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The Army's Marketing Campaign for Placing Women in Combat

August 10, 2006 | By | No Comments


The Great Seal The World’s Only Super Power wields its power through the arrows of the Armed Services in one hand and in the other hand is the olive branch of…marketing.

The olive branch is traditionally known for peace, but also for known for prosperity. Commerce is usually difficult in times of war. The olive branch these days seems to represent peace as the absence of warfighting, but might also be seen in the marketing in warfighting.

If there is anything we Americans know how to do — is fight wars and sell stuff.

The Army now has a combined arms team of lethal power. Nothing on earth can resist the might of our military co-located with its American Marketing Machine. That is being turned loose on the masses of US lasses to put women in combat.

The marketing message is delivered with smart bomb precision and subtlety. It began with omissions, as when the Air Force Academy took down its huge sign, Bring Me Men. And now is actively selling with clever word changes.

Which is marketing defined. As Mark Twain said about the right word being as powerful as the difference between lightning and a lightning bug.

Words count. Army Regulation 600-13, Army Policy for the Assignment of Female Soldiers, Dated March 1992,

…allows women to serve…except those battalion size or smaller units which are assigned a primary mission to engage in direct ground combat or which collocate routinely with units assigned a direct ground combat mission.

It is the intent of Congress, the President and Army Regulation that women are not permitted in ground combat.

But note how the feminists in the armed forces are changing wording to change policy. For example,

The Infantry Carrier Vehicle (ICV) Rifle Squad variant and Infantry Carrier Vehicle (ICV) Weapons Squad variant each deliver 9-person infantry squads to a location from which they will conduct a close assault.

Close assault is ground combat, from which women are excluded. The Alert Reader will notice that the Army calls this fighting machine a 9-person vehicle. Where it should be a 9-MAN infantry squad.

The Army substitutes “person” for “man.” Which is the feminist agenda. Male substitution wherever possible.

The military goes a-marketing.



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Thank you (foot)notes:

See the Army’s website.

More on the Seal at the jump.

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Ned Lamont and the "Silver Star Moms"

August 9, 2006 | By | No Comments


Ned Lamont It was a small mistake. A goof anyone could make. And trust me, Your Business Blogger knows how to screw up. Lamont made a simple slip.

Except if you knew something about the Armed Services.

Last Sunday on This Week with George Stephanopoulos, Ned Lamont talked about, “Blue Star moms, Silver Star moms, …Gold Star moms…” attempting to get pacifist viewers to get weepy or to get angry. About the horrors of war. Where good men die.

Lamont when on to win the Democrat primary in Connecticut yesterday.


Silver Star But not clear was what Ned Lamont was referring to about “Silver Star moms.”

Perhaps Ned means either mothers of soldiers awarded a Silver Star.


Blue Star Family Or Ned Lamont doesn’t know what he’s talking about. Does not know anything about matters military.

I would submit that Ned doesn’t know, nor like, nor support the American Armed Services. Simply: A Democrat.

A vote for Lamont is a vote for appeasement; for losing a war.

Losing wars is bad for business.


Gold Star And will produce more Gold Star Moms.

Ned Lamont did get that one right.


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Thank you (foot)notes:

See more on the Gold Star Moms.

Captain’s Quarters has more.

See RedState anal

Don Suber has weep not for Lieberman.

Wall Street Journal has more on the new Democrats.

The Feminist's Dilemma

August 7, 2006 | By | No Comments

What’s a Feminist to do?

All of modern marketing makes clear that the modern girl doesn’t need a man…


Don’t need a man

if you got a can

of Pepsi, Please

All of academia tells the young lasses to burn their bras.


Professor Diana York, Women’s Studies


From higher education to edgy advertising the Feminists become empowered. And they can then become combat veterans:


Lynndie London, the empowered Feminist at Abu Ghraib jail.


As this Feminist points out, Men? Who needs ’em? I got all I can handle.


Thank you (foot)notes:

Feminists Law Professors have more. Fun.

Be sure to bookmark Ipso Facto comic blog.

Remembering Staff Sergeant Dan Clay

August 3, 2006 | By | No Comments

A few months ago, President Bush paid tribute to Staff Sergeant Dan Clay, who died in Iraq. The President read portions of a letter Dan wrote to his family. But his full letter gives a powerful testimony to his eternal values — my friend Stacy Harp at Writing Right has posted that letter:

MOM, DAD, KRISTIE, JODIE, KIMBERLY, ROBERT, KATY, RICHARD, AND MY LISA: Boy do I love each and every one of you. This letter being read means that I have been deemed worthy of being with Christ. With MaMa Jo, MaMa Clay, Jennifer … all those we have been without for our time during the race.

This is not a bad thing. It is what we hope for. The secret is out. He lives and His promises are real! It is not faith that supports this … But fact and I now am a part of the promise. Here is notice! Wake up! All that we hope for is Real. Not a hope. But Real.

But here is something tangible. What we have done in Iraq is worth any sacrifice. Why? Because it was our duty. That sounds simple. But all of us have a duty. Duty is defined as a God given task. Without duty life is worthless. It holds no type of fulfillment.

The simple fact that our bodies are built for work has to lead us to the conclusion that God (who made us) put us together to do His work. His work is different for each of us. Mom, yours was to be the glue of our family, to be a pillar for those women (all women around you), Dad, yours was to train and build us (like a Platoon Sgt.) to better serve Him. Kristie, Kim, Katy you are the five team leaders who support your Squad ldrs, Jodie, Robert and Richard. Lisa you too.

You are my XO and you did a hell of a job. You all have your duties. Be thankful that God in His wisdom gives us work. Mine was to ensure that you did not have to experience what it takes to protect what we have as a family. This I am so thankful for.

I know what honor is. It is not a word to be thrown around. It has been an Honor to protect and serve all of you. I faced death with the secure knowledge that you would not have to. This is as close to Christ-like I can be. That emulation is where all honor lies. I thank you for making it worthwhile.

As a Marine this is not the last Chapter. I have the privilege of being one who has finished the race. I have been in the company of heroes. I now am counted among them. Never falter! Don’t hesitate to honor and support those of us who have the honor of protecting that which is worth protecting.

Now here are my final wishes. Do not cry! To do so is to not realize what we have placed all our hope and faith in. We should not fear. We should not be sad. Be thankful. Be so thankful. All we hoped for is true. Celebrate! My race is over, my time in war zone is over. My trials are done. A short time separates all of us from His reality. So laugh. Enjoy the moments and your duty. God is wonderful.

I love each and every one of you.

Spread the word ….. Christ lives and He is Real.

Semper Fidelis

Always Faithful

* * *

God bless the Clay family. How humbling — we all live more safely today because of the ultimate sacrifice of their son. Greater love hath no man… May we make grateful and good use of that gift.


Thankyou (foot)notes:

Cross Post from Reasoned Audacity.

Center for Military Readiness on Janet Parshall's America

July 31, 2006 | By | No Comments


Janet Parshall’s America Elaine Donnelly, President of the Center for Military Readiness will be interviewed on Janet Parshall’s America. Today live around 4pm EST. Check local listings.

Elaine will be explaining why the death toll among military women has been so high. And will discuss the seven major consequences that the Defense Department and Congress are inviting by failing to ask questions on how women are co-located with combat units.

Tune in the Salem Radio network for an eye opening debate.


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Thank you (foot)notes:

Full Disclosure: Your Business Blogger serves as the Vice President for the Center for Military Readiness.

Marketing Women in Combat

July 28, 2006 | By | No Comments

Federal Law, governing our armed forces, prohibits women in land combat.

But how would one know, from the ads we are bombarded with.


So, I don’t know, what do you think? Would you go with the pearls, or would they be too much with this . . .?

Or maybe the boyfriend is wearing the jewelry. At home. On the couch.

Holding his manhood cheap.

(From Martha and Charmaine. . .)


More on Henry V at the jump.

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Al-Jazeerah Endorses Democrat for Senate

July 27, 2006 | By | One Comment

The friend of your enemy is… your enemy?


Aljazeerah has endorsed a Democratic candidate, Bob Casey, running for the Senate in Pennsylvania.

Aljazeerah attacks Senator Rick Santorum for his efforts in standing up for life, the United States and the family.


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Thank you (foot)notes:

Tom McClusky, Vice President for Government Affairs at the Family Research Council, points us to the story. He blogs at FRCBlog.

Make FRCBlog a part of your daily reading.

Full Disclosure: The wife of Your Business Blogger, Charmaine, is the Editrix at FRCBlog.

21 Jul



Katie Couric Doesn't Want Single Mothers in War Zones

July 21, 2006 | By | 4 Comments


Lori Piestewa,

single mother of two,

killed Katie Couric recently refused to go to Iraq. She gets this right,

Katie Couric, who takes over the CBS Evening News in September told Access Hollywood that at this point, she would not venture into the Middle East hot spot.

“I think the situation there is so dangerous, and as a single parent with two children, that’s something I won’t be doing,” Katie said.

Couric lurches into the truth: War zones are not safe for anyone. Especially for moms and the kids left behind.

Elaine Donnelly, President of the Center for Military Readiness reminds us that,

To date 60 women have been killed in Afghanistan and Iraq since 9/11. By contrast, only 16 women killed in all the years of Vietnam, most of them nurses. In the First Persian Gulf War, 33,000 women were deployed, but only 6 perished due to scud missile explosions or accidents.

Women should not be killed in combat.

No single mother with children should go to war. Not Katie. Not Lori.


Katie Couric


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Thank you (foot)notes:

Kathryn Lopez at NRO points us to Access Hollywood, blockquote above.

Full Disclosure: Your Business Blogger also serves as the Vice President of the Center for Military Readiness.

See Saving Private Lori.

Get Women Out of Combat.

Mudville Gazette has Open Post.

20 Jul



World Trade Center, Oliver Stone's New Movie

July 20, 2006 | By | 6 Comments


World Trade Center “Redemption,” wrote Cal Thomas earlier when he saw Oliver Stone’s movie. Stone may have redeemed himself.

Tonight, Thursday, The Washington Insiders were invited to a private screening of World Trade Center. I got in on a waiver. I would have been easy to pick out of this cool crowd: I was the only one with a bucket of (fattening) buttered popcorn, slurping a giant Coke.


Your Business Blogger, Charmaine

Melissa and Rob Bluey

Charmaine and I joined Rob Bluey, blog editor at Human Events and his wife Melissa from The Atlantic Monthly and the smart crowd at a Cinema near Charmaine’s office to see Stone’s newest movie.

What it was and what it was not.

It was not a conspiracy movie.

It did not bash Bush.

It was not sappy.

It was not about stupid, church-going nuts.

It did not mock marriage.

It did not blame America.

It did not support radical Islam.

It did not mock Marines.

It did not mock Jesus.

It did not mock cops.

It did not mock family, faith or freedom.

Charmaine says, “It was a Hallmark Hall of Fame special…on steroids.” Jim Pinkerton, from the New America Foundation DID NOT tear up. Me neither.

But the theater was a bit dusty. That stuff can get in your eyes. Or was it dust from the movie?

This is a movie that you will see in a few weeks and you will be glad you did. After the viewing, there was no applause, little talking. At the end, the crowd audibly exhaled, as one.

People moved out as if leaving a wake. Tony Blankley and his significant other were the last, the very last to leave. They were moved.

Laura Ingram moved out quick; she was among the first out. Dr. Land, President of the Southern Baptist Convention expected to walk out early and didn’t.

We spoke to Blankley. He was surprised at Stone’s movie, “Good, True, Patriotic, Religious.”

Kate O’Beirne from Nation Review was a bit more skeptical about Oliver Stone, “His other movies don’t sell, nobody goes to them. So he made this to appeal — to sell. He wants to make money.”

And so he will. You must see how Stone can make a movie with Jesus, yes Him, without a smirk. Mel Gibson can do Passion, sure. But Oliver Stone?

Better check the temperature in Hell. The impossible has happened. Oliver is redeemed.


World Trade Center


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Thank you (foot)notes:

The movie will be theaters August 9, 2006

Special thanks to Mike Thompson, Senior Vice President of Creative Response Concepts, who coordinated the event for Paramount Pictures.

More on the movie at the jump.

The Raw Story has more. Read the Comments, liberals still believe “9/11 was an inside job no doubt.” And my favorite, “Hey cons, Jesus says watch this film or you’ll go to hell.”

Mudville Gazette has Open Post.

OpFor has more.

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Is John McCain Courting the Religious Right?

July 19, 2006 | By | No Comments

Your Business Blogger was strolling through Washington, DC and decided to step into an old building to escape the July heat. The Dirksen beckoned. If it’s named after a Republican, then it’s got to be cold.

So I wander into Room 106 and eavesdrop on a confirmation hearing. John Warner from Virginia chaired. He is a real gentleman. Handling the hearing and the nominees with grace and diplomacy. I almost forgot he voted against impeaching Clinton.

Anyway, I happen see my old friend Anita Blair being questioned, and I mean questioned by Senator Levin. And she did outstanding. She’ll make a great Assistant Secretary for the Air Force.

But what I was interested in was listening to the crowd talk about another John, another member of this committee: John McCain. One observer near me in the peanut gallery said that, “McCain was sucking up to the religious right wing-nuts.”

That’d be me.

And he continued, “I hate that.”

Goodness, Liberals are capable of ‘hate.’ Alert the media.

However, is McCain really sucking up to the religious right? I wish he would.

But I think not. For two reasons.


on left: Bauer, Falwell, McCain on far right

at Liberty University

#1. Charmaine and I saw McCain at the graduation ceremony at Liberty University recently and watched McCain up close. Our good friend, Gary Bauer was also giving a speech and praised McCain no less that three times from the pulpit. Gary is a long-time McCain supporter and looked like an excellent candidate for Secretary of Education in a McCain Administration. (Well, actually, I would be honored to work for Gary in any capacity, but I digress.)

McCain glowed and smiled at Gary’s compliments. But McCain turned dark when Bauer talked about gay marriage or abortion. McCain would fidget, pick lint off his pant legs and stare off in another direction when abortion and babies were mentioned. McCain is a master politician, but not a master of body language.

At Liberty, Falwell did the courting, not McCain.

#2. John McCain was on the invited list for the Family Research Council’s annual briefing coming in September. McCain is “unavailable.” A very polite Code word. (But Ann Coulter and Newt Gingrich are coming!)

John McCain is not courting, nor counting on, true-blue red conservatives.

He should. If he wants the nomination.


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Register for FRC’s Washington Briefing!

Greg Tinti at Outside the Beltway has Traffic Jam.