailout.

cecile_richards_obama.jpg“Our strategy will be, ‘Do we want to use federal tax dollars to bail out the abortion industry?’ ” says one of the activists working to build a coalition to fight Obama. “Why are we using taxpayer money to fund abortion services overseas?” he said. (However, federal funding has not been used in the past to directly fund abortions overseas.)

Cecile Richards and Barack Obama

Cecile Richards is the president of the one billion dollar Planned Parenthood. Tax dollars indirectly fund Cecil Richards’ $1,000,000 annual salary. The tax payer provides the abortion provider over $300,000,000 each year. Your money. Funds Abortion. Three Hundred Million Dollars.

USN&WR closes,

While it’s an issue that was largely avoided in the presidential campaign, conservatives see it as a key test of which way Obama will move on social issues in his first year.

We Pro-Life conservatives know exactly how Obama will move — he will payback his backers, his buddies. To those he’s beholden. Cecile Richards is first in line.

So who exactly is Cecile Richards, who would deserve this liberal Democrat payback?

Cecile Richards, president of Planned Parenthood, contributor to all issues liberal is a very special liberal Democrat.

She is the daughter of liberal Democrat Ann Richards.

Fight FOCAThe fruit doesn’t fall far from the tree. And like Eve, Planned Parenthood is coming for a bigger bite of the apple.

Payback is coming to Planned Parenthood.

But the taxpayer, the voter is fighting back.

Fight FOCA.


Thank you (foot)notes,

Your Business Blogger(R) recommends, Obama Transition Team in Lockstep with Planned Parenthood

Charmaine Yoest, Ph.D., is president and CEO of Americans United for Life.

See Our Journey.

Visit Jimmy Akin at FightFOCA.

Ten Reasons

Jay Anderson, a smart guy from University of Virginia Law School (redundant, I know), Fight FOCA.

25 year-old Chelsea Zimmerman from Holts Summit, Missouri has a perspective on life and on Life well beyond her years. The world is a better place for her blogging.

Ronald L. Caravan has a compelling article in The Valley News Online, Between the Lines: How ironic that Obama action might threaten ‘separation of church and state’ Liberals make little sense…,

In simple terms, under the Freedom of Choice Act, Catholic hospitals would eventually be forced to perform abortions or go out of business, and Catholic bishops this week were signaling that they would go out of business before they would start aborting babies.

“This is not a matter of political compromise,” Bishop Daniel Conlon of Steubenville, Ohio was quoted in news reports. “It’s a matter of absolutes.”

Commenting on Catholic elected officials, Archbishop Joseph Naumann of Kansas City stated, “They cannot call themselves Catholic when they violate such a core belief as the dignity of the unborn.”

And Bishop Thomas Paprocki of Chicago frankly stated that if Catholic hospitals were given no choice but to perform abortions, they would close rather than comply.

The Freedom of Choice Act is not a brand new proposal. So why the heightened concern now? Because of what President-elect Obama announced at a Planned Parenthood banquet in July of 2007: “The first thing I’d do as president is sign the Freedom of Choice Act…. On this fundamental issue, I will not yield and Planned Parenthood will not yield.”

“Freedom of Choice sounds so benign, but people have simply no comprehension of what a radical piece of legislation this is,” stated Daniel McConchie of Americans United for Life. “The bottom line is that if FOCA passes, you’ll have abortion on demand throughout all nine months of pregnancy for any reason in all 50 states and pay for it with our taxes.”…

Unlike the continuous left-leaning efforts to obliterate God from all aspects of public life in the name of “separation of church and state”–which it is not–the Freedom of Choice Act actually does threaten to impose government interference on a church–exactly what Thomas Jefferson promised would not be done when he coined the “separation” phrase in a letter to a church in Danbury, Connecticut so many years ago.

Leave it to the relativistic left to wrongly accuse everyone else of violating a principle, then commit that very sin themselves.

more at the jump.

Read More

07 Nov



Media Alert: Charmaine in CitizenLink;Conference Call with Americans United for Life

November 7, 2008 | By | 2 Comments

Charmaine was interviewed by CitizenLink, a publication of Focus on the Family.


Friday Five: Pro-Life Hero Charmaine Yoest

by Devon Williams, associate editor

‘With Barack Obama in the White House and Sen. Harry Reid and Rep. Nancy Pelosi controlling Congress, we confront a very difficult pro-abortion political situation.’

As the nation prepares for the most pro-abortion president in history, Charmaine Yoest vows to continue the fight to protect women and preborn children.

The new president and CEO of Americans United for Life (AUL) said she’s hopeful that, despite the challenges, life advocates will recharge and re-energize their efforts at the state and federal levels.

“The life movement will reassess and regroup for the next election cycle with new ways to communicate that even the weakest amongst us should be welcomed in life and defended in law,” Yoest said Wednesday.

Yoest spoke with CitizenLink about her pro-life work and her hopes for the future.

Read the entire interview here.

Charmaine also participated on a conference call with 60-some pro-life leaders across the country. Click here to listen. Forgive the extra click to the Americans United for Life web site.

Please Join

Fight FOCACandidate Obama promised Planned Parenthood that the first legislation that he would sign is the so-called “Freedom of Choice Act” aka FOCA.

Over 12,000 people have signed the Fight FOCA petition. Sign up today.

Bloggers: please lift the code and paste on your site — and let us know!


Thank you (foot)notes:

How does the party of death do it? How do they sell abortion? And how will Life win? See The Obama Abortion Marketing Machine, by Your Business Blogger(R).

“The most merciful thing that the large family does to one of its infant members is to kill it,” Margaret Sanger, Founder Planned Parenthood



Jer 1:5, Pro-life

Little Saints in the Making

Meditations by Night

Charmaine’s Surgery

November 5, 2008 | By | 19 Comments

charmaine_james_hospital_nov2008.pngShe’s fine.

Late Saturday Charmaine felt another set of pains that felt too much like a heart attack.

Charmaine and Baby Boo at the hospital… getting ready to vote

Sunday morning we all were up at O:Dark-Thirty to work on lit drops at churches.

But her pains persisted and we dropped The Dreamer and The Dude at McCain HQ on Clarke Street in Arlington to work with the team.

And we went to the Emergency Room.

It was her first visit to same hospital since birthing out two of the five wee ones years ago.

It wasn’t her heart. Not life threatening. But her gall bladder was causing her a world of hurt — 72 hours before the election.

The timing was, well, inconvenient.

We could have waited, I suppose, but docs strongly recommended sooner rather than later…as in: sign this release form NOW.

And we didn’t want to chance anymore massive pain.

A routine operation. Then an uneventful recovery overnite. Then Your Business Blogger(R) raced her to the voting booth shortly before closing time.

She lost her gall bladder, we lost Virginia.

But she hasn’t lost her will to fight.

As Scripture says, joy comes in the morning and the battle for Life will continue.

And we will win.

By God’s Grace.


UPDATE: Charmaine will be appearing on FOX today, Thursday, to debate the future of Sarah Palin. Hit time is 11:20am. Please tune in and let us know what you think. She should do OK…we took her bandages off this morning. I think her meds might be wearing off, though.

See Charmaine’s Press Release from Americans United for Life on reaction to the election of Obama.

Sarah Palin: Pro-Life, Smart and…Thin

November 2, 2008 | By | 3 Comments

palin_mccain_leesburg_oct_2008_dude_credit.png We spent time on the presidential primary campaign trail.

We can tell you: Sarah Palin has never eaten a donut.

Sarah Palin, mother of 5

Impossibly thin

credit: The Dude

We saw Sarah Palin up close and learned what is most important to Hollywood and others — that the TV screen adds 10 pounds…and that even more that being smart is being thin.

Palin is impossibly thin for a woman with five wee ones. Marathoner or not.

Alert Readers know that Charmaine also has five children and has run three marathons. Charmaine knows about the work needed for women of a certain age to maintain an ideal weight.

Sarah Palin thinness does not come easy.

The thinness we witnessed is the result of solid discipline and hard work. A real prerequisite for high office.



Men don’t make passes

To a girl who wears glasses.


Liberal men don’t make passes

To a girl who surpasses.

Smart women are now Republicans. Has to be true: A Democrat said so.

See Sarah Palin’s a Brainiac by Elaine Lafferty,

Elaine Lafferty is a former staff correspondent at Time magazine and the Irish Times of Dublin, features editor at MORE magazine, editor in chief of Ms magazine. The former editor in chief of Ms. magazine (and a Democrat) on what she learned on a campaign plane with the would-be VP.,

Now by “smart,” I don’t refer to a person who is wily or calculating or nimble in the way of certain talented athletes who we admire but suspect don’t really have serious brains in their skulls. I mean, instead, a mind that is thoughtful, curious, with a discernable pattern of associative thinking and insight. Palin asks questions, and probes linkages and logic that bring to mind a quirky law professor I once had. Palin is more than a “quick study”; I’d heard rumors around the campaign of her photographic memory and, frankly, I watched it in action. She sees. She processes. She questions, and only then, she acts. What is often called her “confidence” is actually a rarity in national politics: I saw a woman who knows exactly who she is.

As Charmaine has said, “Palin is authentic.”

Your Business Blogger(R) took the Penta-Posse on the past two Republican rallies here in Northern Virgina: Fairfax and Leesburg.

mccain_rally_leesburg_2008_penta-posse_dumptruck.png23,000 showed up for McCain and Palin in Fairfax. Some 9,000 showed in rural Leesburg — a third more than expected, traffic jams at 6am. (In contrast, 400 show up for Democrat VP nominee Joe Biden.)

The Penta-Posse were volunteering until shunted off to the bleachers as the cute kid backdrop behind the podium. They loved it. They love politics.

Republicans are now

the party of the working man

The offspring know where to sit and why: young political animals, Roe Effect on the way.

The Dude is taking pictures of the line-up of politicians, learning who’s who on the GOP bench. Then Pro-Life Frank Wolf gets up to speak.

“Get his picture,” I say to The Dude. “It’s Frank Wolf!”

The (pre-teen) Diva turns to me and asks, “It he married to Naomi?”

“Not likely…”

These are five fun kids.

mccain_hq_yoest_2008.png The Yoests outside the McCain national headquarters in Northern Virginia.


Bob Livingston working the phones at the McCain HQ in Virginia.

photo credit: The Dreamer

Media Alert: Charmaine In USA Today, Reuters, HuffingtonPost, Catholic OnLine

October 31, 2008 | By | 3 Comments

sonogram_side_by_side.jpgWe had a film crew from South Africa at the house today interviewing Charmaine on the campaign.

The rest of the world is confused at our continuing frictional discourse on abortion. Most of the world has real restrictions on abortion on national levels. The world does not understand that we do not.

The USA is one of the few countries in the world that has abortion on demand for any reason through all nine months (and longer under the Obama Born Alive Abortion Plan). Including China where the government makes the demand — not the mother.

Unless the baby is a girl — then everyone wants the child dead…

Or in India where abortion also is used for sex selection to allow only male babies born. Because boys are superior to girls as all advanced nations know.

USA abortion proponents tell us that the “health of the mother” is the only exception. Scare quotes are used in print and air quotes are used in conversation as John McCain does.

The quoting is used because the “health” issue is the exception that swallows the rule as Clarke Forsythe at Americans United for Life reminds us. Because anything, anything can be interpreted as “health.” As in mental health. As in a bad hair day. Any reason is sufficient reason to abort.

There are no exceptions.

The Supreme Court has so ruled. Not we the people.

This was the background for the reporting by Joan Biskupic at USA TODAY in

Election comes at key point for high court’s stance on abortion,

“This is a historic election,” says Charmaine Yoest, [Ph.D.] president of Americans United for Life. “With the next president having the opportunity to appoint one, two or even more justices,” she adds, the election could change the law “on the life issue.”

Ed Stoddard at Reuters writes, Win Or Lose, Sarah Palin To Be A Political Force,

If McCain loses the exit polls will be scoured but many pundits seem likely to blame it on centrist concerns about Palin during a financial crisis.

“It’s really clear that there are some people out there who would like to make her a scapegoat if things don’t go their way Tuesday,” said Charmaine Yoest, president of Americans United for Life Action, which opposes abortion rights.

“But she’s has very clearly connected with the base of the party and the life and family voters and I think that is going to give her a really strong base going forward whatever happens,” she said.

Jessica Arons writing at the Huffington Post has the best summation of the state-by-state, incremental Pro-Life strategy in Not All Politics Is Local: Connecting the Dots on Abortion Initiatives,

California Proposition 4 is endorsed by Americans United for Life, among others.

This is an organization that has worked to slowly erode women’s access to abortion care with bills that limit available abortion methods after 12 to 13 weeks of pregnancy; require waiting periods, biased counseling, and ultrasound viewings prior to an abortion; create burdensome and medically unnecessary regulations for abortion clinics; assert that fetuses feel pain during an abortion; and allow health care employees to refuse to counsel, refer, or treat patients for any service to which they object.

She intends it to be dire and evil, but it comes out good and accurate. Something Biblical in there…

Deacon Keith Fournier at Catholic On Line has SPECIAL: Interview with AUL Action’s Charmaine Yoest on ‘Open Letter to Barack Obama’

Your Business Blogger(R) also recommends Values Voters


Obama the Abortionist

Makeup of U.S. Supreme Court Hangs in the Balance


J. Margaret Datiles, staff counsel for Americans United for Life representing the interests of the weakest citizens of the United States and abroad has an article in The Washington Times, A price on your head. Good read. Would get us ready for money saving suicide plans under an Obama administration.

How Is The Success of an Ad Campaign Measured in a Non-Profit?

October 30, 2008 | By | One Comment

Yesterday, Charmaine says, “We got hate mail.”

“Success!” I replied.

obama_aul_letter_ohio.pngYour Business(R) Blogger teaches marketing at the local college and advises clients on the effectiveness of advertising.

AUL’s Open Letter to Obama

The return on investment (ROI) in the for-profit businesses should be sales generated.

But not-for-profits have a different type of “product” peddled. The purpose of a non-profit is to improve the human condition.

So when a non-profit places a media buy, how does Your Business Blogger(R) suggest measuring success?

Hate Mail.

In for-profit, we measure love.

In non-profits, we measure hate.

Our country is evenly and bitterly divided into two competing world views. The animosity is so great and the two camps have opinions so different that we all might as well be on different planets.

We non-profit marketers are now interplanetary ambassadors. Captain Kirk never had it so hard.

So measure the “good” ad with “bad” feedback.

The Alert Reader might suggest that media hits could be an immediate proxy for any ad campaign effectiveness. But here in the non-profit world, the marketing manager should measure opposing, hateful articles, not the friendlies. Getting your friends to agree is helpful, to be sure. Getting the opposition reacting is better.

On Reasoned Audacity we limit, moderate and edit hate-comments, because most are not helpful and make for atrocious reading. Motto: Delectare et Docere.

To Please and To Instruct.

Hate-mail is not pleasing to read. A wise marketer measures this mail, crunches this data, but uses only for internals, not public consumption — which would look like whining. Complaining about all the stoopid people on that other planet.

As Jack Welch advises: Never be a victim.

And as politicians are wont to say, “Throw a rock into a pack of dogs: the one that yelps is the one that got hit.”

Measure the hits by the number of yelps.

Americans United for Life Action published an open letter in a full page in the Dayton Daily News, an Ohio newspaper . Back page, section A. Good size and location. Marketers would prefer more frequency than a one-time media buy. But a good ad “sells” in more than the buy in a particular geographic location.

Today, effective prints ads are picked up by alternative media and broadcast-cable outlets.

(Goodness, during the Huckabee campaign, Ed Rollins got media attention for an ad he didn’t even run.)

See Charmaine’s Open Letter to Senator Obama here and at the jump.

Read the ad and let us know if you think it “sells” — if it persuades.


Thank you (foot)notes:

Letter to Obama Asks for Answer on Parental Involvement Laws

Group Reminds Voters Barack Obama Wants All Pro-Life Laws Overturned.

The patron saint of marketing John Wanamaker once quipped that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Sometime a manager just gets lucky.


Americans United for Life Action Press Release.

From The Family Foundation.

Anglicans Ablaze.

Value Voters

Alliance Alert from ADF

Save the Little Humans.

Catholic Fire.

Read More

Gilmore/McCain vs Warner/Obama — Using a Computer

October 27, 2008 | By | 4 Comments

After I hit the send button a friend alerted me that I had just made the biggest blunder of my career.

yoest_gilmore.jpgAbout a decade ago Your Business Blogger(R) was helping a good friend and fellow board member of the Family Foundation in Virginia, Ruble Hord, make a run for the House of Delegates.

The Yoests and Jim Gilmore

I emailed an invitation to an event to 200 of our closest friends to help raise funds for his effort for conservative values in central Virginia.

But I made a mistake. A whopper. I embarrassed my boss, hurt the candidate, and got a sarcastic write up by Tyler Whitley in the Richmond Times-Dispatch.

(My complete humiliation was averted in that the RTD didn’t run a picture, as they would with most Republican criminals…)

My mistake?

I used the wrong computer. A government computer, owned by the tax payers of The Commonwealth.

I goofed. I forgot where I was, working day and night, non-stop, intense pressure, new on the job, etc and etc and whining etc

The Governor through his chief of staff wrote me a scathing letter of reprimand that left burn scars to this day (seen and unseen). His deputy hand delivered the letter and carried out the, um, verbal corrective interview.

Even though said deputy and I are friends today — it was not a pretty sight back then.

All this happened in a few hours. Tyler Whitley published his article the next day.

The only thing that kept me from being terminated (serving at The Pleasure of the Governor) was my instant remorse to the CEO’s quick action.

Such an “oversight” eg stoopidity, on my part did not need to be evaded or minimized. I was wrong. I violated the public trust.

And the boss made sure that I knew it.

Fortunately, it was only a one day story, but it felt much, much worse.

The Governor who issued the stern, public and immediate reprimand was James Gilmore.

Now running for Senator in Virginia.


This is the difference between the liberal/socialists Obama/Warner and the conservative/capitalists McCain/Gilmore.

When Gilmore saw one of his people using government property to advance a political agenda he did not cover up, did not stonewall, did not deflect. He did the right thing, even if it meant a public flogging of a brilliant staffer political appointee.

Note what the liberal/socialist’s team of the Obama/Warner ticket does when government property is used to malign “Joe the Plumber.”



There will be no investigation, no checking the facts, no public apology. No media spotlight either, but that’s outside the scope of this post.

A Gilmore conservative staffer used a government computer and was publicly displayed in the light.

A Warner/Obama liberal staffer used a government computer and is quietly hidden in the dark.

Vote for Jim Gilmore for honest, open government. He lives out public service transparency.

I’m proof.

What Is The First Thing Obama Will Do If Elected?

October 25, 2008 | By | One Comment

Obama is letting the world know that he’s got plans for US All.

Obama has his priorities.

And what’s the very first thing Obama says he will do?

Focus like a laser beam on the economy?

End the war in Iraq?

Raise taxes on capital gains?


The First Thing Obama will do in officeThe first thing Obama promises to do is to get the government between the parent and child.

To keep a mom from knowing if her child had an abortion.

Read the open letter from Americans United for Life to Obama: Obama ad (3).pdf.

Letter at the jump.

Be sure to visit AUL’s Fight FOCA site.

See An Open Letter to Barack Obama

Read More