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01 Feb



Keeping the Little Woman out of Nordstroms.

February 1, 2006 | By | 4 Comments


Charmaine at the


in LA

credit: Mike’s NoiseLast April Charmaine launches her blog Reasoned Audacity. To write about Politics in Real Life. Because she didn’t have enough to do.

Then, Family Research Council, decided to become even more assertive with technology. Expanding education and advocacy.

To reach and teach the people who care about defending Family, Faith and Freedom. Protecting human life from conception to natural death. A Judicary that believes in Natural Law; original intent. The traditional family.


So they brought Charmaine on-board to set up the non-profit’s corporate FRCBlog.

To change the world while changing diapers.

And blog.

Blog marketer Seth Godin reminds us that weblogs work best when based on:

1. Candor;

2. Urgency;

3. Timeliness;

4. Pithiness; and

5. Controversy

(maybe utility if you want six).

And Controversy Charmaine got.

The innovation in advancing agendas in the blogosphere belongs not to the liberal world-view, but to traditional truth seekers.

And print outlets noticed that conservative bloggers were winning readers and influencing the debate. The Village Voice, The Washington Post, United Press International and The Nation.


Protesters See

Mood Shift Against ‘Roe’Alert Readers will remember that 50 conservative bloggers traveled from across the country to blog at the March for Life. The Washington Post wrote in their dead tree and on-line editions:

Charmaine Yoest, a vice president at the Family Research Council, told a morning gathering of 40 antiabortion bloggers that the demise of Roe would mean a battle within each state over whether abortion should be legal — a more localized, grass-roots fight.

“Consensus is building that we are moving into a post- Roe future, and we need to be ready,” she said.


For Pro-Life Bloggers,

a New HubrisLike their blog brothers The (Liberal) Nation is worried:

…What Karen Hughes is to Bush’s “war on terror,” Charmaine Yoest is to the prolife movement. She was recently hired by the Family Research Council to develop a new web and e-mail strategy and to create an FRC blog….

Yoest even went so far as to claim that it is “prochoicers [who] try to make us believe that overturning Roe will be the end of abortion”…

“What we’ve been explaining to the media and others for a while is, all it would do is just throw it back to the states.”

…Yoest told the crowd, “We’re on a campaign to win hearts and minds.”


Make Love, Not Gore

Sure of a post-Roe America,

anti-abortion marchers

go cuddlyThe Village Voice writes:

Charmaine Yoest spoke of the dawn of a new era in the abortion debate. “The legal change may take awhile,” she said, “but I really do see us moving into a post-Roe America.”


Anti-abortion bloggers

convene in Washington UPI reports:

Networking among anti-abortion bloggers through technology will counter the portrayal of the anti-abortion movement in mainstream media, according to Charmaine Yoest, vice president for external relations at the Family Research Council and managing editor of the daily blog

Yoest compared the anti-abortion blogging movement to a line of high-tech 21st-century water buckets putting out a large fire burning since the Roe vs. Wade decision was passed down in 1973.

“We form an association, that’s the American way,” said Yoest, one of three hosts for the event.

Emphasizing the impact of technology in actively promoting the anti-abortion stance, she said more women on both sides of the debate were becoming more conscious of the healthy fetus via technology including sonograms.

“We are headed into a whole new era of abortion public policy,” Yoest said.

The liberal left couldn’t get an audience on talk radio. And now has lost the blogosphere to conservatives — the real progressives.


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Thank you (foot)notes:

Be sure to bookmark The FRCBlog.

Yahoo News has The Nation article with links. Added value. For Free.

The main stream media is pro-abortion, anti-tradition — as well as the Bush-hating blog innovators Seth Godin and Brad Feld, Tbogg and the readership of Fast Company.

Basil’s Blog has a picnic.

Don Surber has best posts for Wednesday.

Alas has open thread.

Blogger Meet Up At March For Life

January 22, 2006 | By | No Comments

Cross Post from Jack Yoest


Blogs for LifeOver 50 bloggers have signed up. We will be live blogging the annual March for Life in Your Nation’s Capital, Monday 23 January 2006. See Blogs4Life.

The blogger event is co-sponsored by Tim from Pro-Life Blogs and Peter Shinn from March Together and Family Research Council.


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Thank you (foot)notes:

Charmaine Yoest, Ph.D., will be assisting with logistics. She blogs at FRCBlog and Reasoned Audacity.

Managing Expectations; Managing Exits

January 18, 2006 | By | No Comments


Fire Someone

TodayMy post on firing caused a firestorm. Let’s review.

Getting Fired should never be a surprise.

The stock market and Bosses don’t like uncertainty. Neither do Employees.


courtesy toothpastefordinnerExpectations, like people, must be handled carefully.

Your Business Blogger once worked with a Fortune 500 size organization. A particular termination stands out.

A senior manager committed a firing offense. He was counseled. Talked to. But then nothing happened. The employee thought the event was placed behind us all.

He was wrong.

The Boss made the decision, but didn’t drop the axe. “He’s gone, but doesn’t know it.”

Alert Reader Louis B writes:

I think the hard but right thing to do is fire people when the decision is made and manage the fallout or timing with the rest of the staff. And certainly fire people before they spend a lot of money at a time like Christmas.

The axed employee in our case study was not terminated for months. A dead man walking. Who didn’t know it. Who could have been looking for a job. Saving his money. And unfortunately continuing his lifestyle, as in Louis B’s example, in buying a new car.

The firing was a surprise only to him. His expectations were not managed.

And this is the lesson, the effect of The First Two Things a Female Manager Must Do — fire someone; cut someone’s budget — To not surprise, not shock the organization, or the employee, but to be effective.

Nancy LaJoice, a manager at the Baltimore/Washington Corridor Chamber of Commerce, gets it right:

Wow! I am definitely…faint at heart stock. I find Kay’s suggestions [fire someone on day one] as civilized as a dog marking his territory. At times it may be necessary, but as standard procedure, I can’t even begin to agree.

In the Army, standard procedure taught that a sub-par efficiency report should never catch the soldier off-guard. Bad news does not get better with age. Constant counseling was demanded.

Firing a soldier is not an option for most military leaders. Summary execution, maybe, but not termination. Face a firing squad, not a firing.

So. This is the real challenge of female managers. Establishing dominance, as in Nancy’s example; a dog marking her territory — without becoming a b*tch.


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Thank you (foot)notes:

If you do business in and between Your Nation’s Capital and Balitmore join the Baltimore/Washington Corridor Chamber of Commerce. I did.

Are Managers Sociopaths?

Charmaine Yoest Interviewed on Basil's Blog

January 16, 2006 | By | No Comments


Basil’s BlogThe Award Winning Basil’s Blog is running an interview with Charmaine from Reasoned Audacity.

Go visit. For the secrets.


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Thank you (foot)notes:

Basil’s Blog was a Finalist in the Weblog Awards as Best New Blog for 2005.

11 Jan



Girls Got Game: Visit the Cotillion

January 11, 2006 | By | 6 Comments


The CotillionNot a day goes by without hearing the complaint of the lack of women in technology. No one, it seems, seems to know a woman in tech.

Are you looking for a real woman who knows code from cooties? I know 45.

See below. Pick one from the list. Pick any one and visit. And you will know a real woman in technology.

A Mom And Her Blog

A North American Patriot

Absinthe & Cookies

And Rightly So!

annika’s journal

Are You Conservative?

Armies of Liberation

Atlas Shrugs


Bobo Blogger

Cake Eater Chronicles

CatHouse Chat

Common Sense Runs Wild

Darleen’s Place

Dr. Sanity


Fistful of Fortnights

Florida Cracker

Free Thoughts

Girl on the Right

Ilyka Damen


Knowledge Is Power:

Little Miss Attila

Mamamontezz’s Mental Rumpus Room


Merri Musings

MY Vast Right Wing Conspiracy

Not A Desperate Housewife

Portia Rediscovered

reasoned audacity



Soldiers’ Angel – Holly Aho

Steal The Bandwagon

TFS Magnum

The American Princess

The Anchoress

The Bad Hair Blog

The Gray Tie :: MaryKatharineHam’s C-Log

Villainous Company

Who Tends the Fires

Yeah, Right, Whatever

They write on a variety of topics. But they all have more than a passing fancy for html.


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Thank you (foot)notes:

Visit The Cotillion blog.

Full Disclosure: The Wife of Your Business Blogger is honored to be a member of The Cotillion.

10 Jan



What Are the First Two Actions a New (Female) Manager Must Take?

January 10, 2006 | By | 5 Comments


Kay Coles James

Former Director

of OPMMen and women are different, inspite of what feminists preach. And women must manage differently. Here’s how to start.

Years ago I talked with Kay Coles James, who would eventually head the Office of Personnel Management for the Feds. I asked her about the challenges for new female managers.

I though she would recite the usual drivel of soft skills, empathy, sharing and caring. The girly stuff.

I was wrong. She hit me hard saying:


1) Fire Someone. And,

2) Cut Someone’s Budget.

This is not for the faint of heart. And only a small, self-selecting group of women can handle such brutality.

But it is the best way for most women to be effective.

And not as bad as Your Business Blogger, or Kay makes it out to be.


On assuming any new position of responsibility, there will be necessary changes in personnel and budget allocation. Make those changes immediately on your arrival.

That will be the easy part.

The challenge is to negotiate up-front with the new boss as a condition on taking the new job. The new female manager should tell her superior that 1) she will be making changes, and 2) she must have her bosses’ backing.

I always advise my clients that their new bosses know where the deadwood is and want improvements made. By the new guy — girl. Odds are that the new female manager will be doing what needed to be done — long before she was hired.

Kay is the woman’s best example on breaking the glass ceiling. By breaking some china.

But don’t do the firing at Christmas.

And call me to keep from becoming a sociopath.


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Thank you (foot)notes:

Husband of Kay, Charles, swore me in as member of the Denis Thatcher Society. Contact me if you’d like to join. Or, rather, have your wife call.

Bob Pritchett has more advice. And check out his blog.

Full Disclosure: Charmaine used to work for Kay.

Visit Basil’s Blog for good reads.

This is What a Lady Looks Like

December 22, 2005 | By | 12 Comments


I’ve got an article that just went up over at NRO, “This is What a Lady Looks Like.” It’s a piece that has been clanging around in my head — every time I’ve gotten an email from the Feminist Majority touting these feminists tshirts, I’ve thought: We need an alternative. We need to reclaim the idea of being a lady.

So I finally wrote those thoughts down and big thanks to Kathryn for publishing it.

Here’s how the piece begins:

The Feminist Majority Foundation has some gift suggestions for “holiday” shopping. The raspberry pink t-shirt particularly caught my eye: “This is What a Feminist Looks Like.”

It comes in teen sizes, too, just right for a mom like me to give to her daughter. (There’s even a nifty “unisex” black version of the t-shirt for boys. But wait, isn’t that color-coding a little, well, sexist? Never mind.)

The t-shirt could be a companion gift to the Girls’ Book of Success from the “feminist books for young readers” section. With one-click, I could get my shopping done for my children.

If, of course, I wanted them to look like . . .a feminist.

What does a feminist look like? A picture of a party dress is making the rounds this Christmas season: a classy frock made entirely of colored condoms. It’s a wardrobe choice that helps a feminist express her “sex positivity” when she wants something a tad more dressy than her raspberry tee-shirt.

What does a feminist look like? The Oscar-winning actress, Geena Davis, provides a widely hailed vision of success for girls in her portrayal of the first female president in the ABC television series, Commander in Chief. The show is a thinly cloaked precursor to the Hillary ’08 campaign.

In an early episode, the president hears a rumor that her teenaged daughter has slept with her boyfriend. The mother confronts the daughter, but quickly reassures her: “It’s okay, honey, I wasn’t a virgin when I got married. . . ”

Message: Strong, successful girls/women reject traditional mores and conventions on the way to storming the gates of power and success.

It’s a sad irony that a movement that was supposed to elevate the position of women in society so frequently devolves into vulgarity and an obsession with indiscriminate sexual access and experimentation. Being a feminist in this century has required signing on to the project of defining-down feminine virtue.

But there is an alternative vision: Women used to pride themselves in being ladies. The concept involved a whole lot more than just avoiding white shoes after Labor Day and sitting with your knees together.

What does a lady look like?

For my answer, head on over to NRO — there are some other great Christmas articles: Carrie Lukas on Code Pink’s war on toys for boys. . . and Amy Welborn with a powerful reminder that the real Christmas story isn’t all holly, jolly and ho, ho, ho.

Then, if you have a minute, I’d love to hear your thoughts on the question: What does a lady look like?

On the Meaning of Success

December 17, 2005 | By | No Comments

Naomi Watts

The January issue of Vanity Fair features Naomi Watts, the new Fay Wraye in King Kong, on the cover.

After years and years of B roles, Watts has finally “made it.”

And yet.

Rigg, Kidman, Watts

Credit: American Photo

The article features quotes from her friend and fellow Aussie, Nicole Kidman, who talks about their friendship with another less-famous fellow actress, Rebecca Rigg:

We always say to Rebecca that she is the successful one because she has the successful marriage with the three kids. . .

Interesting. And sad.

25 Nov



Are Women Better Money Managers?

November 25, 2005 | By | 4 Comments

Nicola Horlick

Nicola Horlick is a Brit who is a mother of five (plus another daughter who died of leukemia a few years ago).

She is also a top money manager at Bramdean Asset Management in London who has just opened a new division of her company, specifically targeting female customers — “Bramdiva.”

Here’s the interesting part: Nicola claims women are better money managers.

This article in the International Herald Tribune cites several studies and experts on this question, and concludes that men have a testosterone-driven approach to money management that leads them to take risks that don’t pay off in the long term.

Women, alternatively, are steadier and don’t “churn” money.

They account for super-succesful male money managers, like Warren Buffett, because they employ the “feminine” approach.

Interesting. I’m sure Buffett will appreciate that assessment.