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Work-Family Policy

Media Alert: Charmaine on Huckabee

February 13, 2009 | By | 2 Comments

huckabee_charmaine_december_07.jpgCharmaine will be appearing with Mike Huckabee on Huckabee on FOX.

She will be debating the issues spawned by the octo-birthing 33 year old Jolie-wannabee, octuplet mom Nadya Suleman.

Her bills are paid for by the taxpayers.

She might bankrupt her home state of California all by herself…and her 14 [bad word removed by editortrix] fatherless children.

Charmaine Yoest and Mike Huckabee, Dec 2007


George Weigel gave a lecture the other night in Your Nation’s Capital. His theme was about the cultural shift in the recent election. It was not so much that Obama had won, but who, or, rather ‘what’ the real winner was.

The real winner of the presidential election was…the 1960′s.

George Weigel recounts that the 60′s as the winner actually began when convicted felon Bill Clinton was able to remain in the office of the president. The liberals and the elites and the academics and Hollywood and mainstream media would rather have a sexual harasser remain in office than restrain — in any fashion — the libertine sexual freedom born in the 60′s generation.

Obama embodies that leftist sexual license, George Weigel writes,

My reading of Senator Obama’s record is that he is a genuine leftist: not a pragmatic liberal, like Clinton, but a true man of the left, in the European sense of the term. And that’s probably why he’s so popular in European circles.

On abortion, though, he is not simply a leftist, but a radical: in the Illinois state legislature, he led the fight against a partial-birth abortion ban, and against a law that would have given legal protection to infants who survive a late-term abortion.

From the latter, one would have to include that Senator Obama thinks a women has a right, not only to an abortion, but to a dead baby.

This is a position far, far to the left of the American mainstream. Obama’s instincts in foreign affairs are also leftist: he does not seem to understand that there are people who hate the West and who are determined to do it harm for their own reasons, not because of anything the West has putatively done for them.

The 1960′s won. It will take some time for the adults to take back power.


The sexual revolution separated sex from procreation.

And today the sexual revolution has separated procreation from sex.

The Octo-mom wanted children. Lots of them. But a husband; a father for her children wasn’t happening. No need. Like feminists the world over, she needed a man like a fish needs a bicycle.

Why a man? When the taxpayer will send home the bacon and pay the rent.

Tune in and let us know what you think. Hit time is 8pm eastern on FOX.


Thank you (foot)notes,

Charmaine served as Senior Advisor traveling with the Huckabee for president campaign.

Read more on Wiegel’s Cube and Cathedral.

How Is The Success of an Ad Campaign Measured in a Non-Profit?

October 30, 2008 | By | One Comment

Yesterday, Charmaine says, “We got hate mail.”

“Success!” I replied.

obama_aul_letter_ohio.pngYour Business(R) Blogger teaches marketing at the local college and advises clients on the effectiveness of advertising.

AUL’s Open Letter to Obama

The return on investment (ROI) in the for-profit businesses should be sales generated.

But not-for-profits have a different type of “product” peddled. The purpose of a non-profit is to improve the human condition.

So when a non-profit places a media buy, how does Your Business Blogger(R) suggest measuring success?

Hate Mail.

In for-profit, we measure love.

In non-profits, we measure hate.

Our country is evenly and bitterly divided into two competing world views. The animosity is so great and the two camps have opinions so different that we all might as well be on different planets.

We non-profit marketers are now interplanetary ambassadors. Captain Kirk never had it so hard.

So measure the “good” ad with “bad” feedback.

The Alert Reader might suggest that media hits could be an immediate proxy for any ad campaign effectiveness. But here in the non-profit world, the marketing manager should measure opposing, hateful articles, not the friendlies. Getting your friends to agree is helpful, to be sure. Getting the opposition reacting is better.

On Reasoned Audacity we limit, moderate and edit hate-comments, because most are not helpful and make for atrocious reading. Motto: Delectare et Docere.

To Please and To Instruct.

Hate-mail is not pleasing to read. A wise marketer measures this mail, crunches this data, but uses only for internals, not public consumption — which would look like whining. Complaining about all the stoopid people on that other planet.

As Jack Welch advises: Never be a victim.

And as politicians are wont to say, “Throw a rock into a pack of dogs: the one that yelps is the one that got hit.”

Measure the hits by the number of yelps.

Americans United for Life Action published an open letter in a full page in the Dayton Daily News, an Ohio newspaper . Back page, section A. Good size and location. Marketers would prefer more frequency than a one-time media buy. But a good ad “sells” in more than the buy in a particular geographic location.

Today, effective prints ads are picked up by alternative media and broadcast-cable outlets.

(Goodness, during the Huckabee campaign, Ed Rollins got media attention for an ad he didn’t even run.)

See Charmaine’s Open Letter to Senator Obama here and at the jump.

Read the ad and let us know if you think it “sells” — if it persuades.


Thank you (foot)notes:

Letter to Obama Asks for Answer on Parental Involvement Laws

Group Reminds Voters Barack Obama Wants All Pro-Life Laws Overturned.

The patron saint of marketing John Wanamaker once quipped that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Sometime a manager just gets lucky.


Americans United for Life Action Press Release.

From The Family Foundation.

Anglicans Ablaze.

Value Voters

Alliance Alert from ADF

Save the Little Humans.

Catholic Fire.

Read More

Women in Leadership Conference: Charmaine to Speak

September 22, 2008 | By | No Comments

charmaine_abortion_princeton.jpgCharmaine will be speaking this Saturday, September 27 at the University of Virginia.

General Sessions – Saturday, September 27 (Darden School of Business)

Charmaine speaking at Princeton University

Women in Politics (9:00 a.m.)

Charmaine Yoest (PhD, College ’04) – President, Americans United for Life

Karin Agness (College ’06, Law ’09) – Founder, Network of Enlightened Women

Jennifer McClellan (Law ’97) – Virginia House of Delegates, 71st District; Democratic National Committee

Ellen Qualls (College ’88) – Senior Advisor to Rep. Nancy Pelosi, D-Calif., Speaker of the U.S. House of Representatives

MODERATOR: Lynn Sanders – Associate Professor, College Department of Politics.

From the University of Virginia conference website,


University of Virginia’s Women in Leadership Conference

“Making a Difference”

Friday and Saturday, September 26 and 27, 2008

Women in Leadership and Philanthropy is excited to announce the inaugural Women in Leadership Conference scheduled for Friday and Saturday, September 26 and 27, 2008.

The Conference will offer an opportunity for interested alumnae and friends in diverse fields to gather at the University and to share how they are “Making a Difference” in their professional and personal lives.

The two-day event will feature panels of distinguished professors, alumnae and students discussing contemporary topics in the worlds of business, public life, science and the arts, as well as prominent keynote speakers.

We invite you to attend and enjoy rich discussions and networking opportunities.

Register here.

This is proving to be a timely and relevant conference. With Sarah Palin, Governor of Alaska now the conservative Vice Presidential nominee, voters are more interested in how a woman would lead a very large organization.

Charmaine will be speaking from her experience as senior advisor to Mike Huckabee during his presidential campaign. She will also review the challenges as president and CEO of a public interest law firm.

Like Sarah Palin, Alert Readers know that Charmaine has five, count ‘em, five children.

Feminists hate Sarah Palin. And don’t care much for Charmaine either…

Feminists are not happy with any successful woman who has made it to the top, without government intervention.

Charlie Rangel, Democrat from New York has even called Palin, “disabled.”

Charmaine will be on FOX today at 2:30pm est discussing Women’s Issues.

Why Feminists Hate Sarah: Todd Palin, The New Brawny Man

September 18, 2008 | By | One Comment

palin_todd_sarah.jpgAlert Readers know that Your Business Blogger(R) teaches marketing at the Northern Virginia Community College.

Todd and Sarah Palin.

(This is the same College where James Carville has taught. I am not sure that this makes us “colleagues.”)


Todd Palin was recently on Greta Van Susteren. And talked about supporting his wife as mayor, governor and, soon, Vice President.

Todd Palin is the new Brawny Man.

The Georgia-Pacific paper company did a series of Brawny Man ads a few years ago. The target market is women — depicting the Real Man with Real Sensitivity.

Almost a mockery. But.

Certainly A Man With Appeal (to women…).

But this sells:

All Real Men, usually conservative men, want the women in their lives to succeed; to reach their full potential. And if there is a woman — daughter, wife, sister, mother with the potential for outstanding success, Real Dudes support them. As Todd Palin supports Sarah.

Every feminist now realizes that breaking the glass ceiling requires a First Dude Brawny Man to back her up. This will never happen to feminists — they really don’t care that much for men.

Todd Palin: First Dude, The New Brawny Man. Men who love their Women.


See Advertising: The Good and The Bad.

Why Didn’t Hillary Clinton Get the Dem VP Nomination?

Men: Get A Wife, Live A Better Life

For all of Carville’s faults, he loves Mary.

MEDIA ALERT: Charmaine on What Sarah Palin Means for Conservatives with The Harbour League

September 17, 2008 | By | One Comment

Charmaine will be on a conference call hosted by The Harbour League this afternoon.

Pick up your phone, join the call, and learn what thought leaders and key influencers are saying about the Sarah Palin phenomenon.

The Harbour League

Presents a Conference Call

What Sarah Palin Means for Conservatives

Rarely do Vice-Presidential candidates get the attention that Alaska Governor Sarah Palin is currently receiving. No other vice presidential candidate in modern history has excited their base and caused such concern and scrutiny into leadership experience, foreign policy and national security qualifications, and family values by the other party as has Sarah Palin.

Please join the Harbour League for a conference call to discuss what Governor Sarah Palin means to the McCain ticket.

Presenters include:

Herb London, Hudson Institute President & THL Trustee, will take a look at Sarah Palin and her exposure to Foreign Policy.

Grover Norquist, American’s for Tax Reform President & THL Trustee, will give an overview what Gov. Palin offers to conservatives and why all the concern from the left.

Mark Hyman, Syndicated TV Commentator & THL Trustee, will discuss the media’s attention to Sarah Palin

Allison Kasic, Director of The R. Gaull Silberman Center for Collegiate Studies at Independent Women’s Forum, will address what the nomination of Gov. Palin means to conservative women

Charmaine Yoest, Americans United for Life Action, President, will discuss what Sara Palin means and would as Vice President mean to the pro-life movement

WHEN: 4:30 PM, Wednesday, September 17, 2008

WHERE: Conference Call

The conference call access information is:

Phone number: 1-218-486-1300

Access Code: 788-041

An Emergency Room & Sarah Palin

September 13, 2008 | By | 5 Comments

The Dude is competing for first string quarterback on his football team. But the coach needed him for a defensive play. The Dude went in. The play came his way. The Dude maneuvered for the open field tackle.


hand_broken_dude_fivefinger_2008.jpg Later in the ER The Dude asks, “When can we call mom?”

The Dude’s right hand

Charmaine was in St. Paul for the Republican National Convention last Thursday. “Let’s call her when we have some information about your hand,” I said.

The trainer splinted-up his dominant right hand and said it was probably broken. “X-Rays will give us something positive…” negative, “to tell her.”

The first rule of marriage for men is knowing when to keep your mouth shut.

“Let’s not worry mom…until we have to,” I said. “The more information we can give her, the better we all will feel.” The Dude understood. Uncertainty causes the real pain in life.

While The Dude was dealing with his pain, we all in the ER were subjected to a more intense pain: Keith Olbermann on MSNBC.

While waiting in the ER Keith Olbermann was complaining that the RNC showed footage of The Towers going down. This reminded us all that we are at war and maybe we still need a war leader. Rather than talk about Obama’s inexperience, Olbermann was miffed that such carnage would be replayed reminding us we live in a dangerous world.

But I think Olbermann was really upset about Sarah Palin.

hand_broken_dude_knucke_2008.jpg No one in the elite circles or the media (redundant, I know) understands Sarah and Todd Palin and their five kids.

The Palins are on a family mission.

Somewhat like the Blues Brothers, they are on a mission from God. Our liberal friends do not quite understand this. The Christian prays for guidance and accountability.

The Dude’s forefinger knuckle — note chip on side

Big families know this sense of purpose and the marriage partner who happens to get the ball, get the call goes into the game.

Todd is not the VP nominee. Sarah is.

I am not a CEO. Charmaine is.

Real men understand the talent and the gifts that only women have can be used in these unusual times. Like the ancient Jewish judge, Deborah, Sarah is being lifted up to help John McCain get the country on the right track; to bring the country to victory over evils foreign and domestic.

The American people understand this and love Sarah Palin.

Feminists understand this and hate Sarah Palin.


The story has a happy ending:

The Dude made the tackle.

Keith Olbermann got fired.

Sarah Palin will be elected.


See The Complete Married Man’s Guide To Spousal Responses

See The Dude’s other big break during the Huckabee presidential campaign.

Not everyone who appears on MSNBC is an elitist.

Why Didn’t Hillary Clinton Get the Dem VP Nomination?

September 4, 2008 | By | 10 Comments


In the Yoest household kitchen Answer: She’s not married to Todd Palin.

On CNN yesterday Charmaine reinforced the point that women can succeed in any position at any level, if she has a deep support system. Beyond the government safety net.

The best support system is to marry a guy who will embrace the family mission, the family business. A husband who is not distracted by interns at 2am.

And will lift up his wife when her time comes…

And I’m not just talking pregnancy.


About half of all women who enter into a Ph.D. program do not finish. When Charmaine was working on her disertation at the University of Virginia, Your Business Blogger(R), MBA, and Charmaine’s parents, Mom, Ph.D; Dad, Ph.D; Brother, Ph.D. and Penta-Posse gathered together and strategized on the path to make sure that Charmaine was in the half that got ‘hooded.’

The extended family decided to invest in Charmaine.

Money was key but not the entire issue. Wisdom and logistical support were the real needs of house hold and five little ones.

Extended family and a hubby who will sacrifice for the family mission is the solution to whatever success the family, the mother, the mission will achieve.

Todd Palin is my kind of guy. Like me, he married way over his head and is not afraid to let the world know.

We are both married to CEO’s who advance the family mission. Our extended families have made sacrifices and investments to advance very talented women, very talented wives.

If more feminists had devoted husbands, maybe they’d enjoy more success. As well as the other benefits of marital bliss (re Five Children…).

And this is the real reason the liberals hate Sarah Palin. She is normal.


Thank you (foot)notes:


Fish on a bicycle by Ray Troll Feminist icon Gloria Steinem can be blamed for a lot problems these days in verbiage and communication in the battle of men vs women.

But not this phrase.

Gloria Steinem writes to Time Magazine,

“In your note on my new and happy marital partnership with David Bale, you credit me with the witticism A woman needs a man like a fish needs a bicycle. In fact, Irina Dunn, a distinguished Australian educator, journalist and politician, coined the phrase back in 1970 when she was a student at the University of Sydney.”

Credit should go to Irina Dunn, graffiti artist and Australian Senator from the Nuclear Disarmament Party.

And made popular more by U2.

Media Alert: Charmaine Quotes on Palin VP Pick and the Pregnancy

September 1, 2008 | By | One Comment

palin.jpg Charmaine has been interviewed by a number of media outlets on John McCain’s VP Palin pick and the announcement today that Palin’s daughter is getting married and is pregnant.

Statement from Dr. Charmaine Yoest, Americans United for Life, on Palin Daughter’s Pregnancy

Last update: 3:04 p.m. EDT Sept. 1, 2008

CHICAGO, Sept 01, 2008 /PRNewswire-USNewswire via COMTEX

Dr. Charmaine Yoest, President and CEO of Americans United for Life, issued the following statement in response to news that the daughter of McCain running mate Sarah Palin is pregnant:

“As the mother of five children, I know this situation is not the ideal Sarah Palin wished for her daughter.

But the way we react to life’s challenges is the true testament to our character. The Palin family is displaying courage and constancy.

We join them in welcoming this new life. Our prayers are with the entire Palin family as they deal with this in the intense glare of the media spotlight.”

In Politico, Palin electrifies conservative base


By tapping the anti-abortion and pro-gun Alaska governor just ahead of his convention, which is set to start here Monday, McCain hasn’t just won approval from a skeptical Republican base – he’s ignited a wave of elation and emotion that has led some grass-roots activists to weep with joy.

Serious questions remain about McCain’s pick – exactly how much he knows about her and her positions, past and present, on key issues. But for the worker bee core of the party that is essential to any Republican victory, there are no doubts.

“I woke up and my e-mail was just going crazy,” said Charmaine Yoest, head of the legislative arm of Americans United for Life and a former top official in Mike Huckabee’s presidential campaign. “And then when it was announced – it was like you couldn’t breathe.”

The Independent from the UK, McCain’s choice of running mate heads off potential rebellion, by David Usborne in St Paul, Sunday, 31 August 2008

Republican officials think that Mr McCain has solved that problem with the Palin pick. And they are cheered even more by the belief that it is the evangelical Christians who are most electrified – the same people who did so well by Mr Bush in 2000 and 2004.

Charmaine Yoest, a former top aide to presidential hopeful Mike Huckabee and a leading voice among conservative Republican women said the reaction to Mrs Palin has been beyond ecstatic. “I woke up and my e-mail was just going crazy,” she said here in St Paul. “And then when it was announced – it was like you couldn’t breathe.”

LifeNews writes, Pro-Life Groups Say Sarah Palin’s Abortion Rejection Reminds of McCain’s’ Adoption

Yoest told that McCain’s and Palin’s actions and words point to the key differences between them and their pro-abortion rivals Barack Obama and Joe Biden.

“The Republican ticket stands in stark contrast to the stridently pro-abortion ticket put forth by the Democratic party,” she said. “You can be sure the vice presidential selections will have far-reaching ramifications in this race.”

Obama came under fire for appearing to back a potential decision by his daughters to seek an abortion saying he wouldn’t “punish” them with a baby.


Thank you (foot)notes,

In related international abortion news,

LifeNews, Mexico Supreme Court’s Decision to Allow Capital City Abortions Upsets Pro-Life Groups

Mexico City, Mexico ( — The decision by the highest court in Mexico to uphold the law allowing abortions up to 12 weeks into pregnancy is drawing sharp criticism from leading pro-life groups. The Mexico Supreme Court voted 8-3 this past week to uphold a federal district law allowing abortions and paying for them at taxpayer expense through the government health care program.

Charmaine Yoest, the president of Americans United for Life tells that the ruling ignores the negative impact of abortion on women and is a devastating step toward abortion on demand for other Latin American nations.

Yoest’s organization was one of the American pro-life groups to file an amicus brief with the Mexico Supreme Court in the case that could have ramifications throughout the region.

“We are dismayed the Mexican Supreme Court would ignore the overwhelming evidence that abortion hurts women. Upholding this law demonstrates a total lack of concern for the health and welfare of Mexican women,” she said.

Family Research Council Says Goodbye to Charmaine

August 9, 2008 | By | No Comments

Friday was Charmaine’s last day at FRC. charmaine_pub_shot_straightup_yoest_150.pngThey gave her a nice send off. It was less like a funeral and more like a celebration — a celebration like many funerals should be: She’s going to a better place, but we wish she were here.

Later, Your Business Blogger(R) returned with the Penta-Posse to her office to gather up the pictures and files and stuff and stuffed all into the monster-SUV. We left no action, email, paper, or child behind.

It took ’til 9pm to clear out. This is how job changing is different from death:

Crossing over to eternity: Your inbox will be full.

Crossing over to another job: Your inbox will be empty.

The only thing she took with her were the memories and the comfort that she would be seeing all of her old friends again somewhere, sometime again.

Some things don’t die…

Friendships endure: Relationships in the Body are eternal.

Then again, maybe job-changing and death are exactly alike.

From the Family Research Council,

Our Loss is AUL’s Gain

It is with mixed emotions that we announce that Dr. Charmaine Yoest, VP for Communications, has accepted the presidency of Americans United for Life.

While this is great news for Charmaine and even better news for AUL, it is a deep loss for us.

During Charmaine’s time at FRC, we have gained a whole new level of visibility in the national media, developed an excellent new web site, built out the first video studio in FRC history, overhauled our media center to make it state-of-the-art, obtained record op ed placements, and maintained quality radio programs heard on hundreds of stations nationwide.

Charmaine and her entire team can be justly proud of these accomplishments. It’s good to know that her gifts will now be deployed at the helm of one of best-known and most successful pro-life groups in the country.

We wish her and her family well in the weeks and years to come, and we’re confident our paths will cross many times as we work to protect innocent human life.

Charmaine Named President and CEO of Americans United for Life

August 7, 2008 | By | 14 Comments

aul_logo.jpgPRESS RELEASE


Media Contact: Matthew Eppinette


Chicago, Illinois — Charmaine Yoest, Ph.D., a well-known pro-family leader, author, and media commentator, takes the helm of Americans United for Life (AUL) as president and chief executive officer on August 11, 2008.

Robert Harvey, Chairman of the AUL Board of Directors said, “Dr. Yoest’s experience in pro-life issues, in political strategy, and in organizational communications make her the ideal person to lead the team at AUL in taking on challenges and capitalizing on opportunities in the present legal and political climate.”

The U.S. Supreme Court’s 2007 Gonzales decision upholding the Federal Partial Birth Abortion Ban Act marked the beginning of a new era in the battle over life issues. In short, the decision dramatically opened up new doors for protecting life through the law.

In striking contrast, the U.S. Congress and five states this year considered Freedom of Choice Act (FOCA) legislation, which would wipe away virtually every law on abortion nationwide, allowing abortion-on-demand in all nine months of pregnancy for any reason, without any restrictions.

“It is a great honor to join AUL, an organization with a remarkable reputation for excellence and achievement,” said Yoest. “AUL has been involved in every pro-life case before the U.S. Supreme Court since Roe v. Wade, and AUL-authored legislation is in place all around the country, saving lives every day.”

Yoest added, “I look forward to exciting days ahead, building on this rich legacy and working to increase the legal protection of human lives.”

Most recently, Yoest served as vice-president of communications at the Family Research Council, one of the largest pro-family public policy organizations in the country.

Her political experience spans working in the Reagan White House to serving as a Senior Advisor to the 2008 Huckabee for President Campaign.

A regular political commentator, Dr. Yoest has appeared on all of the major networks and cable outlets. In print, she is quoted regularly and has been published widely. She is also the author of Mother in the Middle (HarperCollins), an examination of work/family and childcare policy.

Yoest holds a Ph.D. from the University of Virginia. She lives with her husband, Jack, and their five children in the Washington, D.C. area.

Dr. Yoest succeeds Clarke D. Forsythe, Esq., a 22-year AUL veteran who served as interim president and who will continue in senior leadership of the organization.

About Americans United for Life

Americans United for Life (AUL) is a nonprofit, public-interest law and policy organization whose vision is a nation in which every human being is welcomed in life and protected in law. The first national pro-life organization in America, AUL has been committed to defending human life through vigorous judicial, legislative, and educational efforts at both the federal and state levels since 1971. The Wall Street Journal has profiled AUL, and PBS’s Frontline program chronicled AUL’s successful efforts in Mississippi.



Media Contact:

Matthew Eppinette